Cisco Visual Networking Index (VNI) Highlights

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Cisco Visual NetworkingIndex (VNI) HighlightsIP Traffic Forecast2009–2014Mobile Data Traffic Forecast2010-2015Mary BrownDirector, Technology and Spectrum PolicyCisco Government AffairsMarch 18, 2011Cisco VNI Global IP Traffic Forecast 2010 2010 Cisco Systems, Inc. All rights reserved.Cisco Public

Cisco Visual Networking Index (VNI)Expanding the scope of Cisco’s IP Thought LeadershipThe Cisco VNI Global Forecast methodology relies upon various independentanalyst forecasts as well as fixed and mobile data usage surveys.Global Forecast DataGlobal Usage TrendsRegion/country data modeling with consumer/business usage trends.2

Cisco VNI Forecast UpdateSummary / Key HighlightsTotal IP Traffic63.9 Exabytes per month by 2014§ Annual global IP traffic will reach 3/4 of a zettabyte by 2014Internet47.2 Exabytes per month by 2014§ Internet video will surpass P2P as top traffic type by end of 2010Managed IP13.2 Exabytes per month by 2014§ Web-based video conferencing will grow 180-fold from 2009-2014Mobile Data6.4 Exabytes per month by 2015§ By 2015, nearly two-thirds of the mobile data traffic will be videoSource: Cisco Visual Networking Index (VNI) Global Forecast, 2009–2014; Global Mobile DataForecast 2010-2015

Global IP Traffic GrowthTrillionsExabytes/moIP traffic will increase 4.3 fold from 2009–2014In 2014, global IP traffic will reach 3/4 of a zettabyte34% CAGR 102011201220132014Source: Cisco Visual Networking Index (VNI) Global Forecast, 2009–2014 2010 Cisco Systems, Inc. All rights reserved.4

Global Consumer Internet Traffic GrowthVideo replaces P2P as top traffic type in 201045Online Gaming40Video Calling15%VoIP35Exabytes/mo36% CAGR 2009–2014Web and Data27%30File Sharing25Internet-Video-to-TV10%Internet Video20151046%50200920102011201220132014* VoIP, Online Gaming, and Video Calling contribute 1% or less in 2014.Source: Cisco Visual Networking Index (VNI) Global Forecast, 2009–2014 2010 Cisco Systems, Inc. All rights reserved.5

Global Mobile Traffic Growth/RegionsMEA has highest growth rate 129%APAC will generate 1/3 mobile data traffic by 201583% CAGR 2010–20157,0006,000Central & Eastern Europe (#7)5.5%6.2%7.8%Middle East & Africa (#6)Terabytes / MonthLatin America (#5)5,000Japan (#4)9.2%North America (#3)4,00015.7%Western Europe (#2)Asia Pacific 2015Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

US Mobile Data Traffic Growth/Top LineUS Mobile Data Traffic will increase 21X 2010-20151,000,00083% CAGR 2010–2015Terabytes per Month900,000915 PBper mo800,000627 PBper mo700,000600,000500,000386 PBper mo400,000300,000217 PBper mo200,000100,000045 PBper mo2010108 PBper mo20112012201320142015Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

US Mobile Data Traffic Growth/ApplicationsVideo already half of mobile data traffic in US83% CAGR 2010–2015Petabytes per Month1,0008006003.4%3.9%Mobile VoIPMobile GamingMobile M2MMobile P2PMobile Web/DataMobile Video29.0%40062.4%200020102011201220132014Mobile Gaming and VoIP forecasted to be 1.2% of all mobile data traffic in 20152015Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

Public Cisco VNI Web SiteURL: http://www.cisco.com/go/vni Press Releases White Papers / Research Cisco VNI Pulse Apps/ResourcesSend Cisco VNI Forecast inquiries to:traffic-inquiries@cisco.comSource: Cisco Visual Networking Index (VNI) Global Forecast, 2009–2014

Cisco VNI Forecast Update Summary / Key Highlights Source: Cisco Visual Networking Index (VNI) Global Forecast, 2009–2014; Global Mobile Data Forecast 2010-2015 Total IP Traffic 63.9 Exabytes per month by 2014 ! Annual global IP traffic will reach 3/4 of a z