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MIS 3504Digital Design andInnovation Studio8: DESIGNStephen SalviaPhoto: Installation by Jenny Holzer, US Pavillion, Venice Biennale 1990
INTERVIEW SUGGESTION:Focus your questions on DETAILSon PROCESS and PROGRAMS
JustInMind1.2.3.4.Download trial program fromwebsite [http://www.justinmind.com/]Access your license key ongradebookUnlock the full version of theprogramLearn how to use it
Now the fun starts
DESIGN INQUIRY / 5 questions to answer:1.2.3.4.5.what inspired you (good or bad)who are the affected stakeholderswhat are their unmet needs why are they importantwhat is your solutionwhat resources do you need tocreate and sustain your solution
SYNTHESIS
DESIGN is not aboutPRETTY THINGS
“Business creativity is allabout finding fresh andinnovative solutions toproblems, and identifyingopportunities to improve theway we do things.”From How Creative are You? quiz.htm
CREATIVE PROCESS from “How Creative Are You”1. Preparation:becoming immersed in problems and issues that areinteresting and arouse curiosity2. Incubation: allowing ideas to turn around in your mind withoutthinking about them consciously3. Insight:experiencing the moment when the problem makes sense,and you understand the fundamental issue4. Evaluation:taking time to make sure that the insight providessufficient value to outweigh the various costs involved in implementation5. Elaboration:creating a plan to implement the solution andfollowing throughFrom How Creative are You? quiz.htm
What is DESIGN PROCESS1: Define the problem2: create and consider many options3: refine selected directions3.5: repeat (optional)4: pick the winner, execute
CREATE AND CONSIDERMANY OPTIONS
“We happen to think ideageneration is an art form. It'sabout setting a safe, creativespace for people to feel likethey can say anything, bewild, not be judged, so thatnew ideas can be g
BRAINSTORMING: IDEOIDEO shopping cart videoIDEO VideoIDEO InterviewIDEO Video List
What are the RULESfor BRAINSTORMING
IDEO’s 7 Rules for BRAINSTORMING1. Defer judgment2. Encourage wild ideas3. Build on the ideas of others4. Stay focused on the topic5. One conversation at a time6. Be visual7. Go for o-team-notes/seven-tips-on-better-brainstorming
QUANTITY the power of MOREMore IDEAS / More OPTIONS / More ENGAGEMENT / MoreCONTRIBUTIONS /More MEANINGFUL SOLUTIONS
LIMITED IDEAS EQUALSLIMITED THINKING
GENERATE MANY IDEASCOMBINE THE BEST
BUILD AND COMBINEDO NOT EDIT ANDELIMINATE (EARLY ON)
FAIL OFTENSUCCEED SOONER
COMMUNICATEVERBALLY ANDVISUALLY
Team work session
Consider1.2.3.What are your objectives?What problem are you trying tosolve?Who are your affectedstakeholders?How will you solve theproblem FOR THEM?
from How might we ?to What if we ?
The opportunity We have new internet protocol called “Digimation” that hasbeen released by an open source consortium. It has thecapability of digitally de-synthesizing an object, transferring thebinary form over the internet using TCP/IP and then resynthesizing the binary to object form. Limited testing hasbeen done so there is very little feed back on its limitations.You team has been charge with developing a newproduct/service that can leverage this technological advanceand deliver to the market place within the next nine monthsBe Creative
IDEA 1IDEA 2IDEA 3IDEA 4IDEA 5Step 2:INDIVIDUALLY (this is quiet time)write/draw (AT LEAST) 5 solutionideas – each on a separate post-itnote.5 MINUTES
IDEA 1IDEA 2IDEA 3IDEA 4Step 2:SHARE them with your team.Place each on the wall as youdescribe them10 MINUTESIDEA 5
EMBRACE CONSTRAINTSTHEY ARE LIBERATINGNO SURVEYS / NO FORCED “HOMEWORK” /NO EASY DATABASE OF VOLUNTEERS
IDEA 1IDEA 2IDEA 3IDEA 4IDEA 5Step 3:INDIVIDUALLY (this is quiet timeagain) TAKE an idea from the walland use it to GENERATE 2 more.REPEAT. Use all of your time. 5 MIN IDEA 1.1IDEA 1.2
IDEA 1IDEA 2IDEA 3IDEA 4Step 4:SHARE them with your team.Place each on the wall as youDESCRIBE them 10 MINUTES IDEA 1.1IDEA 1.2IDEA 5
5. Organize your ideas. Look forpatterns and relationships 10 min
RECORD YOUR WORKBUILD WITH THESE IDEAS
Individual Challenge:JustinMind PrototypeDue Class 9, October 23, 2018Introduction Lab 2
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DESIGN INQUIRY / 5 questions to answer: 1. what inspired you (good or bad) 2. who are the affected stakeholders 3. what are their unmet needs why are they important 4. what is your solution 5. what resources do you need to create and sustain your solution
