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Table of ContentsAbout Bluebeam, Inc.3Innovative Solutions4Bluebeam Partner Program6- Bluebeam Partner Tiers7Program Benefits28-9Bluebeam Marketing Support10Suggested Marketing Activities11Partner Incentives12Bluebeam Rally Day13Bluebeam Certification Program14- Certification Levels15Bluebeam Crash Course16

PasadenaSan ut Bluebeam, Inc.Bluebeam’s innovative desktop, mobile and cloud solutions push the limits ofdigital collaboration to enable professionals, who work in the most documentintensive industries, to do what they do, better. Bluebeam’s award-winning PDFsolutions are used by the world’s top architectural, engineering and constructionfirms, manufacturers, government agencies and municipalities to reduce paperusage by more than 85% and to increase productivity by over 60%. By takingadvantage of Revu’s key features, our customers are able to save time andmoney during all phases of design, engineering and construction.Bluebeam employs over 200 people globally. Our Account Services team andreseller network provide products, services and support to customers in over130 countries.3

Innovative Solutions Designedfor Technical ProfessionalsBluebeam Revu for WindowsOur showcase product, Bluebeam Revu, combines powerful PDF editing, markup and collaborationtechnology with reliable file creation on a Windows desktop or tablet. For over a decade, eachrelease of Revu has introduced breakthrough technologies that enable your customers to do whatthey do better. Create 2D and 3D PDFs directly from Microsoft Office and CAD-based applications,add comments with customizable annotation and measurement tools, organize high-quality smartdocuments using PDF editing features, and collaborate on the same documents in real time withproject partners anywhere in the world.Bluebeam Revu MacDownload a 30-day trial atbluebeam.com/trial/channel.Revu Mac delivers the core functionality from our Windows application to Mac. Your customerscan add comments to their documents with customizable annotation and measurement tools andorganize high-quality, smart PDFs using Revu’s editing features.Bluebeam Studio PlatformBluebeam Studio is a cloud-based collaboration platform included with every seat of Revu. Uploadand share an unlimited number of documents, and collaborate with project partners in real time—regardless of Internet access. Are your customers looking for greater control? Studio Prime and StudioEnterprise offer administrative functionality that provides the security and access they need.4

The BluebeamPartner ProgramThe Bluebeam Partner Program helps solution providersand value-added resellers grow their business while buildinglifelong customer relationships. Each partner receives the bestsales and marketing support for their business needs. As youadvance through the program, our Partner Tiers offer exclusiveadvantages and resources to help you achieve success. Wealso offer the Bluebeam Certification Program, which opensnew revenue streams and enables individuals to distinguishthemselves in the professional marketplace.As a Bluebeam Partner, you have access to all the tools neededto drive demand, increase profitability and achieve yourbusiness goals.5

Bluebeam Partner TiersSet your business apart from the competition and become a Silver, Gold or Platinum level partner. Partner statusdemonstrates your business’s achievement in Bluebeam product knowledge, partner training, marketing and ERAuthorized Bluebeam Partners exhibit theSilver Partners demonstrate a commitment toknowledge and passion to provide customersworking with Bluebeam to ensure that customerswith Bluebeam solutions. At this level, Bluebeamreceive high-quality service and support. At thisprovides comprehensive sales support and accesslevel, Bluebeam offers personalized marketingto a wide variety of pre-made, easy-to-implementsupport to help develop your position in themarketing resources to help generate leads andmarketplace and generate more leads. We workmaximize your partnership.with you to develop tailored sales and marketingobjectives to help your business flourish.BLUEBEAMGOL DPARTNERBLUEBEAMPLATINUMPARTNERGold Partners consistently provide customers withPlatinum Partners exemplify best-in-class customersuperior service and technical support, and exhibitservice, Bluebeam product knowledge and salessuccess in sales achievement. Partners at this levelachievement. Partners at this level have the closestreceive increased marketing support and exclusiveworking relationship with Bluebeam, but also havebenefits for further sales enablement. We value a closethe experience and resources to independentlyworking relationship with our Gold Partners and makemaintain success. Bluebeam provides premiumit a priority to ensure your success with Bluebeam.marketing opportunities to help Platinum Partnersestablish themselves as leaders in the marketplace.6

Program BenefitsAUTHORIZEDSalesOne-on-one pre- and post-sales and technical support from a dedicated account managerEligible to participate in general sales incentive programs and promotionsEligible to participate in Deal RegistrationCo-hosted online customer product demosAccess to Not For Resale (NFR) copies of Bluebeam productsSales and marketing annual reporting and analysisIncreased discount marginLicensing Portal access to release customer computersPlatinum-exclusive sales incentives and promotional activitiesPersonal business strategy session with Bluebeam Channel Managers at the eXtreme ConferencesEligible to receive advanced licensing system capabilitiesCompany-wide license of RevuComplimentary Studio Prime NFR licenseTrainingAccess to the Bluebeam Crash Course, our online training incentive programAccess to Reseller Training webinarsAccess to the Bluebeam Certified Training ProgramEligible for on-site Bluebeam sales trainingEligible to receive training and services leads from BluebeamBCIs may apply for speaking slot at eXtreme ConferencesMarketingOfficial Bluebeam Partner Status logo and email signaturesAccess to pre-made online marketing and sales collateralOne-on-one Bluebeam marketing support with a dedicated partner relations specialistEligible to receive marketing fundsPriority listing on Bluebeam.com’s “Find a Reseller” pagePersonalized Bluebeam Partner PlaqueAccess to co-branded marketing materialsEligible for Bluebeam reseller “Success Story”Two VIP invitations to eXtreme ConferencesPriority sponsorship choice for eXtreme Conferences7SILVERGOLDPLATINUM

Program CC*orBCI*BCC*andBCI*†Introductory PrerequisitesCompleted VAR agreement and Partner ProfileInclude Bluebeam prominently on your company’s homepage and website navigationIntroductory trainingStatus-Level ExpectationsMinimum revenue, as agreed upon during annual planning callWritten Bluebeam-approved marketing plan by January 1 with quarterly check-insQuarterly sales engagementBiannual planning call with sales & marketing leadsCustomer Technical SupportMinimum percent of the sales team that must have BCSP* certificationCustomer support available through a dedicated Bluebeam email alias(e.g., bluebeamsupport@company.com)Minimum required certifications on staffMarketing ObligationsMinimum annual marketing activities6At least1 perquarter9At least1 perquarter12At least1 perquarter* BCSP Bluebeam Certified Sales Professional* BCC Bluebeam Certified Consultant* BCI Bluebeam Certified Instructor† Must be two separate employees8

BluebeamMarketingSupportWe support our partners’ marketing efforts by providing a wealth of creativeresources and materials, and resellers with Silver, Gold or Platinum status areeligible to receive financial support from Bluebeam to aid their campaigns andactivities. In order to engage your customers, drive new leads, and distinguishyour business from the competition, we’ve curated a list of marketingactivities to help maximize your efforts and satisfy your marketing obligations.9

SuggestedMarketingActivitiesDedicated Email Blast» Feature Bluebeam products in an exclusive emailNewsletter» Feature Bluebeam products in your monthly newsletterPrint or Digital Display Advertising» Co-branded advertising promoting both your company and BluebeamSocial Media Campaign» Feature Bluebeam on your existing media channels , with at least three successive posts.Blog Series» Post a minimum of 3 successive blog posts about Bluebeam productsCustomer Day» Host your customers at an in-person event where they can meet your team and learnmore about Bluebeam productsCustomer-Facing Webinar» Host a webinar with Bluebeam on a range of topics, including AIA Learning Unit topicsTradeshow or Conference Table or Booth» Promote your business and Bluebeam with a table or boothCustomer Lunch & Learn» Host a lunchtime session with existing and prospective Bluebeam customers to learnbest practices and software tips & tricksCustomer Mixer or Meet & Greet» Host a social event with drinks and snacks, provide a short training or demo and beavailable to answer questions and visit with customersBluebeam Speaking Session» Conduct a Bluebeam presentation at an industry organization, user group, tradeshow, orother event.Additional activities may be approved in advance by Bluebeam.AIA WEBINARS10BRING IN 4X MORE VIEWERSWATCHQBS Software Ltd.Success Story

Partner IncentivesPromotionsSeveral times a year we invite our partners to participate inlimited-time sales promotions. These promotions give yourbusiness a reason to reach out to new and prospective leads, andalso provide fresh content for your marketing campaigns. Takeadvantage of our promotions to earn more, sooner.Deal RegistrationEarn a 10% exclusive margin by submitting your new Bluebeamopportunities and leads for Deal Registration. It’s a great wayto gain that extra edge over the competition when driving newbusiness.Get Your Business On Bluebeam.comBluebeam’s Find a Reseller page is an online directory for currentand prospective customers to find product experts like you.Partners can earn their listing with a few easy steps.Be a Part of Something Bigger at the BluebeameXtreme ConferenceThe Bluebeam eXtreme Conference is held in multiple locationsworldwide. Experience product and sales training, industry panels,customer presentations and countless networking opportunities.Meet and mingle with leaders and users from a range of technicalindustries. Partners with status are offered early opportunities tosponsor the conferences.11

BLUEBEAMRALLY DAYOur biggest event of the year!DRIVE SALES, DRIVE CARS!Join Bluebeam for an unforgettable adventure filled with racing rally cars andsharing Bluebeam knowledge with and fellow resellers. Top qualifiers willreceive the ultimate rally experience, including airfare, hotel and meals. RallyDay is a great opportunity to learn more about Bluebeam Revu, spend somefun personal time with Bluebeam staff, and of course, skid through the mud!12

Bluebeam CertifiedTraining ProgramToday’s professional environment is more competitive than ever, andcustomers need a trustworthy and knowledgeable source for supportand product knowledge.Distinguish yourself from the competition and expand yourprofessional opportunities with industry-recognized accreditation.A Bluebeam Certification benefits you as an accredited individualby unlocking new streams of revenue, and it also gives your entirebusiness a competitive advantage in the marketplace. We offeran array of certification levels to meet your personal skill set andprofessional objectives.GET CERTIFIEDVALIDATE YOURKNOWLEDGE OF REVU13UNLOCK NEWREVENUE STREAMS