Transcription
Amway Speaker GuidelinesPositioning the Amway Opportunity The business opportunity should not be referred to as anything other than theAmway Business Opportunity. Using a deceptive synonym for Amway is notallowed: i.e. Virtual Mall, Sponsoring Company, Internship Program.Must be clear that Amway Corporation provides the IBO contract, AmwayIBO Plan, Product and Distribution.Deceptive Synonyms NOT Permitted: Franchise / Private franchising Internship program Savings plan Tax shelter Wholesale buying club Virtual mall Sponsoring companyContent also NOT Permitted: Risk free Success or profit guaranteed or assured Setting time frames on income Royalties, endorsements, rebates Never work again Permanent income I’ll hold a spot open Financial or investment seminar Ground floor opportunity If you don’t like selling, this business is for you All you have to do to go Diamond is to find six people and sponsor them Language that states or indicates that success or income is guaranteed isnot allowed A guarantee of success is not allowed Mandatory quotas of appointments, calls, etc. are not allowedShowing the Plan/Business BuildingWhen describing the Amway IBO Compensation Plan, the roles of balancedbusiness must be accurately explained: Retail – selling to customers Personal Use – Personal use is a way to learn about the products, whichmay be helpful in marketing the products. Money saved through personaluse is not income. Sponsoring – Sponsoring is not a requirement of the Amway IBOCompensation Plan and income is not earned from the act of sponsoringExamples of content not permitted: “If you don’t like selling, this business is foryou” or “All you have to do to go Diamond is to find six people and sponsor them.”Page 1 of 5
Amway Speaker GuidelinesConditional and/or NOT Permitted Content: All income representations must be limited to income from the Amwaybusiness opportunity and provide realistic, not exaggerated, incomepotentials. Lifestyle representations may be used if they provide realistic,not exaggerated, income potentials, contain the proper additionaldisclosures, and reflect the actual lifestyle of the IBO depicted in therepresentation. When describing the Amway IBO Compensation Plan, the roles of abalanced business (IBO retail sales, personal use, and sponsoring) mustbe accurately explained. Earn bonuses solely from the act of sponsoring others is not allowed.When describing sponsoring, proper emphasis must be placed on theimportance of a prior or existing personal contact. Corporate statistics, rankings, and historical information should beconsistent and not vary from what is currently presented by Amway orAlticor Inc. Using proprietary and/or confidential Amway or Alticor Inc.information in any form or medium is not allowed. Test results performed by Consumer Reports magazine may be quoted,but results cannot be characterized as an endorsement. The American Medical Association or Journal of American MedicalAssociation (JAMA) cannot be cited as a source in connection withNUTRILITE products. Stating or implying income or earnings may be inheritable without statingthe heirs must qualify and/or have continued effort in the business is notpermitted. Stating or implying that the Amway IBO Compensation Plan and/orbusiness is a method of tax reduction, tax relief, tax shelter, residual,passive, or recurring income is not allowed. The money saved in personal use is not to be represented as income Promoting religious doctrine, political causes, or other issues of apersonal nature is not permitted unless tied to the business. Demeaning, disparaging, or sarcastic remarks about any religion orsystem of belief are not allowed. Certain religious beliefs are critical to business success Disparaging remarks about any religious beliefs Inflammatory labels or personal attacks on government officials Demeaning statements regarding personal lifestyle, ethnicity, and genderrole Disparaging statements regarding Amway, Alticor Inc., any of theiraffiliates, employees, IBOs, or other Approved Providers are notpermitted. Using the business platform to express personal beliefs that arederogatory (i.e., against education or traditional employment) is notallowed. Encouraging an IBO to limit contact or cut ties to family and friends is notallowed. The Amway business must be presented as an equal opportunitybusiness. Promoting religious doctrine, political causes, or other issues of apersonal nature is not permitted unless tied to the business.Page 2 of 5
Amway Speaker Guidelines Endorsement or denouncement of specific prospects, political parties,and/or issues, unless specifically related to the operation of independentAmway business is not allowed.Inflammatory labels or personal attacks on the character or integrity ofgovernment officials or prospects are not allowed.Time and Effort:A guarantee of success is not allowed. Each IBO has complete freedom indetermining the number of hours worked and in scheduling those hours. Focuson goals – not dollar amountsExamples of content not permitted: setting time frames on income, never workagainFacts and FiguresCorporate statistics, rankings, and historical information should be consistent andnot vary from what is currently presented by Amway or Alticor.Describing ProductsClaims for Amway products must use language specifically approved by Amwayor Alticor Inc. and may not be altered. Health or drug claims cannot be used torepresent any Amway productsDiscussing EarningsDescribing income as continuing without including continued effort and/ormeeting qualifications is not typical and should not be delivered as such. Allincome representations must provide realistic, not exaggerated, incomepotentials and lifestyle expectations. No representation that income isguaranteed or assured is allowed. It must be clear that what is being described isincome generated from the Amway IBO Compensation Plan.Examples of content not permitted: Risk free, Residual, Passive, “never workagain.”Participation with the Approved Provider and Purchase of BSMParticipation is optional – however, APs provide training, education, motivation,development, support and community. APs offer an environment that can helpyou learn about and grow your independent business.Examples of content not permitted: Stating a guarantee of success fromparticipation with an Approved Provider; sharing stories of financiallyirresponsible decisions as a means to purchase BSM or attend an event;characterizing money spent on BSM as an investment opportunity.Page 3 of 5
Amway Speaker GuidelinesConditional and/or NOT Permitted Content: Participation with an Approved Provider and the purchase of BSM must bepresented as optional and not a required component of building anindependent business powered by Amway. Participation with an Approved Provider may assist an IBO to build asuccessful business, however it is not a guarantee. Suggesting that any materials other than the literature portion of the AmwayRegistration Pack must be purchased to register as an IBO is not allowed. Sharing stories of financially irresponsible decisions as a means to purchaseBSM is not allowed. Stating or implying money spent on BSM as an investment opportunity is notallowed. Stating or implying a guarantee of success from participation with anApproved Provider is not allowed. Stating or implying the Approved Provider is the only source available fortraining or business support materials is not allowed. Stating or implying that participation with an Approved Provider is a requiredcomponent of operating an Amway business is not allowed. Implying that an IBO must follow all the steps of the System or purchase allrecommended BSM in order to succeed is not allowed. Grouping the cost of BSM into the initial registration fee is not allowed. Sharing stories of financially irresponsible decisions as a means to purchaseBSM or attend an event is not allowed. Equating BSM to a college degree or college education is not allowed Marriage counseling is not allowed. Spiritual counseling is not allowed. Financial counseling is not allowed.Amway Business EnvironmentOne of the great strengths of the Amway opportunity is that IBOs come fromdiverse races, religions, and nationalities.There’s room for everyone in this business – no matter how different we may bein our religious beliefs, political affiliations, or other viewpoints or opinions.Acceptance of others is a crucial part of our business environment. Ourdifferences can provide a broad and strong foundation for growing our business.It is especially important to be mindful of this during business meetings, wherethere is a tendency to share personal beliefs with others from stage. Promotingreligious doctrine, political causes, or other issues of a personal nature in theAmway business environment is not permitted unless tied to building thebusiness.The Amway business must be presented as an equal opportunity business.Promoting religious doctrine, political causes, or other issues of a personalnature is not permitted unless tied to the business.Page 4 of 5
Amway Speaker GuidelinesHere are three areas that all IBOs need to be aware of: Spiritual/Religious Communications – Spiritual references are notallowed as the main message or focus, but can act as an element tosupport the main business message. Demeaning or disparaging remarksabout any religion or system of belief is not allowedMoral/Social Communications – Disparaging statements regardingAmway, Alticor Inc., any of their affiliates, employees, IBOs or otherApproved Providers are not permitted. Using the business platform toexpress personal beliefs that are derogatory (i.e. against education ortraditional employment) is not allowed. Encouraging an IBO to limitcontact or cut ties to Family and friends is not allowed.Political Communications – Endorsement or denouncement of specificprospects, political parties, and/or issues, unless specifically related tothe operation of independent Amway business is not allowed.Inflammatory labels or personal attacks on the character or integrity ofgovernment officials or prospects are not allowed.Recommended content: Equal opportunity business, a business opportunity forall, an inclusive business opportunity, respect for individuals, their individualityand their individual beliefs.Page 5 of 5
system of belief are not allowed. Certain religious beliefs are critical to business success Disparaging remarks about any religious beliefs Inflammatory labels or personal attacks on government officials Demeaning statements regarding personal lifestyle, ethnicity, and gender role Disparaging statements regarding Amway, Alticor Inc., any of their affiliates, employees .
