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To inform you about the local real estatemarketTo generate the greatest amount of buyerinterest for your propertyTo negotiate and manage the sale process
POWER OF THECOLDWELL BANKER BRAND
It’s not always what price the sellerwants to get, but the buyer’sperception of value that determinesthe final selling price.
Low InventoryIn a low inventory market,homes often sell as quickly asthey come on the market.Generally speaking, in thisenvironment, prices go up.High InventoryIn a high inventory market, farmore homes come on themarket than sell, and inventorygrows. Generally speaking, inthis environment, prices godown.
DETERMININGMARKET DIRECTIONAND PRICINGACCORDINGLYIt is important to be aware of thefactors that could affect thepositioning of your home. Forthis reason, we must keep oureyes on five components of themarket:New listings hitting themarketListings going into contractOverall inventoryOverpriced listings that havefailed to sellAbsorption Rate
IT’S ABOUT ENERGYTo generate buyer motivationand energy, we advise our sellerclients to use strategic pricingand positioning to create aperception of value amongcompeting properties. Thisapproach may create theopportunity for multiple offersand a higher final sale price.
With HomeBase Intouch, in amatter of seconds, Internetinquiries are sent directly to us sothat we can respond immediately –now that’s truly remarkableservice.
ONLINE SHOWING REPORTSOnline showing reports provide you thenumber of virtual showings your home hasreceived on top real estate websites. Thisproprietary report will show you where andhow often your property is being viewed onlineand these reports are sent to you weekly.
JUST SOME OF THETOOLS WE USE TOMARKET YOUR HOMEWe provide a suite of toolsdesigned to expose your hometo the largest audience possible.Single property websiteYouTube VideoePostcard of property listingWebsite verification withhyperlinksDistribution to social networksDigital property flyer sent to allshowing agents at the time ofconfirmationOnline “Feedback” reports sentto you in real time so that youhave instantaneous informationon the level of interest aftereach showing.
ENHANCING YOUR HOME FOR SALELiving AreasHave all walls and ceilings in top shapeUse neutral colors when paintingBe sure all lights workStraighten up closetsWash WindowsKeep draperies open, window shades upKitchenRemove appliances from countersClear off the refrigeratorBathroomsRepair any dripping faucetsRemove stains from toilets, bathtubsand sinksKeep sinks and mirrors shiningReplace old caulking around thebathtubsBasement and GarageClean out the clutterConsider new paint and new lightingVentilate or dehumidifyOutdoorsCut back overgrown shrubberyKeep lawn mowedRepaint front shutters, window framesand front doorInspect roof and gutters for neededrepair and/or cleaningDEEP CLEAN ENTIRE HOME because youonly have one chance to make a great firstimpression!
HOME WARRANTY PROGRAMWhen you are selling your home, a home warranty cangive buyers some comfort knowing that the operation ofmajor mechanical components of your home are covered.Benefits include:Relief from some of the expenses of unexpectedbreakdownsAffordable, flexible and customizable plansAccess to a network of service contractors(866) 797-4788 AHSHome.com
Through the Cartus BrokerNetwork, Coldwell Banker WestShell is the broker of choice forcorporate transferees andconsumer-based programs, likeUSAA. As a principal of the CartusBroker Network, we receivereferrals from brokers throughoutthe country. Plus, when you arerelocating out of town, we can helpyou connect with a knowledgeablereal estate agent anywhere in theUnited States.Local Experts with National Connections
PARTNERING WITH YOU THROUGHOUR AFFILIATED BUSINESSRELATIONSHIPSColdwell Banker West Shell has partnerships with otherkey Players to help you throughout the entire real estateprocess. RT Agency LLC d/b/a Residential TitleProvides searches of public records that bring toyour attention any known problems with theproperty’s title before closing and provides titleinsurance policies against loss due to certain titledefects. Guaranteed Rate Affinity, LLCProvides a full range of residential first mortgageloan products and services. Castle Edge Insurance Agency, IncProvides insurance agency services forhomeowner’s insurance.
WE WILL DO WELLBY DOING GOODThe establishment of the ColdwellBanker West Shell Foundationprovides an avenue to raise funds forcharitable causes and operates as achapter of the Realogy CharitableFoundation, Inc. The foundation isregistered as a charitable organizationwith the Internal Revenue Service.This structure allows donors to claim adeduction for tax purposes fordonations made to the foundation. Liveand Play Cincinnati, LLC is a proudsponsor of the Coldwell Banker WestShell Foundation and charitable givingefforts. Just some of the pastrecipients:Alzheimer’s Association of CincinnatiAssistance League of GreaterCincinnatiBake Me HomeBoys Hope Girls Hope of CincinnatiCDKL5 ResearchCincinnati Children’s HomeDelhi Skirt GameMid-Western Children’s HomeNational MS Society Ohio ValleyParish KitchenProKidsSophie’s Angel RunThe One Way Farm
Your Transaction Records Coldwell Banker is investing ineco-friendly business practicesIn HomeBase Our HomeBase system willelectronically store all of yourimportant real estate transactionrecords in the CloudAre Available On Demand Safe and secure electronicaccess of all your real estatetransaction records are availableto you where-ever you are andwhenever you want them
THE STEPS TO SELLING A HOMEWhen you hire the Live and Play Cincinnati, LLC realestate team, we are here to help you every step of theway.
When you are selling your home, a home warranty can . , flexible and customizable plans Access to a network of service contractors (866) 797-4788 AHSHome.com. Through the Cartus Broker Network, Coldwell Banker West Shell is the broker of choice for . loan products and services. Castle Edge Insurance Agency, Inc
