Transcription
RTHE OPPOSITEOF LONELINESSMedia Kit 2021
Agenda1.2.3.4.5.LOVOO as a media partnerLOVOO at a glanceAdvertising formatsSpecialsTargetingLOVOO Media Kit 2021
Agenda1.2.3.4.5.LOVOO as a media partnerLOVOO at a glanceAdvertising formatsSpecialsTargetingLOVOO Media Kit 2021
LOVOO as a media partnerREACHGLOBAL PLAYERBRAND SAFETYDIVERSITYINNOVATIONMillions of single youngadults looking to makenew contacts2001: Foundation ofLOVOO2017: Takeover by TheMeet Group2020: Takeover byProSiebenSat1 / part ofthe ParshipMeet GroupOver 40% of ouremployees work hard toensure that the safety ofusers and brands is alwaysguaranteed in the appWe have a solution foralmost every marketinggoal (e.g. exclusive livevideo formats)Setting new standardswith live streamingplatform in social datingentertainment
LOVOO as a media partnerAd RecallWE OFFER THE FULL SERVICE OF ACAMPAIGN: End-to-end processes: quick and simple campaignimplementation (fully in-house)„Do you recall having seen onlineadvertising for YOUR BRANDin the last 3 days“*Answer “YES”Aided Brand Awareness„Which of these brands do you recognize(even if just by name)?“n 12.345t0-t1 DELTA10%79%8% Personal contact prior to and during campaign71%57% Campaigns created with state-of-the-art adtechnology53%5%25% Success evaluation option: brand awareness,interest and recognition (see overview)18%2%5% We can handle the creation of designs and visuals6%0%Aug 20Aug 20Test groupControl group0%20%40%60%80%100%Your brandCompeting brandsI don’t recognize any of these brands
Agenda1.2.3.4.5.LOVOO as a media partnerLOVOO at a glanceAdvertising formatsSpecialsTargetingLOVOO Media Kit 2021
LOVOO at a glanceGENDERAGE DISTRIBUTION18-2425-3431%39%35-4419% 4570%30%11%OCCUPATIONCrafts: 43%PLATTFORM SPLITServices: 29%65%Office job: 21%35%
LOVOO at a glanceREACHMonthly active users:SEVERAL MILLIONAd requests per month:OVER 3 BILLIONPotential impressions of each campaign: DACH (DE, AT, CH) 500 million FRITES (FR, IT, ES) 300 million
LOVOO auf einen BlickDATING 120 millionRegistrations(in total) 11,5 billion 1,35 billionsent messagesSince 2017matches since 2017App Annie State ofMobile Report 2021One of the winners of theTOP3 ConsumerSpending RankingApp GrowthAwards 2020Franzi4.259Franzi30,1 Tsd.1772:00Heute 9:32Was isst du lieber:Pizza oder Pasta?Uff! Das ist schwer.Pizza! (aber niemalsmit Ananas)!RobertJetzt ich! Videochat:Ja oder na klar?Ja, na klar!MichaeLockedFelix ruft anBastiMelde mich auch zumVideochat an.TanjaIhr seid ja süß!Elisa, 261.2km DresdenBasti, 27200m DresdenSchreib etwas Nettes AblehnenAnnehmenSchreib etwas Nettes la, 36
LOVOO at a glanceTop-StreamerTop-StreamerSelinaFox Official:54.125 fansLIVE VIDEOInstead of simply uploadingNumber of gifts given in 2020:76.853.166as of end of Julypictures, LOVOO users can recordlive videos of themselves. Theystart a stream, talk aboutthemselves, and interact withviewers. This allows users to shareLive time of all streamers in 2020:8.243.604 has of end of Julymore about themselves and learnmore from others, withouticebreakers or credits.Watch time of all users in 2020:19.259.422 has of end of Julyfans
Agenda1.2.3.4.5.LOVOO as a media partnerLOVOO at a glanceAdvertising formatsSpecialsTargetingLOVOO Media Kit 2021
Advertising formatsFULLSCREEN INTERSTITIALDisplayed in the central area of the app in Match,generating a high level of brand awareness Highest click rate of all advertising formats Also available in video format Full screen (scalable for all devices, e.g. 640 x 960px) PNG, JPG, GIF, HTML5 script, mp4 (max. 3.5 MB)
Advertising formatsMEDIUM RECTANGLEThe classic banner is displayed in theprofile and picture gallery Available for web and in app 300x250px PNG, JPG, GIF
Advertising formatsBOTTOM BANNERThis standard ad is displayed at thebottom of the screen in almost all areasof the app Stands out with large reach Also suitable for performance-basedcampaigns 320 x 50 px PNG, JPG, GIF
Advertising formatsNATIVE FEEDThis format is incorporated in user feeds Native integration creates atrustworthy impression Ad consists of image, text, headline,logo, and CTA button Main picture PNG, JPG (1,200 x 617 px)
Agenda1.2.3.4.5.LOVOO as a media partnerLOVOO at a glanceAdvertising formatsSpecialsTargetingLOVOO Media Kit 2021
SpecialsREWARDED VIDEOThe user is rewarded with credits when he viewsa full-length video advertisement. Credits allowfor interaction in multiple areas of the LOVOOapp. The video cannot be skipped. This achievesa particularly high video view-through rate.Playing it in fullscreen format also guarantees ahigh level of attention.According to independent evaluations,rewarded videos offer the best user experience.Because users have consciously decided to seethem, the video experience is largely associatedwith positive emotions for them. Higher user acceptance leads to betterbrand awareness Videos of up to 30 sec can be shown Multiple entry points within the app
SpecialsSPONSORED CONTESTOur most successful innovative feature to date, LiveVideo, is perfect for modern and innovativeadvertisers.In the live streaming section, users communicate with the LOVOOcommunity in real time as viewers or streamers. Streamers receivevirtual gifts from their audience as a token of appreciation. Thesegifts have a certain monetary value. Regular streamer and supportercontests are particularly popular; the focus of these is on gifting andthe winners receive high-quality prizes.Sponsored gifts and contests give you the opportunity to presentyourself to a large audience in LOVOO Live. We come up with atailor-made gift for the advertising partner (including a companylogo) and can incorporate this gift in a suitable contest. Unique placement for innovative brands Creative animated ad based on the client’s preferences Other options can be arranged
SpecialsOUTSTREAM VIDEOThe outstream video is integrated natively inthe user feeds and displayed in a sequenceacross several advertising windows. Thismeans that the ad continues when users keepscrolling, which leads to a very high viewthrough rate. Excellent effects on attention andemotionalization Costs are only charged if the video is playedin full (VTR 100)
Agenda1.2.3.4.5.LOVOO as a media partnerLOVOO at a glanceAdvertising formatsSpecialsTargetingLOVOO Media Kit 2021
TargetingGEOTARGETING(Cities, regions, federalstates, countries)GENDERAGE/AGE GROUPSTIMEOPERATINGSYSTEMAndroid/ iOS
Contact informationJens PappermannBusiness Manager - Advertising, Brand & AgencyJens.Pappermann@lovoo.com0172-3777771Thomas DittrichSr. Ad-Operations ManagerThomas.Dittrich@lovoo.com
THE OPPOSITE OF LONELINESS Media Kit 2021. 1. LOVOO as a media partner 2. LOVOO at a glance 3. Advertising formats 4. Specials 5. Targeting Agenda LOVOO Media Kit 2021. 1. LOVOO as a media partner 2. LOVOO at a glance 3. Advertising formats 4. Specials 5. Target
