MEDIA PLANNER 21 - RVT

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SELL MORE.Table of ContentsOurAudienceRV ClassifiedsSell Your Inventory on RVT6Display Ads on RVTGrab Buyer Attention8Dynamic Native Super AdsThe Most Clicked BannersReMarketingAds that ‘Follow’ BuyersListAdvertiseReMarketSell More4Unique RV Shopper Visits / yearUp 2.1 Million or 22% YoYSince 2002, RVT has helped sell thousands of new and used RVs,making us one of North America’s leading online listings portals andDigital RV Advertising platforms.Our goal is simple: Bring RV Buyers together with RV Sellers.1012Social Marketplace AdsGet Additional Leads From Facebook14Winning RV Advertising StrategiesHigh Performing Creatives15‘Featured’ Listing UpgradesMore Exposure For Your Listings16Upgraded Exposure BundlesHigh-Impact Ads Bundled for Savings18Buyer Direct ConnectAccess 155,000 Buyer “Wait List”19Ads on RVInsiderReach RV Review Readers20Dealer Optimizer Sessions1-on-1 Consultations22RV Sales DriversAdditional Tools23Meet Your RVT RepresentativesHere to Help You Sell More9.7 Million23We provide RV Dealers, Manufacturers and Suppliers with the mosteffective RV Marketing and Advertising products available.RV Listing Views / year20%5.3 MillionBuyer Connections To Sellers300KRVT also supports the RV industry with: Education. Training. Professional one-on-one consultations.471,000Resulting in:Leads To Dealers / year More “connections” with RV Shoppers. More Consumer leads. More RV sales.“43.2 Million78%Now more than ever, RV Consumers are leaning onRVT to find their next RV. Our mission is simple, weconnect RV Buyers to Sellers, and our commitmentto RV Dealers remains unchanged: generate moreleads, so that you can make more sales.”Shawn FriesenVP of RVT* Sources for all stats in this Media Planner are:Google Analytics, RVT Admin. Sept.16, 2019 - Sept 15, 2020

ABOUT USOurAudienceWho Shops RVT?810,000Unique RV Shoppers / monthsCOf the Buyers who indicated a purchasetime frame:30% Class A25% Travel Trailers18% Class C27% Other“Target RV Shoppers By:95% will buy in 3 Months82% will buy in 1 MonthCityRegionState43% will buy within 1 weekThe RVT Audience is strongly intent onbuying an RV.Your next Customer is on RVT rightnow shopping for an RV. Whatwould you like to say to attract themto your Dealership?”Chris MapsonDigital RV Advertising ConsultantRVTCTADEALERVDPADTAm.uaqmleo psueu m ineea oren . L. Amedsirt ua ingb oia q pisc odoli madat cin ad is aislst m lauer h euagn nim ier se tet nib m i e erc tis nat.ut re c y re is ex or queb ect a se m lo wse rn on m do Ut rud lo nson ue oet, cnonueet pat. ost cipito cocr t n se qer es am m ao lu is su odsu nt it dia t l vo qu er mPo ellelor ssed nt ueratiam, orp comP o t, dud li ci am ven lamcx eae in qu m ul et li ni n uipa i tio iqm a alt tuCEBSITELet us help you get the RVT Audience ofBuyers (with intent) connected to yourRV inventory.WList Your Units Now!ClassClasIf you communicate effectively withBuyers who are combing through RVClassified Listings, it’s a simple fact: youwill sell more RVs. Dealers and OEMsalike.To understand our Audience’s “intent topurchase,” we analyzed the Email Leadswe distributed to Dealers over the yearending September 2020.TrailExperts say that one specific action-- opening up Classified Listings -- is thesingle clearest indicator that a vehicle isabout to sell.Top Searches On RVT By Class:A Every age group from Millennialsto 65 . First-time and seasoned RVers. Every lifestyle from day-trippersto full-timers. All income levels. All areas of the US and Canada.Purchase IntentersThe RVT Audience is made up of:5

LISTINGSRV ClassifiedsSell Your Inventory on RVT43.2 MillionRV Listing Views / year“39,200Hi James: I noticed you inquired about that 2021Newmar Dutch Star 4328 through RVT. Did Sonny’s RVsreach out and connect with you? Is 845-800-5555 yourbest number during the day? Wishing you well! Laurie”Leads To Dealers / monthText MessagesClassified ListingsConsumers LOVE texting! If your Dealershipaccepts texts, we’ll add it to all of your RVTListings, no additional cost. Fully showcase each unit in your inventory30 photos per Listing includedVideo & VR 360 readyAccepting all inventory data feedsCurrently assisting over 1,000 RV Dealersin selling more RVs! Average of 810,000 unique RV Shoppervisits / monthHours Of OperationThe RVT Audience of Buyers wants to know whenthey can visit your Dealership!RVT distributes over 39,200 phone & email leads to RV Dealers every month.Plus, untold thousands of in-person Dealership visits. More leads, more sales.List your inventory on RVT today!Now Buyers can request an online meeting to discuss units they’re interestedin! Simply add your online meeting options to your RVT listings, including:Your Listings can seamlessly show any 3D Toursyou may have created. Ask us how.FaceTimeSkype You connect with Buyers.Gathers helpful information (like correct phone numbers!).Informs your Sales Team.And even automatically sets appointments!“Hi Laurie: Please have them call metomorrow at 800-555-1212. Thanks.”James / Woodstock, NYA popular option, Book Viewing allows Buyers torequest a convenient date and time forin-person viewing.3D ToursWhatsAppRVT’s artificial intelligence (AI) agent, “Laurie”, helps ensure Laurie RVT’s AI AgentAppointment SettingOnline MeetingsFacebookMessengerPro-Active Lead Follow-Upand Advanced Notification SystemZoom1-866-687-4815RVT.com/List7

DISPLAY ADSDisplay Ads on RVTGrab Buyer Attention333 MillionDigital Display Ads Served on RVT / yearAdvertise Your DealershipGEO-Targeting:Or Brands to In-Market BuyersWant More Sales From Your Neighboring State?Segment Shoppers by City, State/Province, Region orDesignated Market Area (DMA).Each time an RV Consumer visits RVT, they spend an averageof 5 minutes running searches & checking out over 5 pages ofRVs for sale.RV BRAND Targeting:Show your ads to people shopping for YOUR BrandsFor your Display Ads on RVT, use your Branding elements(eg. logo, slogan, colors etc.) – this builds trust. Witheach ad impression, they’re getting to know you.”Chris Mapson RVTDigital RV Advertising Consultant728x90LeaderboardNOTE: Can also be used to target Buyers who are shoppingyour competitors’ Brands!Dealer Package of Digital Display Ads:Choose your targeting — by Geo, Class of RV, Brand(s), etc. —to secure the best exposure on RVT’s Homepage and SearchResults Pages.Custom Digital Display Ad Package:Choose your own ad sizes, placements and targeting. Pleaseinquire for custom Digital Display Ad opportunities.Display Ads on RVTCode (Regional orNational)SizesLocation of Your AdsSold ByDealer Package of Display AdsDA-DPAKMultiple95% Search Results Pages5% RVT HomepageCPMDisplay Ads on RVT’s HomepageDA-HP300x250HomepageCPMDisplay Ads on Vehicle Detail Pages(VDPs)DA-RVDP280x336Vehicle Detail PageCPM300x600Skyscraper“300x250Small RectangleTarget Buyers by the Class of RV they’re shopping for.Eg. Target All Travel Trailer ShoppersGrab the attention of Buyers in your target market with DigitalDisplay Advertising on RVT. Engage Buyers with relevant ads —while they are “in-the-act” of shopping for their next RV!970x250Super LeaderboardRV TYPE Targeting:1-866-687-4815RVT.com/Display9

DISPLAY ADSDynamic Native Super AdsThe Most Clicked BannersRV Shoppers on RVT expect to see ads related to their searchactivity.With these enormous Dynamic Native Super Ads, your Dealershipand Listings are introduced first, on the top — and on the side — ofrelevant RVT Search Results.1DYNAMIC:Automatically pulls in your inventory which matches the Category,or even the Brand, that each Buyer is searching for.2NATIVE:DYNAMIC NATIVE SEARCHAppears to be part of regular RVT content, therefore reducing‘banner-blindness’ and better CTRs.RESULTS ADSHUGE:Up to 1260 X 290px approx. 13.1” x 3” and fully responsive - showson all devices.3EFFECTIVE:NEW!These special Ads showcase YOURunits (that match the Buyers’ Search)and they’re “disguised” to look exactly likeListings!Brands your Dealership – Provides ample space for your currentpromotions and / or the benefits of choosing your DealershipDynamic Native AdsProductCodeSizesLocation of Your AdsSold By1Dynamic NativeSuper LeaderboardDA-NSLB1260x290Top of Search Results PagesCPM2Dynamic NativeSuper SkyscraperDA-NSS300x728Search Results PagesCPM included inDA-DPAK.3Dynamic NativeSearch ResultsDA-DNSR900x300Search Results PagesCPM1-866-687-4815RVT.com/Native11

REMARKETReMarketingAds that ‘Follow’ Buyers25%. After They Leave RVTReMarketingIn-market RV Shoppers from your target region search for andview RVs for sale on RVT.Then, your Dealership’s Branded Digital Ads are “re-marketed”to that individual RV Shopper. Your ads are seen across variouswebsites — on all devices, desktop, tablet and mobile.Dynamic ReMarketingNEW Dynamic Social Lead GenerationGoogle and/or FacebookMore Leads -- GUARANTEED!Dynamically remarket the RVT Audience across the GoogleNetwork and/or in Buyer Facebook feeds.Now RVT’s Audience of in-market RV Shoppers will see your listingsin their Facebook feed — providing qualified guaranteed leads for yourDealership!A Buyer sees your unit on RVT. Then, for 30 days, that Buyersees the same unit (or similar) from your inventory as highlyeffective Dynamic Ads on websites across the Internet and/orwithin their Facebook feed.2021 Keystone HideoutSa 179RB 24,455.00Mike Thompson’s RVmore clickswith ReMarketingthan regular adsYour guaranteed leads will include: Check availabilityFind out more about this RVSchedule an appointmentGet pricing infoPurchase 10, 20, 30, 40, 50 or more additional, GUARANTEED Leads-- per month! Contact your RVT Rep today for details.Award-Winning Dealer in SoCal.Mike Thompson’s RVRVT Digital Ad ProductProductCodeAd SizesLocation of Your AdsWhere Clicks Land1ReMarketingRM-CMultipleOff of RVT across theGoogle NetworkAny landing page - your site,section of site2Dynamic ReMarketingGoogle and/or FacebookDRM-GDRM-FBMultipleOff of RVT in GoogleNetwork and / or Fb FeedYour listing on RVT3NEWDynamic Social LeadGenerationDSLGMultipleOff of RVT in Buyer’sFb FeedYour listing on RVT1-866-687-4815RVT.com/ReMarketing13

NESocial Marketplace AdsGet Additional Leads From Facebook!WWinning RV Advertising StrategiesHigh Performing CreativesHighly-Effective Ad CampaignsYour Listings in the Facebook Marketplace!Promote Your Specials andSales Events: Online RV Shows Spring Door Crasher Events End of Summer BlowoutsReMarket the RVT Audiencewith Your Dealership’sBranding:Leverage the power of your RVT advertising to get insideFacebook Marketplace and drive even more leads.“Interests Targeting”Your units will be displayed in Facebook Marketplace toboth local Buyers and also to “prospective RVers” throughsophisticated Interests Targeting.Testing shows that Dealers who take advantage of RVT SocialMarketplace Ads enjoy up to 20% more leads overall.It’s time to capture a sizable increase in local RV Buyer leadsimmediately -- with RVT Social Marketplace Ads. Talk to yourRVT Rep today!How It Works:1. Local RV Buyers find you on Facebook Marketplace2. Messenger then drives Buyers to your RVT Listings.3. Get up to 20% more Buyer Leads! Your tagline i.e. “Deal Directly withthe Owners” Or, “Low-Cost Nationwide VanDelivery”Target Buyers by Category ofRV They Are Shopping For: Target Travel Trailer Shopperswith Your Brands Target Shoppers of DieselPushers in the next StateOEMs, Agencies & Suppliers:Target RV Consumers: Boost Your Dealers’ Leads forYour Brands Ask about Receiving Copies ofConsumer Leads Drive Buyers to Your Website1-866-687-4815RVT.com/Social15

LISTINGS‘Featured’ Listing UpgradesMore Exposure For Your ListingsBoost Your Listings on the Pages of RVT with these Featured UpgradesSpotlight Featured Listings19x larger than regular Homepage Featured Listings, this jumboSPOTLIGHT position on the high-traffic homepage of RVT cangive you over 2X more Listing Views!Regional:National:60%more Views/unit.42%more Views/unit.Homepage Featured ListingsSearch Featured Listings23Hundreds of thousands of unique RV Shoppers visit RVT’shomepage every month. Want more Buyers looking atyour inventory? “Feature” your units with these often-clickedHomepage Featured Listings.Buyers visit RVT and run millions of searches. Why not “feature”YOUR UNITS at the top of relevant Search Results Pages?Search Featured Listings give your ads “above-the-fold”exposure, resulting in more clicks!National:Regional:National:Regional:more Views/unit.more Views/unit.more Views/unit.more Views/unit.57%58%Featured Listing UpgradesCode (Regionalor National)SizesLocation of Your Ads# of ListingsYou Can Feature1Spotlight Featured ListingsSPF-RSPF-N9x Larger ThanRegular ListingRVT Home PageUp to 1See Price List.2Homepage Featured ListingsHPF-RHPF-NThumbnailsRVT Home PageUp to 2See Price List.3Search Featured ListingsSPF-RSPF-NThumbnailsSearch Results PagesUp to 5See Price List.214%“We have hundreds of long term Dealerswho have used these powerful FeaturedListings Upgrades for years. They’re easy touse, with trackable results.”Mike DelepineDealer Account ManagerRVT70%1-866-687-4815RVT.com/Upgrades17

SELL MOREUpgraded Exposure BundlesHigh-Impact Ads Bundled for SavingsBuyer Direct ConnectAccess 155,000 Buyer “Wait List”Spend Less, SELL MORE!Your Similar Units Added to Auto-Notify Consumer EmailsBundle your powerful Featured Listings Upgrades together with astrategic array of compelling Display Ads shown prominentlythroughout RVT. And, sImpressionsNative Super Leaderboard Ads †100,00050,00020,000Native Super Skyscraper Ads †50,00030,00020,000Dynamic Native Search Results Ads †60,00040,00020,000Display Ads on RVT150,00075,00050,000RooftopsRooftopsRooftopsRV Detail Page Ads5 Rooftops3 Rooftops1 RooftopCallSource Phone Lead TrackingAll RooftopsAll RooftopsAll RooftopsUnitsUnitsUnitsRegional Search Featured Listings1052Regional Homepage Featured Listings1051Regional SPOTLIGHT Featured Listings511National Search Featured Listings5xxNational Homepage Featured Listings2xxNational SPOTLIGHT Featured Listings1xxBundle these Effective Display Ads :Together with these Featured Listings Upgrades!PREMIUMDear RV Shopper:NEW: Over 155,000 active RV Shoppers have asked RVT to“Auto-Notify” them when a particular Year, Make & Model ofRV becomes listed for sale.You asked us to let you know whenevera new Class A Gas RV gets listed for salewithin 250 miles of WA. Have a look atthis unit:When a matching unit is listed on RVT, a notification email isautomatically sent to the Buyer.Now you can reach this exceptionally well-qualified RVTConsumer Buyer Audience.Buyer Direct Connect increases your exposure to these lowfunnel RV Buyers by adding your similar/matching units intoRVT’s Auto-Notify emails as a “sponsored listing”.Upgraded Exposure Bundles boost exposure &capture savings.INQUIRE RVT.com/BuyerDirect19

RVInsider Ads on RVInsiderReach RV Review Readers“Finally .Your Ads Where RV Buyers Go ToRead Consumer Reviews about RVs!We’ve partnered with the world’s mostpopular website for Consumer Reviews ofRVs, RVInsider.com.The average Consumer spends 13minutes and 45 seconds readingreviews before making a decision.”BrightLocalAnd now for the first time, RV Dealers can 1. Advertise throughout the pagesof Consumer-written Reviews onRVInsider.com2. Show your Dealership’s Branded ads-- and even your matching inventory!-- to individuals who are reading RVReviews of various . 95%“. of Consumers readreviews before makinga purchase.”YearsMakesBrandsModels of RVsSpiegel340,912 RV ShoppersEvery month visit RVInsider.com and readReviews written by other RV Consumers.92%“. of Consumers trust peerrecommendations.”Ways You Can Advertise to the RVInsider Audience:SpiegelRVInsider Digital Ad ProductProductCodeSizesLocation of Your AdsSold ByDisplay Ads on RVInsiderRI-DPAKMultipleHome and Search Pages on RVInsider.comCPMNative Super Leaderboard AdsRI-NSLB970x250Top of Search Pages on RVInsider.comCPMReMarketing theRVInsider AudienceRI-RM-CMultipleOff of RVInsider.com, on various sitesacross the InternetCPMDynamic ReMarketingRI-DRMMultipleOff of RVInsider on various sitesacross the internetCPMDisplay Ads on theRVInsider HomepageRI-HP300x250300x600On the Homepage of RVInsider.comCPM1-866-687-4815RVT.com/RVInsider21

SELL MOREDealer Optimizer Sessions1-on-1 ConsultationsRV Sales DriversAdditional ToolsMeet Your RVT RepresentativesHere to Help You Sell MoreMike DelepineKevin BoydKevin BrownDealer Support Manager(800) 282-2183 x 714Dealer Support(800) 282-2183 x 720Professional Consultations to StrengthenYour Online Presence.RVT’s Optimizer Sessions are professional consultations withone of our industry experts offered -- at no-cost -- to all RVDealer Customers.Together, we can review best practices, trends and strategiesinvolving: Online RV MerchandisingDigital AdvertisingInventory DataLocal and National RV Industry/Dealership operations.Having a strong plan in these areas can have a dramaticimpact on your online visibility and, simply put, help you getmore leads and the competitive edge.Analyze Shoppers in YourArea: Understand whatthey really look for in yourparticular market and howyour Dealership can reachlow-funnel Buyers – evenwhen your assortmentdiffers from current localdemand.Review RVT Products:Highly effective on-RVTand off-RVT Digital Ads,special Lead GenerationAds, ReMarketing andDynamic ReMarketing ofthe RVT Audience (usingtrusted platforms: Google/Facebook/Bing), plus how to“Feature” your Listings overyour competitors’ units and more!See “Anonymized”Competitive Metrics: Learnregional/national markettrends to see where you trulystand in the online playingfield against yourlocal competitors.Case Studies: See samplesof effective ad creatives pluskey campaign strategieswhich are known to driveRV sales.Whether you are looking for the C-level overview to help planyour goals and strategies for the year, or the technical knowhow that you need to ensure your RV Marketing is fine-tunedand fully optimized, our experts are here to help.1-866-687-4815RVT.com/OptimizerSr. Account ManagerWestern USA(800) 282-2183 x 708 Live ChatThe same courteous way you greetCustomers at your brick-&-mortar store, everytime a Buyer opens up one of your Listings onRVT, our pro-active Live Chat puts your SalesRep “in touch” with another live Buyer. Craigslist Posting ToolReduces the time/cost of posting RVs forsale on Craigslist. Premium — You controlwhat gets posted. Ultimate — Set it andforget it! All Listings automatically posted. Unlimited PhotosRVT’s in-house research shows: Listings with30 photos get 60% more leads! Want moreRV sales? Upgrade to Unlimited Photos. Google Ads EnrichedLet RVT leverage the full spectrumof your inventory data to createcompelling, heavily-clicked test adsthat will drive many additional Buyersto your Listings.1-866-687-4815RVT.com/UpgradesMike MasonAccount ManagerEastern USA & Canada(800) 282-2183 x 7

Get Additional Leads From Facebook Your Listings in the Facebook Marketplace! Leverage the power of your RVT advertising to get inside Facebook Marketplace and drive even more leads. “Interests Targeting” Your units will be displayed in Facebook Marketplace to