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THE GAMES MARKET The Largest Print Influencer of Men18-34 in the United StatesOver 7.5 Million Subscribers – 30 Million Total Reach

THE GAMES MARKET”Video games are the future.From education and business,to art and entertainment, ourindustry brings together the mostinnovative and creative mindsto create the most engaging,immersive and breathtakingexperiences we’ve everseen. The brilliant developers,designers and creators behindour games have and willcontinue to push the envelope,driving unprecedented leaps intechnology impacting everydaylife for years to come.Computer & Video GameU.S. Sales 2010-2016Total Consumer Spend OnGames Industry 2016(in Billions)(in Billions)20102016 17.5 24.5 30.4Source: Entertainment Software Association 2017 Report54%”PROJECTED ANNUAL GROWTH RATE(CAGR) 2013-2018Michael D. GallagherPresident and CEOEntertainment Software AssociationVideo GamesFilmed Entertainmentof the mostfrequent gamersfeel that videogames providemore value fortheir money than :DVDsTV SubscriptionsMusicMusic65% of U.S. households arehome to at least oneperson who plays videogames regularly(3 hours or more per wk.)0123456Source: PricewaterhouseCoopers 2013-2018 Global Entertainment and Media OutlookGoing to the movies

OUR DEMOGRAPHIC72%Gfk MRI Custom Magazine Reader StudyMay 2018MALEMEDIAN AGE35Active Lifestyles Beyond The GamesT12-174%The Game Informer audience is an active andinvolved, heavy consumer.A18-2416.7%A18-3451.3%A35 44.7%A21 93.7%MEDIAN HH INCOME 67,700ATTENDED/GRADUATED COLLEGE75.1%HIGH SCHOOL GRAD 97.1%MARRIED45.1%MARRIED PARTNERED52.1%SINGLE/NEVER MARRIED38.8%EMPLOYED81.6%EMPLOYED FULL TIME67.1% G ame Informer readers are active, careerprofessionals who are homeowners,car owners, and enjoy above-averageincomes to support their lifestyle. O ur readers are frequent consumerspurchasing electronics, sporting goods,clothes, furnishings, insurance and more. O ur readers want to be entertained.They dine out, go to movies, and travelregularly. O ur readers have a passion forvideo games. G ame Informer is their #1 source to fuelthat passion.

CIRCULATION 2017 AAM TOP 25Over the course of 27 years, the brand power of Game Informerevolved beyond “The Final Word on Computer & VideoGames” and into: "The World’s #1 Computer & VideoGame Magazine”7,585,296subscribers1 in 43people in the U.S.subscribe toGame Informer Dec 2017RankPublication NameTotal Paid & VerifiedCirculation1AARP The Magazine23,802,4522AARP Bulletin23,337,8363Better Homes and Gardens47,636,6827,585,2965AAA Living4,865,7526Good Housekeeping4,315,9057Family Circle4,046,3528People3,411,8609Woman's Day3,254,23410National 021,62813Reader's Digest3,017,18214Southern Living2,819,91715Sports Illustrated2,727,26016Taste of Home2,542,94817Shape2,528,73018O, The Oprah 46321Parents2,208,84522Family Fun Magazine2,140,39123ESPN The Magazine2,131,10824Martha Stewart Living2,062,32125Seventeen2,097,782

A WINNING MODELGame Informer's approachis direct and has been forover 27 years: Sell subscriptionsface‑to-face in an environmentwhere active video game playersare most likely to be found.GameStop is the world's largest specialtyin video game stores.games retailer with nearly 4,000 stores inthe U.S. alone. Our unique and exclusiverelationship with GameStop creates themost powerful symbiosis in the gamesTRUST INFLUENCE SALE(92%t7lmos e!as’that n peoplmilliomarket. More power to the players, indeed!”of readers said theytrust GI reviews. At GameStop, selling Game Informersubscriptions is like selling candy in a candystore. Knowing that my customers are intogames, I lead them to the best magazineon the shelf, in the same way that I lead 91%of readers havemade a purchaseafter seeing orreading about aproduct in GI. 74%5.6 MM(( 6.9 MMof readers agreethat GI influencestheir purchases.them to the best games on the shelf. I just letmy customers know what I believe: Game”Informer magazine is the most entertaininggames magazine and hands-down the bestresource you’ll ever find.Sean AllenGameStop Store Manager

CONSUMER ADVERTISING PARTNERS

THE GAMES MARKETINDEPENDENTSUBSCRIBER STUDYAffinity2.7hrs26 years ago we set out to create amagazine that gamers would love forthe contest as well as earn their trust.Mean timespent reading each issue4 hours3-4 hours2-3 hours1-2 hours30-60 minutes0-30 minutesNot at all91%are very satisfied withGame Informer andenjoy reading themagazine each month97%agree thatGame Informer providesbetter, more reliablebuying information thanany games magazine80%agree Game Informeris the mist entertaininggames magazie theycurrently readWhy did you initially subscribe to GI?Reading HabitsGame Informer readers love our content. Our pages areread, re-read, collected, and passed along to friends.23%save their copies ofGame Informer forfuture reference 65% for magazine & the discount29% for the discount only6% it was a giftDo you plan to renew your subscription?67% Yes31% Not sure2% NoRead about 3/486% Read1/2 orMore ofEach Issue18%Read about 1/28%77%21%16%18%27%14%4%0%Read about 1/46%Skim Only45%Read all oralmost allWhat other video game publications doyou read regularly?(at least three out of four issues)15% Official Xbox Magazine

THE GAMES MARKETINDEPENDENTSUBSCRIBER STUDYGame Informer ReadersGame Informer ReadersGame Informer ReadersPURCHASING SOURCESCURRENTLY OWNPLANS TO PURCHASEfor computer/video game systems,including handhelds, as well as gamesfor computer/video game systems,including handhelds, as well as games(in the next 12 months)GameStop96%6,798,472PS467%5,082,148Best Buy47%3,565,089Windows PC60%4,551,177Wal-Mart46%3,489,236Xbox One51%3,868,501Amazon.com29%2,199,736Xbox ntendo om12%910,236FREQUENCY SHOPPINGFOR GAMESEvery day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9%2 – 3 days per week . . . . . . . . . . . . . . . . . . . 14%4 – 6 days per week . . . . . . . . . . . . . . . . . . . . 8%Once a week . . . . . . . . . . . . . . . . . . . . . . . . 24%Once every 2 weeks . . . . . . . . . . . . . . . . . . 21%Once a month . . . . . . . . . . . . . . . . . . . . . . . 13%Once every 2 or 3 months . . . . . . . . . . . . . . 6%Less than once every 2 or 3 months . . . . . . 3% Wii U28%2,123,883PlayStation handhelds(PSP, PS Vita)25%1,896,324Nintendo Switch20%1,517,059Apple Mac14%1,061,941MOST IMPORTANT SOURCEto decide which computer/video gamesystem or game to purchasePersonal experience/preference . . . . . . . . 92%Friends/word of mouth . . . . . . . . . . . . . . . . 72%Magazines . . . . . . . . . . . . . . . . . . . . . . . . . . . 61%Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56%TV ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24%XBox One33%2,503,148PlayStation 438%2,882,412NEW GAME PURCHASE HABITSPre-order . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49%Purchase with the first week . . . . . . . . . . . . 16%Purchase within the first month . . . . . . . . . . 17%Wait more than a month to purchase . . . 16%Does not apply . . . . . . . . . . . . . . . . . . . . . . . . 2%

ADVERTISING RATES20183.5 Million Rate Base GuaranteeRate Card #284-Color1X3X6X12X24X36X48X60XFull Page 249,456 242,000 234,655 227,707 218,589 212,042 205,675 199,4771/2 Page 149,666 145,188 140,831 136,641 131,151 127,222 123,381 119,6531/3 Page 114,746 111,298 107,941 104,730 100,564 97,533 94,601 91,750 224,494 217,791 187,799 182,140 174,853 169,621 164,501 159,592B&WFull Page1/2 Page 134,699 130,667 112,680 109,288 104,910 101,777 98,701 95,7581/3 Page 103,259 100,183 86,394 83,777 80,421 78,017 75,660 73,414PREMIUM POSITIONSC2 / P1Earned Rate 25%C3 RHPEarned Rate 15%1-1/2 Masthead SpreadEarned Rate 15%First FormEarned Rate 15%Guaranteed PositionEarned Rate 10%Game Informer ContactsDamon WatsonAdvertising Sales Directortel: 310.450.3260damon@gameinformer.comAmy ArnoldSenior Ad Sales Associate/East Coasttel: 518.982.1141amy@gameinformer.comJaney StringerAdvertising Managertel: 612.486.6104janey@gameinformer.comNo additional charge for bleeds. Circulation verified by AAM. Positioning of advertisements is at the discretion of the publisher unless otherwise specified and acknowledged by the publisher in writing. Advertisements are subject to acceptance by publisher. Thepublisher reserves the right to refuse, alter or cancel any advertising for any reason at any time. Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue if such failure is due to acts of God, strikes, accidents, legalaction or other circumstances beyond the publisher’s control. Commissions: 15% commissions to recognized agencies.

CLOSING DATES & TECHNICAL SPECS2018 ISSUE CLOSING DATESInsertionCover DateInsertionDue DateMaterialDue DateOn AL REQUIREMENTSAd SizeBleedTrimNon-Bleed2-Page Spread16 1/4” x 10 3/4”16” x 10 1/2”151/2” x 10 ”01/12/18Full Page81/4” x 10 3/4”8” x 10 1/2”7 1/2” x 10 ”01/19/1802/16/181/2 Page Vertical4 5/8” x 10 3/4”4 1/2” x10 1/2”31/2” x 10”02/16/1803/16/181/2 Page Horizontal (bottom)81/4” x 5 1/2”8” x 5 1/4”7 1/2” x 5 18/181/3 Page Vertical211/12” x 10 3/4”2 2/3” x 10 1/2”2 5/32” x 10”July04/06/1805/18/1806/15/181/3 Page Horizontal (bottom)8 1/4” x 3 3/4”8" x 3 1/2”7 1/2” x 9/1811/16/18DIGITAL FILES MATERIAL REQUIREMENTSPDF/X1-a (preferred format)** Please contact production first if you plan to submit other file formatsLive Matter: Keep live matter 1/4” from trimmed sides. Text across the gutter should be avoided.Gutter Allowance: 3/8” on each side of gutter, 3/4” for two page spread.For an up-to-date list of SWOP approved color proofing systems,please visit: www.swop.orgPRINTING SPECIFICATIONSSWOP Printed Web Offset. Perfect bindery.Maximum Ink Density: 300% Linescreen: 133lpiCONVERTAll Spot colors need to be converted to CYMK colors before outputto PDF-X1a.REGISTRATIONStandard registration marks and crop marks must be included and theyshould appear at least 1/8” outside of the trim area to avoid overlapping creative. Pages should be centered and cropped to page trimsize plus bleed.MEDIACD-R (ISO9660 and MAC), DVD-R.SFTP: 1 2.25.107.16username: advertpassword: myl@k3h0M3PROOF REQUIREMENTSPlease submit a hard-copy proof at 100% scale made from suppliedPDF/X1-a file.For a guarantee in color reproduction, advertisers must submit TWOSWOP certified contract proofs at 100% scale (must include color bar &indicate proofing system used on the proofs)Proofs must be made from supplied PDF/X1-a file.Acceptable contract proofs are Fuji Pictro, Fuji Final Proof, EpsonContract Proof, Kodak Approval, IRIS, Digital Match Print. If proofs are not provided with materials, Game Informer assumesno liability for ad reproduction quality and content accuracy.Laser Inkjet proofs or any other proofs supplied that are not SWOPcertified contract proofs are accepted for file content only.All advertising copy and art is subject to publisher approval.MEDIA LABELING REQUIREMENTSIssue Date, Advertiser, Agency Name, Contact Person, PhoneNumber, Vendor Contact, File Name/Number, Return Address, Listof Contents (print of disk contents)MAILING & SHIPPING INSTRUCTIONSFor all mechanical materials/specification questions contact:Curtis Fung Production Director724 North First Street, 3rd FloorMinneapolis, MN 55401tel: (612) 486-6058fax: (612) 486-6101curtis@gameinformer.comCOMPETING RETAILER TAGSAd creative should not include tags, logos or references to competing retailers of GameStop. These retailers include, but are notlimited to Amazon, Best Buy, Target and Wal-mart. All advertisingcopy and art is subject to publisher approval.Game Informer ContactsDamon WatsonAdvertising Sales Directortel: 310.450.3260damon@gameinformer.comAmy ArnoldSenior Ad Sales Associate/East Coasttel: 518.982.1141amy@gameinformer.comJaney StringerAdvertising Managertel: 612.486.6104janey@gameinformer.com