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Section- BMaximum Marks: 12Note: Short Answer Questions. Answer should be given in 200 to 300 words each.Answer all questions. All questions are compulsory.4. What is the concept of services?OrList various characteristics of servicesOrWhat is product differentiation?5. Define the concept of product mixOrDefine PLC.OrPresent a model of consumer behavior?6. Define various steps of Buyer Decision process?OrDiscuss various elements of marketing mix?OrList various steps of Buyer Decision process?7. What do you understand by corporate marketing?OrWhat is computer based information system? Discuss its different stages.OrBriefly discuss product line decision and diversification.8. What is product also define steps of new product development?OrWhat do you understand by the concept of marketing research?OrSuggest marketing mix at different stage of PLC?9. Define various methods of promotion?OrBriefly discuss 7 P’s of services?OrPoint out various methods of sales forecasting?13

(Assignment)2017-2018Master of Business Administration (MBA)Subject: ManagementSubject Code : MBA- 2.1Subject Title : Information Managementand ComputerCourse Code : MBA- 2.1Maximum Marks: 30Note: Long Answer Questions. Answer should be given in 800 to 1000 words each.Answer all questions. All questions are compulsory.Section- AMaximum Marks: 181. Discuss the application ICT in current business scenario in India?OrDescribe the graphic and simplex method of solving a linear programmingproblem. Why simplex method is considered superior to graphic method?OrDiscuss the role of MIS (Management Information System) at different levels ofmanagement. Suggest a suitable structure for MIS clearly giving the desirablecharacteristics of MIS.2. What is a MIS? Discuss its various components.OrWhat is Computer based information system? What are its components?Ora) Describe the role of Linear Programming in managerial decision making. Whatare its limitations?(b) Solve graphically the following LPP :Minimize Z 4X1 - 2X2Subject to:X1 X2 143X1 2X2 362X1 X2 24X1, X2 03. Differentiate between hardware and software?OrWhat is a system? Discuss the role of MIS at various management levels.Or14

a) Why is PERT important in network analysis? Explain the concept of slack andfloat in a project.(b) Find the initial basic feasible solution of the given transportation problem byusing Vogel‟s approximation ection- BMaximum Marks: 12Note: Short Answer Questions. Answer should be given in 200 to 300 words each.Answer all questions. All questions are compulsory.4. What do you understand date flow diagram?OrWhat do you mean by Data Dictionary?OrWhat is data flow diagram?5. What is the objective of maintaining date dictionary?OrDiscuss the use of data flow diagram in system designOr“O.R. is no more than a quantitative analysis of the problem.” Comment.6. Describe various important component of financial management software?OrWhat is an operating system? List the function of operating system.OrDifferentiate between system software and application software clearly.7. Differentiate between simplex and graphic method of linear programming?OrWhat are main component of Financial Management Software?OrWhat is computer based information system? Discuss its different stages.8. What is DBMS? List its various advantages.OrList the Classification of Computer.OrExplain inventory. What is the purpose of maintaining inventory?15

9. List the classification of computer’s according to various business models?OrList the advantage of data base management system.OrWrite short notes on the following:(a) Sub programs(b) Structure of COBOL programs.16

(Assignment)2017-2018Master of Business Administration (MBA)Subject: ManagementSubject Code : MBAONSubject Title : Managerial EconomicsCourse Code: MBAO MBA-NMaximum Marks: 30Note: Long Answer Questions. Answer should be given in 800 to 1000 words each.Answer all questions. All questions are compulsory.Section- AMaximum Marks: 181. Discuss the objectives of Managerial Economics. How far the study of managerialEconomics is useful in the Decision making process?Or“Demand curve has a downward trend towards right”. Examine the statement.OrDiscuss the objectives of Managerial Economics. How far the study of managerialEconomics is useful in the Decision making process?2. What is demand forecasting? Give the methods of forecasting demand for newproduct.OrWhat is price elasticity of demand? How it can be measured?OrWhat is Demand forecasting? Give the methods of forecasting Demand for newproduct.3. Define price elasticity of demand. Discuss its objective and importance in detail?17

OrWrite a detail note on the indifference curve analysis technique.OrDefine Price elasticity of demand. Discuss its role in managerial decisions.Section- BMaximum Marks: 12Note: Short Answer Questions. Answer should be given in 200 to 300 words each.Answer all questions. All questions are compulsory.4. Differentiate between risk and uncertainty.OrWhat do you mean by the term Managerial Economics?OrWhat do you understand by uncertainty?5. Define Opportunity CostOrDistinguish between money cost and opportunity cost.OrWhat do you mean by Production function? Explain its features.6. What do you mean by production function?OrDiscuss the relationship between production quantity and variable cost.OrDefine Monopoly How price is determined under monopolistic market.7. State the important theories of profit.OrDistinguish between Direct and Derived demand.OrGive the theories of Profit.8. Write a note on ‘Returns to Scale.’OrWhat is the role of time elements in the context of demand forecasting?OrDiscuss the types of Public Investment decisions.9. Define monopoly. How is it different from perfect competition?18

OrExplain the law of diminishing marginal utility.OrWrite a note on Returns to Scale.19

(Assignment)2017-2018Master of Business Administration (MBA)Subject: ManagementSubject Code : MBASubject Title : Accounting & FinanceFor ManagersCourse Code : MBA- 2.3 (N)/Maximum Marks: 30Note: Long Answer Questions. Answer should be given in 800 to 1000 words each.Answer all questions. All questions are compulsory.Section- AMaximum Marks: 181. Discuss the role of accountants in modern business organizations.OrDiscuss the role and responsibilities of accountants in make in India businessenvironmentOrHow does the accountant help in the planning and control process of a largecommercial organization? Discuss.2. Examine the role of accounting concepts in the preparation of financialstatements.OrExamine the rules of accounting in detail?OrDiscuss the various accounting concepts. Do you find any of the accountingconcepts conflicting with each other? Give examples.3. What do you mean by Balance Sheet? How does it differ from profit and lossAccount?Or20

What do you mean by Balance Sheet? What are the factures which should befocused during its preparation?OrWhat is working capital? What factors affect the size of working capital in anenterprise?Section- BMaximum Marks: 12Note: Short Answer Questions. Answer should be given in 200 to 300 words each.Answer all questions. All questions are compulsory.4. What are the objectives of accounting information?OrHow is balance sheet different from Trial Balance?OrDistinguish between management accounting from financial accounting.5. What do you mean by working capital?OrWhy working capital is important for SSI.OrWhy accounting practices should be standardized?6. Distinguish between management accounting and financial accounting?OrDistinguish between management accounting and cost accounting?OrWhat do you mean by current assets? Also give examples.7. Explain the different elements of cost?OrWhat are the purposes of accounting information?OrWhat are the purposes of preparing Trial Balance?8. What is cash cycle?OrExplain the different elements of cost.Or21

Distinguish between equity and preference shares?9. Distinguish between trail balance and balance sheet.OrState the importance and limitations of Profit and Loss Account.OrWhat are bad debts? In what way do we deal it in accounting?22

(Assignment)2017-2018Master of Business Administration (MBA)Subject: ManagementSubject Code : MBASubject Title : Management of Machinesand Materials.Course Code : MBA- 2.4Maximum Marks: 30Note: Long Answer Questions. Answer should be given in 800 to 1000 words each.Answer all questions. All questions are compulsory.Section- AMaximum Marks: 181. What is production? Define production management, its objectives with itsimportance?OrExplain system concept of operation management? Also explain objectives ofProduction Management.OrList and explain the features of continuous flow production processes. In whichtypes of production are they applied? Give an example.2. What do you understand by the concept of inventory? Define EOQ. (EconomicOrder Quality)OrWhat are various kinds of production system? Explain with suitable examples.OrWhat is job design? Explain the factors that influence job design.3. Why the concept of value engineering is gaining popularity in now a days? Alsodefine its various benefits in detail.OrWhat do you understand by product Design? Explain various product designrelated concepts with suitable examples.OrExplain the concept of Value Engineering. List its benefits.Section- B23

Maximum Marks: 12Note: Short Answer Questions. Answer should be given in 200 to 300 words each.Answer all questions. All questions are compulsory.4. What do you mean by continues flow production technique?OrWhat are in characteristics of project process? Explain.OrWrite a note on Programme Evaluation and Review Techniques (PERT).5. What is batch production process?OrHow will you go in for selection of process?OrIdentify the activities performed by the purchasing department.6.What is job design? How it is different from job description.OrWhat are the various steps involved in the facility location?OrList four factors influencing layout decisions.7. Differentiate between PERT & CPM?OrWhat are the various types of layout problems?OrWhat do you understand by Assembly Line Balancing? List any one technique ofAssembly Line Balancing.8. What is job-rotation conceptOrExplain computerized layout planning in brief.OrWhat rules of scheduling are applicable in case of job-shop production?9. List various conditions of job-shop production technique. Implementation?OrExplain about various materials handling equipment.OrWhat is implied by Selective Inventory Management? Explain one technique ofselective inventory management.24

(Assignment)2017-2018Master of Business Administration (MBA)Subject: ManagementSubject Code : MBASubject Title : Sales ManagementCourse Code : MBA- 2.5 (N)/4.3 (O)/PGDIMB-05Maximum Marks: 30Note: Long Answer Questions. Answer should be given in 800 to 1000 words each.Answer all questions. All questions are compulsory.Section- AMaximum Marks: 181. What are different selling and buying styles?OrWhat is sales and sales Management? Discuss various sales & distributionstrategy.OrDescribe the key decision areas in sales and distribution management?2. How body language plays a role in explain the strength of the sales person?OrDiscuss various theories of sales?OrWhat do you understand from the “Structure of a presentation”? Do you need it ina sales presentation? Discuss.3. Explain different levels of listening skills and identify the most important stagefor a sales person?OrWrite an essay on uses of computerized sales management system?OrWhy do sales trainers rely so much on role-play in teaching sales techniques?Discuss its advantages over other training methods.Section- B25

Maximum Marks: 12Note: Short Answer Questions. Answer should be given in 200 to 300 words each.Answer all questions. All questions are compulsory.4. Discuss various theories of sales?OrDifferentiate between verbal and Non-Verbal Communication?OrWhat do you understand by sales territory design?5. Differentiate between advertising and personnel selling?OrDifferentiate between personnel selling and public relation?OrList various operating and planning functions of sales executive.6. What is verbal communication? List its various advantages.OrDefine types of Sales presentation?OrDifferentiate between patterned, interview and unstructured, interview?7. What do you understand by the term ‘sales quota’?OrList various steps of sales Negotiations?OrDifferentiate between test validity and text reliability?8. Discuss various important objectives of sales negotiations?OrHow you will motivate the Retailers?OrExplain various factors influencing design of compensation schemes?9. What are different strategies of sales presentation?OrDiscuss in brief various attributes of a good “Sales Quota Plan”.OrWhat do you understand by Body of Presentation?26

(Assignment)2017-2018Master of Business Administration (MBA)Subject: ManagementSubject Code : MBA( )/(Subject Title : Management ControlSystem)/Course Code : MBA(O)/(N)/FGDFM-02Maximum Marks: 30Note: Long Answer Questions. Answer should be given in 800 to 1000 words each.Answer all questions. All questions are compulsory.Section- AMaximum Marks: 181. Explain the process of designing a management control system?OrDiscuss the concept of Management Control and explain the basic characteristicsof Management Control System.OrWhat is organizational control? Distinguish between management control andoperational control.2. What are expense centers?OrWhat is responsibility Centre? Distinguish between Expense Centre andresponsibility centre.OrWrite a note on profit centers?3. Explain transfer pricing?OrDiscuss the classification and process of Budget setting.OrExplain Transfer pricing?Section- BMaximum Marks: 1227

Note: Short Answer Questions. Answer should be given in 200 to 300 words each.Answer all questions. All questions are compulsory.4. Explain MCS in service organization.OrExplain meaning and implications of MIS.OrWhat is distinction between expense centre and responsibility centre?5. What is performance evaluation?OrDesign a performance Evaluation Report.OrExplain the meaning, significance and type of reports?6. Explain the meaning and significance of a report?OrManagement Control in Multinational corporations?OrHow is performance evaluation report design?7. How is budget prepared?OrList objectives of Management Control System in Service Organizations.OrExplain the process of measuring the investment base?8. What is investment center?OrManagement Control in Non-Profit Organizations.OrDiscuss management control in Multinational Corporation.9. What are responsibility centers?OrProblem of Financial Control of Investment Centre.OrWhat are the different types of responsibility centers?28

(Assignment)2017-2018Master of Business Administration (MBA)Subject: ManagementSubject Code : MBASubject Title : Corporate Policies andPractices( )/( )/Course Code : MBA(O)/(N)/Maximum Marks: 30Note: Long Answer Questions. Answer should be given in 800 to 1000 words each.Answer all questions. All questions are compulsory.Section- AMaximum Marks: 181. What is the meaning of corporate? Discuss various functions of top levelmanagement?OrDefine strategy? Explain its importance and process of strategic management?OrWhat do you understand by strategy? How it assist in Corporate Planning?Explain.2. What is strategic management process?OrExplain the role and functions of Board of Directors?OrWhat is role of Merger and Acquisitions in Indian Economy? Explain.3. Explain 7’s framework for strategy?OrWhat is corporate planning? What are main reasons of its failure?OrWhat is portfolio Analysis? Explain its Different Matrix? Explain.Section- BMaximum Marks: 12Note: Short Answer Questions. Answer should be given in 200 to 300 words each.Answer all questions. All questions are compulsory.29

4. Explain the role of board of directors?OrDiscuss the responsibilities of Board of Directors?OrWhat are the issues involved in Environmental Analysis. Explain5. Highlight the skill needed for top management?OrWhat is the role of top management in corporate policies & practices?OrDifferentiate Objectives and goals.6. Explain competitive analysis?OrElucidate Importance of Meckinsey’s 7S framework?OrExplain Corporate Planning Process.7. Explain competitive analysis?OrWhat are environmental threats and opportunities?OrWhat are the functions of Board of Directors in a Company?8. Discuss BCG’s growth share matrix?OrExplain cost analysis?OrWrite note on Break Even Analysis.9. Explain objectives break even analysis?OrWhat is portfolio Analysis?OrWrite types of Diversification.30

(Assignment)2017-2018Master of Business Administration (MBA)Subject: ManagementSubject Code : MBASubject Title : Management of newAnd Small EnterprisesCourse Code : MBA- 3.2 (N)/4.2 (O)/PGDPM-04Maximum Marks: 30Note: Long Answer Questions. Answer should be given in 800 to 1000 words each.Answer all questions. All questions are compulsory.Section- AMaximum Marks: 181. Explain the main characteristics of SSE’s in U.P.OrWhich Characteristics of small scale enterprises enable them to contribute them tocontribute to the economic development process in a developing country likeIndia? Discuss.OrExamine the role and relevance of small scale enterprises in the economicdevelopment of the country.2. What is MUDRA BANK? How it is helpful for small entrepreneurs?OrWhat are the main techniques utilized for opportunity scanning and identification?Supplement your answer with suitable examples.OrHow would you use SWOT analysis to identify opportunities for small scaleenterprises/self employment? Discuss with examples.3. What are the implications of ‘marketing orientation’ on the process of productselection? Discuss.OrWhat are the implications of marketing orientation on the process of productselection? Discuss.OrWhat are the basic steps in system of br

Master of Business Administration (MBA) Subject : Management Subject Code : MBA/PGDMM-01 ( )/ Subject Title : Marketing for Managers Course Code : MBA- 1.5 (N)/ 2.2 (O)/ Maximum Marks: 30 Note: Long Answer Questions. Answer should be given in 800 to 1000 words each. Answer all questions. All questions are compulsory. Section- A