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MEDIA KIT
A POWERFUL PUBLICATIONIN EVERY CONCEIVABLE ASPECT.VARIETY STANDS AS A MONUMENTTO THE ENTERTAINMENTINDUSTRY.— NATIONAL ARTS & ENTERTAINMENT JOURNALISM AWARDS JUDGE
INNOVATING WITH WINSVARIETY HAS RECEIVED304 NOMINATIONS / 53 WINSINCLUDING99NOMS13TH ANNUAL NATIONAL ARTS &ENTERTAINMENT JOURNALISM AWARDS46TH ANNUAL DAYTIME CREATIVE ARTS EMMY AWARDSOutstanding Special Class SeriesHOME BIZ NEWSFeb 15, 2021 12:37pm PTVariety Leads All PublicationsWith 99 Nominations FromNational Arts & EntertainmentJournalism Awards30TH ANNUAL GLAAD MEDIA AWARDSOutstanding Magazine Overall CoverageLA PRESS CLUB AWARDSEntertainment Journalist of the Year & Best WebsiteMAGGIE AWARDSBeing able to buy a washer/dryer, refusing to play into stereotypes for roles, the ability to say“no” — that’s how a few of Hollywood’s most prominent Asian Americans have defined successover the coursetheir careers.Varietyhas ofbeennominated for 99 National Art mberIn honor of Asian PacificAmerican HeritageMonth inaMay,Variety gathered prominentAAPIKumail Nanjiani“The Eternals”), Hasan Minhajofcreativesnominationsfor(Marvel’sthe publication.Best Overall Magazine & Best Cover62ND SOCAL JOURNALISM AWARDSEntertainment Journalist of the YearHOME BIZ NEWSMar 28, 2019 7:44pm PTVariety Wins 2019 GLAAD MediaAward for Overall Magazine Coverage
INNOVATING THROUGH TRUSTAUTHORITATIVEINTELLIGENTHIGHLY ENGAGINGAWARD-WINNINGsource for film, TV, music & theater newsanalysis of the global entertainment & media industriesvideo & social media contentbreaking news reportingUNIQUEpodcasts focused on the business of entertainment,Broadway and awards season newsCUSTOMstorytelling with the Variety Content StudioMUST-READPREMIUMACCESSfeature spotlights and awards season coverageevents & thought-leadership summits catered toentertainment influencersto industry insiders & the voting communityWATCH
INNOVATING ACROSS PLATFORMCUSTOM CONTENTVideo, Digital & PrintPRINTHOME FILM NEWSJul 8, 2019 6:00am PTInsightful, deep-divethink pieces & must-readfeature spotlightsPARTNER CONTENTCinematographer on theRise Finds Connectionin Urban OasisS A L U T I N GF R O N T L I N EW O R K E R SOffKilterFILMMAKER TAIKAWAITITI IMBUEDHIS OSCAR-WINNINGSCREEN ADAPTATIONOF ‘JOJO RABBIT’WITH HIS SIGNATUREBRAND OF QUIRKINESSAND DARK HUMORofBy Kate AurthurP.4 2Big Business,BiggerLoveHow John Legend built an empire with a purposeMusic Mogul of the YearVIRTUAL EVENTSB2B, Celebrity & FYCevents and summitsPattiLuPoneMARCON THE OCIAL MEDIAFeaturing A-List talent,executives & producersDeeply engaged followersRED CARPET COVERAGE WITH MARC MALKINWATCH ON VARIETY'S SOCIAL MEDIA OR VISIT VARIETY.COM/MARC
INNOVATING FOR OUR ALESOCIAL44MEDIAN AGE 396KHHIALLIANCE FOR AUDITED MEDIA, DECEMBER 20206.1MFOLLOWERS59%FEMALE41%MALEDIGITAL27MUNIQUE VISITORS58%FEMALESpike Lee ,sCityThe legendarydirectoron Chadwick,changeand COVID19Sarah JessicaParkerKelly RipaSarah CooperCynthia Nixonand moreIn honor of Asian Pacific American Heritage Month in May, Variety gatheredprominent AAPI creatives Kumail Nanjiani (Marvel’s “The Eternals”), Hasan MinhajPAGE VIEWS42%MALE48MEDIAN AGE 108KHHICOMSCORE MULTI-PLATFORM MEDIA METRIX, PLAN METRIX DESKTOP, MARCH 2020TheNew YorkIssueBeing able to buy a washer/dryer, refusing to play into stereotypes for roles,the ability to say “no” — that’s how a few of Hollywood’s most prominent AsianAmericans have defined success over the course of their careers.42M
INNOVATING WITH SOCIAL MEDIABRAND AMPLIFICATION THROUGH VARIETY SOCIAL MEDIA6.1MTOTAL FOLLOWERS59%FEMALE41%MALE18%INCREASE INFOLLOWERS YOY65K1.34M2.51M489.2K5.6K1M732K
INNOVATING THROUGH CONTENTCOVER STORYREVIEWSMust-read centerpiece that goes in-depth toilluminate a newsworthy aspect of entertainmentReviews of leading film & TV projects on Variety.comAWARDS CIRCUITA breakdown of awards season frontrunners,news & analysisEXPOSUREVariety’s lens into the parties, premieresand galas of Hollywood, New York and beyondFOCUSSignature features such as the Women’s ImpactReport, Billion Dollar Franchise & 10 to Watch seriesTOP BILLINGTop weekly news in the business of entertainment –features in-depth reporting, analysis and expert opinionsCONTENDERSCoverage of major entertainment awards and eventswith analysis, predictions and commentaryARTISANSHighlights below-the-line experts and the craft thatgoes into creating great movies and televisionFINAL CUTA look back at iconic names’ first-time in Variety,key anniversaries and historical moments in HollywoodJUST FOR VARIETYThe iconic column covering industry dish and the personalitiesbehind the business of entertainment returns online and inprint, penned by senior culture editor Marc Malkins for roles,ereotypeanay into stinent Asiplomtoprtngfusimosr/dryer, re w of Hollywood’s reers.heaswaeir cahow a fele to buyurse of th— that’sBeing aber the coto say “no”eredsuccess ovedthe abilityriety gath Minhajfindein May, Vas haveanAmericange Month he Eternals”), HasitaerH“Ticancific Amer l Nanjiani (Marvel’sPaansiAaioftives KumIn honort AAPI creaprominen
NEWSLETTERSNEWSLETTERBreaking NewsDaily VarietyFilm NewsBox OfficeTV NewsMusic NewsTech NewsVoicesInternationalAwards SpotlightStrictly BusinessThe Big TicketStagecraftFrom the MagazineAsia WeeklyAwards HQVideoAwards CircuitArtisansAwards BulletinGray's GoldGlobal DailyStand-Alone Custom 00065,000FREQUENCYAs WarrantedDailyDailyDailyDailyThursdayWednesdayAs WarrantedAs WarrantedAs WarrantedWeeklyWeeklyWeeklyTuesdayAs WarrantedMondayAs WarrantedAs WarrantedWeeklyDailyAs WarrantedDailyAs WarrantedAWARDS SPOTLIGHTBREAKING NEWS
PODCASTSAWARDS CIRCUITAnalysis of the AwardsSeason Race Plus Interviewswith Top ownloadsJUST FOR VARIETYThe Inside Scoop About Today'sHottest Movies & TV Shows Withthe Biggest Stars in HollywoodSTRICTLY BUSINESSIndustry Leaders ShareBusiness Deals & StrategiesSTAGECRAFTGo Behind the Stage Withthe Biggest Stars in Theater
VARIETY STREAMING ROOMVariety's effective, engaging virtual strategy reachingtarget audiences from the comfort of their home› LOCATIONVariety delivers powerful B2B, consumer and celebrityconversations in the Variety Streaming Room.› PROGRAMMINGVariety expert team assists in selecting topics andsecuring keynote / panel / talent participants› AUTHENTICITYAll conversations moderated by a Variety editor or journalist› METRICSNumber of registrants; number of attendees; time spent› CONTENTCoverage of virtual event promoted across Variety'splatforms post-event
VARIETY HAS PRODUCED MORE THAN65VIRTUAL EVENTSSince April 2020
MORE THAN110KATTENDEESTODATE45KREGISTRANTS &
YEAR ROUNDJANFEB2021VIRTUALEVENTSCALENDARMARVariety Entertainment Summit:A CES Partner ProgramVirtual Sundance Studio10 Directors to Watch10 Latinxs to WatchInternational Women’s DaySXSW: ConversationsAPRPower of LawHollywood & Sustainability10 Cinematographers to WatchEntertainment Marketing SummitMAYPower of Women: The Women of ComedyMental Health in the Entertainment IndustrySilicon ValleywoodThe Influencers SummitJUNPride ParadeVirtual TV FestNight in the Writers’ RoomCannes LionsVariety Loves BroadwayVariety Streaming RoomsJULAUGSports & EntertainmentCannes Film Festival / 10 Producers to WatchPower of Young HollywoodPhilanthropy RoundtableSEPEntertainment & Technology SummitTIFFShowrunners Dinner10 Storytellers to WatchOCTLegit! The Future of Broadway10 Animators to WatchPower of Women10 Screenwriters to Watch10 Actors to WatchNOVDECSalute to ServiceBusiness ManagersMiami: Entertainment TownMusic for Screens WeekHitmakersDealmakersFYC FestVariety Screening Series (Dec-Feb)
INNOVATE WITH CUSTOM CONTENTVARIETY CONTENT STUDIO› VCS produces compelling, relevant stories for brand partners› Build credibility & brand awareness by reaching influentialentertainment enthusiasts› Packages available across social, digital & printPARTNERSHIP OPPORTUNITIES› Video› Digital Microsites› Print Advertorials› Digital Articles› Email Blasts› Social Assets› Podcasts› Whitepapers
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INNOVATING WITH SCALE52MSOCIAL FOLLOWERS250MMONTHLY VIDEO VIEWSTHE POWER OFAUGUST 2020 COMSCORE133MMONTHLY UNIQUES
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(Variety is).the singlemost formidable tradepublication ever.— Martin Scorsese from “Variety: An Illustrated History of the World” by Tim Gray
Top weekly news in the business of entertainment – features in-depth reporting, analysis and expert opinions . From the
