Mst-ii - Gndec

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GURU NANAK DEV ENGINEERING COLLEGE, LUDHIANADEPARTMENT OF BUSINESS ADMINISTRATIONNo. MBA/ C-23/2140Date :- 25.05.22MST-IIDATE SHEETDatedTimeMBA 2" d sem30.05.2210.30 to 12.00Human ResourceManagement (MBA-110)IHRM (MBA- 143)31.05.2210.30 to 12.00Legal & BusinessEnvir.onment (MBA-112)Services Marketing(MBA-137)01.06.2210.30 to 12.00Marketing Management(MBA-111)International Finance(MBA- 133)02.06.2210.30 to 12.0011.00 to 12.30Operations Management(MBA-113)06.06.2210.30 to 12.0007.06.2210.30 to 12.0008.06.2210.30 to 12.00Corporate Finance &Financial Markets (MBA109)Research Methodology(MBA-115)E-Waste Management(MOEC-105)Business* Information System(MOCS-103)Corporate Strategy(MBA-132)09.06.2210.30 to 12.0010.06.2210.30 to 12.00Seminar on onal Marketing(MBA-139Managing Banks andFinancial Institution(MBA-134)Team Dynamics at Work(MBA-142)--*To be conducted by CSE departmentDepartment C'f Business A mi. .istration

GURU NANAK DEV ENGINEERING COLLEGE, LUDHIANADEPARTMENT OF BUSINESS ADMINISTRATIONDate:- 25.C,3.22No. MBA C-23/2140MST-II j DATE SHEETITimeDatedf9BA-II Sem\ .30.05.2210.30 t Qj2.ooBusiness Statistics BBA -201-18III31.05.2210.30 to 12.00Environmental Studies EVS {102-18)01.06.2210.30 to 12.00Managerial Economics BBAGE -201-1802.06.2210.30 to 12.00Business Environment BBA -202-18II.;,k ,:CJ \\HDepartment of Business AdministrationI

1Paper CodeBBA- 2ndSemEVS 102-18BSA-2ndseml-0\-\&BB - 1 Year (2 nd Semester)Title of the PaperEnvironmentalStudiesBusinessStatistksSyllabus for MST -IIEnvironmental Pollution & Social IssuesTypes, Causes, Effects & Control of Air, Water,Soil & Noise PollutionNuclear hazards and accidents & Health risksGlobal Climate Change:Global warming, Ozone depletion, Acid rain,Melting of Glaciers & Icecaps, Rising sea levels Environmental disasters:Earthquakes, Floods,Cyclones, Landslides.Renewable & Non-renewable resources ForestResources: Their uses,functions & values(Biodiversity conservation, role in climate change,medicines) & threats(Overexploitation, Deforestation, Timber extractior.,AgriculturePressure),Measures of Variation: Absolute and relativemeasures. Range, quartile deviation, meandeviation, standard deviation and their coefficients.Properties of Standard Deviation andVariance.Regression Analysis: Meaning of Regression,Principle of least square andregression analysis, Calculation of regressioncoefficient, properties of regressioncoefficient, Relationship between correlation andregression coefficientbability: tvieaning of Probability, Approaches tothe calculation of Probabilitycalculation of event Probability Addition andMultiplication, Laws of Probability (Proofnotrequired), Conditional Probability and Bayes'Theorem (Proof not required).Probability Distribution: Binomial Distribution:Probability Di stribution function,

BBA-2 nd SemConstants Sh · . p · . .p · ·' . ape, ittmg of Binomial Distributionoiss1 on 1stribution: Probability'Funct10n (includ· p . .b'. . mg oission approx imation top u oi ial d str bution) Constants ,Fitting of01ss1o? D1stnbution, Normal Distribution:Pro ab1hty Distribution Function, Properties ofNonnal Curve, Calculation of ProbabilityManagerialBBAGE -201-18 Economics IIUnit 3rd and 4thCBBA -202-18Business .EnvironmentMonetary policy and EXIM policy.Unit II- Political and Legal Environment ofBusiness: Three political institutions: Legislature, 'Executive and Judiciary. Foreign ExchangeManagement Act (FEMA), Consumer ProtectionAct.Introduction to Liberalization, Privatization andGlobalization: Factors facilitating and impedingglobalization in India. Unit III- Socio- CulturalEnvironment: Critical elements of socio-culturalEnvironment. Social responsibility of business.Business Ethics and Corporate SocialResponsibility.Public Sector-Changing Role of Public Sector Relevance of public sector - Public Sector reforms.Regulatory framework with reference to Bankingand Security Market. Technological Environment.WTO, Consequences of WTO for India. IMF.Regional Groupings. -

MBA- 1st Vear (2'111 S.cme ter .SyHn,-JU )1Paper CodeTitle of the PaperSyllabus for MST -IIndMBA-2 Sein CorporateMBA-120Finance andFinancial1narketsUnit-IIFin ncing & Investment Decisions: Cost ofCapital- Cos! of Debt, Cost of Preference Shares,Co t of Retamed Earnings, Cost of Equity &We1ghted averag Co t of Capital, Working CapitalManagement-Est1mat1on, Operating Cycle & NetOperating Cycle.Unit-IIIIndian Financial System: Introduction, ,Financial System and the IndianEconomy, Reforms in the Indian Financial ,System,Development Financial Institutions, Banking ( withspecial reference to risk management in Banks) &Banking Financial Institutions, Insurance.Unit-IVMarkets: Functions andFinancialOrganization, Organizations Resource Mobilization,Capital Market Instruments-Equity, PreferenceShares, Debentures, Innovative Debt Instruments,Forward Contracts, Future Contracts, Option i\.clContracts, Channelization of Funds, Equity, Debt tV\1/Jxand CmTency Markets,Regulatory Framework ofPrimary Market, Regulatory Framework ofSecondary Market, Primary Market OrganizationIntermediaries,, Activities/ Procedures, ary issues in Financial Markets.?'tL------l------- Product Decisions: Product Mix, Packaging andLabelling, Branding, Brandvalue & Brand Equity. New Product Development:Need, Process and Product Life Cycle and marketingmix strategies.Pricing Decisions: Objectives, Factors Affecti:1g

Pricing De . . c1s1ons and P( .t o Services Market ·icing Methods. lntroductio;.ing.DeI1vering and p.romot,ng Prod t SDecisions Nature T .uc : upply ChainChannel M, ypes, Channel Design andWholesal in; agement Decisions, Reta iling,Persona I Selling: Personal Selling Process, Managingthe Sal s Force. Promotion Mix: Advertising, SalesPromotion, Public Relations.Bottom of Pyramid Marketing: Understandingpoverty and the Base of the Pyramid, DesignDevelop-Distribute approach towards Bottom ofPyramid. V'tt1Consumption and marketing practices, challenges.The institutional context of Bottom of Pyramidmarkets, Conducting Marketing Research in Bottomof Pyramid. Ethical issues associated with Bottomof Pyramid.MBA-2 nd Sem(MBA-112)LEGAL ANDLEGAL AND BUSINESS ENVIRONMENT (MBA-112)BUSINESSlaws of agency; principal-agent- problem-bailment, ,,ENVIRONMENT pledge, guarantee and indemnity.- Unit IISales of Goods: principles of sales of goodstransfer of ownership & prope1ty- performance ofcontract, Consumer Protection Act, 2019, Lawrelating to business organizations - introduction tocompany law; protecting the prope11y of businessCopyright, Trademark, trade secret, GeographicalIndications- Alternate dispute senvironment:assessmgriskmbusinessenviromnent; Emerging sectors of Indian economy,relative size and growth of public and privatesectors- design and strategy of economic reforms;current rate of growth and investment, interest ratestructure & Monetary policy, fiscal environment,current inflation ary position and its impact onbusiness sector. Public and private partnership;

rr-intellectualproperty regimd.Trends in servicete an environment;sec or growth. b n1 and challenges· bu ., a mg reforms,smessoppoit the ruralsector.uni·ftes mMBA-2 nd SeinMBA-113OperationsmanagementFacility. Loe af on- importance,·factors in location nalys1s, location decision issues for multinationalrmsFacility Layout- Objectives, Advantages, BasicTypes of Layouts, ProbJems in facility layoutMaterials Management - Concept,Obj ecti ves,Inventory costs, Inventory classification,Factors Affecting Inventory Control Policy, Basicstock control methods, Continuous and Periodicreview Inventory models ,Deterministic EconomicOrder Quantity (EOQ) Models- Basic EOQ Model,EOQ and Quantity Discount, EOQ Model withNon-instantaneous Receipt (Production-runformula), EOQ Model with Planned Shortages orwhere stockout is pennitted, Stochastic inventorymodels, single period model for perishable productsand services.MBA-2 nd SemMBA -115ResearchMethodologyScaling Techniques-Meaning,types of scales,scaleconstruction techniques, Data collection-Types ofdata; Sources of data collection; Tools of datacollection; Methods of data collection.Questionnaire Design-Questionnaire method; Typesof questionnaire; Process of questionnairedesigning.Introduction to multivariate analysis,Factor Analysis, Discriminant Analysis, ConjointAnalysis, Cluster Analysis.Research Report writingTypes of research reports:Briefreports and Detailedreports. Repmt writing:structure of research reportPreliminary section,main report; formulation rulesfor writing the repoti;Appendix-norms of usingIndex andBibliography

MBA-2ndSemSeminar onMBA-114Unit -1 st an d unit- 2ndsocialResponsiveness (MBA- 2ndSemHRMMBA-110MBA- 2nd' ?---SemE-WasteMOEC-105MBA- 2ndUNIT- III & UNIT -IVUnit 4.5.& 6"Full SyllabusjManagementSemSeminar onMBA-114socialResponsivenessIg(

r r-;;;"c ;-TTu ;:M B A - r1stPaper CodeTitle of the Paper111 Y e a!:.r (4 ,.:S c 11 1e!st e::r;sy l la b u s) : - - - - - - - -Syllabus for MST -IIthMBA- 4 SemSERVICESMBA-137MARKETINGServ'.ce Quality: Integrated gaps model of servicequality andPrescriptions for closing quality gaps.New S rvice d evelopment and design: Challengesof service design, types of new services, core andsupplementary elements, new service development-process. Managing relationships in Services:Building customer loyalty, Complaint handling and ·Service recovery strategies.: Nature and types of intermediaries, role ofelectronic channels in service delivery. Managingdemand and capacity: Wa,iting li ne Jstrategies integrated. Integrated Services MarketingCommunications and Services marketing triangleEmerging concepts in service marketing: Role of Itsector in service delivery, Pricing of services: Pricingapproaches, Pricing Strategies. Service MarketingApplications: Marketing of services in Financial,Healthcare and Hospitality sectors.thMBA-4 Unit- 3rd and unit 4thUNIT-Ill AND UNIT -4MBA-139MARKETINGMBA-4th semMBAMANAGING Unit 3 & 4BANKS ANDFINANCIALINSTITUTIONSthMBA 4 semMBA-142Team Dynamics UNIT- III & UNIT -IVat Workr

rrthMBA 4 sem/MBA -133thMBA 4 SemMBA -143InternationalFinanceIHRMUnit- UForeign Exchange M kf thar et: Function and Structure0eForexmarket· participants, Types oft.s, M· clJOrrnnsact10ns and settlements dates Foreignexchange quo tations,·'Factors influencingfore ignexchange rates. Parity Conditions in internationalfinance and currency forecasting: PPP, the Fishereff ct. The International Fisher Effect, Interest Ratepanty Theory, The relationship between forwardand future spot rate.Unit-IVSwaps and Swaptions: Meaning, types, importanceand introduction to pricing of swapsAnd Swaptions. Factors determining price of swapsand Swaptions. Credit Derivatives: Meaning,Importance, introduction to pricing models andstrategies to hedge by using credit derivativesInternational Sources of Finance: Long TermInternational Capital Markets (ADR's, GDR's),Foreign Bond Market, Foreign Banks, EuroMarkets, World Bank and IMF. Short Term:Banker'sAcceptance, Discounting, Factoring, EXll\11Bank of India Relavant case studies to be discussedin class. Tutorials: Hands on mini projects requiringthe application.UNIT- III & UNIT -IV

Syllabus for MST -II MBA-4th Sem MBA-137 MBA-4thsem MBA-132 SERVICES MARKETING Corporate Strategy Serv'.ce Quality: Integrated gaps model of service . MBA-139 MARKETING MBA-4th sem MANAGING Unit 3 & 4 MBA BANKS AND FINANCIAL INSTITUTIONS -MBA 4th sem Team Dynamics UNIT-III & UNIT -IV MBA-142 at Work r . rr