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GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]1GLOBAL MASTERIN BUSINESSADMINISTRATION[GMBA]

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]2 55 yearstraining global professionalsin marketing, management,and technologyFounded in 1965 with the mission to train professionals who could respondto the changing needs of business and society, from an ethical point ofview. Our strong links with the business world has made it easier for us tolink teaching with the reality of business, providing all our courses with theflexibility that enables students to leave our classrooms really qualified toface the current challenges of modern organisations with real possibilitiesof success, and to be the driving force for change in these organisations.For more than five decades, we have been producing innovative courses,given by qualified teaching staff with an excellent academic profile, proventeaching experience and recognised professional careers. In addition, wepromote a large number of activities where relevant business members areactively involved: conferences,forums, masterclasses, practice days, etc. 62,000 Alumni12 Campuses in Spainand strategic allianceson 5 continentsAgreements with 125 universities on4 continentsTop positions inbusiness rankingsThe quality of our courses is backed by national and international accreditation and certification:

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]3Rankings and Recognition[Ranked among the best]Leading national and international media, as well as other prestigious institutions, haverecognised the quality of ESIC's courses, rewarding its leadership and placing it at theforefront of multiple tive MBAEuropeBusiness atin America Latin AmericaOnline Digital Online TrainingMarketingCentreLatin AmericaDigital InnovationGlobalBusiness School5111GlobalBusinessSchoolGlobalWidest selection of coursesin the areas of Marketing,Technology and rtising and HumanCommunication Resources2040 103356 BAEuropeMarketingEuropeFinanceSpainMost reputablecompany in theEducation Sector87273322EuropeLogistics2SpainUniversity and Business Schoolwith the greatest capacity toattract and retain talentInstitutional5134148EuropeGlobalManagement MBAespecialidaden MarketingGlobalGlobalExecutive MBA Business School63264SpainEduardo Gómez Martín,General Director of ESIC,Business LeaderSpainUniversity and BusinessSchool in Accountability andCorporate GovernanceBusiness SchoolGlobalBusiness School

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]4GLOBAL MASTERIN BUSINESSADMINISTRATION[GMBA]OBJECTIVE OF THE MASTER'S DEGREEThe Global MBA is new, unique, and internationally recognisedGMBA crafted by ESIC Business and Marketing School (ESIC),Shanghai International Studies University (SISU), and FloridaInternational University (FIU) The program is designedto enhance your management and leadership skills whilestrengthening your ability to face and solve complexchallenges in an increasingly globalised environment. ThisGlobal MBA is intended for people looking for a trulyinternational and global business career.AIMED ATEntrepreneurs who want to broaden their knowledge ofinternational business practices, re-orientate their career orupdate their management knowledge with a global focus.In addition, participants should be passionate about theopportunities that globalisation brings and the changes in thebusiness environment that this is creating.

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]53 continents3 business environments3 degreesA UNIQUE MANAGEMENT TRAINING:Europe Asia AmericaESIC Business & Marketing School (ESIC), in collaboration withShanghai International Studies University (SISU), and FloridaInternational University Chapman School of Business (FIU), hasdesigned a training experience for globally-focused professionalsintended to provide a deep exposure to varied business practices,regulatory and cultural issues, and entrepreneurial environments.Over a full-time immersion of 20 months, participants live, work,learn, and operate in the three continents that represent morethen 80% of the world’s economy.

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]6¿WHY GLOBAL MBA?OBJECTIVES:Manage an international business in a digitalized and globalized world economy.Deal with complex issues both systematically and creatively in diverse and internationalcontext.Operate effectively across borders in business and other international contexts.

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]7DIFFERENTIATING FACTORS:INTERNATIONALLY ACCREDITED BY AMBA AND EFMDDELIVERED IN 3 CONTINENTS3 BUSINESS ENVIRONMENTTRIPLE DEGREE: ESIC IMBA SISU MBA FIU MIBCROSS-CULTURAL EXPERIENCEBUSINESS AND ENTREPRENEURIAL ENVIRONMENTPROGRAM DESIGNED TO TRAIN GLOBAL MANAGERS

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]8TRANSFORMATIVE LEARNINGOur Training Ecosystem developsStudent Centered Learning through 4 lines of action:Student Centered LearningPower to ChooseIt seeks autonomous andresponsible learning for thedevelopment of critical thinkingapplied to the whole process:projects - analysis- feedback actionStudents can choose the learningprocess and specialisation thatbest suits their personal orprofessional circumstances.TRANSFORMATIVE LEARNINGA robust training pathwayInfinite CampusExperiential and customisable,based on the competencesthat the different sectors arecurrently demanding.The traditional classroom iscombined and gives way to otherphysical or virtual spaces; alldesigned according to where thecompetences are best acquiredand developed.

ESIC BUSINESS & MARKETING SCHOOLTransformative LearningMETHODOLOGYTransformative Learning by ESICis a new training ecosystem that pursues theprofessional and personal development of studentswithin the highest standards of academic andteaching quality and constant interaction betweenstudents, teaching staff, the business world and otherareas and services of the School.What does it consist of?Asynchronous support materials,videos, readings, etc.Synchronous online sessionsSelf-assessmentCase studies and role-playsTutorial support and feedbackPractical and experiential activitiesAssessment system combiningdemonstration of individual and groupachievementsTutored final projectGLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]9

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]10ACADEMIC STRUCTUREThe GBMA is a 104 credit master's degree, for whichstudents will be required to study the following:1 Compulsory subjects:66 Credits2 Optional subjects:6 Credits3 Master's Thesis:» Individual:12 Credits» Master's FIU Thesis:10 Credits» Master's SISU Thesis:10 CreditsTotal of 104 Credits1COMPULSORY SUBJECTS Specific skills that are essential to work in aprofessional position. These subjects providestudents with the theoretical knowledge and theability to use the necessary tools. Their "knowhow". Skills that develop students’ professionalprofile by working on critical thinking,management skills in leadership,communication, teamwork, and ethics. Thesesubjects raise students' awareness and providethem with the necessary elements to be a globaland responsible citizen in their professional andpersonal life.

ESIC BUSINESS & MARKETING SCHOOLAcademic StructureGLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]11Business strategy in global environmentsBusiness as a global and ethical citizenInnovation in a disruptive worldCritical thinking and the art of decision-makingConscious leadershipPersuasive communicationInternational business managementEmerging technologies for information systemsMarketing by ESICDigital businessWorld market workshopsOperations & project managementEntrepreneurshipEconomic models and systemsFinancial analysis and stakeholder value. The triplebottom lineOrganisational culture and modelsIntroduction to international businessInternational business environmentAccounting for managersInternational business policyManaging global production and technologyInternational marketingConsumer analysis in emerging marketsInternational business lawInternational business policyCorporate financeEnhancing talent and munging peopleData Modeling for decision-making Chinese cultureChinese languageOptional SISU subjects*Information subject to change

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]122OPTIONAL SUBJECTSSubjects or activities freely chosen by the student to personalise a part of their master's degreeand thus complete their skill development. Students can choose subjects related or unrelated totheir discipline, experience studying abroad, or prepare for a certification.Eligible subjects supplement what is learned on the courses: here students will be able to choosebetween 3 options:- Optional Subjects per categoryMANAGEMENTManagement & Investment on financial assetsThe Start Up journeyRe & Upskilling: boost your professional efficiencyThe journey to develop a global businessMARKETINGDigital MarketingMarketing Automation for Operating MarketingPurpose BrandingSales 4.0: new digital modelsTECHNOLOGYEssential cybersecurity for non-technical ExecutivesEssential Big Data and IA for non-technical ExecutivesInternet of Value (Technologies for non-technical Executives)Business 4.0: Process Automation (RPA)- Subjects to prepare for certification*Students can choose between:gramaCategoryLanguageGoogle tools for decision making (Google Tools)MarketingES/ENG2Software for Smart Marketing (Hubspot Software Marketing)MarketingES/ENG2Advanced Marketing (CIM - Chartered Institute of Marketing)MarketingENG2Advanced Client Management (Salesforce Administrator)MarketingES/ENG2Scrum in practice (Professional Scrum Master Certification ión experimentada en Ciberseguridad (CISM - ISACA)(2)TecnologíaES2People Analytics (Certificate Program)ManagementES/ENG2(1)Crs*This does not include exam fees for any certification, or individual CIM tutoring.SAP-ERP: valid only for Master s Degree in Logistics, Transport and Supply Chain [LOC](2)CISM - ISACA: valid only for Master s degree in Cybersecurity [MCI]

ESIC BUSINESSBUSINES &&MARKETINGMARKETINGSCHOOLSCHOOLAcademic StructureGLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]13- International ExperienceThis consists of a one-week academic immersion course at one of the destinations listed below,which will take place during the course of the master's degree. If the master's degree includes itsown curricular-based trip, the Business Study Tour will not be available.BUSINESS STUDY-TOURWashington (US)Understanding today s Business EnvironmentMiami (US)Digital Business Innovation in USLondon (UK)Collaborative Innovation from the Marketing PerspectiveShanghai (China)Understanding today s Business EnvironmentMérida (México)Innovation and sustainability in business3MASTER'S THESISProfesional consultancy project in ESIC (Spain), FIU (Florida) and SISU (China). The final projectsgives participants the opportunity to apply the knowledge and the experiences they haveacquired during the program, in Europe, USA and China, to a real-world problem. Supported byfaculty from the 3 universities, participants will design, develop, and present the project in ESIC,FIU and SISU at the end of the program.

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]14EXIT PROFILEGlobally-focused professionals to acquire the insight, expertise, networks, and mindsetto become successful executives and managers in tomorrow’s business environment.This Global MBA is for people looking for a truly international environment.

GLOBAL MASTER IN BUSINESS ADMINISTRATION [GMBA]15PERSONAL SKILLCreatively solve complex situations on different business within a highly global anddisruptive environment.Develop a positive and creative thinking based on a restless interest, imagination, intellectualcuriosity, sensitivity towards the social environment and the collaborative attitude.Ethically acting and taking decisions applying high standards of respect towards humanvalues, the cultural diversity and the sustainability.