Transcription
Call for contentDiscover our themeseurope.content@money2020.com
ARE YOU SHAPING THE FUTURE OFFINTECH? WELCOME HOMEIn 2020, the Money20/20 team didn'tget much of a chance to do whatwe're good at and what we love todo: run game-changing events thatbring together the global fintechcommunity and help it move forward.STEVE WOZNIAKCo-Founder, AppleThe world has changed since the lastMoney20/20 show took place. We'veall found out just how much we canlearn and build in a purely onlineenvironment when we need to.But if there's anything that lockdowntaught us, it's that there areexperiences that the digital world cannever replace and opportunities thatdigital gatherings can never provide.We've redesigned the Money20/20shows around these moments the encounters, conversations andinsights that only coming togetheras a community in real life can spark.We know that stories of industrytransformation are written atMoney20/20 and we'll be bringing themright to the heart of the show experiencethis September in Amsterdam.JONATHAN LARSENPing An Group (spoke in 2019)VERONICA LANGEUBS (spoke in 2018)CHARLOTTE HOGGVisa Europe (spoke in 2018)JACK DORSEYSquare (spoke in 2017)CARLOS TORRES VILABBVA (spoke in 2018)LINDSEY ARGALASBanco Santander (spoke in 2019)
YOUR STEP-BY-STEP GUIDEFIRST WHY, THEN HOWForget the WHAT. Start with WHY.(Thank you, Simon Sinek.)Clearly define for yourself and for uswhy you want to speak at Money20/20Europe. What exactly do you wantto achieve?We look at content submissionsthrough the eyes of our audience andso should you. When you have decidedon the why for yourself, think of thewhy for the audience: is your why andthat of the audience in sync?Ask yourself:If you don’t have a clear goal and anunderstanding of why you want to beon stage, this is your first task./Spoiler alert: Simply walking on thestage of Money20/20 Europe cannotbe your goal. To become an industryinfluencer and get your next job offerdoesn’t count either.///How and why will it inspire, engage,motivate and affect the audience?What is the practical value for theaudience? What will they learn?What will they be able to take backto their companies and apply?Why does it matter? How will thiscontent drive the industry forward?
CHOOSE THE SUBMISSION TYPEDO YOU WANT TO SUBMIT A SPEAKER OR A SESSION?Now that you are set on the why comesthe how. What’s the best way toachieve your goal? You can submiteither of the following (or both)://A SPEAKER Got a rockstar in yourmidst that you want to flaunt to theworld? Tell us why they are soamazing, and why it would be acrime to miss what they have to say.A SESSION Got a whole sessionidea in mind? Submit a fullydesigned content session, whereyou have decided the topic, format,speaker(s). Whether it’s a panel,interview, debate or presentation,this option allows you to explore atopic in full, with the rightspeaker(s) telling the story.Neither of these options is better thanthe other and we don’t have a favoritetype. Either way, it’s quality overquantity - we want the best you haveto offer, not every single offer youhave.The audience should be walking awaysaying things like:That was abundantly useful.I never thought about it like that.I can take this and run with it.And not saying things like.There was no energy on stage.I could have Googled this.I could have read that on thewebsite or a press release.We understand that preparing andsubmitting your best offer takes time.Here are lists of questions you canexpect for each submission type:SUBMIT A SPEAKER QUESTIONSUBMIT A SESSION QUESTIONYou cannot save your submissionbefore submitting it, so please prepareyour answers and have them readybefore you submit them through ourCall for Content form.Please also make sure to review ourrefreshed T&Cs before you start theCall for Content process, as youwill be required to sign a waiverconfirming you agree to them.
WHAT IS THE RIGHTFORMAT FOR YOU?Choosing the right format is essentialto delivering impactful content.A format can make or break theexperience for everyone in the room.Consider formats carefully. Greatsessions can be in traditional orunconventional formats, but at theend of the day, they must deliver value.Different formats and delivery styleswork better than others depending onthe session and your objectives.FOR 2021, WE’RE LOOKINGFOR EVERY ONE OF OURSESSIONS TO HAVE ANINTERACTIVE ELEMENTThe community we bring together atMoney20/20 Europe is one of themost experienced and knowledgeablegroups of FS mavericks in the world;if they wanted to sit and passivelywatch content, they’d do it from their(home) office. This is your chance to putMoney20/20’s hive-mind to work todrive the fintech industry forward. Howare you going to use it?Here are some of the most commonlyused formats, but in any case, this is acollaborative effort, and we will workwith you to agree the final format that’sright for your session.
WHAT IS THE RIGHT FORMAT FOR YOU?PRESENTATIONWhether it’s a straightforwardpresentation on a topic, a case study,proprietary research, or a tech demo,a presentation is your opportunityto show concrete learnings thatthe audience can take away andimplement into their business.We want to see passion, authenticity,no autocue and slides that makepeople lift their heads and phonesto record that moment or insight intheir memories and devices.An on-site rehearsal is compulsoryfor presentations.PANEL/DEBATEA panel discussion or debateexplores important topics throughthe perspectives of either stakeholderswith differing viewpoints or directcompetitors. The best panels are highenergy, discuss controversial topicsand tackle provocative questions.They also disagree a lot!Panels require an interrogative andruthless a rigorous and impartialmoderator. The purpose of a panel is tohave diverse voices discuss and debatea theme. If you’re submitting a panel,diversity is expected. All panels on ourstages require a 50:50 ratio of male tofemale and a mix of diverse voices thatreflect our community - inclusive ofage, disability, race, creed, and sexualorientation. Homogenous panels willnot be accepted. Each panelist mustbring a unique perspective; in a bestcase scenario, their opinions will opposethose of someone else on the panel.Money20/20 reserves the right tocancel a panel if the organiser is notable to deliver the original sessionconcept, speakers listed in theproposal and/or misses key deadlines.Any slots that are unable to be filledwith the originally proposed speakersmust first be vetted with and approvedby the content team before invitationsare sent. Money20/20 reserves theright to cancel speakers that have notbeen approved by the Content team.
WHAT IS THE RIGHT FORMAT FOR YOU?INTERVIEW1-1 interviews are good for rawconversations on personal journeys.They are informal, intimate and breakdown the barriers between everyonein the room.The interviewer should be wellprepared to grill the guest. Theguest should be ready to give honestresponses, confess to unexpectedviewpoints or experiences and sharelearnings that cannot be found ina Google search.ANNOUNCEMENTDoes your company have big newsto share? Showcase your latesttechnology, product or disruption liveon our stage. Share your big news forthe very first time on the industry’smost prestigious platform. Some of theindustry’s largest developments thatshaped the future of money have beenmade on our stage in years past. Gainthe undivided attention of the mostinfluential and senior audienceby saving your news for Money20/20.TECH DEMONSTRATIONShowcase your incredible tech in ourbrand new demo zone. Bring yourfully realised tech for your potentialcustomers to interact with in a liveenvironment, or, bring your prototypeand get them to test it for you. Thebeauty of this experience is that youcan demo as much as you want overthe 3 day event.The tech demo must be more than awalk through your product suite - wewant real-life, tangible technologicalexperiences that the audience canfully interact and immerse with. Whenapplying, please include details of yourtech demo, and be sure to include anyinstallation information and supportingrequirements including power, Wi-Fietc. Each application will be subject tohealth and safety and installation reviewby our event operations team.OTHERNone of the above formats work foryou? Invent a new one – we’re totallyhere for it!If you have a session idea that doesn’tfit into the above, let us know and wecan create something together thatwill shock the audience. It doesn’t evenhave to be on-stage content.Do you want to host a discussion at oneof our parties? Or maybe in a privatespace in the venue? Tell us more.
DISCOVER OUR THEMES1. THE WHAT: CREATING PRODUCTS YOU CAN’T IMAGINEGood businesses create products for themselves. Great businesses createproducts with their customers in mind. Excellent businesses create productsfor the world their customers live in.As an industry, we’re well on our way to understanding what best-in-class UXlooks like and putting the customer at the heart of everything we do. But it’stime for the next stage of our mission: pulling our focus away from short-termgains and incremental change, and opening our eyes to what radical wins forthe customer really look like.How do we bridge the myriad of contexts our customers are constantlyswitching between to build a more convenient experience? How can weunderstand the environment in which our customers operate so well that wecan design entirely new categories of products that bring finance into themoments where it's needed most?How can we make fintech everywhere and nowhere?Topics to consider:New product categories, Pro-customer approach, Product ideation,Product development, Channels of interaction, Customer behaviour,Customer engagement, Customer journeys, Customer touchpoints,Ecommerce, Financial inclusion and access, Engaging customers wherethey are, Contextual finance (product perspective)2. THE WHO: DEFINING A NEW CASTIn our quest to build entirely new categories of products, who do we want atthe table?Pure-play competition is giving way to new partnerships and forms ofcollaboration, not only between parties with clearly complementaryofferings, but also amongst those that we’d never have expected wouldfind synergies. Unorthodox cross-industry alliances will result in ingenioussolutions delivered through embedded and contextual finance.We have been insulating our industry against external forces and elements.Now, it’s time for us all to become superconductors, liberating our data andcustomers in pursuit of better outcomes for all.The traditional matrix of fintech players has imploded, and pools ofresources, data and customers are hiding in unexpected places you haven’teven thought to explore. Whose assets and capabilities augment ours andhow do we sniff them out?Topics to consider:Cross-industry collaboration, Partnerships, Contextual finance (partnerperspective), Data enrichment, Development strategy, Ecosystem,Embedded finance, Interoperability, Personalisation, Product development,Network effects
DISCOVER OUR THEMES3. THE HOW: DEVELOPING A REGENERATIVE GENEAfter we know what we want to build and who we want to build it with, comesthe most important part: how to make a scalable business out of it.Investors, customers, and partners expect us to be their agent of stabilityand trust in an unpredictable world. How do we implement radical productthinking, but in a way that guarantees durability and resilience both for ourown organisations and for the communities we're serving?Longevity is not about winning every battle, but about picking the onesthat are worth the fight. Having strong and smart feedback loops ingrainedinto every decision and moment of interaction will allow us to adapt in everevolving circumstances and build up our endurance.What’s the science of brilliant implementation, and what’s the art?Topics to consider:Business models, Governance, Growth, Implementation strategy,Innovation, Integrations, Product refinement, Profitability, Sustainability4. THE WHERE: DESIGNING AN INTELLIGENTENVIRONMENTWe have the power to architect the environment we are building within.his is our domain: what do we want it to look like?Visionary regulation and infrastructure is that which allows us to take risksand is fortified by the outcomes - good or bad.A pan-European technological fabric could force open, market-widestandards for payments and trust, while allowing us to maintain controlover our industry’s stability and direction. By clearing the way for increasedliquidity and interoperability, we can lower barriers to entry and supportinnovation across the region and beyond.How do we create an environment intelligent and responsive enough notjust to enable or even to accelerate progress, but to turbocharge it?Topics to consider:Regulation, Trust (data, identity, privacy, security), Critical infrastructure,Decentralisation, Economy, Geopolitics, Macroeconomics, Open banking,Open finance, Payments, Programmable money, Crises
DISCOVER OUR THEMES5. THE WHAT NEXT: FINDING PROBLEMS FOR SOLUTIONSInteresting people gravitate towards interesting solutions, even if the problemsthey solve aren’t clear yet.Edge-case technologies need oxygen, nourishment and dialogue to grow intothe transformational tools of the future. We are the community that decideswhich ones flourish, and by experimenting without expecting immediateresults, we may just stumble upon the seeds of our next billion-euro idea.What are the micro issues of today that will be macro concerns tomorrow?What unreasonably audacious R&D projects and POCs can we take one stepfurther in service of a goal or a customer we can’t see yet?And what becomes possible once we have done the impossible?Topics to consider:Emerging technologies (NFT, quantum, IoT, AI), Experiments, Proof ofconcepts, Research and development
WHAT STORY CAN YOU TELLBETTER THAN ANYONE ELSEIN THE WORLD?It’s time to decide what kind of storythe audience needs to hear fromyou. Think not what the Money20/20audience can do for you, but what youcan do for the Money20/20 audience,and so for the industry.Nobody needs reminding of the waveof changes and pivots that 2020demanded; the audience needs toknow how to adapt to a continuouslyevolving environment – how to getcomfortable with constant change,deal with uncertainty, work out newdifferentiators, and stay ahead ofthe competition.Want to be all about the future? Showa perspective, a lens, an angle. Howto evolve your technology stack ina pandemic. How to minimize yourincremental CAC and maximize the LTV.Cover your topic with depth. Providekey takeaways and actionable insightsfor our audience.
WHO IS THE BEST PERSON TO SPEAK?Who we choose to speak is not alwaysthe highest-ranking person in thecompany - it’s the right person. Itjust often happens that leaders areleaders for a reason, so sometimes theright person and the highest-rankingperson are one and the same. But thatis not a rule.When choosing to apply to speakor recommending a speaker,please consider:PHONING A FRIENDYou may have the right speakers atyour disposal, but don’t limit yourselfto people in your company. You couldalso choose to host legendary peopleon our stage who can share somethingimportant with the audience andhelp you break the Internet. Bringinga customer, partner, investor oradvocate along to help tell your storycan often elevate a great session toan epic one.RELEVANCEWho knows all the ins and outs ofthe topic? Who knows the backend like the back of their hand?We want someone who can tellthe story in detail and answer anyunexpected questions with insightand authenticity. Someone whogot their hands dirty executing theproject they’re talking about. Ourexperience tells us that it’s likely butnot necessarily going to be the CEO/CTO/CPO/CIO, but never the sales/biz dev guy. (No offense to salespeople - your work is hard, and wefully appreciate it, but this is a job for aproject or product person.)DIVERSIFYING THE DIALOGUEMoney20/20 firmly believes thatdifferent voices and perspectiveschallenge us to think differently andwill help us change the systemicinequalities within Financial Servicesand FinTech.We believe women and, Black andBrown people should have a loudervoice and more seats at the table inFinancial Services. We work to amplifythose voices and open doors throughour platforms and programmes,collaborating with our communityto empower real change and erodesystemic bias. Inclusion and differencesimply makes us stronger.RISKING THE DETAILSWhen submitting for our call forcontent, we ask you to join us inbringing as many diverse individualsto our stages as possible. This is achance for you to empower voicesthat are often overlooked. Suggest,invite, nominate, and encourage yourcolleagues and friends to take the mic!DOING THE MATHSBe ready to dish the dirt. Not a singleperson in the audience is interested inboilerplate corporate lines and blindlypositive outlooks. We know thatbehind the scenes, successful projectscan be full of peril and we want to seeit. On our stages, it’s not always theresult that matters, it’s the details ofthe journey.Come prepared to share numbers.Not “a substantial customer base,” but“X thousands/millions of customers.”Every business and product hasrelevant metrics to measure growth,success and progress. Be ready toshare those metrics.
WHAT IS THE SUBMISSION PROCESS?1. APPLICATIONS OPENMONDAY 15 FEBRUARY 2021Submit your proposal through the online form on Money20/20 Europe website./ Please don't send proposals directly. Unless you are Beyoncé, we will not bereviewing any proposals that don’t come directly form on our website./ Submit as many different proposals as you want, but do not submit the sameproposal more than once. This will not increase your chances of being selected.SUBMIT A PROPOSAL2. EVALUATION1 MARCH - 30 JUNE 2021We will do our best to give you a response within 5 weeks of your proposalbeing submitted. Please keep in mind that we evaluate each submissionexclusively on the merit of its content and speakers. Sponsorship isn't afactor in our evaluation.THERE ARE FOUR TYPES OF RESPONSE YOU CAN EXPECT FROM US/ An approval/offer to speak/ A rejection/ A counteroffer (we offer you a different speaking opportunity)/ A request for more information3. RESPONSES SENT1 MARCH - 30 JUNE 2021If you receive an approval/offer to speak, our registration team will provide youwith a discount code to buy your ticket at 50% discount from full price (a specialspeaker rate ticket). Your ticket will be valid for all three days of the show and willgive you access to all areas of the show including the speaker lounge.You will be responsible for registering your own pass, as well as covering alllogistical costs associated with your attendance.Please keep in mind that if your approved proposal mentioned other speakers,you will be responsible for securing their participation and for ensuring thatthe costs associated with their attendance are covered, including their ticketsand logistical costs.
WHAT IS THE SUBMISSION PROCESS?4. APPLICATIONS CLOSEFRIDAY 28 MAY 2021We understand that the world does not end on 28th May. It may very well happenthat 2021 will unveil undeniably eye-popping industry developments we just can’tand won’t pass by. So, while applications will be officially closed on this date andwe will be building the agenda from the applications we receive before that date,all applications submitted after 28th May will be registered in a waiting list.If you wow us with a late application, you will hear from us. If you don’t hear fromus, and you submitted your application after 28th May, you can assume yourapplication is on our waiting list, and we won’t be in contact unless we find a placefor your proposal on our agenda.5. CONFIRMATION AND ANNOUNCEMENT ON THE WEBSITEMAY 2021 – SEPTEMBER 2021Once we settle on a final offer with you and you accept it, your session content isconfirmed, your speakers have bought their tickets, and we’ve got all the visualassets we need from you, we will announce and promote the hell out of you on ourwebsite, through our social channels and in our marketing campaigns.Please don’t panic if your session is not 100% complete on the website – becausewe want what you see at the show to be the most relevant and fresh content in theindustry, our agenda is continuously evolving.APPLY NOW
ADDITIONAL QUESTIONS?PLEASE REACH OUT TOCONTENTElena Mesropyan & Gary ny Naylorbryony@money2020.comPRESS & MEDIAMunpreet Marbaymunpreet@money2020.com
europe.content@money2020.com
influencer and get your next job offer doesn't count either. YOUR STEP-BY-STEP GUIDE We look at content submissions through the eyes of our audience and so should you. When you have decided on the why for yourself, think of the why for the audience: is your why and that of the audience in sync? Ask yourself: / How and why will it inspire, engage,
