Transcription
e Co m m e rc eBe s tP ra c tic e sTip s t o im p ro ve c u s t o m e re xp e rie n c e a n d d rive t ra ffic
Ques tions to as k yours elfWhy do people come to my website?If you were new to your website would beable to pick out a wine based on theinformation on your website?How many visitors are converted toshoppers?How many clicks does it take to find youronline store?
S h o p p in ge xp e rie n c e
NavigationIt is extremely important to have a direct link toyo u r e c o m m e rc e s t o re in yo u r n a vig a t io n m e n u .D o n 't m a ke c u s t o m e rs c lic k a ro u n d t o t ry a n d fin dt h e rig h t p a g e t o m a ke a p u rc h a s e .
CategoriesIncludeInclude sub-menu/categories that make iteasier to find products.Example iWhite Wines, Red Wines, SparklingThinkaboutThink about categories based on how yourcustomers’ shop.Best Sellers, New Arrivals, Under 50, FlavorExample Profile
Bundles1. Bu n d le s in c re a se yo u r AOV.2. Ne e d id e a s? Th in k a b o u t yo u rt a st in g flig h t s a s a b u n d le o r sim p leWh it e Win e b u n d le o r Re d Win eb u n d le . P a rt n e r w it h b u sin e sse s t oo ffe r
Engagement83% of shoppersneed help at some pointduring the buying process.51% of customerssay that they are morelikely to purchase from a website that offerschat than one that doesn’t.When customers are shopping and unsure ofwhat to purchase, your team can help advisethem.Tip - Ask them a question first. Need helpfinding anything? Our X wine is new or is onsale.
ProductDes cription
Product Des cription87% of shoppers rate product content extremely orve ry im p o rt a n t . Do n 't fo rg e t t o w rit e fo r t h e n o vic e .Ho w w o u ld yo u d e sc rib e yo u r w in e in sim p le t e rm s?Fo o d d e sc rip t o rs a re b e st - n o t e s o f p e a r a n dh o n e ysu c kle .
Drivin gTra ffic Tip s
Recipes &Blogs
Recipes &BlogsShowcase your wine in a blog or recipe that is in a more "searchable" topic.Example: Top 5 Holiday Recipes and Wine PairingsWhat's great is you can share this content across all your channels emails andsocial
Ads87% o f P in t e re st u se rs h a vep u rc h a se d a s a re su lt o f so m e t h in gt h e y’ve p in n e d , a n d a c t ive P in n e rsh a ve a 9 % h ig h e r in c o m e t h a n n o n u se rs.
your ecommerce store in your navigation menu. Don't make customers click around to try and find the right page to make a purchase. Categories. Include sub- menu/categories that make it easier to find products. . eCommerce Best Practices Created Date: 8/5/2021 12:53:19 PM .
