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POSTGRADUA TEPROGRAMS
The ICMSDifferenceThe College, founded in 1996, is a leader in career-focused, quality education where almost 90% of graduates areemployed in their field before graduation.* ICMS offers a wide range of university-level postgraduate degrees andcourses. Industry training is key to the success of ICMS students, with work placements built into each course of study.ICMS enjoys a strong relationship with over 1000 industry partners, and has consistently, with the support of thesepartners, awarded multiple high value scholarships as part of the ICMS Scholarships Program. The College prides itselfon its cultural diversity with a student body representing more than 40 nationalities, reflecting the international reach ofICMS alumni as they become leaders in their chosen careers.*Internal graduate survey 2017
ProgramDeliveryCITY CAMPUSLevel 6 & 7, Winter Garden 1O’Connell Street, Sydney CBD(17 minutes fast ferry from Manly)NORTHERN BEACHES CAMPUS151 Darley Road, Manly, SydneyASPIRE ENGLISHLevels 1 & 2, 46-48 EastEsplanade, ManlyMANLY BEACH10 minute walk
NorthernBeachesCampusFondly known as “the castle on the hill” (where theHollywood blockbuster The Great Gatsby was filmed andNichole Kidman and Keith Urban were married), the ICMScastle is a Sydney landmark dating back to the 19th Century.The imposing structure dominating the northern Sydney’sbeachside suburb’s landscape won world-wide acclaimwhen it was built by the Catholic Church between 1885and 1889. The building with its Gothic style and romanticcentral bell tower holds a commanding position overlookingSydney Harbour and the Pacific Ocean.The entire estate covers 20 hectares of parkland. Thecampus is a five-minute walk to the famous Manly beachand Manly CBD, well known for its shopping precinct,cafés, restaurants and beachside lifestyle. A few minuteswalk in the other direction will lead you to the foreshores ofthe harbour. There are harbour side bush walks to explore,extending more than 50 kilometres north and south. ICMSis also close to Sydney city – 17 minutes by fast ferry fromManly wharf. You have access to a wide array of facilitieson campus including computer laboratories, tennis andbasketball courts, café, bar and restaurant. Free wirelessinternet is available throughout the campus.
CityCampusThe city campus is located in Sydney’s golden triangle inthe heart of the financial district. Located next to GovernorPhillip and Macquarie Towers, the new 1 Bligh Street is inclose proximity to Chifley Tower, Aurora Place and DeutscheBank Place which house many of Australia’s top corporatehead offices. Selected postgraduate subjects are offeredin the contemporary training and executive educationcentre, which showcases a vibrant and innovative learningenvironment.The city venue has expansive classrooms, modern andquiet study areas, and complimentary refreshment facilities.Postgraduate classes are held in the city and at the NorthernBeaches Campus (timetable dependent). The city locationis a short walk from Wynyard, Circular Quay and MartinPlace railway stations and there is easy vehicle accessto the Cahill Expressway and the Eastern Distributor. TheBotanical Gardens and many cafes, bars and restaurantsare all within close proximity, ensuring you have everythingyou require is at your fingertips.
Learn fromthe BestDr Leonid Petrov is a senior lecturer and headof postgraduate studies at ICMS. He graduatedfrom the Department of Oriental Studies, St.Petersburg National University in Russia, wherehe majored in Korean History and Language.Between 1996 and 2002, Dr Petrov workedon his doctoral thesis, “SocioeconomicSchool and the Formation of North KoreanOfficial Historiography”, at the AustralianNational University in Canberra. Dr Petrov’sacademic interests include North and SouthKorea (DPRK and ROK); Traditional, Modernand Contemporary Asian Societies andCultures; USSR, Russia, Commonwealth ofIndependent States, Central Asia, Immigration,Border Control, and Human Rights. He hasbeen teaching Cross-Cultural Management,Strategic Intelligence, International Tourism andother business-related postgraduate coursesat ICMS since 2013.The insight he brings to these subjects,especially the internationally focused andcross-cultural subjects, has been met with greatenthusiasm from his students who appreciateDr Petrov’s experience and expertise. Dr Petrovsays, “Postgraduate students are a pleasure toteach; they have firsthand experience and enjoycontextualising this knowledge in theoreticalframeworks. In undergraduate studies, thediscussion is usually about the learned material,but in postgraduate there is more discussionaround why things happen. There is more finetuning of students’ understanding and delvinginto nuances.” Dr Petrov also enjoys teachingat ICMS because of its strong emphasis oncomprehensive professional experience.As in the case for all ICMS undergraduateprograms, work integrated learning is akey component of postgraduate study. Formasters students, this takes the form of anintensive industry based research project. Allmasters students must complete 600 hoursof work related to their studies and submit arigorous research report. This may be basedon either a real-world problem identified by anICMS industry partner, or an in-depth researchassignment that allows the student to apply theskills or knowledge learnt during postgraduatestudies.An industry experienced ICMS supervisoroversees every student’s placement andproject, guiding them in their development.Master’s graduates then leave ICMS withindustry connections and experience so theyare ready to move directly into managementroles. Work integrated learning is also part of thedevelopment behind each subject. Dr Petrovexplains, “In many other universities there arefrequently gaps between practical applicationand learning. So students study, graduate andthen find themselves unemployed; it can bevery demotivating.At ICMS, however, every subject we teach hasa purpose. We explain why we are studyingthat particular subject; why the student isthere,” he says.“Our graduates are analyticalproblem solvers with a depthof industry knowledge andprofessional industry experience.Our graduates leave ICMSready to succeed as outstandingbusiness leaders.”Dr Leonid PetrovProgram Manager (Postgraduate)
Expert inHer FieldAfter researching experiential learning forover a decade, Associate Professor JoannaCrossman comes to ICMS to implement provenstrategies for improving student outcomes.Associate Professor Crossman joined ICMSas Associate Dean (Postgraduate andInternational) in April 2018, and brings awealth of knowledge to the students andfaculty at the College. Dr. Crossman hasrecently published a newbook in July this year,Teaching Human Resource Management: Anexperiential Approach, published by EdwardElgar and co-edited by Suzanne de Janasz.Experiential learning is loosely defined asdeveloping a student’s ability to apply theoryto practical situations in the workplace.Dr. Crossman’s experience in experientiallearning ties in perfectly with ICMS’ strategy ofpreparing students to launch confidently intotheir chosen career straight after graduation.Each degree has a built-in industry placementcomponent aimed at complementing what astudent learns in the classroom, somethingwhich Dr. Crossman believes is at the heartof ICMS’ success in producing employableand work-ready graduates. “The emphasis onworkplace experience for up to 9 months is aprime example of the commitment that ICMSmakes to the value of industry experience,”Dr. Crossman said. “Experiential learning is apowerful tool and ensures that what and howstudents learn is meaningful and relevant toemployer needs.The strong emphasis at ICMS on workintegrated learning and experiential activitiesprepares our graduates well for employmentand distinguishes them from other candidates– that is well documented every year in ourgraduate employment figures.” Almost 90% ofICMS students graduate with a job in their field,based on an Internal Graduate Survey (2016).Crossman cautions against a superficialapproach to experiential learning. “In my view,referring to experiential learning as ‘learning bydoing’ fails to do justice to experiential learningas a rigorous process that demands deeplearning, critical reflection and a high level ofstudent engagement,” Dr. Crossman said.This ensures lessons are learnt and internalisedfor maximum benefit to both students andfuture employers. “What sets ICMS studentsapart is that the college has a sustainable,and demonstrable prioritization of experientiallearning in ensuring that our graduates arecareer ready. They do this by embeddingit into the curriculum and investing in adedicated team to ensure that it happens.”Dr. Crossman is an excellent addition to theICMS faculty, having been an internationalmanager and educator for 40 years. Shehas worked in Australia, Norway, the UK, theMiddle East and East Malaysia, in both privateand public positions and has authored over55 peer reviewed works, cited in thousandsof other publications, many published in topranking, international journals. Dr Crossman’smain research areas include applied ethics,workplace spirituality, internationalisation inhigher education contexts and interculturality.“The strong emphasis at ICMSon work integrated learning andexperiential activities prepares ourgraduates well for employmentand distinguishes them from othercandidates.”Dr Joanna CrossmanAssociate Professor
2YEARPOST-STUDYWORK VISAWhy Postgraduatestudy at ICMS?Work Integrated LearningWork integrated learning and an intensive industry basedresearch project are experiences that will differentiate youfrom competitors in the job market. All Masters studentsmust complete a work placement of 600 hours relatedto their studies and submit a rigorous research report.ICMS will work with you and our industry partners to tailorwork placements to your interests, skills and expertise.An industry-experienced ICMS academic supervisor willoversee your placement and project, guiding you in yourprofessional development. Our Masters graduates leaveICMS with the industry connections and experience theyneed to move directly into management roles.Genuine Diversity of International StudentsICMS is a global community. Our students come frommore than 40 countries and our graduates go on to workas industry professionals worldwide. We are proud of ourdiverse student population, which includes experiencedmanagers and recent graduates seeking advanced study.This diversity adds to the vibrancy and intellectual vitalityof the student experience.Quality and Contemporary CurriculumAt ICMS you will experience our next generationeducation. We believe in a curriculum that blends athorough understanding of the theoretical principles ofmanagement, with innovations in hands-on, practicaleducation. We work closely with industry to deliver ahighly relevant postgraduate curriculum that includesthe latest conceptual tools and innovative approachesto contemporary business. The ICMS Centre for AppliedResearch in Professional Services Management engagesin applied research and scholarly activity to promote andstrengthen the link between teaching, applied researchand industry practice. We ensure our curriculum andresearch is relevant, practical and visionary.Teaching FacultyYou will learn directly from internationally experiencedacademics. The collective expertise of our teachingfaculty spans industries, countries and careers. Ourfaculty have been roles such as sales and marketingdirectors, financial analysts, destination marketers,CEOs, management consultants and corporate trainers.Our teaching staff are industry professionals and manymaintain professional roles outside academia. They arecommitted to the teaching and learning of our students,delivering a challenging, engaging and cutting-edgeeducation. They are joined by our guest speakers who*Disclaimer: Please refer to DIBP website for visa regulations - www.border.gov.aubring their own perspectives on the latest trends inindustry and share their business and managementstrategies.Small Class Sizes that Suit Your Study RequirementsAs industry specialists we understand the demands ofworking professionals. Our flexible timetabling lets youchoose subjects to suit your lifestyle. We offer regularweekly classes in the day or evening. You may alsoselect some of our intensive classes over weekends toaccelerate your learning. All Masters classes are taughtin seminar style. We have found that small interactiveclasses are the best way for students to gain a deeperunderstanding of business and management trendsas they collectively examine and discuss key issues inindustry. Small classes also strengthen the workingrelationship between students, teaching staff and guestspeakers.Emphasis on Individual Skills DevelopmentSkills in analytical thinking, negotiation and persuasion arewhat makes a Masters graduate a business leader. Theseare the soft skills of hard business that we embed into oursubjects. Combined with your academic knowledge andpractical industry training, these skills will differentiate youfrom others in a competitive job market.Friendly and Supportive Campus ExperiencePostgraduate students can sometimes forget theimportance of a well-rounded work-life balance. OurStudent Experience Team organise social events to helpyou maintain that balance. We organise surfing trips,skiing trips and theatre visits so you can take advantageof everything Manly, Sydney and Australia have to offer.ICMS has several student clubs and associations as wellas rugby, netball and futsal teams. Our staff and studentsare connected in a way that just wouldn’t be possible in alarge university, making for a unique campus experience.2 year post-study work visa*International students are eligible to apply for the 2 yearpost study work visa upon completion of a 2 year masterdegree. Subject to change by Australian Government.
OurPostgraduateDegreesICMS postgraduate programs combine in-depth business andmanagement coursework with specialist electives and an IndustryResearch Project to provide a practical and relevant learningexperience.Whether you are looking to advance your career or give it a newdirection, an ICMS Masters degree will help you achieve yourprofessional objectives.Your degree will include the fundamentals of management,accounting, marketing, strategic intelligence and finance. You willdevelop your understanding of contemporary issues relating toservices management, operations management, and leadership,including ethical and legal dimensions. When you graduate you willhave an advanced understanding of the complexities of decisionmaking and strategic thinking. In two years or less, you’ll havea postgraduate qualification and practical industry experience toenter the fields of hospitality and tourism, international business orgeneral management.DEGREE STRUCTUREAll ICMS Master programs consist of the following: 2 years full-time 3 semesters (12 subjects) of in-depth coursework plus onesemester to complete an Industry Research Project. Your Industry Research Project involves 600 hours workingwith an organisation in your industry. It may be based on eithera real-world problem identified by an ICMS industry partner,or an in-depth research assignment that allows you to applythe skills or knowledge learnt during your postgraduate studies.Note: As a full-time student, you will complete a researchproject with the assistance of academic supervision in yourfinal semester while working with an organisation. As a parttime student, if you are working full time you may undertake theIndustry Research Project concurrently with your studies. 2 year program duration means international students areeligible to apply for the 2 year post study work visa uponsuccessful completion.**Disclaimer: Please refer to DIBP website for visa regulations - www.border.gov.au
Master ofInternationalBusinessInternational organisations expect managers and leaders to demonstrate highly-developed business knowledge, as wellas specialised skills in cross cultural management, international finance and strategic planning. These skills are crucialto effective decision making and the sustainable management of an organisation. The Master of International Businessfocuses on extending understandings of the ways in which contemporary global organisations function, the diversechallenges they face and complex environments in which they operate.
Master ofINTERNATIONALBUSINESSA SNAPSHOT OF YOUR SUBJECTSInternational Finance and BankingThis subject will teach you how a financial managershould operate in the international businessenvironment. You will examine international financetheories and be introduced to analytical toolsthrough case studies.International Trade and LogisticsThe underlying aim of this subject is to increaseyour understanding of the theory and practice ofinternational trade. You will look at theoretical andcontemporary issues such as gains from trade,comparative advantage, various forms of traderestrictions and trading blocks.Multinational CorporationsIn this subject, you will identify and analyse the impactof the global trends underpinning the rationale andpurpose of multinational corporations. This subjectwill delineate the unique and interrelated strategicand operating challenges faced by multinationalcorporations in developed and developingeconomies.DEGREE STRUCTUREDuration: 2 yearsSemester 1Accounting for Business DecisionsContemporary MarketingEconomics and Finance for BusinessManaging in the Global ContextSemester 2International Finance and BankingInternational Trade and LogisticsContemporary Management CapabilitiesBusiness Law and GovernanceSemester 3Business ResearchMultinational CorporationsStrategic Intelligence and Analytics800-level ElectiveSemester 4Work Integrated Learning PostgraduateTerry NguyenMaster of International Business“Half of my classes are at the city it’s very convenient that ICMS hasa CBD venue.”
Master of Man agement(Tourism and Hospitality)Learn how to deliver value as an effective leader within a tourism and hospitality organisation through theMaster of Management (Tourism and Hospitality). The Master of Management (Tourism and Hospitality) isdesigned to provide highly developed knowledge of contemporary management theories, concepts andskills as well as an advanced understanding how Tourism and Hospitality organisations function, the diversechallenges they face and complex environments in which they operate.
Master of Managment(TOURISM & HOSPITALITY)A SNAPSHOT OF YOUR SUBJECTSHospitality Management SimulationsThis subject will provide you with a businesssimulation experience that reinforces critical thinkingand contemporary management decision-makingskills. Facilitated through the Hotel Operations,Tactics and Strategy Simulation (HOTS) program,you will be challenged to exercise judgement andoptimise organisational outcomes by responding todifferent business scenarios.Sustainable Tourism DevelopmentDevelop an advanced understanding of thephilosophy, scope and principles ofsustainable tourism development. This subject willprovide insight into the socio-cultural, environmentaland economic impacts of tourism at the individual,community and societal level.Visitor Behaviour and ManagementIn this subject, you will develop your interdisciplinaryknowledge of theories and management principlesand practices for the planning, design andmanagement of visitor experiences. You will gaininsight into the nature of visitor experiences acrossdiverse visitor settings and attractions.DEGREE STRUCTUREDuration: 2 yearsSemester 1Accounting for Business DecisionsContemporary MarketingEconomics and Finance for BusinessManaging in the Global ContextSemester 2Hospitality Management SimulationSustainable Tourism DevelopmentContemporary Management CapabilitiesVisitor Behaviour and ManagementSemester 3Business ResearchResponsible LeadershipStrategic Management in Tourism and Hospitality800-level ElectiveSemester 4Work Integrated Learning PostgraduateAngela KudryashovaMaster of Management (Hospitality & Tourism)“Teachers are highly engaged andclasses are small and I learnt what Ineeded for my future career.”
Master of Man agementThe Master of Management is a postgraduate business degree designed to sharpen yourindustry knowledge and prepare you for a leadership role. It is a modern business degreethat will develop your strategic thinking and conceptual, analytical and practical skills.Alongside business essentials such as economics, finance, marketing, and accounting youwill also examine contemporary business practice such as leadership and innovation, andmedia management. You will further your understanding of best practice for managing peopleand organisations and develop skills in strategic intelligence.
Master ofMANAGEMENTA SNAPSHOT OF YOUR SUBJECTSStrategic Intelligence and AnalyticsIn this subject, you’ll look at various methods torecognise synergies among component piecesof strategic intelligence. By combining training intheoretical concepts and practical implementationstudies, this subject will demonstrate how businessexecutives can best use internal and externalinformation toward making better decisions.Entrepreneurship and InnovationEntrepreneurs must possess a high level ofproficiency and understanding of entrepreneurshipand innovation management concepts and theories.You will be equipped with the capability to analyseand interpret the key factors that directly impactthe way entrepreneurial initiatives are planned andexecuted.Responsible LeadershipThis subject encourages students to commit todeveloping themselves as ethical and authenticleaders in contemporary organisational contexts.You will learn how to better understand yourself,others, teams and leading in organisations.DEGREE STRUCTUREDuration: 2 yearsSemester 1Accounting for Business DecisionsContemporary MarketingEconomics and Finance for BusinessManaging in the Global ContextSemester 2Value Chain ManagementEntrepreneurship and InnovationContemporary Management CapabilitiesBusiness Law and GovernanceSemester 3Business ResearchResponsible LeadershipStrategic Intelligence and Analytics800-level ElectiveSemester 4Work Integrated Learning Postgraduate“ICMS is located at such a breathtaking location, in beautiful Manly,and this made my entire studyingexperience amazing.”Julius Viktor Grummeck-BraamtMaster of Management (Management & Organisations)
Master ofEvent ManagementThe Master of Event Management is designed for working professionals seeking formal qualifications and students who wishto develop knowledge and skills relevant to the event sector. Successful events can result in sustainable social, economicand infrastructure outcomes and are emerging as a key strategy for communities coping with globalisation and the neweconomy. Underpinned by a strong emphasis on the international event sector, the Master of Event Management is designedto develop strategic management skills and knowledge that may be applied to the delivery of events in a range of local,national and global settings.
Master ofEVENT MANAGEMENTA SNAPSHOT OF YOUR SUBJECTSImpacts and Strategic Planning of InternationalEventsIn this subject, you’ll analyse the impacts of eventswith international outcomes, such as mega events,franchised events, touring events and local eventsattracting international attendance. You will examinethe strategic planning processes used to create,develop, attract and assess these events.DEGREE STRUCTUREDuration: 2 yearsSemester 1Media ManagementTourism and Hospitality MarketingBusiness Events and Association ManagementImpacts and Strategic Planning of International EventsSustainable best practice for eventsThis subject aims to provide you with a comprehensiveunderstanding of sustainable best practice in events.You will develop skills to enable you to plan for,implement, maintain, evaluate and continuouslyimprove sustainable policies and procedures for anyevent big or small.Semester 2Innovation in event concept and designGain the skills and knowledge you will need to designan event that will capture the imagination of residentsand visitors, boost visitor numbers to a destinationand appropriately communicate the brand personalityand individuality of that place.Semester 3Foundations of Management Thought800-level ElectiveRisk Management and Law for Event ManagersSustainable Best Practice for EventsResponsible LeadershipInnovation in Event Concept and DesignEvent Operations and Quality Management800-level ElectiveSemester 4Work Integrated Learning PostgraduateFerrari Club Australia EventLocation: International College of Management, Sydney
“One of the most exciting campaignsI have worked on, and one that I amparticularly proud to have supported,is our most recent major brandcampaign featuring HollywoodA-Lister, Jeff Goldblum.”Vanessa ReinmuthMaster of International BusinessMarketing Coordinator at MenulogWhat is your current role? Outline yourprofessional experience.I am the Marketing Coordinator at Menulog,Australia and New Zealand’s largest onlinefood ordering and delivery platform. In my role,I support the entire marketing function, witha focus on digital and social media, acrossvarious projects and campaigns. Our aim is todrive value and business for more than 9,800restaurant partners across the region and buildour customer database, which is currentlysitting at just under three million people!Much of my role is developing content forvarious channels, to raise awareness ofthe Menulog brand and, ultimately, to drivebusiness for our restaurant partners.As Marketing Coordinator I manage a videocontent series to promote key restaurantpartners, which includes development,production, release and promotion of casestudy videos across our social platforms. I amresponsible for managing the Menulog blog,which aims at driving further traffic to the siteand creating a brand personality for Menulog.A big part of my role is also to closely work withour internal finance team to track and report onour multimillion dollar budget month on month,as well as to report on Facebook performanceto our Head of Digital. I particularly enjoytasks related to search engine marketing.This includes working within Google Adwordsand Google Analytics for daily monitoringand campaign analyses as well as workingclosely with our Head of Digital and our mediaagency to continuously optimise our SEMperformance.What career achievements are youespecially proud of?Working at Menulog provides a hugeopportunity to work on a wide variety ofcampaigns - this is anything from targetedlocal area marketing to driving businessfor communities to large-scale, nationalcampaigns that aim at significantly shiftingmetrics for the Menulog brand.One of the most exciting campaigns I haveworked on, and one that I am particularlyproud to have supported, is our most recentmajor brand campaign featuring HollywoodA-Lister, Jeff Goldblum.Working closely together with our Head ofDigital and our global digital marketing agencyin the UK, I helped develop our social strategythat would roll out over the course of six months.Seeing the creative work we developed liveon Facebook, and the thousands of positivecomments on the campaign, was an incrediblyproud moment for me and one of my greatestcareer achievements to date. This experiencehas also cemented my decision to pursue adigital marketing career, with a focus on socialand SEM strategy.How has your ICMS degree contributedto you achieving your professional goals?My Master of International Business degreewas an incredible starting point for my careerto date - through the professional trainingprogram, I was introduced to the Head ofMarketing at Menulog and was able to securemy first full-time job interview, which led to thestart of my career in digital marketing.I did my industry training at a leading eventmanagement company, Ashton Media, andthey were able to refer me to Menulog whereI was able to use my hands-on experienceto demonstrate my capabilities with somemarketing tools and programs that some ofthe other applicants, with less ‘real-world’experience, did not have access to.My international business degree at ICMShas definitely helped me to achieve my firstprofessional milestones, but there’s still moreto come!What were the major contributing factorsto your decision to study at ICMS?The major contributing factor for my decisionto study at ICMS was the hands-on experiencewe gained in the course of one semester ofthe study programme. In addition to theoreticalknowledge, Australian employers look forcandidates with real-world experience to helpyou transition into the workforce once youhave completed your studies. I think this wouldhave been challenging if I had not been ableto gain any experience as part of my degree.Back then, most other universities only offeredoptional internships for a few weeks up to threemonths, which is not enough to get familiarwith work processes.Another major contributing factor was thatICMS is international, with students from allover the globe. Working and learning withpeople of all nationalities enables you todevelop strong communication skills that youcan use in any diverse office environment.What were your highlights during yourtime at ICMS?Personally, I enjoyed the small class sizeswhich made it a lot easier to get to knoweach other and the professors. Everyonewas on first-name basis and we were all onebig community, always willing to help eachother out. The professors were incrediblyexperienced and professional, with manyyears of work experience in their subjects anda passion for teaching. Another highlight wasthe practical semester at Ashton Media, whichI absolutely loved.
Graduate Certificate inEvent ManagementThe Graduate Certificate in Event Management (GCE) will provide you with the foundational knowledgeneeded to start or fu
other business-related postgraduate courses at ICMS since 2013. The insight he brings to these subjects, especially the internationally focused and cross-cultural subjects, has been met with great enthusiasm from his students who appreciate Dr Petrov's experience and expertise. Dr Petrov says, "Postgraduate students are a pleasure to
