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The DEDMAN SCHOOL OF HOSPITALITYTop national club managers attend Founders SummitAt an outdoor reception atop the University Center ClubTerrace on a beautiful fall evening, Dedman PGA golfmanagement and global club management students had therare opportunity to spend hours conversing with the generalmanagers of some of the world’s top golf clubs.The reception on Oct. 24 touched off the annual two-dayFounders Day Summit, bringing together general managersAndy Bush (Erin Hills Golf Course, Hartford, Wis.), DavidChag (The Country Club, Brookline, Mass.), ChristinePooler (Merion Golf Club, Ardmore, Pa.), Nick Sidorakis(Southern Hills Country Club, Tulsa, Okla.) and KevinVitale (Baltusrol Golf Club, Springfield, N.J.). Recognizedat the reception were PGA golf management program cofounders Bob Brymer, Cecil B. Day Professor of LodgingManagement, and Ken Creeley (’66), former adjunctprofessor and manager of golf facilities at The Villages.At Don Veller Seminole Golf Course the next day, themanagers, including Creely, discussed club managementcareers with students in small roundtables. Later, they helda panel discussion moderated by two-time Emmy-winningPGA Golf Professional Jimmy Hanlin, co-host of “18 Holeswith Jimmy Hanlin.”Topics ranged from the hiring of social media professionalsand the proliferation of social media tools to the postmajor emotional hangover suffered by club staff followinga national tournament. Some of the student questions thepanel fielded and their responses included: Who was the most interesting celebrity you ever met at yourclub? President George W. Bush, Bill Murray, Eminem,Justin Timberlake, Jack Nicholson. What takes up the majority of your time as a GM? Focusingon being effective versus being busy, empowering othersto be successful, managing the expectations of a variety ofcustomers. What are the most important qualities needed to be asuccessful golf professional? A positive personality, clearcommunication and the ability to listen, being a selfstarter, personal integrity. What advice would you give us moving forward in ourcareers? Gain international experience, take advantageof education and learn accounting, focus on new waysto get people interested in the game of golf, know yourcommunications and marketing, learn about agronomyand sustainability. Where do you see the golf industry in five years? Embracingand supporting the youth market, focusing on thegame side of golf following the past period of courseconstruction, expanding the use of social media andtechnology.TOP RUNG: At left, a panel of top U.S. golf clubgeneral managers at the Founders Day Summit;left to right, Ken Creeley (The Villages), NickSidorakis (Southern Hills), Andy Bush (Erin Hills),Christine Pooler (Merion), Kevin Vitale (Baltusrol)and David Chag (The Country Club). During apanel discussion moderated by Emmy-winningPGA golf pro Jimmy Hanlin, they discussedquestions submitted by PGA golf managementstudents and other topics ranging from thehiring of social media professionals to managingpost-major tournament malaise.UP CLOSE AND PERSONAL: At right, Dedman PGAprofessional golf management students spend time inroundtable conversations with each of the six visitinggeneral managers of top U.S. golf clubs during theFounders Day Summit at the Don Veller SeminoleGolf Course. The event provides students with theopportunity to relate to those who are at the apex ofthe careers to which they aspire so they can betterunderstand and envision themselves in those roles.5

The DEDMAN SCHOOL OF HOSPITALITYGlobal club management bringing new opportunitiesAs the spring 2015 launch of the school’s major in globalclub management approaches, Dedman faculty aredeveloping new opportunities for students interested in themanagement of international and domestic golf resorts andprivate clubs.and golf industry best practices on an international scale.Unprecedented worldwide growth in the private club andgolf resort industries has created a demand for businessgraduates who have the experiential training to managemulticultural environments in the U.S. and abroad.Program Internship Director Cynthia Johnson recently leda fast-paced, eight-day trip to meet with managers of nearlya dozen golf resorts and private clubs in Scotland, Wales andIreland. Dedman School of Hospitality Director Jane BoydOhlin and Assistant Director Don Farr joined her.“In addition to new academic courses, the global clubmanagement major includes an international componentmeant to develop the type of multicultural awarenesssought after by today’s organizations,” said Farr, who willdirect the new major. “Students are required to experienceeither an internship abroad, a domestic internship with amultinational organization or study abroad with FloridaState University’s International Programs.”“Our primary purpose was to form new partnerships withpotential internship sites for our global club managementstudents,” Johnson said. “As a result of the trip, studentswill have internship opportunities at The RenaissanceClub, which is an exclusive private club near Edinburgh,Scotland, and at Celtic Manor Resort near Cardiff, Wales,host of the 2014 NATO summit and the 2010 RyderCup.“We also laid the groundwork for future internshipopportunities with three luxury five-star resorts inIreland — Adare Manor Castle & Golf Resort, TheK Club, host of the 2006 Ryder Cup, and TrumpInternational Golf Links & Hotel, Ireland.”One of the hallmarks of the major in global clubmanagement is graduating students who understand clubFIVE-STAR PROSPECTS. Above, left to right, Cynthia Johnson withMichael Davern, chief executive and general manager of The KClub (host of the 2006 Ryder Cup), Don Farr and Jane Boyd Ohlin.Below, the luxurious Adare Manor Castle & Golf Resort.

The DEDMAN SCHOOL OF HOSPITALITYGolf management student takes top honor, team 2ndSpencer Smith, a junior, took first-place medalist honorswhile leading Dedman’s PGA golf management programteam to a second place finish among 19 colleges anduniversities at the 13th PGA Jones Cup tournament,Nov. 3 and 4.above the field,” Lanford said. “I call them ‘the class of thetournament,’ a great representation of Florida State.”“Spencer is an excellent player and did well consideringthe windy conditions and the slick course following theNational PGA Assistant Championship earlier in theweek,” said Ernie Lanford, associate in hospitality anddirector of player development.Smith (74-71 — 145) was one of only two players toshoot under par on the second day of the two-day,36-hole tournament as winds swirled around theWanamaker Course at PGA Golf Club in Port St.Lucie, Fla.Each year, the Jones Cup brings together teams fromthe 19 PGA-accredited golf management programs inthe nation to compete and network with their peers.“Our students took second place, but in theirprofessional demeanor they are heads and shouldersCLASS ACT. Above, Dedman’s PGA golf management programteam at the PGA Jones Cup welcome dinner. Left to right, “Coach”Ernie Lanford, Andrew Story, Parker Soule, Dan Mahoney, ChrisStone, and first-place medalist Spencer Smith. Below, the teamhas its photo taken with PGA Master Professional Bill Cioffoletti,far left, during the awards ceremony. The team took second placeamong the 19 U.S. college and university PGA-accredited programs[Photos by Montana Pritchard / The PGA of America].7

The DEDMAN SCHOOL OF HOSPITALITYSouthern HospitalityBy Kimi WilcoxonIn 2011, as a master’s student in Florida State University’sCollege of Business, Cassandra Rayne Gross reached aturning point. Her position in food service was comingto an unexpected end. Devastated, she was torn betweencontinuing to work in a field that had been the focus of hereducation or moving in a new direction. Cassandra neededcareer advice, and [Dedman alumna] Jane Morgan was justthe person to give it.Jane (B.S. ’82) and herhusband, George, havebeen helping FloridaState students for years.In 2005, Jane establishedthe Jane ZuknickMorgan Scholarship atthe Dedman School ofHospitality. In 2009,Cassandra received thatscholarship. But it wasmore than the financialhelp that made a lastingimpression on Cassandra;it was Jane’s mentorshipthat changed her life.for Florida State University, part of the Dedman School’salumni organization, The Society of Hosts, and an FSUFoundation Board trustee. The hospitality that Janeexperienced at Florida State is a big part of her reason togive back to help current students. George, a USF graduate,has also given his time to FSU, serving on the College ofMedicine Sarasota Regional Campus Community AdvisoryBoard. Both recognize that their education has been apivotal element of their success.In 2007, Jane and George began to consider how theycould further support the university through their estateplans. “Leaving a bequest to FSU allows donors to providea future benefit to their alma mater while meeting currentpersonal and financial goals,” George explained. As a result,they made a charitable bequest to establish The Jane E. andGeorge D. Morgan Endowment for the Dedman School ofHospitality at Florida State University.Last year, the couple decided to revalue their estate andupdate their bequest to FSU. That process resulted in anadditional 3 million they could donate to the university.Cassandra Rayne, a SummaCum Laude graduate with abachelor’s degree in hospitalitymanagement, found her FSUexperience even sweeter thanshe expected when she wasnamed a recipient of the JaneZuknick Morgan Scholarshipin the Dedman School ofHospitality.“Jane spent time talkingwith me and shared herown experience aboutaccepting opportunitiesoutside of what sheexpected for her career,”explained Cassandra (B.S.’10, M.B.A. ’12). “Janetaught me that it wasn’t afailure to transition into anew career track, but rather an achievement to identify whatis meaningful and to propel oneself in the needed direction.”Cassandra added, “I don’t know if she realizes just howpowerful that one conversation was in my life. But I suspectit is not only me who she’s helped.”Jane worked to put herself through college, including ata restaurant. It was that job where she was encouraged toconsider FSU’s hospitality program (now the DedmanSchool). After graduating with her bachelor’s degree inhospitality administration, she spent years building hercareer in the Tampa Bay area as a hospitality industryconsultant for a national accounting firm. Throughthe years, the Morgans have moved several times dueto George’s career in the health care industry, but theyalways considered Florida home. Jane has never been too8 far removed from FSU either, as a supporter of Women“It was really quite apleasant situation, beingable to make an additionalgift to FSU,” George said.“It’s rooted in love forthe university and whatit has contributed to ourlives. We see giving as ourresponsibility.”The substantial increasein the value of their giftallowed the Morgans toseriously consider theimpact they could haveon FSU programs, facultyand future students.One third of the newSince her graduation from thecommitment will establishCollege of Business in 1982,The Jane and GeorgeFlorida State has held a specialMorgan Endowment forplace in Jane Morgan’s heart.Faculty Developmentto support College ofBusiness efforts to recruit, retain and reward the best faculty.This commitment follows years of active support inspired bythe visible impact their previous contributions had on thecollege, including on students like Cassandra.“One of the college’s strengths is the dedication and passionof its faculty and staff to see its students succeed,” said Jane.“This gift was really a continuation of our friendship withthe college.”Southern Hospitality Continued on next page

The DEDMAN SCHOOL OF HOSPITALITYAramark reception underscores their ongoing supportFor more than a decade, Aramark has been acommitted supporter of the Dedman School ofHospitality — funding scholarships, sponsoringevents and hiring interns, students and graduates.On Sept. 30, the organization hosted a receptionat Dodd Hall to celebrate past and presentrecipients of their scholarships. The event broughttogether scholarship winners, Aramark executivesand leaders of the Dedman School of Hospitalityand the College of Business. Also attending wasJudy Carnaghi, widow of the late Florida StateUniversity Senior Vice President for Finance andAdministration John Carnaghi.Earlier this year, the John Carnaghi ScholarshipFund at the Dedman School of Hospitality wasestablished by Aramark Educational Services witha pledge of 100,000. The fund provides annualscholarships to support hospitality program majorswhile serving as a lasting tribute to the late FloridaState University leader. Among the scholarshiprecipients honored at the reception were the firstrecipients of the Carnaghi Scholarship, DedmanSchool of Hospitality students Sasha Buddle andDavid Eskenazi.ARAMARK CELEBRATION. At Dodd Hall on Sept. 30, celebrating themany students who received scholarships from Aramark throughout theyears, left to right, Caryn Beck-Dudley, dean, College of Business; JudyCarnaghi; Tom Dorer, regional vice president, Aramark; Sasha Buddleand David Eskenazi, 2014 John Carnaghi Scholarship recipients; RandyClay, resident district manager, Aramark; Jane Boyd Ohlin, director,Dedman School of Hospitality.Southern Hospitality Continued from previous pageThe remainder of their bequest is split between the Collegeof Medicine’s Sarasota Regional Campus and the College ofVisual Arts, Theatre & Dance in support of the FSU / AsoloConservatory for Actor Training, also in Sarasota. For theMorgans, these programs were natural choices. “We spent 20years living outside of Florida, moving frequently,” said Jane.“When we finally moved back to Sarasota, we were surprisedto find the university’s presence in our backyard. We arefortunate that Sarasota is like ‘Tally South.’”For the College of Medicine’s Sarasota campus, the Morgans’gift will create The Jane and George Morgan Endowment forExcellence. George’s background in the health care industryhelped him to appreciate the medical school’s innovations.“FSU’s students get trained in the community physicianenvironment, which is where most of them will practice oneday,” he explained. But the Morgans knew that, as a newerprogram, it would be years before graduates could offer theirsupport. Through their gift they wanted to inspire others inthe area to appreciate and support this community asset.Their decision to establish The Jane and George MorganEndowment for Excellence in the College of Visual Arts,Theatre & Dance at the FSU / Asolo Conservatory is likewisebuilt on their relationship with the school, where they arestudent sponsors and Jane is an advisory board member.“It’s rewarding to be a part of such an elite program,” saidJane. “Out of the thousands who audition, there are nomore than 12 students chosen to study each year, and it feelsgreat as a supporter to develop these relationships with thestudents and watch their training.”Jane and George recognize that their bequest puts themin a unique position to highlight the power of giving. “It’simportant to share gifts to inspire others,” said George.For Cassandra, the Morgans’ personal and financial supportleft a lasting, immeasurable impact. “It gave me the courageto step outside of my comfort zone and take a smart risk tofurther my own personal and professional development.”SEE MORE PHOTOS. DON’T MISS AN EVENT. JOIN OUR SOCIAL MEDIA.FACEBOOK: Dedman School of Hospitality at Florida State UniversityAND Florida State University - The College of BusinessLINKEDIN: FSU Dedman School of Hospitality AlumniAND The College of Business, Florida State University

The DEDMAN SCHOOL OF HOSPITALITYFlorida cabinet approves land swap benefiting COBOn Nov. 12, the Florida Cabinet approved a major landswap that will enable Florida State University to build a newhome for its nationally ranked College of Business.The swap  —  between the city of Tallahassee’s CommunityRedevelopment Agency and the state of Florida’s Trustees ofthe Internal Improvement Trust Fund  —  allows the stateto receive a 5.34-acre parcel located on the south side ofthe Donald L. Tucker Civic Center and bordered by WestMadison Street to the north and Gaines Street to the south.In exchange for this property, the state will give up threenearby parcels totaling 5.74 acres and also pay 960,000 tothe CRA. Once under state ownership, the 5.34-acre parcel,known as the “O’Connell property,” will be placed on theuniversity’s master lease and become part of the campus.“This land swap is an important step in our plans tomove the College of Business further toward its goal ofpreeminence,” said President John Thrasher. “This newbuilding, coupled with the outstanding instruction that ourstudents already receive, will make a tremendous differencein accomplishing that goal. As the college’s reputationcontinues to grow, business graduates will take advantage ofbetter, higher-paying job opportunities.”Since acquiring the Donald L. Tucker Civic Center,Florida State has been actively planning the Arena Districtdevelopment, a large-scale, mixed-use development thatincludes academic, hospitality, athletics, conference andconvention, retail and other uses. The addition of the ArenaDistrict will be the next major development initiative ofthe university and will complement the recent emergenceof the “Madison Mile” and College Town, a district ofshops, restaurants and student housing between the CivicCenter and Doak Campbell Stadium. The acquisition of theO’Connell property is the latest piece of this redevelopmentpuzzle to be put into place.An area map of the future home of the Dedman School ofHospitality at the College of Business building, Legacy Hall.The College of Business plans to construct a 75-million,225,000-square-foot building on the site that will houseall of its programs, including the Dedman School ofHospitality. The college will raise money for the buildingover the next two years and expects to break ground in thefall of 2016 and to move into the building in fall 2018.“This new building is crucial to competing successfullywith other top-tier business schools for world-class facultyand the best students,” said Caryn Beck-Dudley, deanof the College of Business. “The new building will giveus the ability to greatly expand professional development,collaboration and networking opportunities for students,and better prepare them for the jobs of the future. Thisbuilding is also our legacy to the next generation of studentswho expect and deserve a stellar education at Florida State.”Invest in future of hospitality education at Florida StateThis is a great time of year to consider making a taxdeductible contribution to the Dedman School ofHospitality. Especially, since two major campaigns are nowunder way—Legacy Hall and Raise the Torch.new residence for Florida State hospitality education whileattaching their names to spaces within it.“Raise the Torch: The Campaign for Florida State” officiallykicked off Oct. 17. The third major fundraising campaign inFlorida State’

Dedman School of Hospitality's Society of Hosts Alumnus of the Year Luncheon. The event took place Nov. 6 at the Augustus B. Turnbull III Florida State Conference Center. Burr's was one of a series of presentations that shared the theme of ongoing relationships between alumni, faculty and community. He honored past legend Ashby Gordon Stiff,