Transcription
The Value of BusinessMedia Brands in 2015Research by PPA BusinessNeil Sharman
Our sampleGENDERMALE 57%FEMALE 43%AGE30%20%10%400 responsesOnline questionnaireNovember 2015Under 2525 to 3435 to 4445 to 5455 to 6465 plus
LOCATION3%1%2%10%5%2%8%4%19%10%Elsewhere in Europe10%8%
BUSINESSENGINEERING /CONSTRUCTIONFINANCEMARKETING ESARCHITECTUREMARITIMEFOOD ANDDRINKHUMANRESOURCESRETAILFARMING /HORTICULTUREAUTOMOTIVEAEROSPACEOTHER
JOB TITLEDIRECTOR & ABOVE29%SENIOR / MID MANAGER53%JUNIOR MANAGER14%INCOME 20k 40k 60k 80k 100k 120k 140k13% EARN OVER 100kvs. 1% NATIONAL AVERAGE
PTABLETOWNERSHIP
Regular readership: Print vs. Online76%PRINT*regular 1 out of every 2 issues for Print, at least once per fortnight for Online
Regular readership: Print vs. Online76%PRINT87%ONLINE*regular 1 out of every 2 issues for Print, at least once per fortnight for Online
Regular readership: Print vs. Online2 52%76%PRINT2 67%ONLINE*regular 1 out of every 2 issues for Print, at least once per fortnight for Online87%
Print readership: Regular vs. Occasional2 52%76%PRINT(REGULAR)2 49%70%PRINT(OCCASIONAL)*regular 1 out of every 2 issues, occasional less often than 1 out of every 2 issues
Print readership: Regular vs. Occasional2 52%76%PRINT77%(REGULAR)2 49%70%receive a printBusiness Media titleaddressed to thempersonallyPRINT(OCCASIONAL)*regular 1 out of every 2 issues, occasional less often than 1 out of every 2 issues
Online readership: Regular vs. Occasional2 67%87%ONLINE(REGULAR)2 60%81%ONLINE(OCCASIONAL)*regular at least once per fortnight, occasional less than once per fortnight
Smartphone apps36%of those with a smartphone haddownloaded a Business Media app.
Smartphone apps36%of those with a smartphone haddownloaded a Business Media app.popular with under 35 yearolds but also popular in theboardroom
Smartphone apps36%of those with a smartphone haddownloaded a Business Media app.complementary to reading thecontent in print, on the web, inemail newsletters
Smartphone apps36%of those with a smartphone haddownloaded a Business Media app.27%of people who downloaded one useit every day.
Smartphone apps36%of those with a smartphone haddownloaded a Business Media app.27%of people who downloaded one useit every day.77%of them use it at least once afortnight (only 2% never use it).
Social Media78% are using social media51% are following BusinessMedia titles or their journalists
Email newsletters
The always on society: I read Business Media in the eveningat the weekendon holiday
The always on society: I read Business Media 61%in the eveningat the weekendon holiday
The always on society: I read Business Media 61%44%in the eveningat the weekendon holiday
The always on society: I read Business Media 61%44%20%in the eveningat the weekendon holiday
The always on society: I read Business Media 61%44%20%in the eveningat the weekendon holiday(and only 28% don’t do any of these)
Business Media events42%attended a BusinessMedia related event inthe last year
Business Media events55% formal conference55% exhibition42%40% workshops22% awards ceremony9% other
Business Media events55% formal conference15%55% exhibition40% workshopshave won aBusiness Mediaaward22% awards ceremony9% other
Business Media events15%twofifthsthreefifthshave won aBusiness Mediaawardsaid it had giventheir career aboostsaid it benefitedthe company’sbottom line
ityvisibilityprideawarenessWinning an award gave me
% agreeing: information via the following sources helpsyou personally in your careerBusiness MediawebsitesBusiness Mediamagazines / journalsExhibitionBusiness Mediaemail newsletters83%82%65%64%News Magazines e.g.the EconomistNationalNewspapersNational NewspaperwebsitesEvents by BusinessMedia companies58%58%56%53%News MagazinewebsitesTVBusiness Mediasocial media feedsRadio53%48%43%41%RegionalNewspapersRegional NewspaperwebsitesBusiness MediaappsPosters / Billboards41%35%32%26%
% agreeing: have acted on information via the followingsources to help employer make money or save moneyBusiness Mediamagazines / journalsBusiness MediawebsitesExhibitionBusiness Mediaemail newsletters71%70%60%60%Events by BusinessMedia companiesNews MagazinewebsitesNews Magazines e.g.the EconomistNational iness Mediasocial media feedsTVRadio39%37%34%31%RegionalNewspapersRegional NewspaperwebsitesBusiness MediaappsPosters / Billboards29%28%27%23%
Encouragement70%“I insist on or at leastencourage membersof my team to useBusiness Media”
Encouragement47%“Boss insists or atleast encouragesmembers of team touse Business Media”
Encouragement80%“I'd encourage mycolleagues to useBusiness Media”
Encouragement83%“I'd encourage anyonestarting out in myindustry to useBusiness Media”
Getting ahead or keeping upIn my industry you'd soon be lost if youdidn't use Business Media58%Using Business Media keeps me ontop of things at work84%I expect the most successful people inmy industry use Business Media85%Business Media often carry contentrelevant to my job or my interests86%I expect that the most ambitious peoplein my industry use Business Media87%0%20%40%60%80%100%
A two-way conversation37%I've written anarticle orarticles forBusinessMedia
A two-way conversation36%I've beenquoted inBusinessMedia in myindustry
A two-way conversation38%I havecommented onan article on aBusinessMedia website
A two-way conversation41%I've contacted /been contactedby a BusinessMediajournalist orcolumnist
Fast and slow reading67%71%62%I often checkBusiness Mediawebsites forbreaking newsI like to take mytime readingBusiness MediaRefer to a BusinessMedia website forsomething I've readin printed edition
Business Media fuels conversation71%I often show BusinessMedia magazine contentto colleagues and/orclients
Business Media fuels conversation57%Colleagues and/or clientsoften show BusinessMedia magazine contentto me
Business Media fuels conversation56%I often email BusinessMedia website content tocolleagues and/or clients
Business Media fuels conversation50%Colleagues and/or clientsoften email BusinessMedia website content tome
Business Media fuels conversation34%I often share BusinessMedia website content onsocial media (Twitter,LinkedIn, Facebook etc.)
Business Media fuels conversation38%Colleagues / clients oftenshare Business Mediacontent on social media
Business Media (and advertising): a call to action38%I've attended ameeting calledspecifically becauseof some content inBusiness Media
Business Media (and advertising): a call to action38%30%47%33%I've attended ameeting calledspecifically becauseof some content inBusiness MediaI've made bigpurchasingdecisions based onwhat I've seen inBusiness MediaThe advertising inBusiness Media iswell worth payingattention toThe advertising inBusiness Media hascaused me to buysomething on behalfof the business
Decision on last supplier made because 0%10%20%30%40%50%
Decision on last supplier made because 42% Theyemailed tointroducethemselves0%10%20%30%40%50%
Decision on last supplier made because 35% Readabout themin BusinessMedia0%10%20%30%40%50%
Decision on last supplier made because 0%10%20%30%32% Theyhad a standat an eventyou attended40%50%
Decision on last supplier made because 28% YouGoogled thecompany inquestion0%10%20%30%40%50%
Decision on last supplier made because 0%10%20%30%24% Theysent you amail shot40%50%
Decision on last supplier made because 22% Theymade aphoneintroduction0%10%20%30%40%50%
Decision on last supplier made because 0%10%20%21% Theypresented ata conferenceyou attended30%40%50%
Decision on last supplier made because 20% Sawtheir ad inBusinessMedia0%10%20%30%40%50%
Decision on last supplier made because 0%10%20%18% Theyinvited youto an event30%40%50%
Decision on last supplier made because 16% Readabout themin non Bus.Media0%10%20%30%40%50%
Decision on last supplier made because 0%10%20%16% TheyLinked-in toyou30%40%50%
Decision on last supplier made because 13% Saw /followedthem onsocial media0%10%20%30%40%50%
Decision on last supplier made because 0%10%12% yourformercolleaguewent there20%30%40%50%
Decision on last supplier made because 12% youcheckedtrade pressabout them0%10%20%30%40%50%
Decision on last supplier made because 0%10%8% Sawsponsoredawards /event20%30%40%50%
Decision on last supplier made because 8% Sawtheir ads innon Bus.Media0%10%20%30%40%50%
Decision on last supplier made because 0%10%20%30%40%50%
What Business Media offers Finger on the pulseFuels conversationSee the biggerpictureInspiration / thoughtleadershipWin respectMake decisions /win pitches
neilsharman.co.uk
Business Media (and advertising): a call to action 38% I've attended a meeting called specifically because of some content in Business Media 30% I've made big purchasing decisions based on what I've seen in Business Media 47% The advertising in Business Media is well worth paying attention to 33% The advertising in Business Media has caused me .
