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Solution Partner FY22 Kick-offJustin Merickel, Vice PresidentExperience Cloud Business Development &PartnersTony SandersSenior Director - Americas Partner Sales
Change & Upheaval 2021 Adobe. All Rights Reserved. Adobe Confidential.
2021 Partner and Ecosystem Impact4,400 50%30% Active partnersaround the worldof DX bookingsincluded partnersPractice growthamong some oftop partners200 5,200 5,700 New or renewedspecialized ations 2021 Adobe. All Rights Reserved. Adobe Confidential.
Thank You! 2021 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Experience Cloud strategyReal-time customerexperience platformIntegrated, AI-enabledapplications & servicesUnified marketingworkflowStrategic partner for B2B& B2C transformationExpansiveecosystem 2021 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Experience Cloud solution categoriesData Insights & AudiencesContent & CommerceCustomer JourneysMarketing WorkflowSystem of intelligence providing insightand dashboards across omni-channelcustomer journeys & audienceactivationContent management and commercesolutions for multi-channel, shoppableexperiences across B2B & B2CReal-time, omni-channel customerand account-based journeyorchestration & campaign executionfor B2B & B2CMarketing system of record forexecutives and teams to connect,collaborate and execute on complexworkflows from anywhereAdobe Experience PlatformOpen, cloud-native platform transforming behavioral and transactional data into unified customer profilesthat update in real time and use AI-driven insights to help deliver the right experiences across every channel 2021 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Experience CloudAdobe Experience CloudCLOUDCATEGORIESData Insights & Real-TimeCDPContent & CommerceCustomer imizerPrivacy tionAdobe Experience PlatformData Sensei Content 2021 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Experience Cloud GTM strategyTrusted partner toC-SuiteNew logo growthTransformationalaccountsVerticals Geographies Customer valuerealization andsolution expansionHigh-impact digitalengagementPartners 2021 Adobe. All Rights Reserved. Adobe Confidential.
Ecosystem Collaborations More Important Than Ever 2021 Adobe. All Rights Reserved. Adobe Confidential.
Driving Joint Success in FY22Industry-led motionSolution-led motionDoubling down on our Partner Marketingaligned to new GTMBoosting partner incentives 2021 Adobe. All Rights Reserved. Adobe Confidential.
Solve business problems with technologyTransformational platform dealsMeet buyer along their buying journeyAll-in on AdobeSolution expertise pre- to post-salesTrusted business advisor 1M ARR 1M ARR 2021 Adobe. All Rights Reserved. Adobe Confidential.
Americas Leadership TeamStephen FriederDavid CarrelPresident, AmericasDean GermeyerIndustry-LedRetail, CPGAndy JenningsCary GossSolution-LedGary SpecterSolution-Led& LATAMTech/MFG/ProServChip ScovicBill DonellenPublic SectorCMTEhren HozumiMarketingSal ScilingoProduct SpecialistsKen ReismanDigital Strategy& SolutionsFSI & CanadaSalim MaheraliAnne FioritoPartnerMarketingHealthcareTim Murdoch 2021 Adobe. All Rights Reserved. Adobe Confidential.
Partner Management Leadership TeamTony SandersSolution PartnerManagement - AmericasKevin HarrisRyan QuayeGreg RustSavas GunduzZach GrahamJoe ColandreaChris SavoyOuti GreveAccentureDeloittePublicisGrowth PartnerManagementGov PartnerManagementField FacingPartnerManagementSolution PartnerManagement –Content,Workfront, Data &InsightsSolution PartnerManagement –Commerce,JourneyManagement 2021 Adobe. All Rights Reserved. Adobe Confidential.
Partner Incentives for FY22 Increased deal registration Sourcing rebates to 20% for key applications in Solution-led motion Added 5% Co-Selling rebate for Sign in all GTM segments Maintained 0% Sourcing & 5% Co-selling rebate for all solutions in Industry-led GTMStrategicCorporateAll DXAllTerritorySolutions RegionsGreenfieldGrowthSignEnterprise strategicAmericas Enterprise corporateRemaining segments*EnterpriseInt'lCSMBFY21Sourcing Co-selling0%5%5%5%15%5%15%5%15%5%0%5%15%10%15%* Enterprise territory, enterprise greenfield, commercial, CSMBNote: in order to receive sourcing rebate, partner must also co-sell0%0%0%0%0%DXIndustry-led All solutionsCommerceMarketoAJOSolution-led CampaignWorkfrontRTCDPOther DX SolutionsAmericasSignInt'lEnterprise strategicEnterprise corporateRemaining segments*EnterpriseCSMBFY22Sourcing %5%15%10%15%5%5%5%5%5%Workfront SPP Partners expecting rebates for DRs closed from 4th Dec onwards, will receive as per SPP Dealregistration guidelines.Public Sector deals are not eligible for Deal Registration Rebates. 2021 Adobe. All Rights Reserved. Adobe Confidential.
Newly Redesigned & Integrated Partner Portal & Directoryhttps://solutionpartners.adobe.com/ 2021 Adobe. All Rights Reserved. Adobe Confidential.
Adobe Confidential. 2021 Partner and Ecosystem Impact 50% 200 30% 5,200 of DX bookings included partners Practice growth among some of top partners New or renewed specialized partner practices Partner Certifications . Newly Redesigned & Integrated Partner Portal & Directory
