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Candidate Brief for the position ofDirector of Sport & Active CampusUniversity of East LondonOctober 2021
Candidate Brief – October 2021Berwick Partners an Odgers Berndtson companyOur UniversityThe University of East London has been pioneering futures since 1898: from the 2nd Industrial Revolutionthrough to where we are now, the 4th. We are a careers-led university, dedicated to supporting our studentsto develop the skills, emotional intelligence and creativity needed to thrive in a constantly changing world.We work with global organisations to make our courses entrepreneurial, creative, and inspirational. Whereverour students want to work - in business, technology, teaching, arts, media, science, sport, or the public sector- they will have the skills necessary to adapt to the world of tomorrow, and to be the leaders and pioneers oftoday.More and more, employers are seeking workers who possess skills such as emotional intelligence and creativity,the ability to think critically and undertake complex problem solving. That's why we've put these skills at theheart of every one of our degrees, counting towards students' final qualification. As evidence of theseachievements, we give our students a career passport that'll open doors.We are one of the most ambitious, and the most improved university in the UK for sport. Our HighPerformance Support is paving the way in creating world class superstars and we are pioneering new ways toidentify and nurture talent. Our sports scholars include Olympians and senior internationals who represent theUniversity of East London at national and international university competitions.Our New VisionOver the 2018-19 academic year the University of East London developed a new 10-year strategy, Vision 2028,to transform our curriculum, pedagogy, research impact and partnerships; to make a positive difference tostudent, graduate, and community success. Our ambitious but achievable goal is to become the leadingcareers-focused, enterprising university in the UK, one which both prepares our students for the jobs of thefuture and provides the innovation to drive that future – sustainably and inclusively.2
Candidate Brief – October 2021Berwick Partners an Odgers Berndtson companyOur LocationLondon is moving East, and with campuses in Stratford and the historic Royal Albert Dock, we are at the heartof this industrial and creative shift which makes up a powerful global gateway.Our Docklands campus and accommodation is set in a beautiful, dynamic location, right next to the river, withthe Docklands Light Railway (DLR) on its doorstep (and free UEL buses running to Stratford). Our students livein stunning surroundings and are never far from the action and work experience opportunities of centralLondon.Located in the heartland of the 2012 London Olympic and Paralympic Games, sport is a core feature of campuslife. Our Sports Dock complex, which was home to Team USA during the London Games, is one of London’sleading sports and education venues and home for our university teams which compete at the highest levelsdomestically.Our PartnershipsThe achievements and developments within sport at the University of East London over the last six years hasbeen influenced by our large range of partnerships. At the university, we believe in working in collaborationand utilising the assets, strengths, and networks of partners from across the UK.We are engaged across community, participation, recreational and performance initiatives and are active insupporting and driving change in the sporting landscape.We work with several sports partners, including the Premiership’s West Ham United FC, the London LionsBasketball Club and Essex County Cricket Club across a range of activities, and our community impact is a keystrength. We partner with many professional, amateur and community sports clubs alongside a wide andvaried network of associations, such as national governing bodies of sport, sports foundations, charities, andbusinesses.3
Candidate Brief – October 2021Berwick Partners an Odgers Berndtson companyThe East London Global Sport StrategyVision 2028 is delivered through several cross-cutting transformation projects.One such project is the East London Global Sport Strategy (ELGSS), which placessport, physical activity, and wellness at the heart of student and institutionalsuccess. This aims to go far beyond the sports provision seen at most UKuniversities, by integrating sport with university-wide efforts to attract and retainstudents, to accelerate their learning and support transition towards graduatecareers.The strategy is global in ambition and seeks to connect our practice withlearners, stakeholders, and partners in local and international contexts. In doingso, our excellence in this area will impact positively on student recruitment, progression and success,institutional reputation, and the dissemination of knowledge developed through our practice worldwide.ELGSS comprises six key themes:1.Promoting and Facilitating Health Gain as a Precondition for Learning Gain2.Accelerating Inclusive Talent - Wherever this is found3.Activating Healthy Spaces and Places4.Utilising the Power of Sport to Transform Lives and Communities5.Developing the ‘Mental Wealth’ of our Community, Nurturing the Workforce of Tomorrow6.Sharing and disseminating knowledgeFind out more: t-london-global-sport-strategy4
Candidate Brief – October 2021Berwick Partners an Odgers Berndtson companyOur New Director of Sport & Active CampusThe University has a hard-won reputation as a ‘good’ sports university. Since 2010 we have been working hardto promote physical activity and personal development through sport.We are now setting out to build on our reputation and extend the impact of sport and physical activity for allstudents, staff and stakeholders, the university itself, and our regional, national, and international partners.It is in this exciting and dynamic context that we are looking to appoint a new Director of Sport & ActiveCampus who will report directly to the University Pro Vice Chancellor for Education & Experience, to: Lead, develop and manage East London Sport, the University's flagship sport and physical activityservice, including sports facilities, sports development programmes, associated staff and the delivery ofeffective partnerships to create accessible opportunities for members of the university community to bephysically active. Be responsible for the ongoing development and successful implementation of the East London GlobalSports Strategy, working in conjunction with professional service and academic colleagues across theuniversity and integrating effectively with external local, regional, and national partners. Actively raise the profile of the University of East London as a leading sporting institution and a hub forsport, physical activity, and education in the region, nationally and globally. Ensure that the service takes a proactive approach to enhancing student recruitment, satisfaction,experience, attainment and employability through the provision of sport and physical activity as a vehiclefor delivering the university’s ground breaking Vision 2028 strategic plan.5
Candidate Brief – October 2021Berwick Partners an Odgers Berndtson companyThe RoleMain Duties and ResponsibilitiesLeadership To provide the leadership and management of East London Sport and the sport and physicalactivity services in support of the university's Vision and operational plans. To lead delivery of the East London Global Sports Strategy. To provide coordination across all schools and services with an interest in sports and physicalactivity, academic and otherwise, to maximise opportunity for the university, our students, andstaff as well as local community and partners. To provide inspiring and highly visible cross-institutional leadership that champions the benefitsof sport and physical activity for all.Strategic Planning To be responsible for the evolution, implementation and monitoring of the ambitious ELGSSstrategy and associated business development plans and workstreams, ensuring efficient andeffective use of resources to fulfil the stated objectives. To ensure the university has coordinated plans for all facility developments relating to sport andphysical activity, working in partnership with the Estates and Facilities team and through the‘Connected Campus’ project. To identify and secure opportunities for educational and commercial partnerships and managerelationships with key stakeholders. To proactively build and nurture relationships across the sport and education ecosystem,contributing to external strategy development where possible and ensuring the university’s voiceis heard at the highest levels of local, national, and international governance and decision-makingbodies. To create and embed the use of data to report and analyse service effectiveness and impact.Service Delivery To ensure the highest possible standards in delivering all projects and services, exceedingexpectations and being a benchmark to which others in the sector aspire to emulate. To develop and implement a broad programme of activities that:-encourage a healthy and active lifestyle for all members of the University and localcommunities we serve, foregrounding health gain as a component of learning gain.-proactively identify and work to remove barriers to participation in sport and physical activity,ensuring equity of access and experience across all programmes.-encourage students to maximise their potential in and through sport and physical activity.-attract, recruit and support talented athletes to the university’s high-performance programme.-enable the fulfilment of the university’s commitments to impact and innovation, ensuring thatsport and physical activity presents opportunities for research and knowledge exchange. To assess the nature and extent of the facilities needed to deliver the programmes of sport andphysical activity, now whilst planning for future needs. To ensure the development and provision of an integrated high-quality service across theuniversity.6
Candidate Brief – October 2021 Berwick Partners an Odgers Berndtson companyTo champion the importance of engagement in sport and physical activity for careerdevelopment- in and out-with the sport and recreation sector. To work closely with the UELSU in providing opportunities for participation in a wide range ofactivities and ensure effective channels of communication and consultation. To encourage high levels of achievement through BUCS (British Universities and Colleges Sport)and other competitive activities through team and individual development and buildingrelationships with external clubs. To liaise with academic schools and services to support the delivery of academic and otherdevelopment programmes, for example the mental wealth and professional fitness modules andthe Edge extracurricular enrichment programme. To develop programmes to encourage community involvement including links with localeducation providers, charities, clubs, and other partners. To expand upon and enhance the successful sports scholarship programme, in conjunction withschools, the student recruitment team, external relations directorate, and external partners.Communication/Partnerships To develop and lead a customer facing service that satisfies and inspires the confidence ofstudents, staff, the broader community, and all other external users. To maintain a high profile, regionally and nationally, and represent the University as a sectorleading ambassador for sport and physical activity within the educational ecosystem. To foster links with local communities to encourage participation in facilities and programmes. To build sustainable partnerships which will ultimately contribute to achieving Vision 2028 and theaims of the ELGSS. To maintain and develop effective partnerships and programmes with, for example, LondonBorough of Newham and neighbouring boroughs, London Sport, Sport England, LLDC, GLA,NGBs, Skills Active, BUCS, TASS, and a diverse range of local sports clubs which can contribute tothe delivery of the overall vision.Resource Management To develop and manage the university's sport and physical activity facilities. To draw up and keep under review a business plan to support all elements of the strategy. To devise pricing structures and partnership models. To ensure a balanced budget and cost-effective methods of operation and income generation. To seek external support and funding for relevant initiatives and the growth of the service. To ensure compliance with the University's financial regulations. To be responsible for the staff of the service, including recruitment, monitoring and review ofworkloads and responsibilities, staff development and to carry out annual performance reviews. To ensure the staffing structure is appropriate to support planned and resourced activities7
Candidate Brief – October 2021Berwick Partners an Odgers Berndtson companyThe PersonEducation Qualifications and Achievements A professional qualification in a relevant area such as sport management and leadership,administration / business management. Educated to degree level in a relevant subject area. A higher degree in a relevant subject area is desirable but not essential.Knowledge and Experience Substantial experience at a senior management level in sport management. Experience of both operational management and strategic sport development. Experience of development and management of partnership and joint programmes. Experience and proven track record of leading, managing and motivating a team. Experience of writing and presenting reports and using data to plan service innovations. Significant experience of income generation activities and the ability to gain funds from externalsources. Experience of working in a culturally diverse environment and providing a commensurate andinclusive range of sports physical activity opportunities. Proven experience of planning and budget management skills. Experience of managing sport and physical activity in a comparable institution would be desirablebut is not essential. An understanding of the sport and physical activity landscape both nationally and regionally wouldbe desirable but is not essential.Skills and Abilities Excellent leadership and motivational skills with proven interpersonal skills. Excellent negotiating skills and the ability to get things done via effective influencing. The ability to deliver against strategic, quantifiable objectives. Digitally literate with a track record of using technology to drive innovation and service delivery.Personal Attributes and Qualities Demonstrable commitment and advocacy for sport and physical activity for all. The ability to multi-task and work under pressure with a flexible approach to working hours. An ability to work autonomously as well as part of a team. Capacity to foster positive working relationships with colleagues at all levels of the organisation,as well as with students.8
Candidate Brief – October 2021Berwick Partners an Odgers Berndtson companyHow to ApplyThe preferred method of application is online at www.berwickpartners.co.uk/83969If you are unable to apply online please email your application to response.manager@berwickpartners.co.ukAll applications will receive an automated response.All candidates are also requested to complete an online Equal Opportunities Monitoring Form which will befound at the end of the application process.For detailed information on how we process your personal data, please review our privacy policy on ourwebsite n line with GDPR, we ask that you do NOT send us any information that can identify children or any of yourSensitive Personal Data (racial or ethnic origin, political opinions, religious or philosophical beliefs, tradeunion membership, data concerning health or sex life and sexual orientation, genetic and/or biometric data)in your CV and application documentation. Following this notice, any inclusion of your Sensitive PersonalData in your CV/application documentation will be understood by us as your express consent to process thisinformation going forward. Please also remember to not mention anyone’s information or details (e.g.referees) who have not previously agreed to their inclusion.If you have any queries or would like more information in regard to this document, please contact:Clare BromleyPrincipal Researcher0121 654 5915clare.bromley@berwickpartners.co.uk9
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