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VIEWABILITY BENCHMARKSInternational Q1/2019The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear in thevisible area of the browser for at least 1 second (50%/1s). For thevideo ads the recommended definition is 50% and 2 seconds.Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.Display59%ViewabilityViewable Viewtime20.3 secVideo72%(Q4: 58%)Viewability(Q4: 20.0 sec)Viewable Viewtime(Q4: 56%)20.1 sec(Q4: 18.5 sec)Most Applied FormatsDisplay DesktopViewabilityHalfpage ble Viewtime25.9 sec70% 35.4 sec56% 20.6 sec70%29.8 secMost Applied FormatsMobile Banner 6:1 (320x50)Display MobileMobile Banner 2:1 (300x150)MPU(300x250)(Mobile Web & In-App)Viewability54%Viewable Viewtime13.9 sec59%23.4 sec21%8.7 sec47% 13.0 secmeetrics.com/benchmark-reports/
VIEWABILITY BENCHMARKSAustria Q1/2019The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear in thevisible area of the browser for at least 1 second (50%/1s). For thevideo ads the recommended definition is 50% and 2 seconds.Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.Display71%ViewabilityViewable Viewtime33.1 sec(Q4: 69%)(Q4: 27.9 sec)Most Applied FormatsHalfpage Ad/SitebarDisplay DesktopViewability(300x600)Medium Rectangle (300x250) Superbanner(728x90)81%Viewable Viewtime38.2 sec79% 30.1 sec66% 26.8 sec62%21.2 secMost Applied FormatsHalfpage Ad/SitebarDisplay Mobile(300x600)Interstitial(320x480)Medium Rectangle (300x250)(Mobile Web & In-App)Viewability62%Viewable Viewtime26.8 sec62%22.5 sec64%14.5 sec51% 20.1 secmeetrics.com/benchmark-reports/
VIEWABILITY BENCHMARKSFrance Q1/2019The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear in thevisible area of the browser for at least 1 second (50%/1s). For thevideo ads the recommended definition is 50% and 2 seconds.Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.Display63%ViewabilityViewable Viewtime49.3 secVideo72%(Q4: 63%)Viewability(Q4: 23.0 sec)Viewable Viewtime(Q4: 72%)16.9 sec(Q4: 18.7 sec)Most Applied FormatsDisplay DesktopViewabilityGrand ewable Viewtime49.3 sec70% 22.9 sec51% 23.0 sec66%28.7 secMost Applied FormatsMPUDisplay Mobile(300x250)Grand Angle(300x600)(Mobile Web & In-App)Viewability39%Viewable Viewtime49.1 sec15% 10.7 sec60%24.4 secmeetrics.com/benchmark-reports/
VIEWABILITY BENCHMARKSGermany Q1/2019The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear in thevisible area of the browser for at least 1 second (50%/1s). For thevideo ads the recommended definition is 50% and 2 seconds.Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.Display54%ViewabilityViewable Viewtime25.3 secVideo86%(Q4: 55%)Viewability(Q4: 23.9 sec)Viewable Viewtime(Q4: 81%)18.8 sec(Q4: 20.9 sec)Most Applied FormatsDisplay DesktopViewabilityHalfpage Ad(300x600)Medium Rectangle (300x250)Skyscraper(160x600)59%Viewable Viewtime28.6 sec66% 30.5 sec51% 21.9 sec69%28.7 secMost Applied FormatsMobile Banner 6:1 (320x50)Display MobileMobile Banner 2:1 (300x150) Medium Rectangle (300x250)(Mobile Web & In-App)Viewability46%Viewable Viewtime14.8 sec58%22.2 sec21%9.5 sec41% 13.4 secmeetrics.com/benchmark-reports/
VIEWABILITY BENCHMARKSPoland Q1/2019The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear in thevisible area of the browser for at least 1 second (50%/1s). For thevideo ads the recommended definition is 50% and 2 seconds.Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.Display59%ViewabilityViewable Viewtime19.2 secVideo52%(Q4: 54%)Viewability(Q4: 19.0 sec)Viewable Viewtime(Q4: 49%)15.3 sec(Q4: 18.1 sec)Most Applied FormatsDisplay DesktopViewabilityHalfpage le Viewtime22.9 sec70% 44.1 sec60% 21.0 sec63% 15.9 secMost Applied FormatsHalfpage AdDisplay Mobile(300x600)Mobile Banner 6:1 (320x50)MPU(300x250)(Mobile Web & In-App)Viewability54%Viewable Viewtime12.6 sec58%39.4 sec62%40.3 sec50% 10.8 secmeetrics.com/benchmark-reports/
VIEWABILITY BENCHMARKSSweden Q1/2019The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear in thevisible area of the browser for at least 1 second (50%/1s). For thevideo ads the recommended definition is 50% and 2 seconds.Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.Display60%ViewabilityViewable Viewtime12.7 sec(Q4: 61%)(Q4: 10.8 sec)Most Applied FormatsDisplay eaderboard(728x90)67%Viewable Viewtime16.4 sec73% 10.9 sec61%26.7 sec48%16.4 secMost Applied FormatsMPUDisplay Mobile(300x250)(Mobile Web & In-App)Viewability57%Viewable Viewtime10.2 sec67% 8.9 secmeetrics.com/benchmark-reports/
VIEWABILITY BENCHMARKSSwitzerland Q1/2019The data is based on Ad Impressions that met the definition ofViewability from the Media Rating Council and IAB:At least 50% of the surface of an online ad have to appear in thevisible area of the browser for at least 1 second (50%/1s). For thevideo ads the recommended definition is 50% and 2 seconds.Ad Impressions that have been triggered by fraudulent activitieswere excluded from the benchmark.Display58%ViewabilityViewable Viewtime26.1 sec(Q4: 53%)(Q4: 27.0 sec)Most Applied FormatsDisplay DesktopViewabilityHalfpage AdMedium Rectangle (300x250)(300x600)Skyscraper(160x600)59%Viewable Viewtime32.0 sec88% 50.2 sec46% 19.4 sec86%51.5 secMost Applied FormatsMedium RectangleDisplay Mobile(300x250)(Mobile Web & In-App)Viewability57%Viewable Viewtime17.4 sec58% 17.6 secmeetrics.com/benchmark-reports/
VIEWABILITY BENCHMARKS Viewability 63% (Q4: 63%) Display Viewable Viewtime 49.3 sec (Q4: 23.0 sec) France Q1/2019 The data is based on Ad Impressions that met the definition of Viewability from the Media Rating Council and IAB: At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second .
