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winnersB u l l s Eye PuttersSince their introduction in '56, Bull's EyePutters have been the overwhelmingchoice of top professionals andleading amateurs. Why? BecauseBull's Eye Putters are almost custommade. So there's sure to be a flange,blade or mallet with exactly the rightgrip, weight and feel for you.Titleist Golf Ball:What can you say about the RollsRoyce of golf balls? The Titleistgolf ball has been tops on tourfor the past 20 years. And thisyear, our exclusive K2Aconstruction actually makesTitleist better, makes itlonger. Will wonders nevercease?jDouble-A Golf Glove:aAlso tops on tour since weMstarted making them. Because of the non-slip grip,the super-thin, hand-cutCabretta leather. Or maybe it's theextra elasticized backing. Or thebeautiful choice of wild colors.Who knows?A C U S H N E T GOLF EQUIPMENTSold thru golf course pro shops only S

There are two professional circuits in golf.One is inside this electric car.It's a revolutionary newelectrical circuit. We call itMaster Drive. It taps fiftypercent less batterypower at low speeds. All otherelectric cars draw full powerat all speeds. Master Driveprovides up to fifty percentmore operating range. Extendsbattery life well beyond twoHFor more information circle number 131 on cardyears. Lowers charging costsat the same time. And becauseit's a pro, we'll back it with atwo-year warranty on allelectrical componentsincluding batteries. That'sa lot of warranty. But then,it covers the only pro on theelectrical circuit. Get the fullstory on the world'sFor more information circle number 269 on cardfinest electric golf car f r o mthe Harley-Davidson dealerin your area. In your choiceof either tiller or popularsteering wheel models.Harley-Davidson Motor Co.,Milwaukee, Wisconsin.Harley-Davidson

Relax. ESSjSiThis is Philadelphia'sSpikeproof Carpet.-WI pmhh Pmamiuiii.u It c a n ' t be c h o p p e d up b y spikes. O r " u g l i e d " bymud a n d spills. But offers all the a d v a n t a g e s ofr e g u l a r carpet. Plush b e a u t y . Softness. W a r m t h .Easy maintenance. Plus protection a g a i n s t slipsa n d falls. It's a r u g g e d j a c q u a r d W i l t o n that's wovenin a n y color you give us. A n y of our w i d e - r a n g i n gdesigns. O r any design by your designer. Join thehundreds of clubs a l r e a d y e n j o y i n g our S p i k e p r o o fC a r p e t in grills, p r o shops a n d locker rooms.SEND FOR FREE CARPET SAMPLE AND BROCHUREi Philadelphia Carpet Co. (Contract Division)S A l l e g h e n y Ave. and C St., Philadelphia, Pa. 19134i Please send free sample of Spikeproof C a r p e t a n dJ brochure listing clubs that use it.}!*NAMEHIli CLUB«I ADDRESS! CITYISTATEZIPPfilLfDWlACarpet CompanyA l l e g h e n y Ave. and C St., Philadelphia, Pa. 19134! pPlMiVI;

A GOLF MAGAZINE PUBLICATIONGOLFDOMINCORPORATING GOLF B U S I N E S SVOL. 43 No. 8AUGUST, 1 9 6 9ARTICLES30Planning a New Course? Cut Out the GuessworkJerry ClaussenBuilding a golf course today is too expensive an investment to leave to chance.Don't find out after you've built your golf course that you shouldn't have built it inthe first place35Confession of a Club ManagerAnonymousThe second article in the "Confessions"series takes some potshots at today's golfing generation, women members, children and employees. Yet, the profession is stillthe "greatest seat in the national stadium from which to observe the game of life."38Dutch Elm: What Is It? What's Being Done About It?JoeDoanDutch elm disease continues to take its toll. In the hard-hit Chicago area, superintendents arecarrying on a desperate fight using insecticides and replacement programs43Fertilizing While Irrigating: A Reality?Vincent J. PastenaDogget Fison Company has developed a way of injecting water soluble fertilizers intoboth manual and automatic irrigation systems. If the claims of the company are correct,it could mean savings in time, labor and money, and also give superintendentsgreatercontrol over the growth rate, color and texture of turf47Bee Stings Can Be FatalJoe DoanLast year about 100 deaths in this country were probably caused by insect stings.Those who think they are hypersensitiveshould take precautions—theirlives maydepend on it!51Pros: Are You Missing the Mark(et)?Harry Obitz and Dick FarleyIf you are missing out on sales, you may be running the wrong kind of shop foryour courseDEPARTMENTS8525458Letters to the EditorComing EventsPeople in the NewsNews of the Industry606466New ProductsClassifiedAdvertisers IndexCover: photographed atPebble Beach GC, PebbleBeach, Calif., by LeonardKamsler.VIEWPOINTS10162026Swinging Around GolfAccent on ManagementGrau's Answers to Turf QuestionsTurfgrass Research ReviewHerb Graff isKen EmersonFred V. GrauDr. James B. BeardG O L F D O M , Incorporating G O L F BUSINESS, August, 1969, Published monthly January through October by UniversalPublishing And Distributing Corp. at New York, N.Y. Executive Offices; 235 East Forty-fifth Street, New York, N.Y.I00I7. Volume 43, No. 8, Arnold E. A b r a m s o n , President; Robert J. Abramson, Executive Vice President; FrancRoggeri, Senior Vice President; Morton Waters, Vice President; David Rowan, Senior Vice President; A H Morse II,Vice President; Peter J. Abramson, Vice President; George Bauer, Vice President; John Fry, Vice President; Dorothy MSheehan, Secretary; Edwin J. Harragan, Assistant Secretary; Shirley Collins, Assistant Treasurer. Copyright I969Universal Publishing and Distributing Corporation. Published simultaneously in Canada. Copyright under International,Universal and Pan-American Copyright Conventions. All rights reserved, including right to reproduction, in whole o rin part, in any form. Printed in the U S A. For advertising rates, apply to Advertising Manager. Controlled Circulation postage paid at Canton, Ohio. Please send change of address notice to G O L F D O M Magazine, Service Department,P O Box 513 Des Moines. Iowa, 50302. The Company and its subsidiaries also publish: SKI Magazine, SKI BUSINESS, SKI AREA M A N A G E M E N T , G O L F Magazine. T H E F A M I L Y H A N D Y M A N , H O M E G A R D E N . G A L A X YMagazine, Award Books, Award House Books, Tandem Books (United Kingdom), Universal Home Plan Books, Vocational Guidance Manuals, Management Information and Modes Royale Home catalogue. Members of Business Publication Audits, Magazine Publishers Association and National Golf Foundation. Subscription rates 4.00, Foreign, 5.00 per year.

JOIN THEPROUD ONESA R N O L D E. A B R A M S O NPublisherROBERT J. A B R A M S O NAssociale PublisherJ O E GRAFFIS, SR.Associale PublisherJ O H N FRYEditorial DirectorV I N C E N T J. P A S T E N AEditorHERB G R A F F I SSenior EditorPAULINE CRAMMERM a n a g i n g EditorBARBI Z I N N E RFashion EditorDANISE P I C O N EEditorial AssistantEditorial ConsultantsHARRY OBITZ a n d D I C K FARLEYMerchandisingDR. M A R V I N F E R G U S O NAgronomyFRANC R O G G E R IExecutive Art DirectorC H E H N A M LOWArt DirectorPETER JABRAMSONG e n e r o l Business M a n a g e rDOROTHY M. SHEEHANA s s i s t a n t To The P u b l i s h e rLAWRENCE MURPHYCirculation ManagerAdministration A n d PromotionSOL N U S S B A U MProduction ManagerR A Y M O N D TAYLORProduction AssistantC.J. KELLEYAdvertising Service ManagerWestern OfficeARTHUR H M O R S E IIVice President, Western O p e r a t i o n sWILLIAM RUDE6 8 0 B e a c h St. S a n F r a n c i s c o , C a l i f . 9 4 1 0 9(4151885 0570(Snli) CCrrat itfc.custom made crests emblazon the cloth of golf club m e m b e r severywhere . . . all who wear t h e m do so with pride.(gnlii (Crrst Xti\takes the ancient gold weaver's art into the jet age. Our threedimensional club and tournament crests in silver and goldbullion are interwoven with fine f a b r i c s in your club's owncolors, and will be worn with distinction.Simply send us your club or tournament insignia . . . our skilled artists willdesign your own crest in full color for your approval.los Angeles OfficeR O G E R LEEN3 4 4 0 W i l s h i r e B l v d . Los A n g e l e s , C a l i f . 9 0 0 0 5(213) 3 8 1 - 7 7 3 1 , 3 2WARREN J. H E E G , JR.A d v e r t i s i n g Sales M a n a g e rEastern A d v e r t i s i n g O f f i c eARTHUR M A YVINCENT ATHERTONCHARLES M E Y E R2 3 5 East F o r t y F i f t h S t . , N e w York, N . Y . 2I2)Midwestern Advertising OfficeROBERT R. G L E N NManager, Midwestern OperationsR O N A L D D RIEMERR I C H A R D E. C A M P B E L LTOURISSE G R E E N F I E L D4 0 0 W e s t M a d i s o n S t r e e t , C h i c a g o , III. 6 0 6 0 6(312) 346 0 9 0 6Advertising RepresentativesJoin the Proud Ones.And Profit.(Snlii ( rat CtiL12307 Ventura Boulevard, Studio City, California 91604Telephone (213) 877-2665 Cable Address CRESTOGOLDSend for information about our exciting new line of crested accessories.M E T R O P O L I T A N PUBUSHERSREPRESENTATIVES, I N CFlorida &Caribbean9 2 4 Lincoln Road. Suite 2 0 3M i a m i B e a c h , Fla. 3 3 1 3 9(305) 5 3 8 - 0 4 3 6331 Piney RidgeRoadC a s s e l b e r r y , Fla. 3 2 7 0 7(305) 8 3 1 - 0 3 3 4Georgia3 1 10 M a p l e D r i v e N . E . , S u i t e 106Atlanta, Go. 30305(404) 2 3 3 - 5 0 7 7Canada1 2 5 5 U n i v e r s i t y St., S u i t e 3 4 3(Readers Service Card)For m o r e i n f o r m a t i o n c i r c l e n u m b e r 1 9 1 o n card10017683-3000M o n t r e a l 2, Q u e b e c , C a n a d a(514) 8 6 6 - 2 2 5 1

INCREASE YOURFIEET PROFITS?SIMPLY MULTIPLY WITH CLUB CARAPPROXIMATE ELECTRICAL AND BATTERY COSTSPER GOLFING ROUND FOR MOST ELECTRIC GOLF CARS.RESERVELEFTINBATTERIESH O W MANY OF T H E4 0 0 CYCLES INT H E BATTERIESARE E X P E N D E D ?HOW MANYC H A R G E S BEFOREBATTERIES M U S TBE REPLACED?ELECTRICALC O S T OFCHARGINGBATTERIESC O S T OF LIFER E M O V E D FROM 2 0 . 0 0 BATTERY( S 1 2 0 . 0 0 A SET)1 GOLFINGROUND(18 HOLES)50%1/2 cycle800 charges13 6 cents15 0 cents2 GOLFINGROUNDS(36 HOLES)0%2 cycles200 charges27.2 cents60.0 cents3 GOLFINGROUNDS(54 HOLES)THE HEAVY GOLF CAR WILL NOT GO THREE ROUNDS ON ONE CHARGEApproximate electrical and battery costs per golfing round for CLUB CAR.RESERVELEFTINBATTERIESH O W MANY OF T H E4 0 0 CYCLES INTHE BATTERIESARE E X P E N D E D ?HOW MANYC H A R G E S BEFOREBATTERIES M U S TBE REPLACED?ELECTRICALC O S T OFCHARGINGBATTERIESC O S T OF LIFER E M O V E D FROM 2 0 . 0 0 BATTERY( 1 2 0 . 0 0 A SET)1 GOLFINGROUND(18 HOLES)83%l / 6 t h cycle2400 charges04.5 cents.05 cents2 GOLFINGROUNDS(36 HOLES)66%l / 3 r d cycle1200 charges09.1 cents.10 cents3 GOLFINGROUNDS(54 HOLES)50%1/2 cycle800 charges13.6 cents.15 centsCLUB CAR OF CANADA now manufactured at 5700 Donahue St., St. Laurent (Montreal 9) QuebecThe name of the game is PROFITS.The above charts document a costof 87.2 cents in electricity and battery drain for two rounds of golfwith any electric golf car other thanCLUB CAR. Two rounds with CLUBCAR costs only 19.1 cents. This is asavings of 68.1 cents.Only CLUB CAR can give both asecond and t h i r d round w i t h o u tdeep-cycling batteries to the criticalpoint below which no golf car shouldbe operated (1.210 specific gravity- 5 0 % reserve) and the cost of electricity and battery drain on CLUBCAR for three rounds is the same asfor one round with any other golf car.Are you tired of having to deep-cyclebatteries to get a second round ofgolf, pulling them off the course atthe end of the day or buying batteries too frequently? CLUB CARwill go 2-1/2 times further on a battery charge than will any other golfcar and the batteries in CLUB CARwill last 2 - l / 2 t i m e s longer than theywill in any other golf car. Move upin the profit picture. Call or writeus for a CLUB CAR demonstration.cycoiINC.P.O. BOX 8 9 7 A U G U S T A , GA 3 0 9 0 3 Send technical bulletins: "How toPredict Golf Car Electricity and Batterycosts per Golfing, Round". Care andFeeding of Golf Car Batteries", etc. We'd like a C L U B CAR ted N u m b e r of Distributorships Available W r i t e for Details.O R I G I N A T O R OF T H E 4 - B A G G O L F CAR