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KOREA TIMES U.S.A.MEDIA KIT

The Korea Times U.S. Headquarters in Los Angeles.02The Korea Times Music Festival at the Hollywood Bowl.

MEDIA KITIntroductionWhen the Korea Times printed its first U.S. edition in 1969, the Korean population in Southern California stood at ten thousand.Now, as we celebrate the centennial anniversary of immigration to the United States, the number is over two million and continues to grow.In all 50 states, Korean Americans have been working on fulfilling theirdreams, and for more than 40 years, The Korea Times continues to be theeyes and the voice for these hardworking Koreans. We’ve shared joys andpains with the community, and this tradition is one of the assets that hasenabled us to come this far.As we look ahead another 100 years, we continue to stand firm to our commitment to provide the community with quality journalism, while displaying dedication to community services.03

KOREA TIMES U.S.A.MEDIA KIT

MEDIA KITIndex06Korea Times Media Group IntroductionCompanyMedia08Korean American Market Analysis13 Korea Times Media SegmentKorea Times NewspaperKoreatimes.comKTOWN1st.comRadio Seoul 1650 AMKorea Times Media Booth22Korean Business Directory / H MagazineThe most comprehensive Korean Business DirectoryH Magazine, our Korean language Weekly magazine26Global Network / Contact Information05

Korea Times Media Groups Media MixKorea TimesNo. 1 Daily newspaper since 1969Korea Times WebsiteWhere the Korean American community getstheir news onlineRadio Seoul 1650 AMHighest-rated and widest coverage of any radiostation in Korean communityH MagazineWeekly fashion & entertainment magazineWoman SenseMonthly home and variety magazineKorean Business DirectoryNo. 1 business directory for the Korean American CommunityHollywood Bowl Music FestivalThe most successful and largest Korean popcultural festival in the U.S., 16 years runningMiss Queen KoreaAn internationally recognized beauty pageantfor the Korean communityKTOWN 1stKTOWN 1st is the Digital Korea Times’ onlinecommunity.06

MEDIA KITKorea Times Media Group OrganizationU.S.A. Headquarters in Los AngelesLos Angeles (Main Office)Orange County BureauHacienda Heights BureauSan Diego BureauNew YorkWashington, D.C.San FranciscoSeattleChicagoHawaiiAtlanta07

Korean American Demographics in the U.S.LanguageMore than 75% Speak Korean as their mainlanguageEducation35% possess bachelor’s degree or higherBuying PreferenceKorean Americans tend to favor brand nameproducts in a variety of consumer areas. A majority of Korean Americans also live in metropolitan areas in the U.S.Koreatowns across the U.S.There are popular Koreatowns in major citiesthat include :Los Angeles, CA (Mid-Wilshire Area)New York, NY (Sixth Ave., 32nd St. in Flushing)Annandale, VA (Little River Turnpike)Chicago, IL (Lawrence Ave.)Atlanta, GA (Doraville, Duluth)Cultural OrientationKorean Americans in the U.S. identify with bothKorean and American cultural customs.Source : 2010 Census and 2009 American Community Survey08

MEDIA KITKorea Times Media Group Customer ReviewKorea Times, Radio Seoul 1650 AMAgeGenderKorea Times subscribers are mostly in their 30sto 60s.IncomeOccupation60% of Korea Times subscribers earn more than45% of Korea Times subscribers are self em- 60,000 annually.ployed.Source : 2010 Census and 2009 American Community Survey09

How does The Korea Times effectively reach the Korean American Community through various media?Local editions of our newspaper reach homesall across Southern California and in major markets such as Oakland and San Francisco, Seattle,Hawaii, Washington, D.C. and the New York Cityarea.Radio Seoul 1650 AM’s strong signal coveragereaches approximately 100,000 Korean American listeners every day.For younger Korean Americans, Korea TimesMedia Group offers H Magazine, koreatimes.com and The Korea Times Music Festival at theHollywood Bowl.10

MEDIA KITWhy is the Korea Times Media Group the solution for Korean and AsianMarket Advertising?The Korean American population has been increasing rapidly and the growth rate will continue toincrease in the future.The Korean American population has grown to 1,423,784 in 2010 from 1,076,872 in 2000, a 32%increase. In 2009, the United States and South Korea exempted tourists from having to apply for visasfor short-term stays, which has helped spur Korean American community growth.The Korea Times has the most influential brand name among Korean media.The Korea Times Media Group (KTMG) is one of the leading minority-owned media companies in theU.S. with businesses in publishing, broadcasting and the Internet.KTMG is a pioneer of K-POP cultural events and concert promotions in the U.S.11

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KOREA TIMES NEWSPAPERThe No. 1 Korean AmericanCommunity Newspaper foraccomplished, motivated readers.Dedicated to the Korean Ameri-Loyal Readershipcan CommunityWhile a new wave of readership gradually in-Korean American,s are educated, affluent andcreases, approximately 55% of our readers haveengaged members of their communities whobeen subscribing to The Korea Times for morehave a wide range of hobbies and interests. Ac-than 10 years.cording to 2010 Census data, more than 70% ofKorean community members speak Korean inFor All Generationstheir homes.The Korea Times is the most-read Korean lan-They depend on Korean language media forguage newspaper and is subscribed to by alllocal community and national news, as wellgenerations, regardless of the subscriber’s gen-as for their cultural and financial informationder and age.needs.13

Korea Times NewspaperSpecial Features of The Korea TimesPrints mainly in Korean language with specialEnglish language sections including contentfrom the New York Times Content.Publishes daily, Monday through SaturdayDaily Sections include :Local Community News, Sports & Entertainment, Korea News from Seoul, Money & Business, and ClassifiedSpecial sections each day of the week :Monday (Education & Parenting), Tuesday (Health),Wednesday (Life section), Thursday (Real Estatein two sections), Friday (Weekend & Leisure andH Magazine in Los Angeles and New York), Saturday (The Korea Times Weekend Tabloid)Korea Times covers 10 major U.S. cities (Los Angeles, New York, New Jersey, Washington, D.C.,Chicago, San Francisco, Atlanta, Dallas, Seattle,and Hawaii)Direct Partnerships with the Los Angeles Timesand New York Times14

MEDIA KITKorea Times Newspaper SectionsSection A Local NewsSection C ClassifiedSection BMoney & BusinessSection BEducation & ParentingSection C Korea NewsSection B HealthSection DSport & EntertainmentSection B Life 주간 현대 제휴 2018년 11월 3일(토)가장 화려했을 때 가장 불행했고,지금은 행복해요Weekend TabloidSection S Real Estate-ISection G Real Estate-IISection BTravel15

Korea Times Newspaper AD Rate CardRetail Advertising Rate Card16

MEDIA KITwww.koreatimes.comKoreatimes.comKorea Times e-NewspaperKoreatimesUS.comSince 1998, Koreatimes.com has been a leader for online ethnic media. Our website provides userswith daily reporting and in-depth analysis of the latest news from Korean American communities,Korea, and also provides content from national and international wires.The Korea Times recently added e-newspaper services for our core website visitors and print subscribers so that they can read the latest news and analysis on the web every day. The Korea Timesalso offers separate mobile smartphone applications for iPhone and Android users.17

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www.ktown1st.comWeb bannerH1R1W1W2S1S2S1S2NAMEDIMENSIONRATEW1160 * 600 400W2160 * 600 400S1160 * 100 100S2160 * 100 100H1728 * 90 400R1300 * 250 400R2300 * 250 200NAMEDIMENSIONRATEW1160 * 600 400W2160 * 600 400S1160 * 100 100S2160 * 100 100H1770 * 130 400H11080 * 90 400H1W1W2S1S2S1S2H222

MEDIA KITRadio Seoul 1650AMFeatures the strongest, widestreaching AM signal amongKorean American broadcastersRetail Advertising Rate CardRadio Seoul provides Korean language programming 24 hours a day, 7 days week.Radio Seoul covers more than 85% of the Korean Community in Southern California. Authorized and licensed by the FCC, Radio Seoul’s60,000 watt AM signal covers Southern California. The Korea Times Media Group also operatesradio stations in San Francisco, San Diego,Las Vegas, North Virginia (WPWC), Maryland(WTRI) and Hawaii (KREA).Notice23

Korea Times Media BoothsIn the heart of Koreatown in Los Angeles, The Korea Times owns and operates a media retail kioskthat helps Korea Times Advertisers directly promote their products and services.Koreatown PlazaKorea Times Directory & MagazinesThe Korea Times Business Directory isthe No.1 business directory for the Korean communityin the U.S. For more than 40 years, The Korea Times hasgrown with the Korean community and continues todevelop trust and recognition for the best service fromits Korean community business partners.24

MEDIA KITThe Korea Times annually produces the Business Directoryand distributes it to high-density and high-traffic areas inKorean American communities and retail centers that include shopping malls, supermarkets, banks, and restaurants.H Magazine : weekly fashion and cultureThe Korea Times created our weekly magazine in order tocater to our younger readers.H Magazine focuses on fashion, entertainment, and popculture content for the Korean American community in theUnited States. If an advertiser is specifically targeting younger Korean American readers, The Korea Times recommendsplacements in H Magazine.Woman Sense MagazineWoman Sense is a monthly women’s magazine that is circulated throughout each Korean American community inNorth America.The publication contains the latest news and stories written about contemporary fashion, cooking and fine dining,emerging cultural and design trends, and health-relatedtopics.Leisure & Golf GuideThe Lesiure & Golf Guide publication, which is circulatedthroughout California, is intended for our readers of all agesand genders.The comprehensive directory covers golf course and resortin California in great detail every, and provides the mostup-to-date information on family destinations, includingDisneyland and Sea World.25

Korea Times Directory & H Magazine AD RatesKorea Times Business Directory26H Magazine

MEDIA KITSpecial Events by The Korea TimesThe Korea Times is the leader in events marketing for the Korean American community.The Korea Times, Center of Hallyu : 韓流 in LAThe Korean wave, also known as Hallyu, refers to the spread of South Korean pop culture around theworld. The term was coined in China around 1999 by Beijing journalists surprised by the fast-growingpopularity of Korean-produced entertainment and culture in China. The Korean wave is responsiblefor achieving over 1B in annual revenue for South Korea through cultural exports. The Korean wavecontinues to be a significant force in Asia and is making strong gains across North America, LatinAmerica, Europe, Middle East and North Africa.Source : “Korean Wave, of pop culture sweeps across Asia” CNN. Turner Broadcasting System, Inc. March 2010Hollywood Bowl Korean MusicFestivalThe annual Korean Music Festival at the Hollywood Bowl is the most popular and widelyattended Korean cultural and music festival inNorth America.Miss Queen Korea PageantEvery year, The Korea Times supports and promoteregional Miss Queen Korea pageants around theworld and the national Miss Queen Korea pageantin Seoul.27

The Korea Times Media GroupNetwork Worldwide28U.S.A. HeadquartersRADIO SEOUL3731 Wilshire Blvd., 10th FloorLos Angeles, CA 90010AdvertisingKoreanTel : (323) 692-2131Fax : (323) 692-2111EnglishTel : (323) 692-2191ClassifiedTel : (323) 692-2100Corporate Offices3731 Wilshire Blvd., 10th FloorLos Angeles, CA 90010AdvertisingTel : (323) 935-0606

MEDIA KITKorea Times EventsSeoul, KoreaCorporate Offices3731 Wilshire Blvd., 10th FloorLos Angeles, CA 900106, Yulgok-ro, Twin Tree Tower 14 16th floorJongno-gu, SeoulSpecial EventsTel : (323) 692-2068Tel : (323) 692-2070Fax : (323) 692-2137Tel : (02) 724-8600Fax : (02) 730-909229

The Korea Times created our weekly magazine in order to cater to our younger readers. H Magazine focuses on fashion, entertainment, and pop culture content for the Korean American community in the United States. If an advertiser is specifically targeting young - er Korean American readers, The Korea Ti