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2021 ADP Annual Convention AgendaSurviving and Thriving in Tough TimesThis Annual Convention will be offered both in-person and virtual and will provide topicaldiscussions among directory publishers detailing how they have been navigating theirbusinesses throughout the pandemic. Join attendees as they brainstorm important issuesaffecting our industry and hear firsthand how your peers are conducting business in the “newnormal.”Tuesday, May 111:00 pm – 5:00 pmRegistration Desk Open1:00 pm – 4:00 pmDirectory Excellence Awards JudgingPublisher Principal Representatives cast your ballot to decide whichDirectory and Marketing entries will take home the covetedDirectory Excellence Award that recognizes the industry’s “best ofthe best.”3:00 pm – 5:00 pmADP Board Meeting5:00 pm – 6:30 pmWelcome ReceptionJoin us as we enjoy happy hour and reconnect with industrycolleagues.Wednesday, May 12Breakfast on your own9:00 am – 9:15 amWelcome to the ADP Annual ConventionCindi Aldrich, President and CEO, ADP9:15 am – 10:00 amThe Power of Trust – The Backbone of our IndustryThe first ever industry Certification and the Trusted LocalDirectory Program was proudly announced at last year‘sConvention. And then the pandemic hit. literally at the end of ourConvention. The pandemic has affected us all, but we are excitedto show the progress made by our Publishers as they hit the groundrunning with these new campaigns. Hear the ins and outs of thesetwo game changing ADP initiatives. We will discuss how to utilizethe advantages of the Trusted Local Certification and the TrustedLocal Directory to help you increase your bottom line.
10:00 - 10:45 amTackling the Bad Data IssueObtaining and managing business listings across the directorypublishing environment is an ongoing challenge for publishers. Toooften, publishers purchase bad data that includes duplicate listingsand bad content, which entails a large amount of time andresources to correct. It’s even more complicated for advertisers todeliver accurate business information because of third-partysources, aggregators and intermediaries that capture and sharebad data across search platforms, apps and websites. We willtackle this issue head-on and discuss what directory publishers andadvertisers can do to mitigate this major industry problem.10:45 am – 11:15 amAnnual Business MeetingElection of Directors and additional Association business.ADP Publisher Principal Representatives please attend.11:15 am – 12:00 pmDirectory Excellence Awards JudgingPublisher Principal Representatives cast your ballot to decide whichDirectory and Marketing entries will take home the covetedDirectory Excellence Awards that recognize industry distinction.12:00 pm – 12:15 pmADP Board of Directors MeetingElection of the ADP Executive CommitteeDirectors serving a three-year term please attend.12:00 pm – 1:15 pmLunch1:15 pm – 2:15 pmHow did our Industry and our Businesses Persevere During thePandemic?Learn the results of the 2021 ADP Publisher Member Survey fromBoard Member, James Hail, Publisher of Hagadone, Inc. Hear howthe industry did as a whole during the pandemic and determine howyour company fared compared to other member companiesregarding revenues, expenses, new products, sales reps, staffing,etc.2:15 pm – 2:45 pmHow DocuSign can Simplify Your LifeHow would you like to facilitate getting your contracts signed byvendors and advertisers? Then you need to discover Docusign, asoftware program that is used by over 500,000 businesses. Itemploys applications for automating the entire agreement processusing e-signature, that’s fast, secure and easy to use. Learn fromyour fellow members who will explain the benefits of anytime,anywhere, digital signing.2:45 pm – 3:00 pmAfternoon Break
3:00 pm – 3:45 pmLessons Acquired From a Year of Selling VirtuallyWe’ve got a year of selling virtually under our belts. What have welearned regarding: Successes and stumbling blocksBest times for customer engagementMaximizing key selling timesDeveloping relationships at a distanceChoosing the right mediums (Text, Zoom, Email, Calling,etc.)Best practices use of virtual technology in sellingCollaborating with your virtual teams for a sales callManaging the sales process to the final closing stages(action planning, cadence, roles and responsibilities)3:45 pm – 4:15 pmHow to Track Digital Return on InvestmentDigital marketing ROI is complicated. Customers want you to verifytheir online profits or losses. We will show you how to measureyour customers’ online marketing ROI for effectiveness that willhelp you sell more digital products.4:15 pm – 4:30 pmAnnual Business MeetingAnnouncement of Executive Committee selection and ratification ofthe Board of Directors.Publisher Principal Representation please remain in session.Night on your ownThursday, May 13Breakfast on your own9:00 am – 9:15 amCindi Aldrich, President and CEO, ADP9:15 am – 9:45 amGetting the Most Bang for Your Buck From Your ADPMembershipDo you know all the benefits of your ADP membership? YourAssociation is a treasure trove of research, current industry eventsand marketing information. Delve into the Leadz Program,Research Portal, the Daily Newsfeed, the Ad EffectivenessResearch, just a name a few.
9:45 am – 10:15 amReassessing the Methodology of Delivery and Distribution ofDirectoriesOver a year into the pandemic, publishers are striving to delivervalue amid the pandemic’s impact when many businesses wereclosed. They are constantly rethinking new ways of delivery anddistribution. Trends affecting the industry such as directory shelf lifeand decisions regarding who we deliver to and when will bediscussed.10:15 am – 11:30 amInventive Sales Aids Used During the PandemicOur own residence sales aid guru, Michael Doran, Director ofSales, ATD Austin, will explore the many ways publishers havebeen creative with their sales and marketing materials throughoutthe pandemic. Please email Michael Doran(Michael.theredphonebook@gmail.com) a few of your innovativesales aids to share with the attendees.11:30 am – 1:00 pmLunch1:00 pm – 1:45 pmHow the Pandemic Changed Selling in our IndustryThe pandemic meant there was less business to be won. Yet thispresented an opportunity for publishers to rethink not only whatthey are selling but how they are marketing themselves toadvertisers to increase revenue, margin or market share. Learnhow to leverage sales to discover and gain new customer needs.1:45 pm – 2:30 pmWhat is ADA Website Compliance? And how Does it Apply toYour Business?ADA compliance is the Americans with Disability Act standards foraccessible design. These standards state that all electronic andinformation technology (like websites) must be accessible to peoplewith disabilities. Bernadette Coleman, CEO, Advice Directories, willdiscuss the criteria, benefits and risks of the ADA for directorypublishers.2:30 pm – 3:00 pmShow me the Money; Collection Issues During the PandemicTrying to make collections amid the pandemic calls forconsideration, consciousness and the art of negotiation. We willexamine how publishers are navigating the collection processduring these financially troubling times.3:00 pm – 3:30 pmYou’ve got Questions, We’ve got AnswersA number of important topics have been discussed throughout theConvention, but we know there might be additional issues you’d likeaddressed or explored, so we’ll open up the floor to participants.Attendees have the opportunity to examine any subjects orcontinue a discussion on any matter of importance.
3:30 pmClosing RemarksCindi Aldrich, President and CEO, ADP5:00 pm – 6:30 pmDirectory Excellence Awards CelebrationJoin us for the presentation of the Directory Excellence Awards,that celebrates the highest achievements and innovation in ourindustry. Come toast the winners and enjoy the ceremony.Rev. 3/10/21
3:00 pm - 5:00 pm ADP Board Meeting 5:00 pm - 6:30 pm Welcome Reception Join us as we enjoy happy hour and reconnect with industry colleagues. Wednesday, May 12 Breakfast on your own 9:00 am - 9:15 am Welcome to the ADP Annual Convention Cindi Aldrich, President and CEO, ADP
