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Country of OriginFood LabellingStyle Guide v1.017 APRIL 2016FOODLABELLING.INDUSTRY.GOV.AUBUSINESS.GOV.AU
Style GuideCountry of Origin LabellingInformation StandardNew Country of OriginLabelling (CoOL) requirementsfor food offered for sale inAustralia were introduced bythe Australian Governmentin 2016.The Country of Origin Labelling InformationStandard governs country of origin labellingfor food sold in Australia.The Information Standard is available atbusiness.gov.au and there are different labelsdepending on where the food was grown,produced, made or packaged.The Information Standard outlines foods thatare defined as non-priority foods.New labels are not mandatory for non-priorityfoods but may be used voluntarily.All other foods must comply with the newlabelling requirements.Style GuideThis Style Guide shows how the new countryof origin labels should look and be used.The Style Guide is not a substitution for therequirements outlined in the Information Standard.The CoOL Online Tool will help you identify anddownload the appropriate label for your food product.The Online Tool is available at business.gov.auCOUNTRY OF ORIGIN FOOD LABELLING STYLE GUIDE2
LabelsThere are two types of new country of origin labels;a standard mark and a country of origin statement.Artwork is available for download at business.gov.au1. Standard markStandard mark labels can be two or threecomponent labels.Three component labelTHREECOMPONENTLABELThree component labels are for products thatwere grown, produced or made in Australia.1. T he kangaroo in a triangle logo indicates theproduct was grown, produced or made in Australia.2. The bar chart indicates the percentage of Australianingredients. Bar charts have 20% incrementalmarkings and generally filled in 10% increments.3. The explanatory text has two parts: s tates if a food was grown, produced ormade in Australia andLOGOBAR CHARTEXPLANATORYTEXT states the percentage of Australian ingredientsThe bar chart and explanatory text used will dependon the percentage of Australian ingredients claimbeing made. For example,1. ‘from at least xx%’ in whole numbers:1a. between 10% and 94%, with the bar chartshowing the lower decile markb. between 95% and 99%, with the bar chartshowing 95%1a2. ‘from less than 10%’, with the bar chart filledto 5%.There is a range of other explanatory text statementsavailable depending on where the food is grown,produced, made, packaged or otherwise processed.These statements are not outlined in this guide. Referto the Information Standard for more information.1bMade in Australiafrom at least 77%Australian ingredientsMade in Australiafrom at least 97%Australian ingredients2COUNTRY OF ORIGIN FOOD LABELLING STYLE GUIDE3
Two component labelTWOCOMPONENTLABELTwo component labels are for: p roducts that were packed in Australia only(not grown, produced or made) regardless ofthe percentage of Australian ingredientsBAR CHARTOR i mported products with Australian ingredientsthat voluntarily use a standard mark.The bar chart indicates the percentage of Australianingredients.EXPLANATORYTEXTThe explanatory text has two parts: states the food was: packed in Australia ORVOLUNTARY USEON IMPORTEDFOOD made in another country andMade in Vietnam withat least 50%Australian ingredients the percentage of Australian ingredients.There is a range of other explanatory text statementsavailable depending on where the food is grown,produced, made, packaged or otherwise processed.These statements are not outlined in this guide. Referto the Information Standard for more information.2. A country of origin statementA country of origin statement states the origin ofa product and is used when you do not need or cannotuse a standard mark label on your product.Statements may need to be in a clearly defined box.The CoOL online tool will indicate the appropriatecountry of origin statement for you to design andprint yourself.COUNTRY OF ORIGIN FOOD LABELLING STYLE GUIDECLEARLYDEFINED BOXProduced in MexicoPacked in Canada fromimported ingredients4
3.99/kgLabel UsesPackaged productsfrontorbackCountry of origin labels can be placed anywhere onthe product packaging.Country of origin labels for point of sale displays areoptional for packaged products only.sideFor packaged products, country of origin labels mustalways be placed on each individual product.LABEL CAN BEANYWHERE ONPACKAGEtop or baseOPTIONAL POINT OFSALE LABEL 2.49 eaUnpackaged productsFor unpackaged products country of origin labelsmust be:UNPACKAGED PRODUCTSMUST HAVE A LABELDISPLAYED ON OR CLOSETO THE PRODUCT anywhere on the product OR c lose to the product, for example on a shelf talker,hanging sign or display card. 3.99/kgNote: packaged fruit and vegetables (in transparentpackaging only) can be labelled as packaged orunpackaged products.Advertising and marketingmaterialCountry of origin food labels can be used inadvertising material including store websites, TV, printand online advertisements for food products providedthey follow these guidelines:LABELS CANBE USED INADVERTISINGNEWS l abels are always associated with the relevantfood product o ne label can be used for a group of food productsif they share the same percentage of Australianingredients c ountry of origin food labels cannot be used fornon-food products, corporate store signage orsponsorships. Please visit australianmade.com.au for further information.COUNTRY OF ORIGIN FOOD LABELLING STYLE GUIDELABELSASSOCIATEDWITH FOODPRODUCTSONE COMMON LABELWHEN ALL PRODUCTSSHARE THE SAMEINFORMATION 2.49 ea5
Label coloursLabels can be: in green, gold and black combination in monochrome w ith a transparent background colour providingthere is sufficient contrast and legibility.COLOURIt is recommended the green, gold and blackcombination be used where possible. The coloursare Pantone 341 Green, Pantone 137 Gold and100% K Black.The CoOL Online Tool generates vector based PDFand PNG files for download. The PDF version can beused for all monochrome, reverse, spot colour and fullprocess printing.The PNG version is suitable for web, screen, email andinsertion into Word documents. The PNG file can beconverted for use in print applications but may resultin quality loss.MONOPrinting applications –CMYK (PDF) and RGB (PNG)The CMYK (PDF) file should be used for all four colourprocess or digital printing applications. CMYK refers tothe four ink colours (cyan, magenta, yellow and black)used in a typical full colour printing process.The RGB (PNG) file should be used on materialdesigned for computer and television screens.RGB refers to the three colours (red, green and blue)used in the design.PMS: Pantone 341 GreenCMYK: C100/M0/Y67/K29RGB: R0/G122/B94HTML: 007A5EPMS: Pantone 137 GoldCMYK: C0/M35/Y90/K0RGB: R247/G163/B10HTML: F7A30ACMYK: C0/M0/Y0/K100RGB: R0/G0/B0HTML: 000000COUNTRY OF ORIGIN FOOD LABELLING STYLE GUIDE6
Label placementfrontorbacktop** base not recommended.LABEL CAN BEANYWHERE ONPACKAGEsideThe labels can be placed anywhere onthe product packaging*OrientationLabels can be: p ortrait – logo and bar chart above explanatorytextPORTRAITLANDSCAPE l andscape – logo and bar chart to left ofexplanatory text. 9.99/kgINTERSTATE BOLDTypefaceThe recommended typeface for use in the labelsis Interstate Bold.TYPEFACE:INTERSTATE BOLD rstu vwxyz0123456789Minimum sizeThere is no minimum size for labels however it shouldbe large enough so that the text is legible.Size recommendations:* bar chart length should equal triangle side lengthTEXT SHOULDBE LEGIBLEMade inAustraliafrom atleast 75%Australianingredients* bar chart height should equal explanatory textcapital letter height.Note: small packaged products may be eligible for amodified standard mark label. See Section 14 of theInformation Standard for more information.Clear spaceClear space is the area surrounding the label whichis designated as a non-print area. 3mm clear space isrecommended around the whole label.COUNTRY OF ORIGIN FOOD LABELLING STYLE GUIDE3MM CLEARSPACE7
Incorrect label usageDistorted labelNOT RECOMMENDED:DISTORTED,STRETCHED LABELSLabel should not be changed.Split labelLabel components must not be split and placed ondifferent parts of the product.Incorrect explanatory textText must meet guidelines as per the InformationStandard and CoOL Online Tool.Part use of labelThe kangaroo in a triangle and bar chart cannot beused without explanatory text.The kangaroo in a triangle cannot be used on its own.The kangaroo in a triangle and explanatory text cannotbe used without a bar chart.More InformationNOT ALLOWED:LABEL SPLIT ACROSSTHE PACKAGINGNOT ALLOWED:INCORRECTEXPLANATORY TEXTAustralianownedNOT ALLOWED:NO EXPLANATORYTEXTNOT ALLOWED:KANGAROO IN ATRIANGLE LOGOSTAND ALONENOT ALLOWED:NO BAR CHARTMade inAustraliafrom atleast 80%AustralianingredientsFor more information on Country of Origin FoodLabelling please visit business.gov.au or call13 28 46.COUNTRY OF ORIGIN FOOD LABELLING STYLE GUIDE8
AMCL when requesting permission.AMCL recommends that, for the purposes of consistency,the font is used for representations whenever possible.brand logos. This is to preserve the integrity of the AMAGlogo and to maximise visual impact and legibility.Wherever possible please allow more space than indicatedas a clearusingspace area. the correct descriptoTo ensure you areFRUTIGER BLACKThe clear space is illustrated below.ABCDEFGHIJKLMNOPQRSTUVWXYZrefer to the Codeof Practice or call the AMANo graphic or text elements can appear within nopqrstuvwxyz Symbolspace area – this includes your own company logo and/orThe typeface (font) used in the logo is Frutiger Black.01234567891800 350 520. The logo must always be used with at least one of thebrand logos. This is to preserve the integrity of the AMAGAMCL recommends that, for the purposes of consistency,approved descriptors, such as:logo and to maximise visual impact and legibility.font is used for representationswheneverpossible.It is not compulsory to use the thesymbolwith thelogo;Wherever possible please allow more space than indicated“Australian Made”,Minimum sizeas a clear space area.“Product of Australia”, orThere is no recommended minimum size for the logo,FRUTIGER BLACKhowever, when it is used it must appeardirectlybelowThebeclearspaceis illustratedbelow.however it shouldlargeenoughso that thewords“Australian Grown”.ABCDEFGHIJKLMNOPQRSTUVWXYZunderneath the logo are legible (minimum recommendedThedescriptor must always be present and in its originalsize 9 point). Descriptor positioningthe logo and not below the wordsabcdefghijklmnopqrstuvwxyzunderneath.position directly under the logo, however licensees mayCountry of origin labels andthe Australian Made logoormustalwaysbeifcanusedwith atleasttheoneclearofWhere this isNonotpossible,for example,theappearproductaddtheadditional text to the descriptor. Where more thanspace– thisincludesyour areowncompany logo and/orapproveddescriptors,suchas: illegible,is so small thattheareawordsunderthe logoone representation is used, the first claim should appearThe typeface (font) used in the logo is Frutiger Black.brandlogos.byThisis to topreserveintegrityof the AMAGpermission maybe givenAMCLuse thethelogowithoutdirectly below the logo, with any subsequent cy,“AustralianMade”,Minimum sizelogoand tomaximisevisualimpactand orktothe font is used for representations whenever possible.directly beneath.Whereverpossibleallowormore space than indicatedofpleaseAustralia”,“ProductThere is no recommended minimum size for theAMCLlogo, when requestingpermission.as a clear space area.To ensure you are using the correct descriptor, pleasehoweverit shouldbe large enough so that the wordsFRUTIGERBLACK“Australian Grown”.refer to the Code of Practice or call the AMAG office onunderneath the logo are legible (minimum recommended Symbol The clear space is illustrated below.The descriptor must always be present and in its1800original350 520.sizeABCDEFGHIJKLMNOPQRSTUVWXYZ9 point).It is not compulsoryto usethe undersymbollogo; licensees rpositioningabcdefghijklmnopqrstuvwxyzWherethis is not possible, for example, if the producthowever, when addit is additionalused it mustappearbelowtextto thedirectlydescriptor.Where more thanis so0123456789small that the words under the logo are hethe logo and notbelowthe words underneath.onerepresentationis used, the first claim should appearapprovedpermission may be given by AMCL to use the logo withoutdirectlydescriptors,below the suchlogo, as:with any subsequent claimsthe words. You should provide a copy of the artworkto space izeAMCL when requesting permission.“Productof Australia”,ortheensureyouare usingpleaseToClear space is thearea surroundingthelogocorrectwhichdescriptor,isThere is no recommended minimum size for the logo,to thearea.Codeof Practiceorclearcall theAMAG office ondesignated as a refernon-printTheminimumspacehowever it should be large enough so that the words“AustralianGrown”. SymbolAND FAMILY OPERATED350 520.in Melbourneunderneath the logo are legible (minimum recommendedarea around the1800logo mustbe 3 x height of name as shown.The descriptor must always be present and in its originalIt is 9notcompulsory to use the symbol with the logo;sizepoint).position directly under the logo, however licensees mayhowever, when it is used it must appear directly below3xWhere this is not possible, for example, if the productadd additional text to the descriptor. Where more thanthe logo and not below the words underneath.is so small that the words under the logo are illegible,one representation is used, the first claim should appearpermission may be given by AMCL to use the logo without3 x directly below the logo, with any subsequent claimsClearspacethewords.You should provide a copy of the artwork todirectly beneath.AMCLwhen isrequestingpermission. the logo which isClear spacethe area surroundingTo ensure you are using the correct descriptor, pleasedesignated as a non-print area. The minimum clear spacerefer to the Code of Practice or call the AMAG office onAND FAMILY OPERATED since Symbolin Melbourneareaaround the logo must be 3 x height of name as shown.in Victoria1800 350 520.It is not compulsory to use the symbol with the logo;x it must appear directly belowhowever, when it is 3usedthe logo and not below the words underneath.ClearspaceThe new country of origin foodlabelsare differentMADE LOGOto the existing Australian Madeofislogos.Thesurrounding the logo which isClearsuitespacethe areaAustralian Made logo suite canno longerused onarea. The minimum clear spacedesignatedas abenon-printany food products sold in Australia.area around the logo must be 3 x height of name as shown.AUSTRALIAN3x3xMinimum 3 xclear area3xClear spaceClear space is the area surrounding the logo which isdesignated as a non-print area. The minimum clear spacearea around the logo must be 3 x height of name as shown.3x041898since in MelbourneAUSTRALIAN MADE, AUSTRALIAN GROWN1898sincein VictoriaAND FAMILY OPERATEDMinimum 3 xclear areaBY 2018 FOOD PRODUCTSsince1898SOLD IN AUSTRALIAWILL NEED TO USE THECOUNTRY OF ORIGINFOOD LABELSin VictoriaAUSTRALIAN MADE, AUSTRALIAN GROWN04Minimum 3 xclear area0404AND FAMILY1898Food products – sold in AustraliaBusinesses licensed to use the existing AustralianMade logo on food products sold in Australia, havetwo years to transition to the new country of originlabels. The Australian Made logos can not be usedMinimumon food products sold inAustralia after3 x the two yearclear areatransition period.in MelbourneAUSTRALIAN MADE, AUSTRALIAN GROWNAUSTRALIAN MADE, AUSTRALIAN GROWNFood products – exportedoverseasBusinesses licensed to use the existing AustralianMade logo, on food products exported overseas,can continue to be licensed to use the AustralianMade logo or choose to transition to the newcountry of origin labels.Corporate statementsAUSTRALIANEXPORTS CAN USETHE AUSTRALIANMADE LOGOS ORTRANSITION TO THENEW COUNTRY OFORIGIN LABELSBusinesses licensed to use the existing AustralianMade logo may be able to use the logo on corporatestatements. For further information on the AustralianMade logo visit australianmade.com.auNon food productsBusinesses licensed to use the existing AustralianMade logo, on non food products sold in Australia,can continue to use the Australian Made logo.For further information on the Australian Madelogo usage visit australianmade.com.auCOUNTRY OF ORIGIN FOOD LABELLING STYLE GUIDENON FOODPRODUCTS SOLDIN AUSTRALIACONTINUE TO USETHE AUSTRALIANMADE LOGO9April 2016 16-56141
Advertising and marketing material Country of origin food labels can be used in advertising material including store websites, TV, print . The PNG version is suitable for web, screen, email and insertion into Word documents. The PNG file can be . Clear space is the area surrounding the label which is designated as a non-print area. 3mm .
