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EXHIBITORBENEFITS

WHY EXHIBIT?A POWERFUL SALES OPPORTUNITY IN A PERIOD WITH NOPHYSICAL EVENTS BECAUSE OF THE COVID-19 PANDEMIC. A unique opportunity to build leads and develop customers in these months without anytrade shows. A powerful way to reach thousands of delegates before and during the event days. A cost-effective solution available at a fraction of the full cost of a physical event (no standbuilding, no travel costs). A precise exhibitor dashboard provides real time data and communication interface withbooth visitors; engagement reports reveal what visitors have interacted with at the stand.

HOW IT WORKSA fully virtual and interactive conference, exhibitionand networking experience.The Summit offers a virtual event space which combinesmost of the benefits of a physical conference & exhibition with the power of a global, online platform.The Auditorium provides delegatesaccess to live conference sessions, aswell as the possibility to watch previoussessions on demand.A fully interactive Networking Loungeallows delegates to connect and interactdirectly with each other. Set up a group ora 1-to-1 chat to catch up, get acquainted ordiscuss business opportunities.The event Lobby is the central hub which allowsdelegates access to the different sections of thevirtual event space.The Virtual Exhibition allows delegatesto learn more about new products andservices and connect and interact liveand directly with exhibitors.The Product Showcase area allowsdelegates to get up to date and experience the latest innovative security products.3

PRE-EVENT PREPARATIONEXHIBITOR OPTIONS BEFORE THE EVENTA PLANNED EVENT IS A SUCCESSFUL EVENT

LoungePROMOTE YOUR SPECIAL SCHEDULE!!SIMILAR TO A PHYSICAL EVENT, YOU CAN ORGANISECOOL EXPERIENCES FOR GUESTS AT YOUR BOOTH.DigitalopportunitiesThese are some ideas you can think about in order to make yourvirtual booth stand out among the rest. We are happy to help withthe promotions around this! Celebrity speaker appearances at your booth that the delegates canengage with via Q&A or “Ask Me Anything” video sessions. Competitions & Prize Draws will bring a lot of delegates to your booth,and you can gather their data as a condition for participating. Product Trials need to be relevant and meaningful, and can certainlybring potential customers to your booth.Grow your company with us!VideoPlace for yourcontent Product Launch is a great way to use your booth and ensure delegateswill want to check out what all the fuss is about. “Ask Me Anything” session with your CEO at your booth wheredelegates can meet your CEO and ask questions. Press Conference where you invite the press to join you at your booth.This goes hand in hand with a product launch or announcing a new strongbusiness partnership. Quiz / Games that you can create a fun experience or competitionaround would attract the delegates.5

www.nordicitsecurity.comINVITING LEADS TO THE EVENTAll Exhibitor packages include All-Access passes to theconference which can be offered to promising leads orcustomers, as a powerful incentive for making anappointment to meet at your booth. Standard booth includes 50 All-Access passes. All Exhibitors will be provided with high-quality graphicalmarketing material to advertise their presence at the VirtualEvent to their database and via their social media channels.These materials include a ‘Request a Meeting’ link. All delegates will be emailed prior to the event offering thepossibility to set up meetings with all our Exhibitors throughthe ‘Request a Meeting’ link which is part of the Exhibitorlisting on the event website. Your company logo and branding on the NITS Event website,including floor plan, company profile etc. Your company logo and branding on floor plan signageduring the event.6

www.nordicitsecurity.comPLANNING MEETINGSIT SecurityYOUR BRANDINGAs all experienced exhibitors know, much of the success ofexhibiting at an event is determined by reaching out andplanning meetings beforehand.YOUR BRANDINGThe NITS Summit offers its Exhibitors a powerful integratedMeeting Scheduling solution. All delegates are able to directly plan meetings at your boothwithin the event platform, so they ensure timely attentionfrom the appropriate representative. This will greatly help to optimize staffing of your booth withcompany representatives during the event. Your representatives will be able to prepare prior tomeetings and ensure an optimal meeting outcome. Attendees can schedule meetings prior to the event by usingthe ‘Request a Meeting’ link included in the exhibitor listingon the event website.7

www.nordicitsecurity.comSOCIAL MEDIA SHARING IS CARINGShare images of your cool virtual booth design across social media!8

EXHIBITOR OPTIONS DURING THE EVENT

DISPLAYING PRODUCTS & SERVICESNUMEROUS BOOTH CONTENT OPTIONSThrough clickable links on your booth you can show visitorsyour latest products and services.You can display several types of content through a pop-upwindow or embedded within the booth, for example:Graphic Images Your Booth Logo and branding Rotating Banners with static images Animated GIFsVideo Upload files or link Youtube, Vimeo or Upstream Pre-recorded product demosYour contentBrochures & Presentations PDF brochures and presentations can be made available fordownload or to view at the booth via pop-upsSocial and websites Link to your company social media pages or any website, soit displays within your boothAdding content to your booth could not be easier: We willprovide you with a dedicated folder to upload your filesand will manage uploading them to the platform for you.10

www.nordicitsecurity.comCOLLECT DATA / BUSINESS CARDSTHROUGH COMPETITIONSLike a physical event you can run competitions by collecting“business cards” in a fish bowl.Visitors simply click on the virtual fish bowl to leave theirpersonal details / virtual business card and enter the the prizedraw.Set a time to draw the winning card and you can announce thewinner at your booth using the group chat function or by makinguse of a video conferencing tool.Delegates will be sharing the following details with you: Full Name Company Job Title Email11

VIRTUAL BADGE SCANNERCOLLECT DATA FROM THE DELEGATESLike a physical event you can scan the badge of visitors to your booth to collect their contact details.Each booth will come with a virtual badge swipe button prominently placed at the top of the page, easy for visitors to find and use.Everytime a visitors badge is swiped your designated staff will receive an email with the visitors’ contact details.Exhibitors will receive the following data: Full Name Company Job Title Email12

www.nordicitsecurity.comPRODUCT DEMOEXCLUSIVE PREMIUM FEATURE!IT SECURITYYOURBRANDINGSHOWCASE YOUR PRODUCTS AND SOLUTIONSYOURBRANDING Premium booth packages include a 30 minute productdemo or presentation (similar to a webinar). Ideally, you will pre-record the product demo to ensure aprofessional presentation (it can be broadcasted live as well). You can also include sales material relating to the presentation which can be downloaded while delegates watch the webinar. We will share the demo/webinar schedule via a direct outreach to the delegates to encourage them to book their participation.Grow your company with us!VideoPlace for yourcontent On the event day: We will announce your webinar towardsall the event attendees via a push notification.Nordic IT Security “How to stay safe” product demo is about to start.Head to Nordic IT Security stand and watch the demo live.13

ENGAGING WITH CUSTOMERSMANAGING YOUR BOOTH TRAFFICYou know who is at your booth at all times Booth staff can see a list of visitors which includes thevisitor’s name, company,job title. Click on the download icon next to a visitor name to collectthe visitor’s information and you can follow up with him/herpost-event. Booth staff are notified when a new visitor come to thebooth by a doorbell chime.Initiate private chats with visitors to your booth Each visitor to your booth has a speech bubble icon nexttheir name. To start a chat simply click on the icon and a chatbox will appear to start the conversation. You can talk to multiple visitors at once, advising on products and answering questions. Chats are all saved so you can download them and refer toin your post event follow-up.Never miss an opportunity When you are logged into the event platform visitors toyour booth can contact you and start conversations, evenwhile you are exploring the rest of the event. When you are logged out, the chat function shows you arebusy, but visitors can still schedule a meeting or leave a message/email for follow-up.14

www.nordicitsecurity.comREAL-TIME COMMUNICATION &REAL-LIFE CONNECTIONS WITHBOOTH VISITORSIT SecurityYOUR BRANDINGA powerful platform to host previously scheduledindividual/group meetings at your boothYour booth include the possibility to connect with visitors indifferent ways. Video/audio chat Audio chat Group chat 1:1 chatYOUR BRANDINGNordic IT SecurityBy clicking on an icon the visitor will be able to connect to one ofyour representatives in an integrated window, without leavingyour booth.Identification data on the visitor (name, job title, company name)will be available to your representative via the exhibitor dashboard interface.Sales materials and videos are within reach to share with thevisitor.15

REPORTING & METRICSTRACK ACTIVITY AND ROIMetrics for Nordic IT Security SummitExhibitors have access to daily reports providing the important datacollected from your booth including: Who visited your booth Review the full list of attendees who visited your booth What content was viewed in your booth Track what content and which of your products attracted the mostattention See the details of who viewed that content giving you the chancefor targeted and relevant follow up What conversations were had by staff at your booth Download transcripts of all the conversations that have takenplace at your booth: Perfect notes to improve post event follow-ups16

www.nordicitsecurity.comEXHIBITION HALL VIEWExhibitor logo & textExhibitor’s logo will be displayed on the floor plan of the zone.By clicking on the logo / text attendees arrive directly at your booth.Exibiton SponsorsNetworkingLoungeIT SecurityZoneAuditoriumGiveaways17

Knowledge ZoneMake your company safe againAD

BOOTH FEATURESIT SecurityBooth design elements: Personalize one of the available booth designs with boothbranding and logo. Place images, rotating banners and animated GIFs aroundthe booth area. Pop-up windows with videos, images, text etc. URLs and clickable links wherever you want.Content types available to use as part of your booth: Audio, Downloads, Links, Videos, HTML window.Functionalities you have available at your booth: You can display an Intro video when people arrive at yourbooth You have private chat rooms or open chat rooms You can showcase your social media accounts Integrated meeting planner functionality Attendees can leave messages at your booth in case yourstaff is away / offline Your own communication dashboard to easily managemessaging / chats with all attendees, including reports andstatisticsSee you in November!/NITS team19

www.nordicitsecurity.com

Metrics for Nordic IT Security Summit Exhibitors have access to daily reports providing the important data collected from your booth including: Who visited your booth Review the full list of attendees who visited your booth What content was viewed in your booth Track what content and which of your products attracted the most .