Facebook Ads Swipe File - Aaron Zakowski

Transcription

Facebook Ads Swipe FilePrepared By Aaron ZakowskiFor More Facebook Ads and Growth Marketing Tips www.AaronZakowski.com

BackgroundThanks for downloading my Facebook Ads swipe file.I’ve compiled the ads in this PDF over the past fewyears to help inspire you to create powerful andeffective new ads for your next campaign. I encourageyou to learn from both the images and the text copy inthe ads below.If you need help optimizing your Facebook adcampaigns, you can visit my blog at www.AaronZakowski.com for more articles and tutorials.2

B2C Retail Desktop Ads3

B2C Retail Desktop AdsI like the use of text in this image to highlightpositive press from a major website.This collage of images does a great job oftelling the story and explaining this product.4

B2C Retail Desktop Ads5

B2C Retail Desktop AdsFacebook gave these as examples of greatads in their Link Ad Tips6

B2C Retail Desktop Ads7

B2C Retail Right Side Column Ads8

B2C Retail Right Side Column Ads9

B2C Retail Mobile10

B2C Services Desktop Ads11

B2C Services Desktop AdsHow could this ad not grab your attention?12

B2C Services Desktop Ads13

B2C Services Right Side Column14

B2B Marketing Desktop Ads15

B2B Marketing Desktop AdsHere are two images that Lewis Howes tested for this campaign (Unfortunately, I don’t know which onedid better)16

B2B Marketing Desktop Ads17

B2B Marketing Desktop Ads18

B2B Marketing Desktop Ads19

B2B Marketing Desktop Ads20

B2B Marketing Desktop AdsIn this example, Wix uses a photo ad ratherthan a Link Post21

B2B Services Desktop Ads22

B2B Services Desktop Ads23

B2B Services Desktop AdsThis ad was made by Facebook themselves.They know what they are doing. Pay attention!24

B2B Services Desktop AdsI like how emaze uses the grey scale background image to makethe text in this image really stand out.25

B2B Right Side Column Ads26

B2B Marketing Right Side Column Ads27

B2B Marketing Mobile Ads28

B2B Marketing Mobile Ads (continued)29

B2B Services Desktop AdsI created these ads for InVision, so I can tell you thatthey performed very well.30

B2B Services Desktop Ads31

B2B Services Desktop Ads32

B2B Marketing Twitter AdOK, So this is a Twitter ad but I still thought that it was a greatimage that could be used effectively for Facebook as well.33

www.AaronZakowski.com34

I’ve compiled the ads in this PDF over the past few years to help inspire you to create powerful and effective new ads for your next campaign. I encourage . Here are two images that Lewis Howes tested for this campaign (Unfortunately, I don’t know which on