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AMERICAN HOME SHIELD HOMEWARRANTY SALES SCRIPTREAL ESTATE PROFESSIONALS TO SELLERSWhen time is of the essence, here’s a quick, sales script targetedfor sellers:Step One:Thank you for listing your home with me. BecauseI want to do everything I can to make your homeattractive to buyers and to protect your home,I want you to know about the benefits of anAmerican Home Shield Home Warranty.Step Two:An AHS Home Warranty is a sensible, affordableservice contract that covers the repair orreplacement of many home system componentsthat frequently break down due to normal wear andtear. The plan will give you coverage while thehome is on the market to help you avoid potentiallyexpensive repairs, and will help protect your buyerafter the sale.Step Three: In addition to protection, the plan can help yourlisting stand out, can boost buyer confidence, canbe used as a negotiating tool for covered homeinspection issues, and help reduce closing delaysdue to covered items breakdowns.Step Four: For up to 60 days after closing, you can upgradeyour package to increase the amount of itemscovered. You can also add our available options.All you have to do is pay the difference.Step Five:AHS founded the home warranty industry in 1971and remains the leader of the home warrantyindustry, and is a company you can trust.The Close: The sooner we get this important coverage started,the sooner we can tell buyers about it. Of course,make sure you review the contract for details soyou’ll know what’s covered and how the TradeService Call Fee works.11

AMERICAN HOME SHIELD HOMEWARRANTY SALES SCRIPTFOR REAL ESTATE PROFESSIONALS TO BUYERSWhen time is of the essence, here’s a quick, sales script targetedfor buyers:Step One:Congratulations on finding a new home! BecauseI know what a big step this is, I want to makesure you know about the many benefits of anAmerican Home Shield Home Warranty.Step Two:An AHS Home Warranty is a sensible,affordable service agreement that covers therepair or replacement of many home systemcomponents and appliances that frequentlybreak down due to normal wear and tear. Asevery homeowner knows, breakdowns areinevitable and can be very expensive. Thisplan can help put you in control of yourbudget instead of repairs and replacementscontrolling you.Step Three: AHS Home Warranties are flexible and letyou choose the coverage you need. In additionto budget protection, the plan gives you accessto a network of reliable, pre-screened servicecontractors so you have the resources youneed at your fingertips when a coveredbreakdown occurs.Step Four: AHS founded the home warranty industry in 1971and remains the leader of the home warrantyindustry, and is a company you can trust.The Close: The sooner we get this important coveragestarted, the sooner you can start enjoying yournew home with increased confidence and fewerworries. Of course, make sure you review theagreement for details so you’ll know what’scovered and how the Trade Service CallFee works.12

MARKETING TOOLS YOU CAN USEAmerican Home Shield has a wide range of professionally designedmarketing materials and other tools (from brochures to flyers to doorhangers to online resources and more) that can give your clientsvaluable information and help you communicate the value of yourservices and the benefits of adding home warranties.How do you access these helpful tools and provide them to yourclients? Simple. JUST ASK US there is no cost!We’ve also included some “Tool Tips” with each piece to show you howit can be used, and indicate which stage of the real estate transactionprocess the tool might be used.As always, if you have any questions about how to use thesematerials or any questions about AHS products or services, pleasecontact your AHS Account Executive, who is eager to help you get themost out of your business relationship with American Home Shield.GIVE NEW LIFE TO YOURHOME BROCHURETOOL TIPSUse this brochure to give clients an overviewof the products and programs AHS offers,including: Home Warranties Award Winning Service AHS Appliance Discount Program Resource WebsitesThis tool offers helpful information for buyers,sellers, and homeowners.13

MAINTENANCEGUIDETOOL TIPSGive this brochure to clients as “Complimentsof your Real Estate Professional” and an addedservice value from you to help them maintaintheir home systems and appliances.Contains helpful information for home buyersand sellers, particularly for first-time homebuyers who may not have home maintenanceexperience.Tell clients to keep these professionalmaintenance tips handy so they can refer tothe brochure for maintenance instructions andtroubleshooting information.Guide includes a die-cut inside so that youcan attach your business card.MOVING MADE EASYBROCHURETOOL TIPSGive this brochure to sellers asthey prepare to list their home.Offers helpful advice onpreparing a home for showings,increasing curb appeal, andcleaning, as well as a movingcountdown list.The new brochure also featuresinformation for Sellers onShieldEssentialSM listing coverage.14

BUYER/SELLER BENEFITSFLYERTOOL TIPSBENEFITS FOR THEHOME BUYERBuying a new home is a major investment.An American Home Shield Home Warrantycan help you safeguard your investment bycovering the cost of unexpected bills forcovered repairs to the home’s plumbing,electrical, heating, air conditioning,appliances* and more.This front-and-back flyer lists the advantagesof AHS Home Warranties for buyers on oneside and for sellers on the other.An AHS Home Warranty can help you:Gain confidence knowing yourhard-earned investment is covered byan industry leaderProtect yourself against covered repairbills related to undetectable pre-existingconditions (like lack of maintenance andmismatched systems)BENEFITS FOR THEHOME SELLERA home warranty adds value to your homeby protecting you and your buyer fromunexpected costs for covered repairsto plumbing, electrical, heating, airconditioning and more.Trust that your home is in reliablehands with our nationwide network ofprofessional home service contractorsAdditional benefits:An AHS Home Warranty can help you:Mitigate unexpected issues from thehome inspection to keep the sale of yourhome on trackCustomers receive exclusive discountson brand-name appliances with the AHSAppliance Discount Program — so youcan furnish your new home with brandnew appliances once you moveAsk your real estate professional toinclude an American Home ShieldHome Warranty in your real estatetransaction.These flyers are good to keep on hand so youhave the selling points of home warrantiesreadily available for both buyers and sellers.When you’re selling your home anAmerican Home Shield Home Warrantycan help your property stand out and givepotential buyers added confidence in theirdecision making.Maintain your budget by managingpotentially costly situationsMaintain your budget by managing thehigh costs of covered repairs on coveredsystems*Receive up to 50% off retail prices onAC/Furnace filters for your home byvisiting discountfilterprogram.comFocus on your next home and upcomingmove instead of the property you aretrying to sellAdditional benefits:Call 800 735 4663or visit ahshome.com*Appliance coverage will depend on package chosen. 2016 American Home Shield Corporation. All rights reserved.Customers receive exclusive discountson brand-name appliances with theAHS Appliance Discount Program. Thissavings opportunity can help your homeshow its best by giving it a high-end feelwith brand-new appliances.131476Ask your real estate professional toinclude an American Home ShieldHome Warranty in your real estatetransaction.Especially good information for clients whoare selling a home and moving into anothernew home to show how AHS Home WarrantyPackages can benefit them at both addresses.Receive up to 50% off retail prices onAC/furnace filters for your home byvisiting discountfilterprogram.com.Call 800 735 4663or visit ahshome.comRefer to your agreement for complete coverage details.In Hawaii, air conditioning includes ducted, ductless and window units;heating not included.*Subject to 2,000 cap during listing period.131476DOOR HANGERS1) GETTING CLOSER TO SOLD2) BUYING OR SELLINGTOOL TIPSUse these door hanger tools for prospectingnew business.Leave on front doors in neighborhoods andareas where you are seeking clients.Contains an offer from you to providea market analysis at no cost.Also includes an offer to improve the home’smarketability with a home warranty atno cost if they list with you.Asks prospective clients to call you if theyare thinking about buying or selling a home.This piece is dual function and can alsobe mailed to prospects by simply removingthe top perforated section.15

OPEN HOUSE KITTOOL TIPSRequest from an AHS Account Executive to useat your Open House EventsEach kit includes the followingpromotional items:AHS Tent Card (x1)AHS Magnet (x1)Open House Balloons (x2)AHS Napkins (x10)Lockbox Protector (x1)AHS Open House Flyer (x1)OPEN HOUSEFLYERTOOL TIPSEVEN UNEXPECTEDREPAIRS CAN’T CATCHTHIS HOME OFF GUARD.This home is covered by an American Home Shield Home Warranty during the listingperiod. That means it’s protected against covered breakdowns of its most expensive systemsto repair and replace, potentially saving your family a bundle on unexpected expenses. ShieldEssential Package withthe Sellers Coverage optionSMThis package covers repairs and replacements ofessential home systems like heating, air conditioning,ductwork, plumbing, electrical, and water heaters duringthe listing period.*Upgrade within 60 daysonce the home is sold, the warranty may be easilyupgraded to cover additional items. The ShieldPlus Packagecovers repairs and replacements to your home’s majorsystems and appliances. The Shieldcomplete Package, ourmost comprehensive option, covers those same systems andappliances along with additional household items such asGarage Door openers, ceiling Fans, Doorbells and more.SmSmProTecT your Home WiTH Service you cAn TruST:overall 4.6-star satisfactionrating on consumerAffairsFor more info, please visit ahshome.com or call 800 735 4663*Subject to 2,000 cap for all trades during listing period.in Hawaii, air conditioning includes ducted, ductless and window units; heating not included.remember, an AHS Home Warranty covers the repair or replacement of many system and appliance breakdowns, but not necessarily the entire system or appliance.Please refer to your contract for details. For more information or questions re: contract terms, rates and coverage, please visit www.ahshome.com or call 800 735 4663.The HomeWarrantyReviews.com awards recognize the home warranty company with the best all-around performance and highest customer satisfaction and bestcustomer service and repair service in the industry and are based on reviews from homeowners. For information on the Top Rated and Best in Service awards, visithomewarrantyreviews.com/awards.The Women’s Choice award is based on 2013 & 2015 nationwide surveys of women. For information on the Women’s Choice Award iders/. 2016 American Home Shield corporation. All rights reserved.16131436Leave a stack of these flyers at listingsthat include AHS Home Warranty coverageso potential buyers and their real estateprofessionals know this valuable protectionis included.These flyers may help increase the perceivedvalue of a home.Especially good for listings that may haveolder home systems and appliances, listingsthat may have stalled, or listings in areas wherethere is a lot of market competition.The flyer also explains that buyers can upgradefrom ShieldEssentialSM listing coverage to theShieldPlusSM or ShieldCompleteSM Packagewithin 60 days of closing.

OPEN HOUSETENT CARDTOOL TIPSPlace this tent card on counters or tables aroundthe house—letting potential buyers know thatthe house is covered by an AHS Home Warranty.The 2-sided piece folds so that it can standalone on a flat surface. Perfect for your nextOpen House.LOCKBOX PROTECTORTOOL TIPSPlace behind lockboxes to help protect doorsfrom being damaged.Two versions available: plastic or foam17

REAL ESTATE HOMEWARRANTY APPLICATIONTOOL TIPStennesseeAn informational brochure about the innovativeAHS Real Estate Home Warranty that covers thebenefits, average repair and replacement costs,the AHS service process, a convenient “PlansAt A Glance” summary and an enrollment formwhich includes state specific pricing.AMERICAnHoME SHIEld HOMEWARRANTYThe application covers such topics as“Why AHS?”, how a home warranty works,and information about service.SINGLEFAMILY HOMESCONDOSAND TOWNHOMESWARRANTYTWO-YEARWARRANTYDUPLEX, TRIPLEXAND FOURPLEXMOBILEHOMESNEWCONSTRUCTIONGive to sellers who are including AHS HomeWarranty coverage, and to buyers who areconsidering coverage.SIGN RIDERSTOOL TIPSPlace on property sale signs to let potentialbuyers know there is a valuable AHS HomeWarranty included or available on the property.Signs help drive consumer demand on homesthat advertise home warranties.Multiple materials and sizes available.18

APPLIANCE DISCOUNTPROGRAM BROCHURETOOL TIPSThis brochure highlights the benefits of theAHS Appliance Discount Program for homebuyers and home sellers.Keep a stack of these brochures with you toshare with clients who need or plan to shopfor home appliances.The brochure explains that AHS customerscan receive valuable discounts on brand nameappliances through the program.Clients will see this program as a valueadded service from you, and will appreciatethe information and the opportunity to save.AHS FOLDERTOOL TIPSA practical tool to help sellers and buyerskeep their AHS materials and other businesspaperwork organized.Letter and legal-sized to accommodatea variety of documents, the folder featuresinformation on how an AHS Home Warrantyworks plus a ledger to track their agreementnumber and service call history.19

AHS AGREEMENTTOOL TIPSThe AHS Agreement is all of thelegal/contract information about our RealEstate Home Warranty.This is a sample agreement with all statespecific language.Share with clients to give them detailedinformation about home warrantycoverage by package.20

APPLICATION STANDSAND INSERTSDUSTEinningTRAward-WShield HomeericanThe Am&ce:DifferenESERVICOverall 4.6-star satisfactionrating on ConsumerAffairsTOOL TIPS 2016 American Home Shield Corporation. All rights reserved.AHS branded plastic stand to display AHSHome Warranty brochures in your realestate office.Available in two versions: single or double;both designed to hold standard 8 1/2” x 11”materials.SINGLE APPLICATION STANDDOUBLE APPLICATION STAND21

MARKETING PDF TOOLSAHS provides the following tools in PDF format to give youincreased flexibility when sharing them with your client. Thehigh resolution PDFs can be printed out at your local FedExoffice, where you receive discounted rates on printing throughthe AHS value added partnership. All of the PDF tools may beobtained from your AHS Account Executive.FEDEX Print DiscountReal Estate Professionals may use the following AHS NationalDiscount Card numbers to take advantage of our FedExOffice discount. 8400021132 American Home Shield 8400089401 American Home ShieldYou may use the discount on any business related printingat any FedEx Office. Payment should be made with cash ora credit card.22

BUYER GIFT CERTIFICATETOOL TIPSPrint out and give this flyer to your buyerswhen you add an AHS Home Warranty to theclosing as a thank-you gift.If you can’t give the flyer to your buyersin person, consider leaving the flyer ina conspicuous place in their new home forthem to find, or mail it to them.This gives your clients a tangible notificationof your generosity, and lets them know thatthey can rest easy knowing that covereditems in their home are protected by an AHSHome Warranty!SELLER GIFT CERTIFICATETOOL TIPSPrint out and give this flyer to your sellers whenyou add an AHS Home Warranty to the listing asa thank-you gift.If you can’t give the flyer to your sellers inperson, leave the flyer in a conspicuous placein their home, or mail it to them.The flyer notifies the seller of your generosityand that they now enjoy AHS Home Warrantycoverage.The flyer also points out that an AHS HomeWarranty helps listings stand out from others onthe market.This lets clients know about your generosity,and that you care about their home. It also letssellers know you appreciate their business.23

TALKING POINTS CHEAT SHEET- BUYERSTOOL TIPSThis flyer contains a summary of how AHSHome Warranties can benefit home buyers.Use these talking points whenever you needto explain home warranty coverage in a shortamount of time, when you are introducing thetopic to buyers, or when you just need to givean abbreviated explanation.The flyer also contains contact information forAHS Home Warranty enrollment.Keep these talking points on hand forreference and use, either by printing themout or by saving them on your computer.TALKING POINTS CHEAT SHEET- SELLERSTOOL TIPSThis flyer contains a summary of how AHSHome Warranties can benefit home sellers.Use these talking points whenever you needto explain home warranty coverage in a shortamount of time, when you are introducing thetopic to sellers, or when you just need anabbreviated explanation to give.The flyer also contains contact information forAHS Home Warranty enrollment.Keep these talking points on hand for referenceand use, either by printing them out or bysaving them on your computer.24

ONMARK PRO TOOLSAHS has made real estate marketing easy with OnMarkPro , a powerful automation tool that helps you reachpast, current, and potential customers with professionallydesigned, customizable marketing materials. With OnMarkPro, AHS will help you build, personalize, and distributeeffective materials that will enhance your sales and help youbuild strong client relationships. AHS has even partneredwith FedEx Office to offer discounted rates on small-run,print-on-demand projects created through OnMark Pro.OnMark Pro is completely free and easy to use. To getstarted, simply visit onmarkpro.com to log in or to createan account. If you need assistance setting up your account,contact your local AHS Account Executive to schedule a oneon one training appointment.AHS has created a suite of fresh, new tools that make it easyfor you to access professionally created marketing piecesat no cost to you. The following pages give examples of thetypes of items available to you at OnMark Pro. And if youwould like some training on how to use OnMark Pro, feel freeto reach out to your local AHS Account Executive.25

FARMING& RECRUITMENTTOOL TIPSThis collection provid

AHS was founded in 1971 and created the home warranty industry. Today, AHS has the largest national footprint of any home warranty company. AHS employs over 1,800 professionals. 11,000 qualified and self-insured independent service contractors make up the responsive AHS network. Nearly 1.4 million customers trust AHS for their home warranty .