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HOCKEY CANADA2424 University Drive NW, 2424, promenade University N.O., Calgary, AB T2N 3Y9Phone/Tél : (403) 777-3636 Fax/Téléc : (403) 777-3635 www.hockeycanada.ca2013 RBC CupNational Junior A ChampionshipHockey CanadaAppendices
APPENDIX A2013 RBC CUPBUDGET REFERENCEREVENUETicketsSponsorshipGov’t FundingHockey Canada GrantProgram SalesFundraisingAncillary EventsBanquetConcessions50/50Volunteer ProgramOtherTotalEXPENSETravelPer DiemsAccommodationsFacility RentalsOfficials Cost (fees)Branch RepsOperationsLegal & InsuranceProfit Sharing/TeamsProtocolSpecial EventsBanquetVolunteer ServicesAdministrationAdvertisingPromotional MaterialsHockey Hall of Fame ExhibitSponsor ServicingMedia/CommunicationsBid CostsTravel to 2012 RBC CupOtherTotalEstimated ProfitHOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices2
APPENDIX BRBC Cup ‐ Sample ScheduleSat May 42 p.m.Central vs West7 p.m.Pacific vs Host – HOCKEY CANADA FEATUREGAMESun May 52 p.m.7 p.m.Central vs EastWest vs PacificMon May 67 p.m.East vs Host – HOCKEY CANADA FEATUREGAMETues May 72 p.m.Pacific vs Central7 p.m.Host vs WestWed May 82 p.m.7 p.m.East vs PacificHost vs CentralThurs May 97 p.m.Fri May 106 p.m.RBC BanquetSat May 112 p.m.6 p.m.Semi‐final #1 – HOCKEY CANADA FEATUREGAMESemi‐final #2 – HOCKEY CANADA FEATUREGAMESun May 12TBA6:00 p.m.proposedWest vs EastChampionship Game – HOCKEY CANADAFEATURE GAME(TSN)Five (5) team tournament featuring 4 regional champions from East, Central, West and Pacific plus the host team.13 tournament games consisting of 10 round robin, 2 semi‐finals and the RBC Cup Championship Game.Game time for Championship subject to change, pending television scheduleHOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices3
APPENDIX CHockey Canada National Sponsor ListPremier Marketing PartnersNikeImperial Oil Ltd. (Esso)RBCTELUSOfficial BroadcasterTSN/RDSOfficial RetailerSportChekOfficial Equipment ProviderBauer HockeyInternational Marketing PartnersMcDonald’sGeneral Motors (Chevrolet)MolsonPepsi/Frito Lay/GatoradeGeneral MillsAir CanadaBoston PizzaHankook TiresSamsungKonica Minolta3MTim‐Br‐MartLowesProcter & GambleNational Marketing PartnersCanadian Egg Marketing AgencyMars CanadaUnder ArmourOfficial SuppliersTimexJet IceBlademasterPurmistEastonIrisPREMIER SPONSOR PROMOTIONAL BENEFITS Exclusive co‐presenters of all Hockey Canada National Championships and International events hosted inCanada including National Men’s and Women’s team games and tournaments. Exclusive presenters of national television broadcasts produced by the Hockey Canada. Exclusive right to use Hockey Canada trademark in the product category. Inclusion in all Hockey Canada National and International event promotional activities.EXCLUSIVITY APPLICABLE TO ALL HOCKEY CANADA PROGRAMS, EVENTS AND FACILITIESIndustry exclusivity guidelines apply to rink boards, ice resurfacer, signage, (in camera view) in‐ice logos, powerring, print material (including posters, newspaper advertising, event programmes, line‐up inserts, news releasesand letterhead), print media partners, radio and television advertising and broadcasts. Exclusivity guidelines donot apply to permanent venue signage, i.e.: back‐lit arena signage, and fixed wall signage, and score clock,subject to Hockey Canada approval.HOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices4
APPENDIX DRBC CUP 2013Hockey Canada Sponsorship Exclusivity ListHOCKEY CANADAMARKETING PARTNER EXCLUSIVITIESNote:This document subject to change. A detailed definition on each exclusivity category will be available onrequestEXCLUSIVITY APPLICABLE TO ALL HOCKEY CANADA PROGRAMS, EVENTS, AND FACILITIESIndustry exclusivity guidelines apply to rinkboards, in venue signage, in‐ice logos, zamboni, websites, print material(including posters, newspaper advertising, event programs, lineup inserts, news releases and letterhead), radioand television advertising and broadcasts and any signage that is deemed to be in camera view, based on a sitevisit from Hockey Canada. Exclusivity guidelines, do not apply to permanent venue signage deemed by HockeyCanada to not be in Camera view.Premier and Official PartnersSponsorLevel ofPartnershipAreas of ExclusivityEvent ExclusivityExamples of ConflictingBrandsNikePremierHockey Canada NationalTeam jersey, on‐ice andon‐bench apparel, sharedperformance apparel,athletic shoesYesAdidas, New Balance,ReebokEssoPremierGas, lubricants, car wash,home heatYesPetro Canada, ShellRBCPremierBanking, insurance, creditcards, RRSP’s,stockbrokersYesCIBC, Canada Trust,Cooperators, Nesbitt BurnsTELUSPremierLong distance,teleconferencing, wirelesscellular service, radios,internet, calling cardsYesBell, Roger AT&T, ng, TV,webstreaming and RadioYesThe Score, SportsnetBauer HockeyOfficialEquipmentProviderGloves, Skates, SticksYesReebok, CCMHOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices5
SportChekOfficial RetailerSporting Goods RetailerYesSource for SportsInternational Marketing PartnersSponsorLevel ofPartnershipAreas of ExclusivityEvent ExclusivityExamples of ConflictingCompaniesMolsonInternationalBrewery (beer andmalt‐based beverages)YesLabatt, Sleeman, Big Rock,BudweiserGeneral MotorsInternationalVehicles (new andused)YesChrysler, Ford, HondaMcDonald’sInternationalQuick servicerestaurantYesBurger King, Subway, TimHortonsGeneral MillsInternationalHot and Cold CerealsYesPost cerealsBoston PizzaInternationalCasual Dining andHome delivery pizzaYesPizza Pizza, Pizza HutSamsungInternationalConsumer ElectronicsYesSony, Hitachi, ToshibaPepsi/Frito Lay/GatoradeInternationalSnack foods, non‐alcoholic beverages(excluding juice),isotonic beverages,energy barYesCoke, Powerade, HumptyDumpty, Old DutchKonica MinoltaInternationalOffice equipment andBusiness SolutionsYesToshiba, CannonAir CanadaInternationalAirline TravelYesWestjet, CanjetKraftInternationalCrackers, Cookies,Cheese, Coffee (in‐home), Kraft Dinnerand Frozen Pizza MealsYesMcCormick, BlackDiamond, Folgers,McCain’sProcter & GambleInternationalShave Cream, SkinCare, Anit‐perspirant/deodarant,Hair Care, PersonalCleansing, Batteries,Fabric Care, Householdcleaning, and PersonalHealthPeptoBismal/ThermalCareYesJohnson & Johnson,Degree, Energizer,Colgate, AxeHOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices6
Tim‐Br‐MartInternationalHome ImprovementRetailYes – sharedwith LowesHome Depot, Rona, HomeHardwareLowesInternationalHome ImprovementRetailYes – sharedwith Tim‐Br‐MartHome Depot, Rona, HomeHardware3MInternationalTape and TapeInnovation productsYesNational Marketing PartnersSponsorLevel ofPartnershipAreas of ExclusivityEvent ExclusivityExamples of ConflictingBrandsCanadian EggMarketing AgencyNationalTerms referring toProteinFirst right ofrefusalN/AUnder ArmourNationalPerformance apparel(shared with Nike)Shared – HockeyCanada NationalEvents andNational TeamEventsStanfield’s, Fruit of theLoom, Jockey, ReebokMarsNationalChocolate Confections– everyday, seasonal,bulk and premiumchocolates. Candyconfections – everydayand seasonal candies.Gum, mints / cough.RiceYesNestle, CadburyHankookNationalTire Manufacturer &RetailerYesGoodyear, Bridgestone,MichelinHOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices7
Official SuppliersEventLevel ofPartnershipAreas of ExclusivityTimexOfficial SupplierTimepieceFirst right ofrefusalCasio, Esquire, SwatchGuspro/BlademasterOfficial SupplierSkate sharpeningequipment , skaterepair accessories,glove and bootdryers, boot ovensFirst right ofrefusal ofeventsProSkateJet IceOfficial SupplierIn Ice logos and IcePaintFirst right ofrefusalOther vinyl mesh logocompanies and ice paintprovidersEastonOfficial SupplierNoneFirst right ofrefusal ofeventsSherwood, CCMLouisvilleOfficial SupplierNoneFirst right ofrefusal ofeventsSherwood, CCMSportQuestOfficial SupplierNoneNoneN/ASponsorExclusivityExamples of ConflictingBrandsHOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices8
APPENDIX E2013 RBC CUPMINIMUM TELEVISION AND RADIO BROADCASTFACILITY REQUIREMENTSBelow is an outline of standard television and radio broadcast requirements. The host television broadcaster willconduct a detailed site survey of each venue to determine camera, press box and host locations. Please notedepending on the venue, possible seat kills to accommodate television camera and cabling access may benecessary.If all arena venues do not meet the following requirements, the cost to upgrade the facilities will be the soleresponsibility of the Host Organizing Committee.1.LIGHTING Between 100 and 150 foot candles; Flat lighting ‐ one color temperature.2.POWER 200 amp / 208 volts / 3 PH (3 phase) ‐ 400 amp is ideal; Power source should be within 150 feet of the mobile parking position; Adequate house power in both the press box and the designated studio area; House power should be 30 amps / 110 volts.3.CABLE ACCESS Easy cable access into the building, i.e. through cable hatch or door left open; Cable access same side as mobile parking or easy access to press box side.4.PRESS BOX Minimum size for press box is to host a maximum of 20 media in main venue; In addition, press box should be able to accommodate a minimum of three (3) sets of commentators (i.e.isolated broadcast booths) for radio and TV; Adequate distance from near boards to cameras 1 and 2, i.e. at least 24 feet from the near boards to themain play‐by‐play and tight follow positions, otherwise a camera position (scaffold or platform) wouldhave to be built which may result in several seat cancellations; Arena should have both a penalty and shot clock viewable from press box.5.CAMERA POSITIONS Cameras 1 and 2 ‐ tight follow and play‐by‐play ‐ should be placed in the press box (if press box cannotaccommodate the two cameras, this could result in seat cancellations at the back row of seating on aplatform on either the lower level or, where applicable, the upper level seating; There is the possibility of a third camera (iso) positioned next to cameras 1 and 2 in the press box orhigher position; Camera 3 ‐ high end zone/hard ‐ will result in seat cancellations or, depending upon the venue,placement could be at the back of a row on a 2 foot riser. May also require room for a platform for theon‐camera host position that may result in further seat cancellations; Camera 4 ‐ opposite low – hand held at ice level. Possible seat cancellations; Camera 5 ‐ opposite low ‐ at ice level. Possible seat cancellations; If there are split benches ‐ hard reverse angle camera at the top opposite concourse; Studio requirements for all Hockey Canada approved TV broadcasters (size of referee’s room or First AidHOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices9
NOTE:room would be acceptable) for intermissions and voice‐overs;It is to everyone’s advantage if the arena has catwalks over the ice for rigging of overhead cameras andmicrophones.If an arena falls short of any of the above mentioned minimal requirements, a survey at that venue couldserve to establish adjustments which could be made to bring the venue up to an acceptable level.HOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices10
APPENDIX FMedia Services RequirementsMedia Workroom and Results Room Photocopiers – high speed, high capacity copier with legal and letter capabilitiesLegal and letter paper suppliesFax machineInternational (using a calling card) and local telephone lines with handsetsAppropriate work area (table and chairs)Computers with internet access (high speed) or wirelessLaser printers accessible through wireless hub or a minimum one computer stationSupplies and equipment to organize and distribute statistics and line‐up sheets for all gamesProper lightingMain Venue Press Box Facilities Computer laser printer – that can be plug and play with a laptop 2 laptops for real time stats set up, these laptops will require a dedicated internet line Photocopier Minimum of ten (10) telephone lines with long distance capabilities – available upon request High speed internet access for media that request this service Space for webcast crew, 3 spots with dedicated internet line Space for real time stats, website and Hockey Canada media staff 4 spots Remaining space allocated to media with Hockey Canada approval – min 6 spots for localmediaSatellite Venue Press Box Facilities Appropriate number of telephone lines (with Hockey Canada approval)Computer printerPhotocopiersHigh Speed Internet2 laptops for real time statsHOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices11
APPENDIX GRBC CUPPROFIT SHARING FORMULAThe host committee is required to divide equally among each of the participating teams a minimum of 25,000 toa maximum of 50,000 based on the net profits of the event. A cheque for the minimum payment ( 25,000 or 5,000 per team) is to be given to the Hockey Canada representative at the start of the event.Payments will be made according to the following scale:TOTAL NETTOTALPAYMENTPROFITSPAYMENTPER TEAM 0 ‐ 25,000 30,000 35,000 40,000 45,000 50,000 25,000 30,000 35,000 40,000 45,000 50,000 5,000 6,000 7,000 8,000 9,000 10,000NOTE: Any amount of net profit falling within the scale as shown, shall be pro‐rated accordingly. Any event thatmay not turn any profit is still obligate to provide the minimum profit share of 5,000.00 per team.HOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices12
2013 RBC CUPBID GUIDELINESFOR MORE INFORMATIONPLEASE CONTACT:HOCKEY CANADA2424 University Drive N.W.Calgary, AlbertaT2N 3Y9Mr. Kevin WebsterManager, Marketing Services and EventsTelephone:Fax:Email:Website:(403) 777‐3611(403) .caHOCKEY CANADA – 2013 RBC Cup – Bid Guidelines ‐Appendices13
HOCKEY CANADA 2424 University Drive NW, 2424, promenade University N.O., Calgary, AB T2N 3Y9 Phone/Tél : (403) 777-3636 Fax/Téléc : (403) 777-3635 www.hockeycanada.ca 2013 RBC Cup
