Transcription
British Media Kit1H 2022
British Vogue is the authority onfashion, beauty and lifestyle, and is adestination for women to learn, bechallenged, inspired and empowered.Under Edward Enninful’s unmatchedglobal editorial status, British Vogue hasbecome the undisputed Fashion Biblein the United Kingdom and is leadingthe cultural zeitgeist worldwide,powered by purpose.20.4M 796kTOTAL REACHREADERSHIP14.3M5.3M 118K64% 8.1K 1.6KSOCIAL FOLLOWERSAVERAGE HHIAVERAGE ANNUALSPEND ON FASHIONDIGITAL UNIQUESABC1AVERAGE ANNUALSPEND ON BEAUTYSources: PAMCo 1, 2021; Google Analytics 3 month average (Feb-April 2021);Conde Nast Luxury Survey 2021; TGI GB 2021 November2
DECEMBER 2020, Condé Nast appoints Enninful Enninful as the first VogueEuropean editorial director across the UK, France, Germany, Spain and ItalyBSME AWARDS 2021 Edward Enninful OBE was honoured with theprestigious Editors’ Editor of the Year Award, which recognises extraordinaryindividuals for their dedication and outstanding editorial contribution tomagazines.THE 2020 PPA AWARDS saw Edward Enninful OBE named “Editor of theYear” and British Vogue receive the “Diversity Initiative of the Year” award forthe Forces For Change initiative.FORCES FOR CHANGE, first launched in 2020 with BMW and Nike asheadline sponsors, this is an important editorial initiative that has beenintegrated into all Vogue platforms and saw its first live event at the WomenOf The World Festival - hosted by Edward Enninful OBE, featuring SalmaHayek Pinault, Paris Lees and Fatima Bhutto. In 2021, BMW and Nikerenewed this partnership and we also welcomed YouTube. As part of thisinitiative we worked closely with YouTube to create 'British Vogue andYouTube’s Vogue Visionaries' - a series of masterclasses that gives our readersunrivalled opportunity to learn from the UK’s most brilliant creative minds.VOGUE’S SEPTEMBER 2021 COVER was a special fold-out featuring GemmaChan called New Beginnings, inspired by the success of British Vogue'sAugust 2020 'Reset' issue. This issue marked the first global collaborationsince Edward's appointment as Vogue's European Editorial Director. After somuch loss and prolonged anxiety, and with many communities – includingfashion’s – working hard to rebuild for what comes next, it felt necessary to dowhat Vogue has always done: to define the moment, and to cast our eyeahead, training our spotlight on the fashion, ideas and people who will beshaping our shared new beginning.VOGUE INSIDERS an exclusive beauty membership for our dedicated Vogueaudience, with premium beauty, a product-testing community that providesdata and feedback on products from British Vogue’s audience.VOGUE’S FIVE DAYS OF events franchise, an experimental programme ofmasterclasses and tutorials, this expands into ‘Wellness’ after hostingsuccessful fourth and second years of ‘Beauty’ and ‘Supper Club’.BRANDHIGHLIGHTSTHE VOGUE 25 returns for its fourth annual line-up of the most influentialand visionary women leading Britain including workplace campaigners suchas Joeli Brearley, activist Soma Sara, Nicola Sturgeon, Charlotte Mensah, KateWinslet – all women who know that the world can and must, eventually,catch up.VOGUE SHOPPING WEEKEND renewed for its second year, generatingshopping excitement for our audience across British Vogue platforms.VOGUE'S JUNE 2021 ISSUE breaks the internet with cover star Billie Eilishdebuting her transformation, new music, confidence, and living life on herown terms. British Vogue’s Instagram post of the cover becomes themost-liked cover in the magazine’s history – a record previously held byAriana Grande, who starred on the July 2018 issue.VOGUE'S FIRST EVER HAIR SPECIAL in the November 2021 issue - edited byJess Diner and in partnership with Dyson and called 'Turn Up The Volume The Guide To Happy Healthy Hair'VOGUE'S NOVEMBER 2021 ISSUE marks a publishing first, with Adelefeaturing simultaneously on the covers of both British and American Vogue.For this historic moment, both magazines went all out: two fashion storiescaptured in two cities, two wide-ranging interviews, one with a British writer,one with an American writer, for a spectacular transatlantic takeover by oneof the biggest-selling female artists of the 21st century.3
ON SALEDATEBOOKINGDEADLINECOPYDEADLINEINSERTSDUE1 DEC 213 DEC 2117 DEC 2112 JAN 2218 JAN 221 FEB 2216 FEB 2222 FEB 228 MAR 2216 MAR 2218 MAR 221 APR 2213 APR 2214 APR 223 MAY 2211 MAY 2213 MAY 2227 MAY 228 JUN 2214 JUN 2228 JUN 2213 JUL 2219 JUL 2226 JUL 2210 AUG 2216 AUG 2230 AUG 227 SEP 2213 SEP 2227 SEP 225 OCT 2211 OCT 2225 OCT 229 NOV 2215 NOV 2229 NOV 22FEBRUARY 202218 JAN 22MARCH 202222 FEB 22APRIL 202229 MAR 22MAY 202226 APR 22JUNE 202224 MAY 22JULY 202221 JUN 21AUGUST 202219 JUL 22SEPTEMBER 202223 AUG 22PRODUCTIONSCHEDULEOCTOBER 202220 SEP 22NOVEMBER 202218 OCT 22DECEMBER 202215 NOV 22JANUARY 202320 DEC 224
PRINT RATE CARDPRINT RATE CARDSIZE/POSITIONPage run of paperPage facing matterPage specified positionContents / mastheadInside back coverOutside back coverInside front cover gatefoldBarn doorStandard 4 page gatefold1st DPSDPS solus / specified positionDPS run of paperHalf page mastheadHalf pageRATE ( 0111,00077,07068,84059,42019,79014,950BOUND IN / SCENT TRIPSNational2 sides4 sides8 sides16 slides37,09064,750128,980241,400BRANDED CONTENTCosts are made up of a space rate as above plus a netproduction charge from 4,500 per page for a Vogueshoot or 2,000 per page with supplied assets. Specialterms and conditions apply.For individual costings and creative ideas, pleasecontact Vogue Branded Content on 020 7152 3078.CONTACTCHLOE HAGGERTY chloe.haggerty@condenast.co.uk5
DIGITAL RATE CARDSECTION SPONSORSHIPSTIMINGSTANDARDTIMINGPREMIUMTIMING7 days 26,000 39,0001 day 7,410 11,1157 days 27,000 31,0501 day 4,124 4,7437 days 21,000 23,0001 day 3,000 3,4507 days 31,500 36,2251 day 4,773 5,4897 days 29,700 34,1551 day 4,455 5,123Fashion Homepage7 days 5,340 6,141Fashion Trends7 days 13,000 14,950People & Parties7 days 2,500 2,875Miss Vogue7 days 11,250 12,938Vogue Shops7 days 6,400 7,360Street Style7 days 1,800 2,070Jewellery7 days 8,000 9,200Vogue Weddings7 days 3,600 4,140Mini Vogue7 days 1,000 1,150Vogue HomepageNewsRunwayBeautyArts & LifestylePremium timing: February, March, September, October, November,December.STANDARD ADS970x250 65 CPM 300x600 65 CPM 728x90 24 CPM 300x250 38 CPMDIGITAL ANDWEB RATE CARDBritish Vogue is pleased to present a new audience targeting tool,SPIRE, now available with standard ad formats. SPIRE accesses CondéNast’s unique 1st party audience data aross print, online, email, andsocial, identifying highly valuable audience segments. Theseaudience segments are loyal readers of Vogue across various passionpillars. A premium of 25% applies to standard CPM rates.EMAILPartners can sponsor the Vogue Daily Newsletter ( 4,300 /79,491 subscribers) or send a dedicated Solus Email to ourdatabase ( 11,023 / 73,492 subscribers)APPLE NEWS7-day sponsorship: 25,986 / 288,738 estimated impressionsCREATIVE PARTNERSHIPSVogue offers bespoke partnerships featuring custom content,videos, social, events and much more.ORGANIC & TARGETED SOCIALSocial packages are available to promote partnerships; orutilise client assets.Minimum spend applies.6
VOGUE'S FIRST EVER HAIR SPECIAL in the November 2021 issue - edited by Jess Diner and in partnership with Dyson and called 'Turn Up The Volume - The Guide To Happy Healthy Hair' VOGUE'S NOVEMBER 2021 ISSUE marks a publishing first, with Adele featuring simultaneously on the co
