WIXLIB

MEDIA KIT 20 19

EDWARD ENNINFUL OBEA NEW ERA OF BRITISH VOGUE“Before I got the job I spoke to certain women andthey felt they were not represented by the magazine, soI wanted to create a magazine that was open andfriendly. A bit like a shop that you are not scared towalk into. You are going to see all different colours,shapes, ages, genders, religions. That I am veryexcited about.”- Editor-In-Chief, Edward Enninful, OBEThe first issue under Enninful was The December 2017 issue.

VANESSA KINGORI MBE“I’m excited to assume this highly-coveted role. In amoment when continuous change across thecommunications; fashion and luxury industriescreates dynamic and exhilarating opportunities forthe strongest media brands, Vogue’s unrivalled equitysets it apart as the best of the best.”- Publishing Director, Vanessa Kingori, MBEVanessa is the first new Publishing Director at BritishVogue in a quarter of a century. Having begun hertenure in January 2018, she ushers in a new directionin Vogue’s business strategy.

BRITISH VOGUE LEADERSHIP TEAMACHIEVEMENTS & AWARDS 2018Edward Enninful OBEVanessa Kingori MBEGoldsmith’s, University of London Honorary Fellowship“Enninful’s trailblazing work on Italian andAmerican Vogue and W Magazine led to hisappointment at British Vogue – where he hascontinued to innovate and inspire.”University of the Arts London HonoraryDoctorate“The first female publisher in British Vogue’s102 year-long history, Vanessa Kingori MBE isinstrumental to the creative vision andemphasis on diversity the team have madetheir mantra.”2018 CFDA Fashion Awards Media Award“Recognising his outstanding contribution tothe industry throughout his prolific career and,most recently, since taking the helm of thepublication in 2017.”2018 PPA Awards PPA Chairman’s Award"Through his pioneering work on diversity inVogue he has put his unique stamp on a trulyiconic title, making a remarkable impact insuch a short period of time."2018 amfAR Awards Award of Courage“In recognition of his outstanding personalcommitment to the fight against AIDS.”2018 Attitude Awards Man of the Year“Edward has built a reputation for generatingexcitement, creativity and dynamism, which isjust what the fashion world needs.”2018 EMpower 100 Ethnic Minority Leaders“In recognition of business leaders makingBritish workplaces more diverse; Vanessaregards it as a personal responsibility toensure a welcoming and inclusive workplace.”The Female FTSE Board Report 2018 100Women To Watch“ She has grown her titles whilst embracingdigital and branded content in a way thatresonates with a new generation of consumersand clients.”Best of Africa Awards 2018 Special Award“In celebration of Africa’s key philanthropiccontributors, bringing together the primaryfigures who support ethnical socio-economicdevelopment causes across the continent.”

VOGUE UNIVERSEMobileiPadPrintMiss VogueVogue EventsVogue.co.ukVogue Social ReachVogue VideoVogue Insights

THE MARKET LEADERPRINTCIRCULATION: 192,112 ( 64% vs. closest competitor)AVERAGE AGE OF READER: 37READERSHIP: 925,000ONLINEIn July 2018, Vogue celebrated a digital milestone with itsbiggest month in our online history, seeing over 3 million unique users.3.1 MILLION 4% YOY MONTHLY UNIQUE USERSAVERAGE PAGEVIEWS PER SESSION 11AVERAGE AGE OF USER: 35SOCIAL FOLLOWING3.5 M 2.9M 3.5 M 659k 4.7M851kSOCIAL AVERAGE AGE31 31 n/a 29 2234Sources:ABC Jan-Jun 18, PAMCo Oct 17-Sept 18, Vogue Business Report 17, Nielsen Ad Dynamix Jun-Jun 18, Google Analytics Sep-Nov 18, Social media figures correct as of Nov 18

NEW VOGUEthe power of#NEWVOGUE#newvogue was seen by an audience of at least 224mon Instagram alone – and there were 5.6m actions(likes/comments) as a result50,317twitter mentions12,040instagram postsNB: We can only monitor a fraction of public pages and this data is based on public pages only.It is entirely conceivable that the actual figure achieved is 50% higher – perhaps more.

NEW VOGUEUNPRECEDENTED PRESS COVERAGE 2018

DIVERSITY OF PERSPECTIVEEngaging a broader spectrum of different types of intelligent women to create content which has sparked zeitgeistconversation like no other media brand globally.First time Oprah featured on thecover of British Vogue in her 40year career at 64 years old. Everyissue of British Vogue celebratesolder women.British Vogue discussesthe pain behind a latemiscarriage, resulting in largescale press discussionThe Vogue 25: Meet thewomen shaping 2018. Thissparked a wider discussion inmainstream pressBritish Vogue on Polyamory:investigating the art of lovingmore than one person andexploring modern loveHalima Aden becomes thefirst hijab-wearing model tostar on the cover of any Vogueglobally, receiving worldwidepressModel and British Voguecover star Selena Forrest onfluid sexualityFeature on the legalisation ofcannabis and cannabisinfused beauty productsBritish Vogue shows diversity in bodyshape with 10-page September issuemain fashion shoot featuring rising plussize model Tess McMillan. British Voguenow regularly features plus-size models.British Vogue columnist AdwoaAboah discusses the #metoomovementBritish Voguediscusses the Irish abortionreferendumFirst woman of colour on aSeptember issue in BritishVogue’s history, sparkingmany other British andinternational magazines to dothe sameBritish Vogue’s first-ever podcast‘Appearances’ sees ContributingEditor Steve McQueen discussingwith guests how their appearancehas shaped their lives and theirperception of themselvesBritish Vogue discussesthe female executivestriumphing the City ofLondonIrish influencer andactivist Sinéad Burkebecomes British Voguecontributor

NEW LOOK EDITORIAL VOGUE TEAMNew ContributorsEnsuring the British Vogue team have unrivalled access of expertise across areas of interestSteve McQueenSinéad BurkeNaomi CampbellPat McGrathVal GarlandSam McKnightKate PhelanJoe McKennaJulia Sarr-JamoisKate MossAdwoa AboahCharlotte TilburyGianluca Longo

NEW LOOK EDITORIAL VOGUE TEAMNew AppointmentsEdward Enninful has shaped a team of experts across fields, diverse in perspectives & experiences. Digital hasbeen bolstered and brought to the core.Deputy EditorSarah HarrisHaving worked at Vogue for 15 years, Sarah was awarded hermost significant promotion from Fashion Features Director toDeputy Editor under Edward Enninful in 2018. Sarah’s promotionwas given just before her return from maternity leave."I am delighted to return to British Vogue as deputy editor, and towork alongside Edward Enninful, who has masterfully set out hisvision for the next chapter of the Vogue brand.”Edward comments, "Sarah brings a wealth of fashion journalismexperience to the newly created role, which alongside her keyrelationships within the fashion industry ensures British Vogueremains at the forefront of bold and glamorous content."Digital EditorAlice Casely-HayfordEdward Enninful comments “Alice brings with her a wealth ofexperience and ideas and I’m hugely excited to have her on boardto help evolve our digital offer.”Appointed in 2018, Alice was the former fashion and beautydirector for Refinery29 and she has worked with publicationsincluding Tatler, Hunger Magazine, Huffington Post, MTV StyleInternational and Pop.Creative DirectorJohan SvenssonFormerly Design Director of W and Art Director of Vogue Paris, Johanushers in multiple world class photographers whom have never previouslyworked with British Vogue including Nick Knight, Mert & Marcus and Inez& Vinoodh.Jewellery & Watches DirectorRachel GarrahanAppointed in October 2018, Rachel is a previous contributor to The NewYork Times and Financial Times across watches, jewellery and luxury.Fashion & Accessories EditorDonna WallaceAppointed in November 2018, Donna joins British Vogue from her positionat ELLE as Accessories Editor.Social Media EditorSue FujimotoFormerly Global Social Media Coordinator at Burberry, Sue joins BritishVogue as the title’s first ever Social Media Editor.Network Editor, Vogue.co.ukKerry McDermottFormerly Deputy Editor of Femail at MailOnline, Kerry serves as the linkbetween British Vogue and Vogue International, opening a gateway to evenmore content.Engagement Manager, Vogue.co.ukAlyson LoweAppointed in October 2017, Alyson joined British Vogue as DigitalEngagement Manager - a first for the title.

NEW EDITORIAL DIRECTIONFASHION The most impactful and inspiring fashionimages in the media industry. British Vogue are now shooting with awhole raft of prestigious photographerswho had never worked with the title beforeincluding Steven Meisel, Nick Knight, Mert& Marcus and Juergen Teller Now featuring regular innovative printexecutions with multiple & exclusivecovers e.g. The 4 cover spectacular forDecember 2018

NEW EDITORIAL DIRECTIONBEAUTY Beauty is now a key and integral focus for Edward Enninful andteam In print, beauty & lifestyle has moved front of book British Vogue has it’s regular editorial team, plus a stellar lineup of contributing beauty experts with global appeal 2018 saw exciting new experiential initiatives such as the firstever Vogue Beauty Awards and Five Days of Vogue Beauty More digital & video beauty content than ever before

NEW EDITORIAL DIRECTIONWATCHES & JEWELLERY Watches & jewellery shot on covers and main fashion for first time Editorial coverage in this sector is up 90% YoY British Vogue now produces more watches & jewellery editorial thanever before - 4 pages every issue and over 50 pages in a year Dedicated digital coverage New editorial hires to bolster coverage Carol Woolton (Jewellery Editor), Rachel Garrahan (Jewellery &Watch Director) & Donna Wallace (Fashion & Accessories Editor)

NEW EDITORIAL DIRECTIONARTS & CULTUREFOOD & DRINKINTERIORSTECHNOLOGYMOTORING

RESTRUCTURED PUBLISHING TEAMUnder the direction of the Publishing Director, an entirely new structure has been introduced with roles evolved and created for modernmedia needs.The team has gone from a solus print focus with one person selling digital, to every member of the team becoming digital sales experts.Branded content sees a shift from ‘promotions’/‘advertorial’ in order to produce world class content partnerships. Again, every member ofthe team is now fully equipped to create partnership packages with their clients.New creative expertise has been employed.New Appointment ExamplesDigital Project ManagersLucile Tranzer Hugo, Sharna Lee Heir, in addition to Rebecca WaldenDigital Project Managers increased to three, highlighting the growth of British Vogue’s digital & brandedcontent business.Special Projects & Strategy ManagerMichiel SteurWorking with partners on non-inventory business such as events & collaborations.Creative Partnerships Associate DirectorMadeleine WilsonA more senior creative team to deliver stronger branded content solutions.Advertisement DirectorJhan Hancock-RushtonFocusing on building relationships with luxury fashion brands.Account DirectorSamantha CrossComing from a digital focused background, concentrating on building relationships with watch &jewellery brands.

VOGUE NEW BUSINESS 2018THE LARGEST ADVERTISING SHARE IN THE WOMEN’S PREMIUM FASHION MARKET

DIGITAL SUMMARY2018 HAS BEEN FINANCIALLY THE MOSTSUCCESSFUL IN VOGUE.CO.UK’S 30 YEAR HISTORYAs a result of a new business model, restructuredpublishing team and new editorial direction in 2018: Overall digital revenue is up 45% Branded content is up 87% Social media campaign revenue is up 228%