Transcription
qualtricsPanel Booktq
ABOUT USQuality Panels. Experienced Project Management. Fast Results.Qualtrics Panels integrates your online sample with the world’s leadingtechnology platform to help you collect the highest quality data and getmeasurable results. With this information, you can make data-drivendecisions and find answers to your biggest questions.Have respondents that are difficult to reach? No worries. We’vepartnered with the leading panel partners in the business to give youthe best access and capabilities when it comes to reaching even themost niche respondents in 1/3 of the time it could take elsewhere.The true secret to your success lies with our Qualtrics Project Managers.They give you one-on-one attention when you need it most. They’llwork with you to ensure your project’s success from start to finish,including quota set-up, working with providers, panel integration,launch, and fielding the results. You can’t beat the convenient, efficient,and cost-effective experience you’ll have with Qualtrics Panels.801-709-2164 l panels@qualtrics.com
To get started, all you have to do is tell us: Ideal sample sizeTarget demographicPotential screen-outs & quotasHow long the survey’s open (field time)Survey lengthWhat we do for you: Find the respondents you needManage your project from start to finishLet you see results in real time, as they come inSet up redirect linksBuild quotasGive feedback on potential issuesEnsure data quality including a soft launch,survey monitoring, and quality checksThen the Qualtrics Panels Team Will Take Care of the Rest!801-709-2164 l panels@qualtrics.com
Qualtrics Customer Success StoriesChallenges ChallengesUnable to collect and analyze data quickly and easilyNeeded a fast and cost effective way to reach its Hispanicconsumer population to capture feedback Shrinking budget for a global research programNeeded to deliver research more quickly to the businessWanted to reach targeted consumers to capture feedbackSolutionSolution Capture consumer feedback on product concepts beforeinvesting additional company resources to conduct in-depthprimary research Test ad campaigns before launching to improve messagingand attract new customers ResultsResults10% increase in text message survey response rates97% reduction in analysis time, allowing the business torespond in near real-time to consumer feedback 15 point increase in smartphone Net Promoter Scores byutilizing feedback to improve the customer experience Leverage Qualtrics Panels to cost effectively and quickly reach thetarget audience Administer longitudinal brand health studies to capture brandawareness and provide feedback to help drive marketing initiativesSaved 1 million in the first year by doing more in-houseresearch Standardized on a single, enterprise platform for a globalresearch team to deliver real-time consumer insights Ability to make more product and marketing decisions basedon direct consumer feedback801-709-2164 l panels@qualtrics.com
Qualtrics Customer Success Stories“We use Qualtrics Panels for our online studieswhere we need specific types of respondentsacross multiple industries. The Qualtrics Panelsteam has been great in helping us find the rightparticipants in a short amount of time. We’re asmall group, so having a dedicated Qualtricsproject manager to oversee our projects is likehaving an extension of our team.”“Managing the quantitative researchrequests for multiple product lines waschallenging before implementing Qualtrics.With Qualtrics Panels, a library of surveys tochoose from, and the ability to easilycollaborate with other research teammembers, managing multiple requests ismade so much easier.”Michael StephensonDirector, Experience StrategyNicole LeeConsumer Insights Manager801-709-2164 l panels@qualtrics.com“We have changed our mindset from limitingour market research to big projects only,because of the cost, to validating many ofour decisions with data. We follow the voiceof the customer and adjust course when itcontradicts our initial hypothesis. Qualtricsgives us the tools to make better decisionsand deliver products that our consumerslove.”Leila El AwarDirector, New Products
Respondent MapEMEAThe ruUnited ayPolandPortugalRomaniaRussian FederationS. ited KingdomUkraineAustraliaChinaHong KongIndiaIndonesiaJapanMalaysiaNew ZealandPakistanPhilippinesSouth KoreaSingaporeTaiwanThailandVietnamThis is a subset of available countries. Qualtrics provides panel sample in over 100 countries and can provide that information upon request.801-709-2164 l panels@qualtrics.com
BASICAUTOMOTIVEBEAUTYAgeCar Maintenance and Vehicle Purchase Decision MakerLuxury Products Purchased in Last 12 MonthsChildren:DIY MaintenancePersonal Care Products Used Once per Week Date of BirthFinancingStores Where Personal Care Products are Purchased GenderInsurance ProviderHOUSEHOLDCountry of BirthInternet Role in PurchaseEducationMake (52 Manufacturers)Education Level of Main Salary EarnerEmploymentMotorbikeHome OwnershipEthnicityNumber of Cars Per HouseholdHousehold Income (Monthly and Annually)GenderOther Vehicles you Own or Plan to Buy in the Next 12 MonthsMothers:Hispanic OriginPrimary Car Age and Gender of Children in HouseholdIncome Year Marital StatusLanguages Spoken Make Employment StatusMajor Life Events ModelMajor Purchases Style Online Travel Bookings Made in Last 12 MonthsMarital Status Own or Lease Preferred Social NetworksMixed Racial Ancestry Year PurchasedPet Ownership Purchased New or SecondhandPermanent Residence LocationPreferred Language FuelPosition of Main Salary EarnerRace OwnerPrimary Decision Maker Online Purchases Made in Last 12 MonthsSexual OrientationPurchase TypeSpecific Interests/HobbiesRecreational VehiclesSportsScooterSecondary CarSeller TypeVehicle Category801-709-2164 l panels@qualtrics.com Social Network FrequencyType of Residence
HEALTHBEVERAGESFINANCEAllergiesBottled WaterAuto LoanBone/Joint/Muscle ConditionsBottled/Canned Iced TeaCertificate of DepositBreathing and Respiratory Conditions (Including Asthma)Carbonated Soft DrinksChecking AccountCancer ConditionsCoffeeFinancial Institutions (Over 200 Banks)Diabetes TypesDiet/Weight Loss DrinksGambling PreferencesDigestive ConditionsEnergy DrinksHome Equity Loan/Line of CreditEye/Ear/Nose/Throat ConditionsFlavored/Fortified WaterHome Insurance ProviderFood AllergiesHot TeaHome MortgageHealth and Medical Areas Affecting Others in your HouseholdJuiceIndividual Stock or Bond AccountHealth and Medical Areas Affecting YouMixed Drinks/Hard LiquorLife InsuranceHealth and Medical Areas that you Provide Care forNutritional DrinksMoney Market AccountHeart/Blood ConditionsProtein Drinks/ShakesMortgageImmunological conditionsSports DrinksMortgage CompanyMedical Conditions in HouseholdTeaMutual Fund AccountMedical Devices Used by OthersMedical Devices You UseMental Health and Behavior ConditionsNeurological/Brain-related ConditionsPhysical Appearance ConditionsPrescription and Non-prescription ProductsSexual Health ConditionsSkin ConditionsSleep ConditionsVision/Eye conditions: Vision Correction Glasses Contact Lenses LASIK Surgery No Vision CorrectionNumber of Credit CardsWINE, BEER, LIQUORBeer BrandsBeer Consumption by WeekWine PurchaseWine VarietalLiquor BrandLiquor TypeTOBACCO PRODUCTSCigarettes by BrandPipe TobaccoNon-smokerSmokeless Tobacco by Brand CigarsWeight Conditions801-709-2164 l panels@qualtrics.comNumber of Debit CardsPersonal Loan/Line of CreditRecreational Vehicle LoanSavings AccountType of Investment
MEDIAMOBILETRAVELCable/Satellite ProviderAverage Monthly BillAirlines UsedHours Spent Listening to the RadioContract Expiration DateBusiness Travel:Hours Spent NewspapersInterest in Taking Mobile Phone SurveysHours Spent Reading MagazinesMobile Phone BrandHours Spent Watching TVMobile Phone Contract TypeCar Rental Companies UsedMagazine PreferencesMobile Phone Service ProviderHotel Rooms RentedMovie Attendance FrequencyMobile Use FrequencyLeisure Travel:Movie Genre PreferencesPhone Features Travel by Air, Auto, or TrainNewspaper PreferencesProbability of Switching Providers Cruise FrequencyTelevision NetworksReasons for Potentially Switching Minutes Cruise PreferencesTV ServicesUsed per Month International TravelWebsite PreferencesTablet Users by Type Specific CountriesVIDEO GAMES Frequency of Trips Travel by Air, Auto, or TrainSHOPPINGGame System OwnershipFrequency of Fast-Food visitsGame System PreferenceFrequency of Restaurant diningHours per Week of Computer Game PlayFrequency of Visits to Cars/Coffee ShopsHours per Week of Video Game PlayGrocery Store PreferencesVideo Game GenresOnline Market PreferencesOther Store PreferencesTECHNOLOGYComputer TypeDigital Camera BrandNumber of Personal ComputersOnline ActivitiesOnline Social Networking FrequencyPersonal Computer BrandTelevision BrandINTERNETHome Internet Connection: Local Area Network Dial-Up BroadbandInternet Connection SpeedInternet Service ProviderInternet Usage FrequencyThis is a subset of available consumer segmentationattributes. Qualtrics has thousands of additional attributesavailable and can provide that information upon request.801-709-2164 l panels@qualtrics.com
BASIC COMPANY ATTRIBUTESAnnual RevenueBusiness Industry: Services ManufacturingINDUSTRY VERTICALSBanking/Financial Services: Military Branch of Part-Time Service Banking/Financial Services/Insurance Industry Military Branch of Former Service Branch Banking/Financial Services/Insurance Role Military Service StatusBusiness Owner: Retail Type of Business Owned/Operated Wholesale Personal Service Business Owned Government Level of EmploymentHealthcare: Medical Professionals Not-For-ProfitBusiness Services Industry Pharmaceuticals GovernmentComputer Hardware Industry Healthcare ProfessionalsBusiness OccupationComputer Software Industry Physician SpecialtyBusiness TitleConstruction:Company Global RevenueDecision MakersLegal Services: Construction Industry Legal Occupation Primary Construction Role Legal RoleDirect ReportsConsulting IndustryDomestic, International, or BothConsumer Products Manufacturing IndustryMedia/Publishing IndustryEmployment StatusEducation:Real Estate: Attorneys in OrganizationIndustry Segments Educator RoleNumber of Employees in your office Education Level TypeNumber of Total Employees in your Company Educational InstituteRetail IndustryPrimary Role Students EnrolledTelecommunications Equipment IndustrySize of BusinessEnergy & Utilities IndustrySoftware PurchasesEntertainment/Sports IndustryYears in BusinessFood/Beverages/Restaurant IndustryYears in Current RoleGovernment/Military: Industry Primary RoleTransport & Logistics: Automotive/Transport/Transportation/Logistics Professional Driver Work TypeTravel/Hospitality/Leisure Industry Law Enforcement/Emergency Services TypeThis is a subset of available B2B segmentation attributes.Qualtrics has thousands of additional attributes availableand can provide that information upon request.801-709-2164 l panels@qualtrics.com
You have questions.Qualtrics has answers.Q: What experience does your company have with providingonline samples for market research?A: Qualtrics, the world’s leading enterprise survey technology solution,has been providing online samples for over five years. We partner withover 20 online panel providers to supply a network of diverse, qualityrespondents to our worldwide client base. Our Qualtrics Panels Teamhas completed over 15,000 projects across every industry verticalincluding travel, financial services, healthcare, retail, consumer goods,technology, and manufacturing both in the US and across the world.Q: What is the advantage of using your panel?A: Our team has worked with the largest sample providers in the world.We bid out projects to multiple vendors to get you the best price andgive you the widest range of options. In addition, you get the addedvalue of a dedicated project manager to make sure everything runs assmoothly as possible. By integrating your panel with the world’sleading technology platform, Qualtrics makes sure you get the rightdata at the right time.Q: What do project managers do?A: Project managers (PMs) facilitate the data collection from start tofinish and help alleviate the three major pain points associated withevery project - time, worry, and risk. Our PMs are survey experts whocan help you with every aspect of your project in no time. They’ll alsooversee project integration, ensure quota fulfillment, monitor redirectsand send you updates along the way.Q: How do you find hard-to-reach respondents?A: For hard-to-reach groups, Qualtrics utilizes niche panels broughtabout through specialized recruitment campaigns. Hundreds ofprofiling attributes are included in our panels to guarantee accurateand detailed knowledge of every potential respondent. We areregularly adding new specialized panels and working with our partnersto increase their profiling capabilities.Q: Please describe the nature of your incentive system(s). Howdoes this vary by length of interview, respondent characteristics,or other factors you may consider?A: Qualtrics respondents will receive an incentive based on the lengthof the survey, their specific panelist profile and target acquisitiondifficulty. The specific types of rewards vary and may include cash,airline miles, gift cards, redeemable points, sweepstakes entrance andvouchers.Q: What information about a project do you need in order to givean accurate estimate of feasibility using your own resources?A: Qualtrics requests the following from every client: description oftarget audience, desired sample size, expected survey length, and allscreening criteria. After project expectations are clarified with theprospective client, Qualtrics will give an estimate on the timeline fordesired deliverables.801-709-2164 l panels@qualtrics.com
You have questions.Qualtrics has answers.Q: How are medical and B2B study panelists recruited?A: The respondents gain access to surveys by invitation only. Potentialrecruits must go through an additional layer of validation to ensurethat they are verified medical professionals or B2B respondents.Q: What is the IR?A: The incidence rate, otherwise known as the Qualifying Rate. Thisrefers to what percentage of the population would actually fully qualifyto complete the survey (e.g., if you took 100 people and 70 of them fityour qualifications then your incidence rate is 70%). Incident rateshelp determine how many potential respondents need to receive thesurvey and its associated cost. A very basic survey of the generalpopulation will have a higher incidence rate than a survey of doctorswould. The incidence rate can be offset by targeting specificprofessions or demographics. As demographic targeting gets morespecific, incidence rates drop and prices rise.Q: Explain how people are invited to take part in a survey. Whatdoes typical invitation look like?A: Potential respondents are sent an email invitation informing themthat the survey is for research purposes only, how long the survey isexpected to take and what incentives are available. Members mayunsubscribe at any time. To avoid self-selection bias, the surveyinvitation does not include specific details about the contents of thesurvey.Q: How long will the data collection take?A: Specific timelines vary depending on response and incidence rates.Most consumer projects with a sample size of 500 or less will becompleted within 3-5 days. Samples of 1,000 can take 7-10 days inthe field (M-F).Q: Where do you get your panels and online samples?A: By partnering with the largest and most well-known panelcompanies in the world.***For more specifics read Qualtrics answers to ESOMARs 28Questions.Q: What steps do you take to achieve a representative sample ofthe target population?A: Qualtrics panel partners randomly select respondents for surveyswhere respondents are highly likely to qualify. Certain exclusions takeplace including category exclusions, participation frequency and soon. Each sample from the panel base is proportioned to the generalpopulation and then randomized before the survey is deployed. Wework to guarantee that the population surveyed meets therequirements of the specific survey as defined by our clients’ needs.801-709-2164 l panels@qualtrics.com
View our answers to ESOMAR’s 28 Questions here.To learn more contact us at 801-709-2164 orpanels@qualtrics.com
Research Services Offering Survey Methodology/Design Thought Leadership Expert Survey ReviewProgramming Translations Data WeightingPanel/Sample (30M in Open-Ended Coding90 countries) Data CleansingProject Management/ListDistributionOmnibusIncentive DistributionCustom Panel RecruitmentIHUT StudiesQualitative (IDI's, focus groups,computer moderations) Conjoint/MaxDiffRegression AnalysisSegmentation AnalysisTURF AnalysisPricing AnalysisKey Driver AnalysisMultivariate AnalysisPerceptual MappingTabulations (stats testing)Topline ReportExecutive SummaryFull Report
ResearchServicesWhether you are looking for us to take on a full service projectfrom design through analysis and reporting, or help with anythingin between, our team can piece together a custom solution thatmeets the needs for any type of project.Qualitative ResearchCampaign EffectivenessConjointIn Home Product TestingMaxDiffCompetitive BenchmarkingAd / Concept TestingLongitudinal StudiesBrand TrackingWorld Class Loyalty ResearchBrand AwarenessAnd MoreSegmentationWe have workedon over 19,000projects with2,000 differentbrands and over800 academicinsitutions.
1DESIGN & PROGRAMMING2FIELDING1. We can create your survey from scratch to makesure it aligns with your research goals.Survey Design and Survey MethodologyThought Leadership and ConsultationProfessional Survey ProgrammingTranslations3DATA PROCESSING4ANALYSIS & REPORTINGBenefits of project management on eachproject and support offeredQuality AssuranceWe provide a full service project manager andteam assigned to make sure your project ishandled to our highest standards of quality.2. We can find the exact target audience you arelooking for whether it is domestic or international.SupportOnline Sample and Panelsany of your questions anytime.Customer support team available to help answer Consumer Business ProfessionalsTransparency MedicalOur team keeps you in the loop with regularCustom Panel RecruitsOmnibusInternational ResearchClient List DistributionIncentive Management3. We can do the heavy lifting for data cleaningand processing.Data ScrubbingTransposingOpen Ended CodingWeighting4. We can deliver insights that have a meaningfulbusiness impact for you and your team.AnalysisReportingTabulation / Data CleaningInteractive PowerpointsToplineExecutive Summaryupdates on your project and deliverable status.ExpertiseWe have a team of experienced marketresearchers and PhDs that are ready to jump ona project and and help whenever you need it.ExperienceA custom research experience unlike any other.
Qualtrics ContactsJohn Jay--Psychology DepartmentAnila DuroAdministrative Research Services DepartmentTaylor ChristensenResearch Services om
Colombia Mexico Peru United States This is a subset of available countries. Qualtrics provides panel sample in over 100 countries and can provide that information upon request. . LASIK Surgery No Vision Correction Weight Conditions BEVERAGES Bottled Water Bottled/Canned Iced Tea Carbonated So# Drinks Coffee Diet/Weight Loss Drinks .
