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CONVIO ONLINE MARKETING

Welcome to ConvioYou’re focused on moving your organization’smission forward. That means you need to inspireand mobilize more people to support yourorganization. You’ve got to move people.Lots of people.

Convio Online MarketingConsider this. These days almost all of your supporters and potentialsupporters are online. The Internet is a critical link between youand your constituents. It fundamentally changes the way nonprofitorganizations like yours reach and motivate donors and othersupporters, and develop long-term relationships with them. It’s fast,effective, and allows you to reach more people than you could reachthrough direct mail, telemarketing or other traditional programs alone.At Convio, we provide a suite of software and services thathelp you use the Internet to power your communicationsprogram. Our online marketing suite includes products forfundraising, advocacy, event fundraising, ecommerce, webcontent management and email communications. And,these products all share the online marketing database,Constituent360 , giving you a complete view of yourconstituents’ online interactions with your organization ina single database. This integration helps you communicatewith your constituents in a more coordinated and personalway, and drive greater response.We also understand that as the world evolves, so doesyour organization. So, you need a flexible solution.That’s why we make sure you can integrate our onlinesolutions with the industry’s leading donor databasesand Web 2.0 applications.Move PeopleConvio’s suite of online software helps you leverage theeffectiveness and efficiency of the Internet to inspireand mobilize your donors and other supporters. Youcan choose Convio software applications for specificfunctions in your organization, or combine them for acomplete approach to engaging your constituents online.FundraisingConvio Fundraising gives you tools to build and fosterdonor relationships online while raising donations andmembership revenue. You can tailor campaigns todonor interests and motivations, and customize onlinecontent, gift levels and campaigns to individual donorpreferences — helping you grow online gifts. You alsocan identify online fundraising trends based on donorstatus, geography and other factors to help you betterunderstand and target your donors.According to the latest nonprofit research *An estimated 3 billion was givento nonprofitorganizationsonline during the2008 holiday seasonMORE THAN 89 MILLIONONLINE CONSUMERSPLANNED TO DONATETO CHARITY VIA THEINTERNET DURING THE2008 HOLIDAY SEASON51% of MajorDonors preferdonating onlineover traditionalchannels80% of MajorDonors giveonline* Convio, Sea Change Strategies, and Edge Research, “The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors,” 18 March 2008* JupiterResearch, “ 3 Billion is a Click Away,” 27 October 2008

With Convio Personal Fundraising, you can let yourconstituents create personal fundraising websites in honoror in memory of a friend or loved one — straight fromyour website. A constituent can share a personal storythrough easy-to-use web content tools, send emails tofriends and family asking them to visit the site, and requestdonations on behalf of your organization. These ongoingtributes help you raise funds, reach new constituents, andput a personal face on your organization while providing yourconstituents with a convenient way to support your mission.EventsTeamRaiser , for organization-hosted event fundraising,allows you to empower your most valuable assets — yoursupporters. It gives them a convenient, effective way tosolicit donations from friends and family in support of yourcause. With TeamRaiser, you can give your volunteersthe tools to create personal or corporate team websitesassociated with your organization’s run, walk, or rideevents; give them email capabilities to solicit secure onlinedonations from friends and family; and let them accessreports for measuring fundraising progress at the individualor team level.Convio Personal Events, for constituent-led events, letsyou give your supporters easy-to-use online tools toorganize and host local events, such as movie nights orclean-up walks, in support of specific organization goalsand campaigns. With Personal Events, your organizationcan attract new suppor ters, build a community, andinfluence fundraising by leveraging your constituents andtheir personal contacts.eCommerceConvio eCommerce combines a familiar online storeformat with fundraising tools that help you drive supportfor your organization. You can create an online store, sellmerchandise, and motivate shoppers to get involved withyour organization in other ways. By collecting and usinginformation about their interests, you can cross-promoteother opportunities to shoppers and develop a deeper,longer-term relationship with them.Web Content ManagementYour website is integral to your constituent relationshipmanagement strategy. Creating and updating websitecontent to deliver your message is critical to building

stronger constituent relationships. We provide you withthe capabilities you need to create and update websitecontent and manage your entire website. With the rightstrategy and the right tools, your website can be a powerfulvehicle for engaging constituents, reaching new supporters,driving donations, advancing legislative issues and buildinglong-term support.AdvocacyConvio Advocacy delivers the online tools to help youbuild a loyal network of constituents who are ready tosupport the issues most important to your organization.With easy ways to create and send online notification ofaction alerts, Convio helps you to ensure your constituentscan take action immediately. Your activist base will grow asyou invite donors and other supporters to take action, andas your action network forwards information to friendsand family.Email MarketingConvio gives you the email capabilities you need forhigh-impact communications that drive membership,increase donations, foster advocacy, raise awarenessand improve volunteer participation. You’ll be able tomotivate constituents to respond and participate athigher rates.Extend Your Online ReachBy integrating our products with the latest online technologysuch as social networking sites, online calendars, photosharing, viral video, and mapping mashups, Convio helps youtap the power of new web channels. We also offer toolsfor rich web applications to provide a more compellingconstituent experience, and integration options to helpyou more effectively manage constituent data.APIsConvio APIs give you the freedom to innovate by allowingyou to develop separate, custom-built applications thatintegrate with Convio solutions. With API documentationpublicly available online, Convio fosters a collaborativecommunity environment in which organizations can shareAPIs and leverage them in unique ways.in a single year,susan g. Komen DenverRace for the Cure raised1,593,469 in online revenue withconvio Fundraising solutions

400%The increase in funds raised by the SPCAof Wake County for annual dog walkevent using Convio TeamRaiser

ExtensionsConvio Extensions allow you to take advantage of therapid adoption of social media sites to reach new andexisting supporters. You can leverage popular platforms,such as Facebook and MySpace to cultivate constituentrelationships without sacrificing the personal nature oftheir interactions.Database ConnectorsConvio Database Connector and DataSync technologyprovide the framework for exchanging data between Convioonline marketing products and offline databases. Weintegrate with salesforce.com , Blackbaud’s The Raiser’sEdge and Team Approach , SofterWare DonorPerfect ,and others to ensure that the data you gather online iscomplete and available for all of your needs.Understand Your ConstituentsCollecting and using constituent data helps you get toknow your supporters and develop relationships that driveongoing support for your organization. Convio includesthe capabilities you need to leverage constituent data foryour online program.Constituent360All Convio online marketing products share a single onlinemarketing database, Constituent360. It’s a sophisticateddatabase that collects information and builds constituentprofiles over time. As constituents interact online withyour organization by making donations, clicking email orweb page links, responding to email advocacy alerts andmore, you’ll build a complete view of your supporters andtheir interests. You’ll also have reporting capabilities tomonitor and analyze your online success. Constituent360integrates with our Common Ground CRM system, andwith today’s most popular donor databases.Convio MultiCenter functionality within the Constituent360online database solves many common challenges of multiaffiliate or federated organizations by making it easy forchapters to coordinate and share branding, data andbest practices across the organization. Organizations cansupport multiple business units within a single instanceof Convio’s online marketing platform to facilitatea coordinated, integrated marketing strategy acrossdepartments and affiliates.Ensure Your Online SuccessIf you add strategy, expertise and execution to Internetsoftware, you get online programs that make a realdifference for your organization. That’s why we back oursoftware with a knowledgeable team of experts dedicatedto helping you succeed online.Deployment and IntegrationFrom launching your Convio project to learning how touse our software most effectively, we are here to helpyou at every step. To get you up and running quickly, weprovide convenient classroom and web-based training,project supervision by experienced project managers, andadvice on web and email design services.Education and SupportConvio is committed to providing the highest quality ofongoing support. We offer a variety of training programsas well as an online client community and email newsletterwith tips and examples of proven practices to help yougrow. Our curriculum is designed to provide you with acombination of lecture, demonstration, and practicalhands-on exercises to enhance your learning.Success ServicesOur Client Success Services team offers strategy andcampaign management consulting to help you define youronline plan, set goals, implement online campaigns andanalyze results. This team can supplement your existingresources or serve as your outsourced interactive team.In addition, Convio’s partner network offers an activecommunity of leading strategy, services and technologyfirms that serve the nonprofit sector.

nonprofit technology that really moves peopleConvio is the leading provider of on-demand constituent relationship management (CRM) software andservices that give nonprofit organizations a better way to inspire and mobilize people to support theirorganization. Convio Online Marketing, the company’s online marketing suite, offers integrated softwarefor fundraising, advocacy, events, email marketing and web content management, and its ConvioCommon Ground CRM system helps organizations efficiently track and manage all interactions withsupporters. All Convio products are delivered through the Software-as-a-Service (SaaS) model and arebacked by a portfolio of best-in-class consulting and support services and a network of partners whoprovide value-added services and applications focused on the unique needs of nonprofit organizations.Austin Berkeley Washington, DC888-528-9501 512-652-2600 info@convio.comwww.convio.com 2009 Convio, Inc. All rights reserved. Convio, the Convio logo, TeamRaiser, Constituent360 and Common Ground are trademarks or registered trademarks of Convio, Inc. All other names aretrademarks or registered trademarks of their respective owners.

The Internet is a critical link between you and your constituents. It fundamentally changes the way nonprofit . solutions with the industry’s leading donor databases and Web 2.0 applicatio