Transcription
Green Building MarketNavigation for ProductManufacturersAnnie Bevan, SMS CollaborativeNadav Malin, BuildingGreenOctober 27, 2020
Nadav MalinPresident, BuildingGreen, Inc.LEED FellowFounding Chair,LEED Materials & ResourcesTechnical Advisory GroupAnnie BevanCEO & Founder SMS Collaborative, LLCLEED Green Associate, ISSP-SA, CSMUSGBC Staff MR TAG Lead 2017-2018MR TAG Member 2014-2019
30 yearsConnecting People and Providing Guidance on Green Building
BuildingGreen has been looking into products for a longtime Began publishing EnvironmentalBuilding News in 1992 Publishing curated lists of preferredproducts since 1996 In 2012 partnered with Healthy BuildingNetwork to launch HPD
19923300
Life Cycle AssessmentReleases to environmentExtractions from environment
Health Impacts from MaterialsERIC KAYNE /EARTHJUSTICE
Life Cycle Assessment in ContextHabitat / BiodiversityHealthLife Cycle AssessmentSocial Equity
Impacts from Operations vs. Materials
Carbon as a Proxy for OtherEnvironmental Impacts
It takes anecosystem
SUSTAINABILITY MANAGEMENT & STRATEGYCOLLABORATIVESMS Collaborative is a Service Mark of SMS Collaborative, LLC. Copywrite SMS Collaborative, all rights reserved.
Navigate: the sustainability landscapeand generate a strategic roadmap toenable smart sustainability investmentspecific to your businessSMSCThreePillars ofSuccessImplement: implement varioussustainability initiatives in alignmentwith the developed strategic roadmapLeverage: the impact of yoursustainability strategy by measuring thedirect and indirect return on investmentCopywrite SMS Collaborative, all rights reserved.
Brand Representation:sustainability staffing and fullservice management contractsSMSCMethods ofEngagementCoaching: supporting your teamto be the most successful it canbe from the inside-outA la Carte: specific sustainabilityprojects to support yoursustainability successCopywrite SMS Collaborative, all rights reserved.
Sustainability in the MarketplaceMarket Drivers & Trends
InnovationMedia CoverageOperational EfficiencyRisk ManagementSales & MarketingSupplier RelationsStakeholderEngagementGreater ProfitabilityHigher CorporateValuationLower Cost ofCapitalDeliversCustomer LoyaltyEmployee RelationsDrivesImprovesDirect and Indirect Value of SustainabilityShort and LongTerm Value Creationfor Shareholdersand Society
Business Case forSustainability“Between 2006 and 2010, the top100 sustainable global companiesexperienced significantly highermean sales growth, return onassets, profit before taxation, andcash flows from operations in somesectors compared to controlcompanies”“During the 2008 recession,companies committed tosustainability practices achieved“above average” performance inthe financial markets, translatinginto an average of 650 million inincremental market capitalizationper company.”
COVID-19 Sustainability This is a chance to return to a “better” normal Renewed focus and energy around creating healthier spaces forpeople and fighting climate change Ventilation COVID Human health and environmental impacts are inextricably linked Companies that invested in sustainability pre-recession fared better
Why Green Building?ClientDemand(35%)Global GreenBuildingMarket 960 BillionBy 2023IncreasedProductivityand ; leaserates up 20%Reduced ratesof asthma;allergies, andother ailmentsGlobal GreenBuilding Market 260 Billion(2013)19.9% ROI onaverage forbuildingownersIncreased RentalRates and LowerOperating Costs
WorldGreenBuildingTrendsReport2018In 2018, for the first time ever,Occupant Health and WellBeing was ranked as one ofthe most important benefitsof green building
WorldGreenBuildingTrendsReport201832% of all firms in the UShave over 60% of theirprojects built to a greenstandardBy 2021 this is projected tobe over 45% of firms thathave over 60% of projectsbuilt to a green standard
MajorGreenBuildingStandardsin NorthAmericanMarket
Certified LEED ProjectsGlobal LEED Certified ProjectsProject Size (Sq. Ft.)800,000,000 WELL Certified 00300,000,000200,000,000100,000,0000 91 projects in USA 13 projects in Canada 180 pre-certified North America14,000,000 ILFI Living Future Projects 800 LBC and/or PetalRegistered Projects 1,000 Active DeclareLabels 50 LPC Certifications2008Certified WELL Projects12,000,000Project Size (Sq. Ft)GreenBuildingRatingSystems November 2019: achievedover 100,000 commercialLEED projects globallyNorth 0,0002,000,000020152016201720182019
Sustainability in the MarketplacePledges & Actions
The 2030 Challenge for EmbodiedCarbon (Architecture 2030) Scope: buildings,infrastructure andmaterials Focus: embodiedenergy (GWP) Signatories: globalarchitecture andbuildingcommunity
The 2030 Challenge for Products(Architecture 2030)Increase awareness forbuilding products: Embodied carbon Developing Life CycleAssessments (LCAs) Environmental ProductDeclarations (EPDs)
EC3-Embodied Carbon in ConstructionCalculator
35 A&D LETTERS SENT 2012 & 2013
MANUFACTURER MATERIALS PLEDGE 2018
AIA MATERIALS PLEDGE
MATERIALS PLEDGE
what now?200 COMPANIES JOIN TOGETHERTO CREATE CHANGE
MATERIALS PLEDGELIVING PRODUCT 50
WORDS CANINSPIRE BUT ITSACTION THATCREATES CHANGE
Sustainability in the MarketplaceFirms Specific Actions
Gensler DesignArchitecture & Design Firm
Gensler SustainabilityNet Zero Energy &ImpactMaterialTransparencyCarbon NeutralBuildingsZero EmbodiedCarbonMaterialsLife CycleAnalysisDeclare Label –Red List FreeLPC dMaterialPartnerships
Carbon Action Network
MSR DesignArchitecture & Design Firm
MSR Design SustainabilityMaterial TransparencyNon-Hazardous MaterialsMaterial OptimizationDeclare LabelHPDBanned Substances ListRed List FreeLBC CompliantGreenScreen BM-1 Free
AIA Material PledgeCommitmentsTranslation into MSRproduct requirementsCriteria are publiclyavailable. Other firmsare encouraged to usethem.
HKSArchitecture & Design Firm
HKS SustainabilitySpecialties include:Healthy materials analysis andtransparencyDesign for well-beingEnergy analysisCarbon accountingProject sustainabilityassessment (such as LEED,BREAM, WELL)mindful MATERIALSPartnership with Delos
mindful MATERIALS 5,000 individuals fromthe A&D andmanufacturingindustries 200 publishedmanufacturers 20,000 product listings
7 Things a Manufacturer Can -s-guide-successful-sustainability-platform1. Understand your Life Cycle Impacts (LCA) and your compositional chemistry(supply chain)!2. Publish HPDs, EPDs, Declare Labels, and get certified! (C2C Certifications,etc!)3. Implement these documents into Material Libraries (like mindful MATERIALS)4. Train your Sales & Marketing Teams on how to communicate Sustainability5. Create products that support the AIA Materials Pledge Buckets6. Track spending data with customers to show the market signal/demand forhealthier materials is translating into revenue!7. Optimize! Show how you’ve reduced your overall environmental and humanhealth impacts.Copywrite SMS Collaborative, all rights reserved.50
Comprehensive ProgramSustainabilitySalesOperationsCopywrite SMS Collaborative, all rights reserved.Marketing
Sustainability Investments & ROIInitial InvestmentROI & Impact ReductionCopywrite SMS Collaborative, all rights reserved.Success
Questions?Annie BevanCEO & FounderSMS Collaborative, LLCabevan@smscollaborative.com53
Thank you!Annie BevanCEO & FounderSMS Collaborative, LLCabevan@smscollaborative.com54
Building Rating Systems LEED Certified Projects November 2019: achieved over 100,000commercial LEED projects globally WELL Certified Projects 91 projects in USA 13 projects in Canada 180 pre-certified projects ILFI Living Future Projects 800 LBC and/o
