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The Prospectorfall, 2020 editionA note from the President:Hello Colorado Dietitians,I hope that you and your family members are staying healthy, and as well as can be expected during this time. The members ofthe CAND Board of Directors are working hard for you, and they are some of the most enthusiastic and progressive dietitians Ihave ever met. If you would like to join our fantastic Board of Directors please reach out to eatrightcolorado@gmail.com.Additionally, we would love to see you on our zoom networking calls in the future. This is a great way for you to connect withother dietitians across the state. We announce these through emails and social media.The CAND BOD is continuing to work on several projects for our members: Scheduling our spring conference virtually with the presentations spread out several months instead of crammed into oneexhausting day.Continuing our zoom networking events on a quarterly basis instead of every other month, as people are starting to getfatigued with video meetings in general.Moving forward with our Diversity and Inclusion Committee and scholarships.Revisiting licensure which may be an important topic during COVID.Selling CAND T-shirts to benefit diverse students. We are going to donate proceeds to our diversity scholarship fund to get itup and running. The T-shirts look great and are so soft and comfortable that I am buying more than one.Enhancing benefits for members of CAND such as discounts for Today's Dietitian magazine and consumerlab.com website.Facebook group for CAND dietitians.Also if you are a member of a regional Colorado dietetics association (SCDA, DDA, NCDA) you have access to a collaborativeeffort to share continuing education webinars between each association.Margo Gasta, DCN, RDN, CCHCAND President 2020-20211
In this issue 1.A note from the President, Margo Gasta, DCN, RDN, CCH2.Table of contents3.Denver Dietetic Association4.Denver Dietetic Association (continued)5.Northern Colorado Dietetic Association6.Southern Colorado Dietetic Association7.Marketing & PR, Carrie Weitzel, RD & Sarah Kinney, MBA, RDN, SNS8.Marketing & PR (continued), Carrie Weitzel, RD & Sarah Kinney, MBA, RDN, SNS9.Colorado Affiliate Delegate Message, Alexandra Wilson, MS, RDN, CDE10. Virtual Happy Hour11. 2021 Annual CAND Virtual Conference12. Scholarships for Nutrition Students13. Thank you for reading, Brittany Sleeper, RD2
Denver Dietetic Associationeatrightdenver3
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If you haven't renewed your Northern Colorado Dietetic Association (NCDA) membership there isstill time to join! NCDA events this membership year will include virtual CEU opportunities andvirtual mentoring and networking. Our Mentorship Committee is holding the first studentmentorship event on October 28th. We are looking forward to collaborating with DDA and SCDAto keep affiliate members connected across the state.Keep updated on our website and social media accounts! Members will also receive emailupdates.5
Southern ColoradoDietetic AssociationNew Instagram: https://www.instagram.com/eatrightsoco/New Facebook: /Check the website for event updates: https://www.eatrightsoco.org/events/November SCDA meeting registration link:You are invited to a Zoom meeting. Topic: Provider Self-Care and Resiliency By Jennifer FontaineWhen: Nov 11, 2020 05:30 PM Mountain Time (US and Canada)Register in advance for this ZYvcemprj8tHNBcny7heouFHNoZ3PR-LnjsAfter registering, you will receive a confirmation email containing information about joining the meeting.6
Marketing & PRIf you are interested in wearing the new CAND logo, you can purchase one for 20 here.5 Marketing Tips for Registered DietitiansWhether you are in a small private practice or in charge of marketing for a large company, these five things could help yourcompany thrive.1. Find your ideal client or target audience.Effective marketing starts with finding out who you are talking to. Think about your favorite client or those who often frequent yourfacility. Are you offering appropriate services geared towards your target audience? Where do you find them? Maybe it’s on socialmedia or at a physician’s office. Maybe your target audience frequents the gym?Take Action: Sit down with a pen and paper and identify your ideal client or target audience and how you can reach them.2. Always have business cards on hand.You never know who you might meet at a conference or your spouse’s company picnic. Be prepared with business cards to give outin case the opportunity arises which can lead to referrals.Take action: Don’t have business cards printed? Check out a few online options such as VistaPrint or Moo.Refresh your website.3. Think of your business’s website as the first impression. Is your website user friendly? Does it speak to your target audience? Arethere any unsightly errors? Do you make it easy for clients to reach you?7
Marketing & PR (continued)Take action: Take a few minutes to critique your website from an outsider's point of view (or have a friend do it for you).Review competitor’s websites for ideas. Make a list of what needs updated.Ask current and past clients for reviews.4. These days it’s all about the reviews. The more 5-star reviews you have, the more likely a client will come to you forservices. It’s not always at the top of a client or customer’s mind to leave a review when they’ve had a good experience. So besure to ask for one.Take action: Reach out to past clients for a review or create a system to ask future customers.5. Create a blog or write content for social media.Get your clients and customers interested in what you have to offer by creating content. This can be through a blog orthrough your social media pages. By focusing on a specific topic, this showcases you as the expert and people are more likelyto come to you.Take action: Make a timeline of nutrition topics for your blog and/or social media. How do you want your customers/clientsto see you as the expert?Carrie Weitzel, RD &Sarah Kinney, MBA, RDN, SNSMarketing/PR ChairsEatright Colorado@EatrightColoeatrightcolorado8
Colorado AffiliateDelegate MessageDear Colorado AND,Last week was the 105th House of Delegates (HOD) annual meeting. This year it was virtual, not surprisingly. The issuefor discussion was ‘A Systems Approach to Accelerating Nutrition and Health Equity.’ In fact, the entire 2020-21 yearwill be dedicated to nutrition and health equity.We spent day one hearing from the Academy’s Diversity and Inclusion Committee Chair, Mary Lee Chin, MS, RDN, alocal Colorado nutrition professional. She explained that Academy members have been loud and clear that inclusion,diversity, equity, and access (IDEA) need to be addressed in our profession. From there we discussed cultural humilityand how to accelerate nutrition equity in all practice areas. The goal from day one was to begin work developing a setof guiding principles for an Academy cultural humility tool.Day two was spent creating a list of reasonable actions and tools members can take/use to address nutrition andhealth disparities. These discussions took some interesting twists and turns, with two main themes – 1) recruiting andmaintaining minority dietitians is vital and 2) improving health and nutrition equity in our communities requires moreattention. In order to address these two themes a few things resonated with me. First, cultural humility is a continuousprocess and one which requires us to engage our communities in order to build trust for true change to occur. Second,policy ultimately drives choice and the change we want to see. We need, now more than ever, to support nutritionrelated legislation in order to truly affect nutrition-related health outcomes. Third, research is going to inform ourpolicy! We need good research to examine the impact of programs and policies that target social determinants ofhealth.At the end of the meeting, the speaker of the HOD ended with a reminder of what the Academy’s vision: a worldwhere all people thrive through the transformative power of food and nutrition. Based on this year’s Fall meeting, it isclear the Academy remains committed to this vision, not only for our communities but for our current and futurecolleagues.If you have a passion for nutrition and health equity, D&I, IDEA – however you want to put it – please reach out to meand/or our Colorado AND D&I committee. There are ways to be involved at the advocacy (communications), grassroots(policy), and research levels. If you have thoughts, comments, questions, or concerns, I want to hear from you! I can bereached at Alexandra.wilsonrdncde@gmail.com. You can influence where the Academy leadership puts their focus andfunding but they need to hear from you in order for you to have that influence.All the best this upcoming fall and end of 2020.Alexandra Wilson, MS, RDN, CDE9
Virtual Happy HourA Virtual Happy Hour was hosted by CAND on April 19th, we had 20 attendees. It was a blast! Our next HappyHour will be on Wednesday, November 18th from 6:30-8:00PM . The theme will be warm winter drinks—stay tuned for more details!10
2021 Annual CAND VirtualConferenceColorado Academy of Nutrition & Dietetics 2021 will be held virtually! Instead of one long day of virtual meetings in April,we will be offering weekday evening and Saturday morning meetings twice monthly starting in January and continuingthrough June. Each meeting will offer members opportunities for networking and for small group discussion before andafter each speaker. The speaker line-up includes many outstanding speakers from the 2020 schedule (that had to becancelled) and a few new speaks on emerging hot topics. Pricing for all meetings, for members will be 40, 80 for non members, and 20 for students & retired members.The schedule is in the works! Tentative dates and topics include:1/12 2020 Awards & An Update from the Board of the Academy of Nutrition & Dietetics: 2021 Priority Areas1/28 Colorado’s Food Justice and Health Equity Efforts: A Panel Discussion of What’s Working in Colorado2/11 To be announced2/23 Cannabis is so in your Wheelhouse3/9 COVID Care & Alternative Injectable Lipid Emulsions3/29 Sports Nutrition for Females4/8 Amyotrophic Lateral Sclerosis: Integrative & Functional Therapy4/24 2021 Awards & Autoimmune Disorders and the Anti-inflammatory Diet5/4 A Zero Waste Kitchen & Lifestyle5/17 Journey through Colorado’s Food System6/8 Dietary Management of Eosinophilic Esophagitis6/24 To be announced11
Scholarships forNutrition StudentsCAND members, please help us spread the word about scholarships and stipend opportunities for first generation (tocollege), low-income, undergraduates, masters, and dietetic interns with diverse experiences. If you know someone whowould help diversify the field and who would make a great RDN, please encourage them to apply to MSU Denver’s programsand financial support opportunities.More information for undergraduate scholarships: cholarsprogram/More information for graduate and dietetic intern stipends: rsifynutritiongrant/12
Thank you for reading!If you have anything you would like in the next edition of theProspector, please email brittany sleeper atbesleeper1@gmail.com.Have a happy and healthy day!Contact CAND for advertising in our newsletter.eatrightcolorado@gmail.com13
We need good research to examine the impact of programs and policies that target social determinants of . low-income, undergraduates, masters, and dietetic interns with diverse experiences. If you know someone who would help diversify the field and who would make a great RDN, please encourage them to apply to MSU Denver's programs and .
