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Global ManagementProgram in LuxuryAdvanced Management Program

ESSEC Business SchoolSince it was founded in 1907, ESSEC has been developing a unique learning modelbased upon its strong identity and core values: innovation, open-mindedness,responsibility and excellence.As a European leader in global management training, ESSEC’s mission is toeducate responsible leaders for tomorrow’s world. ESSEC’s teaching method isfocused upon developing the creativity and critical mind of each individual. Thecomprehensive range of programs – covering undergraduate, graduate andexecutive education – reflects ESSEC’s tailor-made approach, and is designed totrain entrepreneurs and managers who are ambitious, economically aware andsocially responsible.Today, the ESSEC community represents over 90 nationalities, 4,300 students,6,000 managers in executive education and 138 permanent faculty,on 3 campuses in Cergy-Pontoise, Paris-La Défense and Singapore. Its immensenetwork of 37,000 active graduates stretches across the globe.Faced with the ever-changing challenges of globalization, ESSEC’s strategyto develop its resources, global presence and partnership network is in the pursuitof an ambitious goal: rank amongst the top 20 best business schools in the worldand position itself as a leading educational institution in Asia.Indian Institute of Management Ahmedabad - IIMA* La réponse est en vousIIMA has evolved from being India's premier management institute to a notableinternational school of management in just four decades.It all started with Dr. Vikram Sarabhai and a few spirited industrialists realizingthat agriculture, education, health, transportation, population control, energyand public administration were vital elements in a growing society, and that itwas necessary to efficiently manage these industries."The result was the creation of the Indian Institute of Management, Ahmedabadin 1961 as an autonomous body with the active collaboration of the Governmentof India, Government of Gujarat and the industrial sectors."The Institute had initial collaboration with Harvard Business School. Thiscollaboration greatly influenced the Institute's approach to education. Gradually,it emerged as a confluence of the best of Eastern and Western values.IIMA has always enjoyed special preference by Indian and foreign recruitersbecause of its excellent performance sustained over a long period of time and itsstrong brand image. Today, IIMA Alumni occupy key positions in toporganizations in India and abroad and have successfully acted as theambassadors of change wherever they have worked. IIMA’s vision is to achieveglobal recognition and emerge as a leading player in the field of managementeducation.

Editorialby Ashok Som, Associate Dean, Global MBA ProgramESSEC Business School and IIM Ahmedabad are proud to announce their 4th rendition of theprogramme on Luxury Management. The programme has attracted participants fromvaried fields. They have found it interesting and valuable. Designed to address theissues of building world class luxury business, the programme traversesEurope, US, China and India as well as other parts of the world throughcases and examples drawn from across the world.The Luxury business across the world has seenunprecedented events; both in terms of the upside anddownside in different markets. This is a major shift fromthe classical global luxury businesses. A new set ofcapabilities and approaches may now be needed.The ESSEC – IIMA AMP on Luxury addresses theseissues by providing an opportunity to interact withpeople who have weathered and ridden the storm.The programme has given the participants anopportunity to interact with icons from LVMH,Hermes, Chaumet, Laurent – Perrier, AudmaPiget, Saffront Art, Ben Hindi and learn fromexperts.For the last fifteen years, ESSEC BusinessSchool, located in Paris, has been developingand nurturing partnerships in the Luxury sectorwith leading luxury brands and institutions. It hosts the prestigious LVMH Chair since 1991 and continues toconduct the world’s most prestigious MBA in International Luxury Brand Management. The institute’sLuxury Brand Management Program has become a worldwide reference in graduate and executiveeducation and is till today, unequalled. The Indian Institute of Management, Ahmedabad (IIMA), thepremier management school in the Asia Pacific region, has been imparting general managementeducation, since 1961, for the last forty-nine years.Professor Piyush Kumar Sinha,Professor of Marketing and Chairperson,Centre for Retailing IIM Ahmedabad3

Structure of the ProgramThis program will provide an in-depth training on theluxury market and the exciting opportunities foremerging markets, an example being India. Studying thebusiness models and best practices of the luxury market,participants will strengthen their understanding ofmanagement competencies in the luxury industry.Drawing on the expertise of both institutions of highereducation, participants will expand and share horizons ofknowledge in the business context of theFrench/European luxury markets. Building on thevarious areas of experience and expertise of theparticipants and faculty, the program optimizesbenchmarking studies and best practice sharing amongthe participants. This methodology broadens one’sperspectives and promotes creativity, both key factorsof innovation, the driving forces in the luxury industry. Inunderstanding the nuances of this unique sector and theintangibles that make industry unique, participants willgain a competitive advantage in these two challengingmarkets that will allow them transform the ‘emegingmarket’ of India into an industry leader in luxury goods.The 21 Day program would be delivered in four modules.The first two modules are mandatory for certification ofESSC-IIMA Global Management Program on Luxury.Completion of four modules would provide thecertification of Advanced Management Program onLuxury.PracticeModule IV:Visit to LuxuryCompaniesNetworkingModule III:RoundtablesKnowledgeAccumulationModule I:Knowingthe LuxuryBusinessImplementationModule II:Makingit happen“I am at a cross road in my business and was looking for a direction. I did not realise that for a business,listening to such insights and points of view would help me to choose my direction. The discussions[during the programme] gave me a very different point of view and an understanding of the possibilitiesof growth that I was not able to visualise earlier."Sharan Apparao, Apparao Galleries (GMP, 2010)4

Program contentCompetitive strategy and managing multi-brand conglomerate.Anthropology of luxury consumption.Branding experience.Service dimension in luxury brand management.Luxury distribution.Managing diversity and people in the luxury industry.Evolution of Family business in the Luxury Industry.Understanding markets and consumers.Determining potentials of markets - location and formats.Managing risks.Evaluating opportunities for growth.Enhancing supply chain and information efficiencies.Using technology to enhance customer experience and efficiencies.Customer value based retailing strategy.Pricing for brand building.Effective loyalty program designing and implementation.Brand valuation.ToolslPresentations / lectures.lCase Studies.lMini-cases.lSimulations.lVideos as teaching support.lGroup Work.lActive Learning.lField Visits."It was an insightful mix of the"Itwas an andinsightfulmix icapproachthe concept of luxury by two of the totheof luxuryby twothebestconceptmanagementschoolsof ofthebestmanagementschoolsoftheworld. A must for people who belong toworld.A mustandfor wannabespeople whoalikebelongthe industryas ittotheindustryandwannabesalikeas itcoverscoversthe aspects of specific business. Onetheaspectsof specificmoreweek studyat thebusiness.outlets ofOnethemoreweekstudyattheoutletsof thestores in Paris would indeedhavestoreswould indeedhaveadded into Paristhe relevance.It is alsoaddedto thetorelevance.It isofalsohearteningsee the trendfamilyhearteningtoseethetrendoffamilyowned industry being managedownedindustrybeingmanagedprofessionally. I am sure there will beprofessionally.I am sureLuxurythere willa convergence nindustryin theandnearPrivateBankingindustryin the nearfuture."future."Appictala Kumar, Zonal Head Appictala Kumar, Zonal Head Global Private Clients, A LargeGlobal Private Clients, A LargePrivate Bank (GMP, 2010)Private Bank (GMP, 2010)"It has been an extremely insightful experience that will give us avaluable thrust in our journey towards luxury. strongly recommendthis program whereby participants acquire invaluable returns oninvestment with fine management and business skills gained alongwith clarity on culture and the spirit of luxury".Dushyanth Ganjam, Shreedevi Deshpande, Alpana Kolhatkar,Ganjam Nagappa & Son Pvt. Ltd. (GMP, 2008)5

International partnersand contributorsBuilding on ESSEC’s partnerships and institutions in the luxury world, participants have the opportunity to meet withsome international partners and contributors, which are some of the most recognizable names in the luxury industry.Current partners and contributors include, among others:lBaccarat Bulgari Burberry Chanel Coach Plaza Athene ErmenegildoZegna PPR-GucciGroup Estée Lauder Hermes LaurentPerrier RichemontGroup L’Oreal Rolex ValentinoFashion Group LVMH Group Swatch Group Shiseido Tod’sParticipants profileProfessionals with a minimum 5-7 years of full-time professional experience are eligible to apply.Suggested profiles includeExperience in the following roles is preferred but notlimited tolEntrepreneurs interested in the Luxury business.lSenior Executives (VP, GM).lCommercial (New Business Development) Directors.lLine-Managers (Brands, Stores, Merchandisers).lMarketing Directors.lHigh Potential Managers.lStrategy Directors.Experts in Luxury & Fashion Industry operating inEurope/France and Indian sub-continent.lLogistic Directors.lInternational Controller.lExport Directors.lTuition FeesModule I, II and III:l 8,000 (for non-Indian participants).l INR 4,99,000 (for Indian participants).This includes:Course materials.l Accommodation and food in Ahmedabad (IIM Campus).l Accommodation at Cergy or La Défense, Paris (1 or 2*Executive Hotel). Details of accommodation at Cergy orLa Défense will be intimated later in the acceptance letter.Breakfast, lunch, snacks and two dinners in Paris are includedin this price.l Visit to Fashion houses in Paris & Ahmedabad.Please note that this fee does not cover airticket, any local transportation and visaprocessing fees. All Visa and travel relatedissues are the responsibility of theparticipants.lModule - IV: 5,000lFor more information, visit http://formation.essec.frThe intangible benefits of participation areinvaluable, as the ESSEC-IIMA joint venture isthe only luxury program in the world.Participants can access the prestigious alumninetwork of both the institutions. Participantswill acquire an invaluable return on investmentwith the skills gained in networking, learningby doing, environmental awareness and value,relevance, and intensity.