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Wanted:Subway franchisees!Take your opportunity.Open your own restaurant. 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.1
The dream ofowning a restaurantAt the beginning,there was a youngman with a dream.What defines us.Welcome to the Subway worldThe Subway restaurantGreat to have you hereWe would like to introduce ourselves on the following pages. Together, we want to find out,if you and the Subway system are a suitable match. We are actively seeking new franchisees to become partof our success story.8Nobody talks aboutmoney – we doThe Subway restaurantHow flexibility makes it easy choosing a location. of opening his own restaurant. The dream belonged to Fred DeLuca.The recipe for your successAt the age of 17 he opened the very first Subway restaurant in Connecticut (USA) with the financialsupport of business partner and family friend Dr. PeterBuck.The personality of a Subway franchisee 10 Nobody talks about money – we doYour investment in your own restaurant11 Franchisees tell their storyThe people behind the Subway restaurants12 Teamwork – the key to successSomeone is always by your side13 Step by step to your own restaurantBecoming a franchisee in 8 steps14 Your contact personFred DeLuca loved handmade sandwiches and sawa chance to finance his studies with this business. AtPete‘s Submarine, as it was called back then, he soldfresh and tasty handmade sandwiches. His customers were delighted with the individually preparedsandwiches and clamored for more restaurants. FredDeLuca decided to make his idea available to otherentrepreneurs as a business system. Flexible, withmoderate investments and uncomplicated, his systemwas particularly well suited for this purpose.This was the beginning of the world‘s largest fast foodsystem. Today the Subway brand has more than43.000 restaurants.People around the world love the freshly madesandwiches too: When prompted, nearly everyone hasheard of the quick service restaurant chain Subway .What is more, for customers, Subway restaurantshave become a tasty and conscious alternative in theindustry.A worldwide study in 2017 shows that food at theSubway restaurants is seen as filling, reliable andsafe. New franchisees can only profit from the brand’shigh profile and sustainability: „Seizing the opportunity now“ – that’s the order of the day for anyoneinterested in joining the Subway franchise system!Who to turn toQuick overview of the Subway brand: Since 1965 More than 43.000 restaurants worldwide, all ofwhich are run by franchisees Over 21.000 successful franchisees worldwide About 5.000 restaurants in Europe One of the most well-known brands in the world Future-proof supply meets demand for fresh,conscious, individual fast foodYour contact personInterested? Call us!Direct your questions to the appropriate regional Subway office (see page 14 and 15).https://www.forbes.com/companies/subway/2 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc. 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.Franchiseestell their story6What defines us.How you can profit from the Subway brandTeamwork– the key to success4The dream of owning a restaurantThe story of a 17-year-old-entrepreneurStep by step to yourown restaurant3The recipe foryour successWe have some important information for you:3
The dream of owning a restaurantA system full of possibilitiesA support you can rely onOur sandwiches are as individual as our customers’appetites: large, small, spicy or low in fat. The possibilities are without limits. Our key is having a balancebetween affordability, a fresh way of nutrition andindulgence.In international as well as national rankings, theSubway brand scores regularly among the mostpopular, well-known and favoured brands in thesector. 2 It is this high profile from which our franchisees can profit too.As a Subway franchisee you will experience theadvantages of a well-proven system that has beenworking for many years. Proven and straightforwardprocesses facilitate your step towards running arestaurant.All of the 43.000 Subway restaurants belong tofranchisees and are therefore owner-managed. Thefigures speak for themselves: We have more than21.000 entrepreneurs worldwide which make up theinternational Subway brand.This guarantees that our sandwiches are perfect forany occasion, no matter if you are on the go, meetingwith friends or treating the family.The six-letter Subway logo represents a fresh,top-quality sandwich. The Subway franchise is theNumber One Quick Service Restaurant (QSR) franchise worldwide by total store count, as at January2018.The Subway system The basis for that many successful partnerships istrust, honesty and mutual support. In Europe we have6 regional offices and more than 90 DevelopmentAgents and their teams that are on hand to offeradvice, support and guidance throughout the processof becoming a franchisee. Your local DevelopmentOffice also provides continued support and mentoringonce you have opened a Subway restaurant.2source: Subway Global Brand Tracking 2017 is clear and manageable to learn and at the sametime creates the most personal ordering process inthe world offers flexible location possibilities as it can also bedeveloped in a small space. requires only few devices and can therefore beimplemented with a moderate investment.All these benefits are presented in detail on thefollowing pages.4 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.The Subway franchise structure allows you to establish yourself as an independent entrepreneur and atthe same time benefit from the experience of a strongand professional team within a proven system. 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.5Step by step to yourown restaurantA brand known by everyoneYour contact personA product beloved by manyTeamwork– the key to successFranchiseestell their storyNobody talks aboutmoney – we doThe recipe foryour successThe Subway restaurantWhat defines us.What defines us.
The dream of owning a restaurantYour SubwayrestaurantWhat defines us. Non-traditional locations include gas stations,airports or railway stations. They are usually lower ininvestment costs, since the locations already meetmany prerequisites.The Subway system is flexible. This makes thesystem very special and is one of the many benefitswhen being a part of the Subway world. It‘s thefranchisee‘s responsibility to find the location of thefranchise, however Subway Development Agents andthe regional offices are here to help. Besides openinga new restaurant, the Subway brand also offers new,qualified and promising franchisees the opportunityof taking over an already established restaurant, ifavailable. looks goodAll new Subway restaurants are built in the FreshForward décor. Along with the new logo, colors,layouts and packaging material it creates a fresh andappealing look.6 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.The recipe foryour successNobody talks aboutmoney – we doFranchiseestell their storyTraditional locations are places in the city centre,shopping malls or free standing restaurants. is smart and efficientWith more than 50 years of experience, the Subway system offers a solid concept. Franchisees benefitfrom the knowledge, processes and network withinour proven systemTeamwork– the key to successAlong with the Subway system come a lot of ad vantages. Due to its flexibility you can choose betweendifferent sized restaurants suitable to your finances.This gives the option of establishing restaurants intraditional and non-traditional locations: Digital: The goal in the near future for all Subway restaurants around the world is to be equippedwith self-order kiosks and digital menu boardsglobally. Guests all over will enjoy the Subway experience with a separate food preparation areaand a designated pre-order pick-up location forkiosk, mobile app, delivery, catering and bot forMessenger orders. Food: Fresh veggie display with whole tomatoes,green peppers, onions and cucumbers that aresliced daily, plus new bread and cookie displays atthe front counter. Dine-In experience: Bright and playful décor, musicand comfortable seating with USB charging portsand complimentary Wi-Fi create a welcomingenvironment.Subway franchisees from Europe can rely on theIPC – the Independent Purchasing Company EuropeLimited. This independent purchasing company is anon-profit making organization owned by Subway franchisees in Europe. Formed in 2001, IPC Europewas set up to enable Subway Franchisees to gainfrom the financial and service discounts that comefrom purchasing and supplying product in largevolumes. Countries which are not yet part of the IPCare required to order food from one authorized fooddistributor. This ensures all Subway restaurantshave the best quality food while achieving maximumsavings at the same time. 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.Step by step to yourown restaurant Anything between 15 to 250 square meters ispossible Many seats or no seats at all – you have options Only a small space is needed for preparation andequipment.Highlights include:Your contact person. is flexibleThe Subway restaurantSmall, large, with or without seats, in a mall, a hospital, a university, as a drive thruor as a free standing restaurant: our system is flexible and therefore as individual asour products. It can be adjusted perfectly to the needs of entrepreneurs, in terms oflocation, furnishing or funding.7
Apart from all these skills, their most important role isto be, a sandwich expert.All of the operating methods, tools and systems aretaught to Subway franchisees during an intensivetraining program including a two-week residentialcourse. However, there are a certain set of qualitiesthat we look for in future franchisees:The dream of owning a restaurantOpening your own Subway restaurant is a big step.You should be aware that managing a restaurant,leading and directing employees are crucial parts ofthe role.2. Joy5. CommitmentThey all enjoy being around people, whether theymight be customers, employees or suppliers. Theyhave an open-minded outlook and the right mindset,where connecting with people is an integral part of afulfilled day.Whether you are preparing food for the day, creatingthe sandwiches for your customers or takingpayments at the cash register – you enjoy beingpresent in your own restaurant and have a hands-onmentality. This characteristic is very important as youare the role model for your employees.The recipe foryour successThe Subway restaurantWhat defines us.Subway franchisees love the freshness of theingredients, the individuality of all the sandwichcombinations and the atmosphere in the restaurants.They are enthusiastic about the whole Subway system and appreciate being involved in the journeyand evolution of the brand.3. Commercial thinkingAs a franchisee you bring along a basic understandingof business processes and economics. Furthermore,the Subway system supports you in your role as arestaurant manager and offers you additional trainingpossibilities.Your contact personStep by step to yourown restaurantTeamwork– the key to successThey ensure that the bread is freshly baked everyday, that every single sandwich is perfectly preparedand that every customer’s extra wish is fulfilled. Theyhelp you create and customize your perfect sandwich,wrap or salad. Our franchisees are entrepreneurswith passion, drive and enthusiasm. Franchisees whosuccessfully run a restaurant over a longer period oftime have the possibility to grow with the Subway brand and open more restaurants, always with thesupport and know-how of their experienced advisors;their Development Agents. A Development agent isalways assigned to a geographical area and supportsthe franchisee with site selection, training andoperational assistance. As we continue our expansion,we have several Development Agent opportunitiesavailable in Europe.4. Sense of responsibilityNobody talks aboutmoney – we doOur franchisees have many talents: they createdelicious food, manage their restaurants’ purchasesand finances and invest time and energy to lead andmotivate their employees and represent an international brand in their restaurants – each and every day!1. EnthusiasmFranchiseestell their storyDo you havethe qualities a Subway franchiseeshould have?8 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc. 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.9
The dream of owning a restaurantFranchiseestell their storyWhat defines us.Nobody talksabout money - we doFlexible in size and investmentThe Subway license is purchased as a one-time feeof 7.500 or 10.000 Euros, depending on the country.The license entitles you to carry the trademark, toopen-up a Subway restaurant and to have unlimitedaccess to everything there is to know about theSubway brand. It also includes the support of theDevelopment Agents. Opening a Subway restaurantis an exciting decision and the first big step towardsa promising future. You are enabled to do so withthe experience of more than 43.000 restaurants.The investment for each Subway restaurant variesdepending on the size, construction costs and theequipment needed.Once the restaurant has opened, you pay 8% of thenet sales as a royalty fee. It is our job to successfullycontinue to develop the Subway brand. We constantly work on creating new products, optimisingprocesses, developing new decors and much more. Inaddition, 4.5 % of net sales go into a national marketing budget. The aim of our marketing campaignsare to drive profitable sales for Subway franchisees.Subway franchisees actively participate in therunning of the Franchisee Advertising Fund (FAF).National and regional advertising boards, consistingof franchisees, are elected each year; it is their roleto make marketing decisions and ensure franchiseefunds are used to benefit all franchisees.Before she joined the Subway world, Kuljit worked inan hospital, but that job didn‘t satisfy her:“It was a well-paid job and I liked to help people, but Ithought there could be more out there for me.I thought I can do more in life and I had the sincerewish to be more flexible. Then I joined the Subway world and I‘m working together with my husbandnow, He‘s my employee now, which has never beenany problem for us. It‘s such a nice feeling workingtogether with a trustworthy person and building upan own business.”The recipe foryour successExperience saves time and moneyKuljit Randhawa from Stockholm, Sweden3 restaurants, franchisee since 2012;Nobody talks aboutmoney – we dois the flexibility in size of its locations. Due to the popularity of the products, the Subway system is awelcoming opportunity for your successful future.“I had the wish for being more active and fulfilling mydreams.”Franchiseestell their storyThe Subway system is a system with economically viable investments. One of the the main advantagesThe Subway restaurantThe people behind the Subway brandDzintars Plotkins from Trento, Italy2 restaurants, franchisee and DA since 2014/2017;Weekly recurring fees: As an applicant you should be able to fund onethird of the total investment. This minimum amount varies from applicant toapplicant – we recommend talking to your localDevelopment Agent in order to get your numbersright. Total investment starting at 93.000 Euros. These include 7.500 or 10.000 Euros for theSubway license, depending on the country. 8 % of the net sales as royalty fee. 4.5 % of the net sales as a contribution to thenational marketing budget.10 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.Teamwork– the key to successStep by step to yourown restaurantNon-recurring fees for your own restaurant:Your contact personOverview of the investmentsDzintars fell in love with the Subway brand when hewas studying and working in the United Kingdom. “Asa student I used to eat at Subway restaurants up to7 times a week!” His passion for Subs would stay withhim: travelling around the world, wherever he went,he was still eating his favourite sandwiches - fromChina to Argentina. When he moved to the northeastof Italy and there was no Subway restaurant to befound, he made the decision to turn his love for thefresh sandwiches into a career. In 2014, DzintarsPlotkins successfully opened his first own Subway restaurant. In 2017, he took the step to become aDA: “I am positive that the Italian market has greatpotential and will be one of the leading markets inEurope. I have also purchased a second franchise andmy new Subway restaurant will be opening in 2018.”“The Subway brand gave me the possibility to be myown boss and grow at my own pace.” 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.11
EVERY Subway franchisee is supported in his or herpersonal development process. Education and trainingopportunities, as well as competent professionalcontacts within the company, are the key to yoursuccess.ARE you concerned about a lack of marketingexperience? Don‘t worry! With the Subway brandyou are included in National and Regional marketingcampaigns whilst receiving help to conduct localmarketing activities. The Franchisee Advertising Fundwill help you in the field of marketing and brings outthe best for all franchisees.MARKET challenges such as a strong growth indemand need to be faced when it comes to purchasing goods. One of the key reasons behind thesuccess of the Subway brand is the solid supportnetwork and the supply chain management carriedout for the benefit of individual franchisees.12 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.The dream of owning a restaurantWhat defines us.The Subway restaurantThe recipe foryour success2. Get in touchYour Development Agent or regional office will be ableto answer all your questions and show you regionalpossibilities and potential. You will find your contactperson on page 14 and 15.3. ApplyWith an application form, which you will receive fromyour Development Agent, you can register yourinterest in the system. In exchange, you will receiveconfidential documents about the Subway franchiseopportunity. Then with the help of your DevelopmentAgent, it’s time to write a business plan. You can alsoapply online at: www.subway.com/apply4. Realize itOnce you have finished your investigation and havesecured approval to become a Subway franchisee,don‘t delay! Sign the franchise agreement andofficially become part of the Subway system5. Start your businessAs a basis for all further steps, you will select theperfect location for your restaurant. The DevelopmentAgents are by your side and will support you.6. QualifyingAs a franchisee you will go through an intensivefranchise training. On completion of the training, youare well-equipped to take the next steps in openingyour own store.Nobody talks aboutmoney – we doIn this brochure you will find out everything about theSubway system.Franchiseestell their story1. Get informed7. The finish lineYou furnish and decorate your own restaurant and hireyour employees. The grand opening is close!8. Let‘s goWith the opening of your own Subway restaurant,the intense preparation process ends and a newchapter begins. Congratulations!!! You are nowrunning your own restaurant and are officially a partof the successful Subway world!Teamwork– the key to successTOGETHER with the appointed Development Agentyou will discover the Subway system and decidewhether you are a good fit for the Subway brand.Finances, contract work, location spotting or openingup a new restaurant – you will do all that side by sidewith your local Development Agent.Refreshingly easy: Becoming a franchisee in 8 stepsStep by step to yourown restaurantFrom the very start, the Subway team supports you: We are with you during the decision making and application process, helping you at every step towards building your own restaurant and sharing the joy of the restaurant opening. Even when your business is up and running, we continue to be there when you need us. With theSubway brand you are part of a strong team.Step by step toowning your ownrestaurantYour contact personTeamworkyou can count on us 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.13
Cambridge, United Kingdom(England, Northern Ireland, Scotland,Wales)The dream of owning a restaurantT: 31 20 5317300E: nordic development@subway.comWhat defines us.(Denmark, Finland, Iceland, Netherlands, Norway, Sweden)T: 44 1223 550820E: tuki development@subway.comThe Subway restaurantAmsterdam, the NetherlandsSo what‘s next?:Confirm your regional Subway officeContact us by email or phoneCologne, Germany(Austria, Germany, Liechtenstein,Luxembourg, Switzerland)Madrid, Spain(Cyprus, Greece, Italy, Malta, Portugal,Spain)Paris, FranceT: 34 916217034E: mediterraneaneurope development@subway.comT: 33 1 41 98 60 03E: westerneurope development@subway.comFranchiseestell their story(Belgium, France)T: 49 221 7887-46-0E: germanic development@subway.comThe recipe foryour successFind your regionNobody talks aboutmoney – we doInterested?We look forward tohearing from you!Find your Subway regional office here:(Bulgaria, Croatia, Czech Republic,Estonia, Georgia, Hungary, Latvia,Lithuania, Poland, Romania, Slovenia,Slovakia)St. Petersburg, Russian FederationT: 7 800 555 4449E: subway@subway.ruStep by step to yourown restaurant(Russia)T: 420 233 310 135E: easterneurope development@subway.comTeamwork– the key to successPrague, Czech RepublicAll other countries:14 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.Your contact personeuropean development@subway.comwww.subway.com 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.15
Interested?Now it’s your turn!Find out more about the Subway franchise-system in a non-commital interview.For more information, please turn to page 14 and 15, find your regional Subway office and contact us by phone or email. Now is your chance!We look forward to hearing from you!www.subway.com16 2018 Subway IP Inc. Subway is a registered trademark of Subway IP Inc.
We would like to introduce ourselves on the following pages. Together, we want to find out, . interested in joining the Subway franchise system! . easy choosing a location 8 The recipe for your success The personality of a Subway franchisee 10 Nobody talks about money – we do Your
