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POP104SAP HANA Cloud Integration – An Update fromProduct DevelopmentSindhu Gangadharan, Chief Product Owner SAP NetWeaver PI & SAP HANA Cloud IntegrationOctober, 2013

DisclaimerThis presentation outlines our general product direction and should not be relied on in making apurchase decision. This presentation is not subject to your license agreement or any other agreementwith SAP. SAP has no obligation to pursue any course of business outlined in this presentation or todevelop or release any functionality mentioned in this presentation. This presentation and SAP'sstrategy and possible future developments are subject to change and may be changed by SAP at anytime for any reason without notice. This document is provided without a warranty of any kind, eitherexpress or implied, including but not limited to, the implied warranties of merchantability, fitness for aparticular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in thisdocument, except if such damages were caused by SAP intentionally or grossly negligent. 2013 SAP AG or an SAP affiliate company. All rights reserved.2

AgendaSAP HANA Cloud Integration – OverviewSAP HANA Cloud Integration – Deep Dive Web User Interface Eclipse User Interface for Integration DevelopersSAP HANA Cloud Integration – Roadmap 2013 SAP AG or an SAP affiliate company. All rights reserved.3

SAP HANA Cloud Integration –Overview

SAP HANA Cloud IntegrationLowers cost, increases speed, and enhances simplicity for our customersSAP HANA Cloud IntegrationSAP HANACloud Cloud based platform of choice forSAP Cloud solutions to connect toon-premise or cloud applications Complementary offering to SAPNetWeaver PI Prepackaged Integration ContentSAP Cloud SolutionsPeopleCustomersMoneySuppliersSAP HANA Cloud IntegrationMapping andTransformationConnectivityMonitoring andAdministrationDevelopment &SW Logistics Customer & partner ecosystem toextend and create new content andconnectivity options SecurityExtensible Content PackagesNon-SAPCloudsDirectintegrationSAP NetWeaverProcess IntegrationSAP On-Premise SolutionsOn-PremiseERPProcess, Data,UI, MobileCRM .Application Edition3rd Party On-Premise SolutionsSiebelPeopleSoftLegacy Sales OD CRM OP SFSF BizX OD HCM OP SFSF EC OD ERP OPSAP Financial Services Network 2013 SAP AG or an SAP affiliate company. All rights reserved.5

SAP HANA Cloud Integration TechnologyBuild, Deploy, and Monitor Cloud-based technology Real-time, bi-directional processintegrationSAP Cloud Applications Data integration Graphical flows & mappingsSAP HANA Cloud IntegrationReal-Time ation flowsCommunity andMarketplace Centralized monitoring andadministration Pre-built adapters Community marketplace (future) Compatible with SAP NetWeaver PIcontent (e.g. mappings) and SAP DataServices (planned)SAPOn-Premise3 rd PartyOn-Premise 2013 SAP AG or an SAP affiliate company. All rights reserved.3 rd PartyCloud Solutions Lower cost of change over time6

SAP HANA Cloud Integration Technology (HCI)Capabilities and ContentCapabilitiesContent Core runtime for processing,transformation and routing ofmessages Out-of-the-box connectivitysupport (SOAP, IDOC,SuccessFactors, HANA,sFTP, etc) Web User Interface forconfiguration of dataintegration and integrationflows Web User Interface for designof new data flows with rolesfor designer, operators,administratorsPre-packaged Integration ContentMapping andTransformationData Integration &ConsolidationWeb and Eclipse-baseduser interfacesSecurityConnectivity ServiceGovernance& SLAsMonitoring andAdministrationDevelopment and LifeCycle ManagementExtensibility / Adapter SDKSAP HANA Cloud IntegrationProvisioningAuthentication &Authorization Pre-packagedintegration contentincludes mappings,API and adapterconfiguration,connectivity Integration mappingsportable from PI onpremise Flexible frameworkto extend andcustomize for yourspecific needsFailover, Backup &Recovery Eclipse based design time fornew process integration flows 2013 SAP AG or an SAP affiliate company. All rights reserved.7

Technical Overview of SAP HANA Cloud IntegrationRUNTIME & REPOSITORY Cloud ESB for message execution Cloud Repository for storing Integration projectsand data integration flows Multi-tenancy and Cluster based messageprocessing Cloud runtime for business process integrationWeb User Interface Configure prepackaged process integration flows Design data integration Monitor messages and data loadsCustomer CloudEclipse User Interface Simplified BPMN modeling of integration flows Model abstraction using xml-based configuration Manage integration flows with expert monitoring,deploy/undeploy, start/stop instancesFinancial ServicesNetworkSAP HANA CloudIntegrationSuccessFactors BizXSAP HANARUNTIME & REPOSITORY On-premise runtime via agent for dataintegrationData Services AgentOnPremise SAP/ 3rd party systems 2013 SAP AG or an SAP affiliate company. All rights reserved.8

Scenario: SAP Cloud for Customer with SAP CRMLead-to-CashCloudSAP Cloud for ityServiceRequestActivitySAP unityActivityQuote / SalesOrderOn Premise Real-time integration of master data (accounts, prospects, competitors, contacts, account hierarchy, territoryassignment, products, employees, campaign headers) Real-time integration of transactional data (leads, opportunities, activities, service requests) 2013 SAP AG or an SAP affiliate company. All rights reserved.9

SAP Financial Services Network (FSN)Solution based on SAP HANA Cloud Integration Rapid on-boarding SINGLE integration point to entire network Offer more value-added servicesSAP Financial Services NetworkFinancial InstitutionsnetworksdirectBack Office SystemsSAP CloudOther ServicesMonitroing& AlertingCredit CardsSAP HANA Cloud IntegrationCost and efficiency advantagesfor corporates 2013 SAP AG or an SAP affiliate company. All rights ectorHRUser ExperienceERPRapid ScaleCorporates ZERO footprint at Bank and Corporate Run and operated by SAP Better funds visibility and cash forecastingRevenue growth and costadvantages for banks10

Scenario: Sales and Operations Planning IntegrationData Integration for HANA based applications in the cloudSAP Sales & Operations Planning is a HANA based application in the cloud that enables organizations to profitablyalign supply and demand in real-time Securely pipe massive data from SAP ERP and APO heterogeneous on premise sources to S&OP on HANA Browse metadata, design and manage your integration flows from anywhere via web browser Set-it-and-forget-it integration flows- automated with scheduling with delta loads Write back planning results to onPremise ERP or APODatabasesFileshttpsData LoadWrite-backCustomer environment 2013 SAP AG or an SAP affiliate company. All rights reserved.HANA CloudIntegrationAPOHCI AgentERPSAP cloud environment11

Scenario: SAP HANA One Premium EditionData Integration for HANA on public cloudsInstant access to a HANA system in thecloud – avalable on SAP HANAmarketplace now !http://www.saphana.com/docs/DOC-3621 Includes subscription to the Data Servicescomponent of SAP HANA Cloud Integration. Includes Enterprise Support Users can directly integrate data from SAPback-ends and heterogeneous sources 2013 SAP AG or an SAP affiliate company. All rights reserved.12

HCI customer exampleIndustrial Manufacturer Operating in 39 CountriesField sales including mobilityCloud for SalesCloudBusiness Goals Give visibility to sales reps with 360 view of customers Simplify searching for transactions and pricing information Centralize all the information in one system with quick links tomarketing information and external information Dashboard for sales analytics reports Require sales to enter visit reports and call activities in the system toenhance customer 360 view Provide mobile PremiseAccountsSAP HANA Cloud IntegrationSAP CRMIntegration Specifics All master data owned on premise. Added two custom fields: Activities and Accounts All integration through SAP HANA Cloud IntegrationCurrent StatusSAP ERP 2013 SAP AG or an SAP affiliate company. All rights reserved.- Phase 1 is Live. Occasional issues do crop up in businesslogic (Mappings, IDOCs, etc) – Learning as we go13

HCI Customer ExamplesCustomer ExampleBusiness Goals Opportunity Management – Identifying, qualifying and converting opportunities that lead to repeatable,sustainable revenue for the company, while maximizing customers’ lifetime value Improve long term yield Provide an easy to use automation tool took provides meaningful information aimed at enhancing productivityProject Status Tenants provisioned for the customer. COD configuration complete Planned go live in Sep 2013 SAP AG or an SAP affiliate company. All rights reserved.14

SAP HANA Cloud IntegrationDemo – Integration of Success Factors ApplicationSuccessFactorsSystem(EmployeeCentral, )SAPPollingSystem(web service)(e.g. SAP HCM)(scheduled time)(Synchronous Query)SFSF Adapter/MappingOdata adapterComponentSFTP/Web ServiceAdapterHCI 2013 SAP AG or an SAP affiliate company. All rights reserved.15

SAP HANA Cloud Integration –Deep Dive

SAP HANA Cloud IntegrationKey PersonasSAPSAP Application Content developer Define standard integration scenarios Create standard integration contentSAP Cloud Managed Services Create tenants, start nodes Deploy right configuration bundle and certificates tocorresponding node Drive software updates, message monitoring React on alerts on SPC (Service Provider Cockpit)Customer (SAP Professional Services, SystemIntegrator)Application Configuration Configure applications and connectivity such as SAP Cloudfor Sales, SAP ERP/CRM/HCM, SuccessFactors BizXIntegration Designer Configure existing integration flows using WebUI Support customer extension scenarios, e. g. build mappings Build new data integration flows and new process integrationflowsAdministration / Monitoring Monitor process integration messages and data integrationflows Secure On Premise Security certificates from providers Upload, download of communication information (WSDLs,certificates, SFTP directory name, public key) Install on premise data services agent for data integration 2013 SAP AG or an SAP affiliate company. All rights reserved.17

Implement Integration ScenarioIntegrating Cloud Applications made easyIntegrationDesignerDiscover and adjustprepackagedintegration contentConfigure processintegration and dataintegration flowsSchedule dataintegration flowsAccelerated implementation through Prepackaged integration content from SAP and partners Graphical tools for design & configuration Model driven approach for configuring integration and data flows Role based and guided user interface for scheduling data synchronization 2013 SAP AG or an SAP affiliate company. All rights reserved.18

SAP HANA Cloud Integration –Web User Interface

Web User Interface Integration ContentExplore Integration Flows and Configure Data Integration 2013 SAP AG or an SAP affiliate company. All rights reserved.20

Web User Interface (WebUI)Features and Capabilities Single access point to configure process integration flows and data integration flows Integration content catalog to easily find and configure prepackaged integration content provided by SAP andpartners– Example: Discover prepackaged integration content for integrating accounts and contacts between SAPCloud for Sales and SAP CRM– Example: Discover prepackaged integration content for integration employee and compensation betweenSuccessFactors BizX and SAP ERP HCM.– Access documentation, descriptions, and other artifacts on the prepackaged integration content Access your projects with integration process flows and mappings. Configure end points, upload certificates,deploy. Design data integration flows including data stores, mapping, scheduling, and monitoring. 2013 SAP AG or an SAP affiliate company. All rights reserved.21