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CreatingWeb PagesFORDUMmIES‰7THEDITIONby Bud E. Smith and Arthur Bebak

CreatingWeb PagesFORDUMmIES‰7THEDITIONby Bud E. Smith and Arthur Bebak

Creating Web Pages For Dummies , 7th EditionPublished byWiley Publishing, Inc.111 River StreetHoboken, NJ 07030-5774Copyright 2004 by Wiley Publishing, Inc., Indianapolis, IndianaPublished by Wiley Publishing, Inc., Indianapolis, IndianaPublished simultaneously in CanadaNo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form orby any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior writtenpermission of the Publisher, or authorization through payment of the appropriate per-copy fee to theCopyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600.Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing,Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, e-mail: brandreview@wiley.com.Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for theRest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related tradedress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the UnitedStates and other countries, and may not be used without written permission. Copyright 1997-2003.Macromedia, Inc. 600 Townsend Street, San Francisco, CA 94103 USA. All Rights Reserved. Macromediaand Dreamweaver are trademarks or registered trademarks of Macromedia, Inc. in the United Statesand/or other countries. All other trademarks are the property of their respective owners. WileyPublishing, Inc., is not associated with any product or vendor mentioned in this book.LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUTLIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THEUNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OROTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF ACOMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THEAUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATIONOR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE.FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVECHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.For general information on our other products and services or to obtain technical support, please contactour Customer Care Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax317-572-4002.Wiley also publishes its books in a variety of electronic formats. Some content that appears in print maynot be available in electronic books.Library of Congress Control Number: 2004107901ISBN: 0-7645-7327-6Manufactured in the United States of America10 9 8 7 6 5 4 3 2 17B/SZ/QZ/QU/IN

About the AuthorsBud E. Smith is a computer book author with over 12 years of publishingexperience. Creating Web Pages For Dummies, 7th Edition, is one of over adozen books Bud has written; his Wiley Publishing, Inc. titles include InternetMarketing For Dummies and Web Usability For Dummies. In addition to writingbooks, Bud has been a computer magazine editor and product marketingmanager.Bud got his start with computers in 1983, when he left a promising career asa welder for a stint as a data-entry clerk. Bud then moved to the Silicon Valleyto join a startup company, followed by work for Intel, IBM, Apple, and AOL.His work and interests led him to acquire a degree in Information SystemsManagement from the University of San Francisco.Arthur Bebak received a degree in Computer Engineering at the University ofIllinois, which he attended on a fencing scholarship. He has designed mainframes, managed large engineering projects, and studied business administration. Arthur is founder of Netsurfer Communications, Inc., a highly successfulelectronic publishing company, and is an accomplished author.At Netsurfer, Arthur oversees a large staff of people who create Web sites fornumerous clients. They also write, edit, and publish several Web-based e-zines.

Authors’ AcknowledgmentsThe authors thank Steve Hayes, acquisitions editor, and the staff that helpedproduce this book: Editors Paul Levesque, Rebecca Senninger, and NicoleHaims, Technical Editor Danilo Celic, as well as the many other peopleresponsible for page layout, proofreading, indexing, and graphic art.The Web was built more for love than for money, and that tradition was continued by the many people who generously gave their time and support forthis book. We especially thank the providers of Web tools who supplied uswith an excellent set of programs for the CD-ROM and the Web authors whoagreed to let us use their sites for the figures in this book.

Publisher’s AcknowledgmentsWe’re proud of this book; please send us your comments through our online registration formlocated at www.dummies.com/register/.Some of the people who helped bring this book to market include the following:Acquisitions, Editorial, andMedia DevelopmentCompositionProject Editors: Nicole Haims, Paul Levesque(Colleen Williams Esterline)Acquisitions Editor: Steven H. HayesCopy Editor: Rebecca SenningerTechnical Editor: Danilo CelicProject Coordinator: Maridee EnnisLayout and Graphics: Andrea Dahl,Denny Hager, Joyce Haughey,Stephanie D. Jumper, Heather RyanProofreaders: Laura Albert, John Greenough,TECHBOOKS Production ServicesIndexer: TECHBOOKS Production ServicesEditorial Manager: Carol SheehanPermissions Editor: Laura MossMedia Development Specialist: Travis SilversMedia Development Manager:Laura VanWinkleMedia Development Supervisor:Richard GravesEditorial Assistant: Amanda FoxworthCartoons: Rich Tennant(www.the5thwave.com)Publishing and Editorial for Technology DummiesRichard Swadley, Vice President and Executive Group PublisherAndy Cummings, Vice President and PublisherMary Bednarek, Executive Acquisitions DirectorMary C. Corder, Editorial DirectorPublishing for Consumer DummiesDiane Graves Steele, Vice President and PublisherJoyce Pepple, Acquisitions DirectorComposition ServicesGerry Fahey, Vice President of Production ServicesDebbie Stailey, Director of Composition Services

Contents at a GlanceIntroduction .1Part I: Create a Web Page Today .7Chapter 1: Web Page Publishing Basics .9Chapter 2: Going Worldwide with GeoCities .29Chapter 3: Web Publishing with AOL and Other ISPs .45Chapter 4: Introduction to HTML .63Part II: Building Pages .89Chapter 5: Choosing Your Tools .91Chapter 6: Creating Your Home Page .109Chapter 7: Filling In Your Home Page .127Chapter 8: Adding Links to Your Web Page .145Part III: Better, Stronger, Faster Pages .159Chapter 9: Creating and Adding Web-Ready Graphics .161Chapter 10: Placing Graphics Right (And Left) .179Chapter 11: Designing a Good-Looking Page .189Chapter 12: Publishing Your Web Pages .205Part IV: Getting Interactive .219Chapter 13: Adding Animation and Multimedia .221Chapter 14: Adding More Interactivity .235Chapter 15: Creating a Full Web Site .245Chapter 16: Becoming a Wizard with Blogs .265Part V: The Part of Tens .279Chapter 17: Ten Web Publishing DO’s .281Chapter 18: Ten Web Publishing DON’Ts .287Part VI: Appendixes .293Appendix A: Web Words Worth Knowing .295Appendix B: Internet Service Providers .303

Appendix C: A Quick Guide to HTML Tags .305Appendix D: Using Resource.htm .325Appendix E: About the CD-ROM .335Index .345Wiley Publishing, Inc. End-User License Agreement .363

Table of ContentsIntroduction.1About This Book .1Foolish Assumptions .2CD(-ROM) for Me, See? .2Conventions Used in This Book .3Part-y Time: How This Book Is Organized .4Part I: Create a Web Page Today .4Part II: Building Pages .4Part III: Better, Stronger, Faster Pages .5Part IV: Getting Interactive .5Part V: The Part of Tens .5Part VI: Appendixes .5Icons Used in This Book .6Part I: Create a Web Page Today .7Chapter 1: Web Page Publishing Basics . . . . . . . . . . . . . . . . . . . . . . . . . .9Web Basics 101 .9Understanding how the Web works .9Getting up URLy .11The For Dummies Way to Web Publishing .12Making simple things simple .13Making difficult things possible .14Types of Web Sites .14Personal sites .15Topical sites .17Business sites .18Entertainment sites .20Web Page Guidelines .21Asking “Why am I doing this?” .21Don’t spend too much time on design .22Putting the good stuff first .24Thinking twice about download times .25Knowing your audience .25Using text bites .26Looking at sites you like .26Planning for ongoing improvements .27Deciding how you define success .27

xCreating Web Pages For Dummies, 7th EditionChapter 2: Going Worldwide with GeoCities . . . . . . . . . . . . . . . . . . . . .29Starting with a GeoCities Web Page .30Checking out Yahoo! GeoCities .31Following the city ordinances .32Planning Before You Begin .34Getting Registered .35Begin Building Your Web Site .38We’re Off to See the Wizard .40The Steps to Success .42Chapter 3: Web Publishing with AOL and Other ISPs . . . . . . . . . . . . . .45The Best Internet Service Provider .46The Best Web Publishing Support .51Getting Your Web Page Up with AOL or CompuServe .53Looking into What AOL Offers .54Planning Before You Start .54Getting a Start with 1-2-3 Publish .55Publishing Your First Home Page .58Chapter 4: Introduction to HTML . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63Get Ready: A Refreshingly Brief Description of HTML .64Viewing HTML documents .65Creating HTML documents .68Previewing HTML documents .69Get Set: HTML Horse Sense .70Basic HTML rules .70Ten key HTML tags plus one .73Go: Creating a Web Page with HTML .74Creating a blank file for your HTML .75Head users your way to win .76Getting a heading and some body .78Adding a little list .79Looking back (and forward) in anchor .81Browsing your own Weblet .86Looking to the next HTML steps .88Part II: Building Pages .89Chapter 5: Choosing Your Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .91Choosing Between WYSIWYG and Plain Text .92Pluses and minuses of text editors .92Pluses and minuses of Netscape Composer .93Working with Netscape Composer .96Where Netscape 7.1 runs .97Getting Netscape Composer .99Using Netscape Composer .104Using a Text Editor .106