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ECOMMERCEBUSINESS PLAN& STARTUP CHECKLISTECOMMERCE BUSINESS STARTUP: CHECKLIST & PLAN1
STARTUP & LAUNCH CHECKLISTWEEK 1 - 3 CHECKLISTInitial Business PlanLearn The 7 Pillars Of Ecommerce Business 101Decide on Business Model At Launch (Private Label, Affiliate or Both)Learn The Profit EquationsMake An Attempt To Jot Ideas Down On This Initial Business PlanChoose Your Launch DateFind Product Market FitBrainstorm Niche IdeasFollow The Product Niche Research BlueprintComplete The Product Niche Research WorkbookReview Final Ideas Against The Niche Selection ChecklistSet Up BusinessChoose Business Name (Does Not Have To Be Same As Brand)Set Up LLC or S-CorpObtain Local Business LicenseObtain Business Bank AccountObtain Tax ID / Employer Identification NumberSource Branded ProductsFind 15-20 Qualified SuppliersObtain Product Samples - Private Label Only (PL)Compare Supplier Cost To Amazon Prices - (PL)Negotiate To Target Costs (PL)Finalize Budget and Revenue Models (PL)ECOMMERCE BUSINESS STARTUP: CHECKLIST & PLAN2
WEEK 4 - 8 CHECKLISTBrand MarketingFollow The Competitive Research BlueprintIdentify Direct and Indirect CompetitorsComplete The Competitive Brand Analysis TemplateFollow The Persona BlueprintComplete Target Audience and Facebook Persona TemplateDraft Your Brand Style Guide And Key Brand MessagesPurchase A Brandable Domain NameClaim/Create Social Profiles For Your Brand NameDesign Logo, & Image Mood Board (Colors)Get Original Product Photos and Stock ImagesComplete The Pricing and Offers Workbook (PL)Launch ContentFollow The Keyword Research BlueprintFind 100 - 200 Product and Persona Based KeywordsFinalize Brand Style Guide and Key Brand MessagesPlan Your Launch Content Using The Content Creation BlueprintCreate Your Launch ContentECOMMERCE BUSINESS STARTUP: CHECKLIST & PLAN3
WEEK 9 CHECKLISTWebsite Set UpInstall WordPress Self Hosted Website On WPX or SitegroundAdd SSL Certificate and Enable HTTPSSet Up And Customize ThemeSet Up And Customize PluginsSet Up Google Analytics Ecommerce and WordPress PluginSet Up Up SEO Plugin (SEOPress or Yoast)Set Up Facebook PixelSet Up Custom Home Page Using ElementorAdd About PageAdd Terms, Conditions And Privacy PagesAdd Buyer Journey Content As PostsDelete Dummy/Template Pages From SiteAdd FAQ Page - (PL)Add Shipping and Returns Policy Page - (PL)Add Contact Form / Support / Chat - (PL)Add Product Pages (Short & Long Descriptions, Pricing & Weight)- (PL)Create Category Pages (As Needed) - (PL)Follow The Content Checklist For Every Page You Publish - (PL)Set Up PayPal Business Account and Payment Gateways - (PL)Set Up WooCommerce - (PL)Research and Set Up Shipping and Fulfillment - (PL)Create Offer Sales Funnels (Build WooFunnels or Cartflow ) - (PL)Test Payment Gateways On Store And Funnels - (PL)Apply for Amazon Associate Program - (Affiliate Only)ECOMMERCE BUSINESS STARTUP: CHECKLIST & PLAN4
WEEK 10 - 14 CHECKLISTEmail Marketing Automation (Private Label Only)Email Marketing Automation (Conversio)Opt in Software (Opt-in Monster, Privy)Pre-Purchase Content Welcome Email AutomationPre-Purchase Offer Welcome Email AutomationAbandoned Cart Email AutomationEvery Purchase Email AutomationNew Customer Email AutomationRepeat Purchase Email AutomationWin Back Email AutomationInitial Website LaunchSet Up 5 - 10 Per Day Facebook Ads - (PL)Launch Blogger Product Review Campaign - (PL)Create, Launch and Promote Content Campaign #1Create, Launch and Promote Content Campaign #2Start Full Scale Content Link Building Campaign #1Launch Guest Posting CampaignOngoing MarketingDetermine Initial Facebook Cost Per Lead (Email) - (PL)Determine Initial Facebook Cost Per Acquisition (Customer) (PL)Create, Launch and Promote Facebook Contest - (PL)Choose 1 Niche Advertising Type - (PL)Create, Launch and Promote Content Campaign #3Create, Launch and Promote Content Campaign #4Create Remainder of 40 PagesStart Full Scale Content Link Building Campaign #2, #3, #4ECOMMERCE BUSINESS STARTUP: CHECKLIST & PLAN5
ECOMMERCEBUSINESSINITIAL BUSINESS PLANECOMMERCE BUSINESS STARTUP: CHECKLIST & PLAN6
ECOMMERCE BUSINESS PLANPRE-MBA COURSE INITIAL IDEAS AND GOALSINITIAL GOAL AND IDEASTarget Launch DateInitial Business Model At Launch (Affiliate, Private Label, Both)Initial Brandable Domain Name IdeaInitial Budget For Launch (First 14 Weeks)Initial Budget For Ongoing Marketing (Next 14 Weeks)INITIAL NICHE IDEASINITIAL PRODUCT IDEASMARKET LEADERADDITIONAL COMPETITORSALIBABA/SUPPLIER COSTECOMMERCE BUSINESS STARTUP: CHECKLIST & PLANLOWEST AMAZON PRICE7
ECOMMERCE BUSINESS PLANPRE-LAUNCHWEEK 1 - 14 FINANCIAL PLANBusiness Setup & Software Costs For 3 Months (First 14 Weeks)Total Launch Content CostTotal Product CostTotal Fixed CostsUnits Of Core Product To Break EvenEstimated Traffic Needed (2% Conversion Rate)PAGE TYPEPAGES AT LAUNCHCOST TO OUTSOURCETransactional ContentEvaluation/Research ContentInformational ContentUNIT COST / PRICINGCORE PRODUCTUP SELLCROSS SELLTarget PriceSupplier Cost Of ProductTotal Cost Per UnitNet Profit Per UnitProfit Margin Per UnitECOMMERCE BUSINESS STARTUP: CHECKLIST & PLAN8
TARGET AUDIENCEOVERVIEWFB AUDIENCE SIZECore AudiencePersona 1Persona 2Persona 3POST-LAUNCHWEEK 14 - 28 MONTH FINANCIAL PLANBusiness Setup & Software Costs For 3 Months (Week 14 - 28)Post Launch Marketing Budget (FB Ads, Niche Advertising, Content)Initial Facebook Ad Cost Per Email Opt-In (CPL)Target Facebook CPLInitial Facebook Ad Cost Per Customer (Cost Per Acquisition)Target Facebook CPAPAGE TYPEPOST LAUNCH PAGESCOST TO OUTSOURCETransactional ContentEvaluation/Research ContentInformational ContentGuest PostingECOMMERCE BUSINESS STARTUP: CHECKLIST & PLAN9
ECOMMERCE BUSINESS STARTUP: CHECKLIST & PLAN 2 STARTUP & LAUNCH CHECKLIST WEEK 1 - 3 CHECKLIST Initial Business Plan Learn The 7 Pillars Of Ecommerce Business 101 Decide on Business Model At Launch (Private Label, Afiliate or Both) Learn The Proit Equations Make An Attempt To Jot Ideas Down On This Initial Business Plan Choose Your Launch Date
