WIXLIB

Yosemite/Mariposa Tourism Bureau MinutesAMENDED PER YMCTB BOD MEETING 04/08/2009March 4, 2009Mariposa County Public Library, Meeting RoomCalled to order by Chairperson Dan Jensen at 2:05pmBoard Members Present:Donna Brownell (Arts Council), TreasurerBrian Bullis (Fairgrounds)Marilyn Griswold (The Redwoods)Dan Jensen (DNC), ChairpersonDonna Nassar (B&B’s), SecretaryDouglas Shaw (Yosemite Bug)Kevin Shelton (Yosemite Motels), Co-ChairExcused Board Members:David GloorCherylann Schimmelfennig (Hotel Jeffery)Ex-Officio Members Present:Roger BieryCandy O’Donel-BrowneMarilyn Lidyoff (EDC)Lyle Turpin (BOS)Absent Ex-Officio:Theresa Castaldi (Coyote Springs Ranch)Kevin Cann (BOS)Staff:Jeffrey HentzMelissa HernandezVisitors:Dennis Cota, (Cota Cole & Associates)Jonathan Farrington (DNC Tenaya)Peter Geis (Webmaster)Herb GloorMaryann Huff (Chamber of Commerce)Dell KnellPeter Schimmelfennig (Chamber of Commerce)Gary Walker1. Public Commentsa. Gary Walker (“Walker”) shares his project Pocket Focus Mariposa booklet withYosemite/Mariposa County Tourism Bureau (“the “Bureau”) Board of Directors (“BOD”)and meeting visitors. Walker has been printing and distributing booklet on own; wouldlike funding from BOD to update booklet and print. Walker estimates costs for updateand printing would average 2000.00. No action taken by BOD.b. Dell Knell (“Knell”) shares updates on Butterfly Festival. Quilt-Turning event will takeplace this year. Knell asks BOD to help pass out postcards and to encourage restaurantsand businesses to grow butterflies for festival. Help may also be provided in the form ofdonations, either monetary or by purchasing butterfly eggs for students, teachers,

classrooms, etc. Knell also provides initial information on Taste of Mariposa. Urges BODto communicate with restaurants. Marilyn Lidyoff (“Lidyoff”) inquires as to what giftsand prizes were raffled at previous years’ events. Knell replies that such items up forraffle included gift baskets, wind chimes, jewelry, and other items. Jeff Hentz (“Hentz”)asks if Knell is working with local hoteliers in creating gift packages for this year’s event.Knell answer she is unsure of how to do so; Hentz says Bureau will help. Dan Jensen(“Jensen”) advises Knell to contact Yosemite National Park for inclusion in their DailyReport. Knell said she tried to in past but was denied inclusion. Jensen informs Knell andBOD of new NPS contact: Alexis Mayor.2. Minutes of January 2009 Meetinga. Motion by Kevin Shelton (“Shelton”) to accept minutes as prepared, motion secondedby Donna Brownell (“Brownell”). Unanimous ayes, motion passes.3. Treasurer Reporta. Brownell informs of Finance Committee’s intent to open a money market account.Brownell suggests the BOD remove money currently held in the Yosemite Bank accountin order to adjust account balance to below maximum 250,000 FDIC insured, and tomove these monies into the current Wells Fargo account as well as into a new additionalmoney market account with West America. Brownell motions for the FinancialCommittee to open a new account with West America, an account with check writingability and interest bearing, motion seconded by Brian Bullis (“Bullis”). Motion passes.b. No further questions or comments on Treasurer Report.4. Board Seat Vacanciesa. Jensen asks for current BOD count: Nine (9) total. Jensen advises BOD does not need tofill the vacant seats; there is no requirement to do so. Jensen further suggests thatnominations be discussed and set forward, and that the BOD is allowed a maximum ofeleven (11) total members. Brownell asks for clarification on current seat terms. Hentzanswers that there was no supporting documentation discovered to outline thestaggered seat terms. Jensen states that if not staggered terms then all were appointedto three-year terms. Donna Nassar (“Nassar”) advises that under this set-up there willthree seats available concurrently in the near future. Shelton reminds BOD that whenseats expire they can be filled by incumbents. Jensen requests lists of current BODmembers with date of individual appointments. Jensen proceeds to nominate JonathanFarrington (“Farrington”), of DNC Tenaya Lodge, to fulfill BOD seat vacated by MikeMoran. Jensen believes Farrington will be an asset as he provides a great amount ofcontacts and knowledge. Shelton seconds motion; motion passes.b. Letter of Resignation regarding Dorothy Kuhnel (“Kuhnel”), provided and executed byPeter Schimmelfennig (“P. Schimmelfennig”), presented to BOD. Jensen advises thatwhile open seat was formerly held by a Mariposa County Chamber of CommercePage 2 of 6YMCTB BOD MinutesMarch 4, 2009

(“Chamber”) Member, it is not a requirement of the seat. Jensen advises filling this openseat as an odd number of BOD members would be preferable in voting matters. Jensencalls for discussion regarding open seat. Marilyn Griswold (“Griswold”) asks if anyonehas demonstrated interest in seat. Hentz reads paragraph from P. Schimmelfennig letterin which P. Schimmelfennig states his desire to fill seat vacated by Kuhnel. Jensen asks,absent a nomination for P. Schimmelfennig, if complications would arise from theappointment of P. Schimmelfennig to BOD as his wife Cherylann Schimmelfennig iscurrently on the BOD as a lodging representative and business owner. Jensen asks that ifChamber representation is desired, is there another who can provide so other than P.Schimmelfennig. Brownell advises of negative experiences encountered on previousBoards wherein two members of the same household both held positions on the sameBoard. The Arts Council has adopted a one person per household rule regarding BODmembers. Shelton asks if Maryann Huff (“Huff”), President of the Chamber, would beinterested and available in acquiring the open seat; Huff answers affirmatively. Sheltonsuggests BOD revisit idea of similar policies at later time and in compliance with theBrown Act. Shelton states he finds it important for the empty seat to be held by aChamber member and nominates Huff to open seat vacated by Kuhnel, nominationseconded by Brian Bullis (“Bullis”). Nomination passes.5. Brown Act Review and Presentation by Cota Cole & Associatesa. Hentz introduces Dennis Cota (“Cota”) of Cota Cole & Associates. Hentz received Cota’sname as a referral from Rick Benson in regards to better understanding and abiding bythe Brown Act. Cota gives presentation on his services and lists similar counties andbureaus he has advised. Cota would like to advise the BOD on familiarity of the BrownAct and disclosure. He states that actions taken in violation of the Brown Act can laterbe found void and furthermore, can result in litigation, overturning of actionsestablished and subsequent actions or policies made pursuant to, and that prosecutioncan seek recovery of legal fees. Cota does not believe we need the intensity or scale of acounty counsel or city attorney, but to have these resources available if and when needbe. Cota proposes his services for a workshop on the Brown Act and compliance, as wellas four free meetings wherein he would sit as counsel; in between the workshop andmeetings, assistance would be available through his office. Roger Biery (“Biery”) inquireswhether Cota has had experience with other BID districts. Cota replies he hasexperience with similar structures, but not directly with other BID counties or districts.Cota also states he has worked for Trinity County, Madera County and San Joaquin.Jensen asks if Brown Act educational workshops and tutorials would be subject to theBrown Act; Cota advises could be if BOD desires, or could be closed as long as nodiscussion of official BOD business occurs. Shelton moves to engage Cota Cole &Associates, Brownell seconds. Biery commends Cota on flexibility of contract options.Farrington questions whether spending limits on engagement should be enacted or not.Page 3 of 6YMCTB BOD MinutesMarch 4, 2009

Cota advises contract could be drawn with spending limits in place. Motion passesunanimously.b. Jensen asks Hentz to prepare task list of areas and tasks the BOD should seek adviceupon. Cota to work with Hentz on identifying these costs. Funds to come frompreviously approved Legal Fees or Professional Services budget.6. YMCTB Marketing Activities Updatea. Hentz shares that the Bureau invited to participate in and work with Agranature events,specifically the Agriculture Nature Tourism Advisory Committee Meetings. Hentz asks ifa BOD member can attend the following meeting dates with him: 3/20/2009,3/27/2009, 4/13/2009, 4/24/2009 and 5/15/2009 from 9:00am – 12:00pm. Lyle Turpininforms BOD that the committee meetings are open for public hearing and comment,and two (2) voting seats are available for public occupation. Bullis will join Hentz atmeetings.b. Hentz is happy with outcome of AMGEN Tour of California. Tour operators wereimpressed with Mariposa County. Medalist Sports interested in making Mariposa alarger part in upcoming years. Riders were elated by cheerleaders, happy spectators,and the marching band. 2.2 million attended the races in just eight (8) days; 400,000more than expected. Hentz states that the demographics of race spectators andparticipants fit well with Mariposa County target demographics. Jensen shared thatScott Geddiman of National Park Services was also impressed with Mariposa anddelighted to be a part of the events. Biery asks if AMGEN or Medalist expressed interestin riding through Yosemite National Park. Hentz responds that there has been a largeamount of interest shown and that everyone is looking into this possibility for upcomingyears. Melissa Hernandez (“Hernandez”) congratulated by Hentz and all BOD memberson her work and effort in coordinating the AMGEN/Mariposa events.c. Update on selections of public relations agency presented by Hentz: Three advertisingagencies submitted proposals on time and met the criteria, including budgetparameters. Marketing Committee reviewed presentations by the three agencies andselected AStone Agency for three projects, one of which is the new Destination VacationPlanner (“DVP”). Deadline for materials for DVP is 3/25/2009. Hentz passes out twopieces/markups of advertisements currently in the works by AStone Agency. Hentzstates the DVP will not be completely ad-free, but that the ads allowed will complementthe DVP, with a focus on hotels, restaurants and other tourist-related business.d. Spring Ad Campaign: Hentz announces the new spring campaign will be a departurefrom sweepstakes towards a new, internet-heavy campaign, with a focus on branding.Launch date for new campaign is expected between 3/15/2009 – 3/23/2009 and will rununtil 4/30/2009. Key areas such as Bakersfield and the Bay Area will be targeted with aninternet, radio and print campaign. This campaign will cost around 300,000 with a 5-6week run; Hentz says the value of coverage and additions being supplied by AStoneAgency value the campaign at approximately 400,000. AAA Advertising and marketsPage 4 of 6YMCTB BOD MinutesMarch 4, 2009