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Every Community Can Create anAge-Friendly FestivalAging in America ConferenceMonday, April 15, 2019@AgeFriendlySRQ#ForAllAges#AgeFriendlyFestival
WelcomeThe Patterson Foundation Consultants@ThePattersonFdnBob CarterErika KellyStrategic AdvisorAge-Friendly Sarasota@AgingBobAge-Friendly Festival endlySRQ#ForAllAges
Experiential MarketingSynonyms Often Used:ü Engagementü ParticipationKey Elements:ü Directly Engagesü Creates ForAllAges
The Patterson Foundation (TPF)The Patterson Foundationstrengthens the efforts ofpeople, organizations nFdn@AgeFriendlySRQ#ForAllAges
Age-Friendly Sarasota Ages
Age-Friendly Sarasota TimelineüSurvey & Focus GroupsüCommunity ReportüüAction PlanAge-Friendly FestivalüProgress Report AFS Continues to Embed in the orAllAges
Our Event .More Than A DaySARASOTAFAIRGROUNDS9:00am – 4:00pm3000 Ringling BlvdSarasota, Florida 34237Admission is free for all agesFEATURING:Arts & Culture Health & Wellness Livability ForAllAges
Why?AgeFriendlySarasota.orgüBuild Age-Friendly MovementüInform & Engage CommunityüStimulate CollaborationsüAmplify Achievements@AgeFriendlySRQ#ForAllAges
First Steps!üExplore Venue/Date OptionsüResearch Possible Piggy-Back / Collaborative Q#ForAllAges
Age-Friendly Festival TimelineüJanuary-March:AFF Team Internal PlanningüApril-October:Organizational & Media EngagementüAugust-October:Audience Cultivation & Volunteer RecruitmentüSeptember-October:Promotional PushüOctober 28:Age-Friendly FestivalüNovember-ongoing:Embedding ySRQ#ForAllAges
Imagine Event Possibilitiesü Keyin on Engagement & Interactive Q#ForAllAges
Interactive AllAges
Engaging ForAllAges
Educational Q#ForAllAges
Q#ForAllAges
Identify ResourcesoIn-Kind Support oVenueMaterialsServicesFoodIncome Generation OpportunitiesSponsorshipsExhibit FeesAdmission FeesoUnsponsored Hard Ages
Engage the Five llAges
How & Who?ü Relationshipü SharingAge-Friendly Achievements & Assetsü y Concepts to Life@AgeFriendlySRQ#ForAllAges
Engage Influencers & llAges
Engage Local Q#ForAllAges
Participation ProcessüSome Key Questions:Ø WhoØ Outreach CriteriaØ Request to Participate FormØ CommitmentThe organiza2017 durin tion named belowshall haveg the entiritse event hoFriday, October 27,urs of 9:00 Age-Friendly Festiva2017 betwl Space staam – 4:00eeffed on Sapm ANDn the hourAt least onwill set upturday, Aus of 9:00e individuaits Age-Frgust 28,am-7:00Kickoff evl, from thiendly Fepm.e organizaent on Thstival Spacursday, Oction name onedt. 12, 2017below, wiThe organillfroatm 11:30azation nam-1:30pm tend the Age-Frienmed beloAdvancerdly Festivaat the Saraw approvAgreemenl Advanceres The Pasota Fairgt Form fottersrounds.r marketinThe organig & prom on Foundation tozation nashare infootional pumed belocommunicarmation frorposes.wwitions alignm thell refrainfrom promattend onme Age-Frien ent webinar. Atoting theAgast one individual fro e-Friendly Festivaent 3:da30tes: Sept. 6 (2-3:30pdlmy Festival communleicamitlunmmthtiltiomeco),ns alignmpm).organizatioSept. 12 (1mpletingCoent 90-man named1am-12:30inuter EXHIBITAge-Friendly Festivalbelow wipm & 2-3:ll30pm), Se webinar on one ofAdvance28, 2017 In consideratiopt. 13 (2-3the followin for beinOctober:3ngvaluable0pg allowedm), Sept.consideratto particip18 (2ion, the renamed beate in thceeting damag low shall indemnify ipt and sufficiency e Age-Friendly Festes, injurieby complivaof,trewhlleenanasichdeme and holdfor others, claims,are herebymovctober fees and cogood andharmlesslosses, caacknowlee-friendlyturday, Ostuses of acThdged, theto the agU.S. on Sa all ages fororganizatio s, arising, directlytion and ex e Patterson Founorganizatiomitmentor indirectal in then nameddation, Inpenses, innyour comunity forly nom any anatheNongt exceede participwithout limfor afd alld createe first Agan amount twithstanding thaud youitation atagreemene foregoin ation in the Age-Frting in th this movement aneqpaWe appltorneys’uiicitvashrtlenall not cog, Sarasotaiendly Fet to that spand paopelprFlormnsstiillridfotitvawCoisecautel by theunty’s indeStatutes.e a waiveified for tother wr of Sarasomnificatiorts in Sect! Togethn obligatiota Countyio28, 2017e.self, yourBy Sept. 25’s sovereign n 768.28, Floridansns to come for yourStatutes., 2017, thimmunitygeneratioevery agThisateineorunsulifn?garadenizance containr Sectionality ofndly” mea768.28,ing such te tion named belowtimize qu rorand coveFOUNDATIovide The#FndlyWharage amouON.“age-frienerationsjoinednts as shall Patterson Founda To be ity and future geCounty?officiallytionbe deemedSarasotata County signationcommunsatisfactor with evidence ofgin withint, Sarasodebeenlyty to THEmndenrnage-friemovemty Goveeerse-friendly of Sarasota Coun after receiving itsndly pionagieefrethdagtwo2015pport–How diaysuRPllMfuAAinetdthmovemen ization (WHO) an globe. Withfriendlyethe agealth Organ lly and across thWorld Henata, FL?offrom the movement natioin SarasopunilazationspogaisestOrthes” heregaginlidn: ofalthirdgufortion's high esent one-tioitynaeunmthrepr CEO/Ex n is overa “comone ofs—terhaeadetycrecolune toandpulatio utive Directorrasota Coe age 65imperativunty's poName (PrinLonger: Sa r adults — thosSignatureWhy is itrasota Cot):e Living: impacthalf of Sa, olde We Arore thanCurrently.mtsdtoday willulean,adadolderges m Pleasesidentsreanchty–unsubmit AgColution”e-FriendlySarasotavity revoFestival Cois “longemmitmenage 50.Date:thected by thtadvanceare impatoesgagEarly subm by 5pm August 31inl Alns.ival gosttio, 2017 toissions arFeralyneinfo@AgeFe appreciae-FriendThe Age-Ffuture gelyAgcterethriendlySarted.riendly Feinll distival is aasota.org.lvementthat you’gift to thetion’s invoare aging,communityur, all whoy organizatsYomby.isenThonecliwgiPaHotterson Foers/r reouomstinuncungt?dadtionell-beimovemen ve employees anlifelong wbration of You habe a celeimpact.stival willFeketlytaenndtoolsoveme-Frieof this mcessary to The Ag ent will:portance them with the neinvolvem a light on the imuiplutionity and eq is longevity revoshineunmme cog thengage thture durinp their fu agesownershiallpeople oftecnnconcer!ndly Adva, Age-Friee riendlySRQ#ForAllAges
Request to Participate QuestionsØHow is your organization participating in the age-friendlymovement?ØDescribe the age-friendly services, products or business practicesyour organization would like to promote.ØDescribe your organization's participation in the Age-FriendlyFestival - why it will be a "don't miss" opportunity for attendees tocheck outØWill your organization be partnering with another Q#ForAllAges
Engage State & Local GovernmentüAdult & Community Enrichment Center at SuncoastTechnical CollegeüSarasota County Parks, Recreation and NaturalResourcesüCity of North PortüSarasota County Planning and Development ServicesüCity of SarasotaüSarasota County Sheriff's OfficeüCity of Sarasota Police DepartmentüSarasota County Supervisor of ElectionsüFlorida Department of Children and FamiliesüSarasota County Tax CollectorüFlorida Department of Elder AffairsüSarasota County UF/IFAS ExtensionüFlorida Department of Health in Sarasota CountyüSarasota County Veteran's ServicesüLongboat Key Fire RescueüSarasota Memorial Health Care SystemüSarasota Bradenton International AirportüSarasota National CemeteryüSarasota County Area Transit (SCAT)üSarasota/Manatee Metropolitan Planning OrganizationüSarasota County Emergency ServicesüState College of FloridaüSarasota County Fire DepartmentüUniversity of South FloridaüSarasota County Historical ResourcesüVolunteer Sarasota CountyüSarasota County LibrariesüSarasota County Neighborhood AllAges
Engage NonprofitsüAARPüAARP FloridaüAdoptable Greythounds of FloridaüAll Faiths Food BanküAlzheimer's AssociationüAmerican Cancer SocietyüApproved Home HealthüArea Agency on Aging for Southwest FloridaüArts & Cultural AllianceüAvivaüCatholic Charities, Diocese of VeniceüCharlotte County Habitat for HumanityüCircus Arts ConservatoryüCommunity Foundation of Sarasota CountyüEmbracing Our DifferencesüFirst Brass FiveAgeFriendlySarasota.orgüFriends of Sarasota County ParksüFriendship CentersüGarden of the Heart Yoga CenterüGoodwill ManasotaüHearing Loss Association of AmericaüHistoric Spanish Point (Gulf Coast Heritage Association)üITN SuncoastüJazz Club of SarasotaüJFCS of the SuncoastüLighthouse of ManasotaüLittle Free Library'süMarie Selby Botanical GardensüMeals on Wheels of SarasotaüMote Marine Laboratory & AquariumüNational Council on Aging@AgeFriendlySRQ#ForAllAges
Engage Nonprofits (Continued)NonprofitsüNeuro Challenge Foundation for Parkinson'süParrot Cove Exotic Bird and Environmental Education PreserveüPines of Sarasota Rehabilitation and Senior Care CommunityüRingling College Lifelong Learning AcademyüüSouthwest Florida Honor FlightüSunCoast Alliance for Lifelong LearningüSunCoast Blood BanküSuncoast Campaign for Grade-Level ReadingRingling College of Art and DesignüTaoist Tai Chi Society of the USAüRoskamp InstituteüThe John and Mable Ringling Museum of ArtüSailor CircusüThe Literacy Council of SarasotaüSarasota Contemporary DanceüThe SKY Family YMCAüSarasota Cuban Ballet SchoolüTidewell HospiceüSarasota Military AcademyüU.S. Masters SwimmingüSarasota OperaüUnidosNowüSarasota Sailing SquadronüUnited Way SuncoastüSarasota Technology Users GroupüUniversal Design CoalitionüSarasota YMCAüVintage Paws SanctuaryüSatchel's Last ResortüWestcoast Black Theatre TroupeüSixteen Hands Horse SanctuaryüWomen's Resource CenterüSoutheastern Guide ges
Engage Local Businessesü101 MobilityüA Better SolutionüAAA (American Automobile Association)üHoveroundüAdjust Your Life ChiropracticüüAlderman Oaks Retirement ResidenceüüUber TechnologiesüVenice Regional BayfrontHealthiRideüVisit Sarasota CountyüLions Tigers and Bears ProductionsüWalgreensAmerican MobilityüLiving in Community NetworküWe Craft BoxüBite Squad (Food Delivery)üNational Cremation Society, SarasotaüübodyMIND Wellness CentreüOn Track SarasotaWilliams Parker Harrison Dietz& Getzen Law FirmüCAE HealthcareüPoet's WalküWorld of ChuckoüCapTel OutreachüPositive RePercussionsüYouthful Aging Home HealthüCareerSource SuncoastüPublixüCenter for Career TransitionüSarasota Honey CompanyüCircuSoul Yoga StudioüSenior ChoicesüCreating with ClayüSenior Healthcare ManagementüDoctors Hospital of SarasotaüSeniors Blue BooküEliteHealthüSound Choice Cremation & BurialsüFlorida Power & LightüSynia Carroll & the Billy Marcus TrioAgeFriendlySarasota.orgüFreddy's Frozen Custard & SteakBurgers@AgeFriendlySRQ#ForAllAges
Advancers vs. orAllAges
Brand & Promote# ForA llAAgeFriendlySarasota.orgge s@AgeFriendlySRQ#ForAllAges
Think Outside the es
Spreading the WordüLeverage All Promotional PlatformsüProvide Templates & Examplesü CoordinateAgeFriendlySarasota.orgOutreach Efforts with Partners@AgeFriendlySRQ#ForAllAges
Engage orAllAges
Engage MediaMedia’s Important RoleüüInformPromoteMedia Formats .üüüüPrintü Newspaperü MagazineTVRadioSocial eFriendlySRQ#ForAllAges
Social Media & WebsitesüAlign Promotional Efforts withPartnersüLeverage All Social Media &Website Platforms endlySarasota.org@AgeFriendlySRQ#ForAllAges
Make it es
Don’t Forget Food & rAllAges
Capture FeedbacküReflection LoungesüExit SurveysüPost-Festival llAges
Age-Friendly Festival Video3:48 video: https://www.youtube.com/watch?v VKkH1TnEslA&feature AllAges
Post Festival orAllAges
Volunteer Appreciation rAllAges
National Recognition from AARPWHERE WE LICOMMUNITIEVEWHERE WEEREWHCOMMUNITIEESSAGLLAROFWE100 LIVES FOR ALL AGES100 InspiringExamples fromAmerica’s Local LeadersLIVEFOR WHEREYOU LIVE2018 EditionBy Nancy LeaGet a link fora free download ofWhere We Live by emailingWhereWeLive@AARP.orgwith the subject line“Where We Live 2018 download”MondAARP Executive Vice PresideCommunity, Statnte and National AffairsChief Advocacy and Engagement OfficerWE LIVEmayor,njamin,Steve Be uth Carolinaa, SoColumbit cityte a grea ayou creage creatinaruyodold,I commentoover 10 0.this bookublishing ing and thedotownsties areorhoods,in neighbder andlosa, founs80 Citiechair, 8ayor,former m maCornet t,klaho— Micka City, OOklahomOther AARP print and e-booksare availableonline bookstothrough localres and at AARandP.org/Bookstore.On the cover:During the summer of 2017, aparklet providetemporaryd space for outdoor seatingWestfield, Newand dining inJersey’s walkable downtown.about WestfieLearn moreld on page 33and parklet s onpage 109.Cover photograph: Melissa Stanton, AARPBack cover photographs: VanNess Main StreColumbia; Cityet, District ofof Camden, South Carolina; AARP Hawaii (Honolulu)Copyrig ht 2018 by AAR PAll rights reservedAAR P is a registered trademERICAAR P, 601 E.MarkAMStreet NW, Wa shinFROWhere We Livegton, DC 200: Communities49for All Ages celealthoug h it mabrates work beiy not all be supng done by compor ted by AARform or by anymu nities throP. All rights resemeans wit houughout the Unirved. No par tt the prior wriwritten specifited States,of this publicatten per missioncally for inclusition may be repof AAR P, excepton in magaz ineroduced in anybrief quotationss, new spapers or websites,in con nec tionAAR P is the nator lim ited excwit h rev iew sion’s largest nonerpts strictlyhow they liveprofit, nonparfor personal useas they age. Wittisa n organi zati.h a nat ionwidon ded icatedand advocatesIONe presence andto empoweringfor what matternea rly 38 milpeople 50 andEDITs most to famalso producesDlionoldiliememNer to choosethe nat ion’s largs: hea lth sec uritbers, AAR P streSAIEesty,AARngtfinacircRMP.orhennciaulag or follow @As com mu nitition publicationl stability andSTO NS FROesARP and @A ARPpersonal fulfis: AAR P The Mallment. AAR Padvocates ongazine and AARTIOTsocial mediaLim it of LiabP Bulletin. ToSOLU OUGHOU.ility/Disclai merlear n more, visiof War rant y:editor and contTH RWhi le AARtribU.S.h2018TH Eutor s have usedP, the author,this book, theythei r best effoliable for anymake no reprrts in preparinloss of prof it oresentations orgto the accu racyany other comincluding butwar rant ies withor completenemercial damagesnot limited torespectss of the contentspec ifica lly disc,spec ial, incidenother damagessoflaim any impthis book andtal, con sequenti. The fact thatlied war rant iesfitness for a partal, oran orga nizationtointhisof mercha ntabwork as a citaicular pur posor website isility ortion and/or ae. No war rantextended byreferredinfopotentia l sourmation doesy may be creasales represenrce of furt hernot mea n thatted ortatives or writThe adv ice andcontributor sAAR P, the authten sales matstrategies conendorse the infoeria ls.or, editor andtained hereinfor you r situatio/orrmation the orgamay prov idemay not be suitn. You shou ldor recommendnization or webablecon sult withappropr iate.ations it maysiteshou ld be awaa professionaAAR P, the authmake. Fur therre that Internetl whereor, editor and, readerswebsites listehave cha ngedcontributorsd in this workor disappearedshal l not bemaybetween whewrit ten and when this work wasn it is read.Printed in theUnited Statesof AmericaISBN: 13: 9780-9971287-34ITION2018 EDedbe featurVE couldE LIVEHERE WWofwork.onlivabilityinspiringmunity’s leSolutionsabaringLivound byed year-rtay inform ard-winningaw,r.eethe frewsletteities e-NCommun Subscribeeg/LivablRead articlesfrom Where WeLiveonline at AARP.org/Livables througmmunitiehances co volvementnessladCnd inxperience ons, influence aow the EssPLUS: H skills and life leitsERSAL LEADA’S LOCLivehere Weon of Wideasd set ofzenigaoruntr y.ss the coies acrol, ruralbig, smalstiecis inoves to impr d alless wayanpulationaging poOrder a free printed editionof Where WeLive atAARP.org/WhereWeLivePLESG EX AM ERSINSPIRIN A’S LOCAL LEADAMERICna— Gil PeWhere We Liveis a publicationAARP Communofity, State andNational AffaSenior Vice Preirssident, AARPPrograms Jean Set zfandDirector, AARP Livable Communities Danielle ArigoniES FROMEX AMPLSPIRING10 0 INLiveere Weill be always ws andas mayorities.commun ARPAofeispertamlinedand streagingrouves ofill bege, we wriateopprmost apEditor-in-ChiefMelissa StantonManaging Editor Mike WatsonDesign Director Mimi ParkPhoto EditorAmy WolffAssistant Editor Nigist RaruWriter- Reporters Sally Abrahms, Harriet BarovicMar y Ellen Flank,ner y, Amy LenPatrick J. Kiger,nard GoehnePeter Morelli,r,Ellen Ryan, JayContributorsWalljasperBet sy Agnvall, David Bruns,Bill Hogan, KimJudith GrahamKeis ter, Erin Kirk,land, John M.Rick RemingtMar tin,on, Pat ti Shea,Susan YoungCopy EditorsDon Armstrong,Victoria LemleyArt Produc tionSteve WalkowiakWHEREsAll Ageaders,Local LesLive seriewhatbuild onng whate. Learni maketoneededond AAcy LeaMBY NanRP EXECUTIVE VIIDENT, COCE PRESMMNATIOATE ANDUNIT Y, STNAL AFFAED BYIRS EDITWHEREWE LIVECO MMUNITIESF O R A L L AGES10 0 INSPIRINAMERICA’S G EX AMPLES FROMLO C A L L E A DER S2018 ED IT IONHow the Experienced Classenhancescommunities through its skillsandlife lessons, influence and involvementBy Nancy LeaMondAARP EXECUTIVE VICE PRESIDENTCOMMUNITY, STATE ANDNATIONAL AFFCHIEF ADVOAIRSCACY AND ENGAGEMENTOFFICEREdited by Melissa @AgeFriendlySRQ#ForAllAges
RESOURCES For Your Further UseüGuide to Creating an Age-Friendly FestivalüAge-Friendly Sarasota WebsiteüWebinar PowerPointüAge-Friendly Festival VideosüAge-Friendly Sarasota riendlySarasota.orgPhone: #ForAllAges
AgeFriendlySarasota.org @AgeFriendlySRQ #ForAllAges Engage Nonprofits ü AARP ü AARP Florida ü Adoptable Greythounds of Florida ü All Faiths Food Bank ü Alzheimer's Association ü American Cancer Society ü Approved Home Health ü Area Agency on Aging for Southwest Florida ü Arts & Cultural Alliance ü Aviva ü Catholic Charities, Diocese of Venice ü Charlotte County Habitat for Humanity
