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SOCIAL ENTERPRISE LAUNCHPADSTEPS TO STARTUPPlan, Build and Launch a Business that MattersPROGRAM OVERVIEW
WHAT ISSTEPS TOSTARTUP?Steps to Startup is a world-leading startup program that helps you to plan, build, and launch asuccessful social enterprise.It’s an interactive, video-based training program that you complete online and at your own pace. Theprogram guides you through the entire startup process, with actionable tools, templates, and tips atevery stage. You can learn with a global community of social entrepreneurs and coaches, and you canask questions and get feedback at any time.If you want to build your social enterprise quickly and as part of an incredibly supportive onlinecommunity, Steps to Startup is for you.WHY THIS PROGRAM?Stop us if any of this sounds familiar to you You’ve a great idea about how to make adifference in the world, but you don’t knowwhere to start or how to turn your idea into anactionable plan. You’ve been working on an idea for a new socialventure but co-workers, friends, and advisorsjust don’t get it. You’re not sure where to turn forthe right advice. You’ve spent countless hours trying to get yournew venture off the ground, but you’re still notgetting the funding or support you need to makeit happen.That’s where Steps to Startup comes in.
Social enterprises arebusinesses that tradefor the common good.They exist to tacklesocial problems, helpcommunities, andprotect the environment.By selling products andservices they createjobs and reinvest profitsback into their work orcommunity. When theyprofit, society profits.
WHAT ARETHE BENEFITS?Steps to Startup will give you the knowledge, tools, and confidence you need to launch your idea.FIND YOURPATHWork through astartup methoddeveloped byinternational experts,enabling you to design,test, and adjust youridea quickly and withconfidence.GAINKNOWLEDGEDevelop the skillsand mindset you willneed for the journeythrough world classe-learning.AVOIDPITFALLSGet practical advice,tips, and examplesthat will enable you tocrush the challengesyou’ll face along theway.MOVE FASTERDon’t reinvent thewheel. Get accessto all the tools andtemplates you’ll need toquickly turn your ideainto a successful socialenterprise.
WHAT WILL I GET ACCESS TO?Steps to Startup is available on-demand in bite-sized chunks,in a form just right for busy founders and managers.As part of the program you can get:ONLINE TRAININGUnlimited access toour groundbreakingseries of 8 onlinecourses , including33 video-basedlearning modules ,exclusive downloadabletemplates andworksheets , plus anarray of examples ,reading material , andfurther resources .PEER-TO-PEERSUPPORTFULL MEMBERBENEFITSPERSONALIZEDCOACHINGAn invitation toour Social ShiftersFacebook Communityand Startup Forum.Here you can getinsights and answersfrom an incrediblysupportive globalcommunity of peers,instructors, andcoaches.Additional benefits fromour full Social Shiftersmembership, includingan all-access pass toweekly webinars , 12free online courses (one each month), a10% discount on allelearning, exclusiveworkbooks andtoolkits, together withregular motivationalemails, tips, and videos.The opportunity for amore personalized startup program (PremiumProgram only), includingmonthly checkins, access to groupcoaching every twoweeks by way of videocalls, together withup to 10 one-on-onecoaching sessions tosupport you throughyour startup journey.
WHAT DOES THE CONTENT COVER?We guide you through all the foundational steps necessaryto get your idea out into the IMPACT02BUILDINGSUPPORTFOR YOURCAUSE03TESTINGIDEAS ONA INESSMODEL06SECURINGTHEFUNDINGGETTINGREADY FORTAKE-OFF08078 STEPSTO STARTUPDEFINING THE PROBLEMEvery social entrepreneur starts out determined to solve asocial or environmental problem. Find out how to validatethe seriousness and extent of the problem that movesyou, how to get to its root cause and effect on people, andhow you can find the right solution.PLANNING YOUR SOCIAL IMPACTSo a need exists, but how will the world be different andbetter because of your efforts? Find out how to plan forsocial impact, how to communicate your ‘theory of change’to stakeholders, and how to get focused on the results youmust deliver and account for.BUILDING SUPPORT FOR YOUR CAUSEWhile you’re now committed to a world-changing mission,you don’t need to act the hero or go it alone. Find out howto build a strong core team, develop your network, recruitinfluential allies, and mobilise an army of supportersbehind your cause.01DEFINING THEPROBLEMWORKBOOK02PLANNINGYOUR SOCIALIMPACTWORKBOOK03BUILDINGSUPPORT FORYOUR CAUSEWORKBOOK
0405060708TESTING IDEAS ON A SMALL SCALEYou’re on your way, but why waste time, money, andenergy on ideas that will flop? Find out how to generatean abundance of social enterprise ideas, select a winningconcept, and continually test and adapt it based oncustomer feedback.FINDING YOUR CUSTOMERSCustomers quickly become the lifeblood of yourbusiness. Find out how to find your ideal market andcustomers, define the qualities that separate you from thecompetition, and show customers why they should buyfrom you.DESIGNING YOUR BUSINESS MODELThere are suddenly a lot of moving pieces to think about.Find out what the essential components of a successfulsocial enterprise are, how they fit together, and how toconsciously design a business that achieves both impactand profit.SECURING THE FUNDINGYou reach a point where outside finance is necessary tofuel your ambitions. Find out how much money you willneed to really get going, how to navigate the financingoptions available and risks associated, and how to securethe startup funding you require.GETTING READY FOR TAKE-OFF04TESTING IDEASON A SMALLSCALEWORKBOOK05FINDING YOURCUSTOMERSWORKBOOK06DESIGNINGYOUR BUSINESSMODELWORKBOOK07SECURING THEFUNDINGWORKBOOK08GETTING READYFOR TAKE-OFFYou’re ready to fully launch your enterprise aftersuccessful testing. Find out how to keep it legal, stay ontop of the money and inevitable red tape, execute aneffective launch plan, and build an identifiable brand.WORKBOOK
WHO IS THE PROGRAM FOR?This program is for anyone that wants to do good in the world through any form of social enterprise,co-operative, or purpose-driven business.SOLO SOCIALENTREPRENEURSFOUNDING TEAMSAND GROUPSNONPROFITSAND CHARITIESStarting a business alone canbe tough, but starting one thatcombines social and commercialgoals can be even harder.Working with others to solvea community problem usingbusiness methods?Perhaps your organization isconsidering trading activity butis concerned about the risks,lacking business skills, or unclearabout how to make money whilestaying true to your mission.Whether you’re completely newto this or are already in the earlystages of starting somethingspecial, this is totally for you.This program is the perfecttesting ground. We’ll helpyou get organized, find a wayforward that builds on theassets available, and make rapidprogress towards your sharedgoals.Look no further, this programoffers the step-by-step processto follow.
HOW MUCHWHATARETHE BENEFITS?DOESIT COST?Steps totheChooseStartupSteps willto Startup give youplanthe knowledge,that works fortools,you.and confidence you need to launch your idea.BASIC PROGRAMBASIC PROGRAMPREMIUM PROGRAM(Your basic elearning package, with lotsof support from peers)(Your basic elearning package, with lotsof support from peers)(Your basic elearning package, with lotsof support from peers) 1,199(USD) 1,299(USD) 3,999(USD)Introductory program videoIntroductory program videoIntroductory program videoPackage of 8 on-demandelearning coursesPackage of 8 on-demandelearning coursesPackage of 8 on-demandelearning coursesDownloadable templates andworksheetsDownloadable templates andworksheetsDownloadable templates andworksheetsRecommended reading andresourcesRecommended reading andresourcesRecommended reading andresourcesCheck-in call with the programleaderCheck-in call with the programleaderCheck-in call with the programleaderPeer support via an activeFacebook groupPeer support via an activeFacebook groupPeer support via an activeFacebook groupAll-access pass to memberwebinarsAll-access pass to memberwebinars12 free online courses, one eachmonth12 free online courses, one eachmonth10% discount on all furtherelearning10% discount on all furtherelearningExclusive workbooks and toolkitsExclusive workbooks and toolkitsRegular motivational emails, tips,and videosRegular motivational emails, tips,and videosMonthly check-ins with theprogram leaderMonthly check-ins with theprogram leaderFortnightly peer group coachingvia video callsUp to 10 one-to-one expertcoaching sessions
WHAT ISTHE SOCIALENTERPRISEINSTITUTE?The Social Enterprise Institute is the world’sschool for social enterprise. We’re on a boldmission to equip 1,000,000 changemakers with theinspiration, knowledge, and connections they needto achieve lasting social change. With staff basedin Canada and the UK, we bring together a diverseglobal team of social entrepreneurs, educators,developers, content specialists, and coaches.
WHERE CAN IFIND OUT MORE?Committed to making a change in the world?Talk to us or register your interest today.CONTACT US:ASK A QUESTIONhello@socialenterpriseinstitute.coSPEAK TO SOMEONE( 1) 902 407 0822REGISTER rtupThe Social Enterprise Institute is the world’s school for social enterprise. We bring allthe knowledge and tools you will need to start, manage, and grow an amazing socialenterprise plus a supportive global community of peers, instructors, and coaches.www.socialenterpriseinstitute.co
the startup funding you require. GETTING READY FOR TAKE-OFF You're ready to fully launch your enterprise after successful testing. Find out how to keep it legal, stay on top of the money and inevitable red tape, execute an effective launch plan, and build an identifiable brand. 04 TESTING IDEAS ON A SMALL SCALE WORKBOOK 05 FINDING YOUR .
