Subway Hong Kong Franchise Presentation

Transcription

Subway Franchise OpportunitiesHong Kong & MacauSUBWAY Development OfficeContent is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.

Subway Brand IntroductionFounded in 1965 in the USANumber 1 QSR in the world* 43,500 Restaurants 110 CountriesListed in Top 100 Brands by ForbesFranchise Model since 19724100 Restaurants in the Asia Pacific region*Subway is no.1 QSR chain by restaurant countContent is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.

Global Brand Initiatives 2018 Franchisees focusedCustomers focusedForward looking brandBetter localization initiativesNew InitiativesNew ConceptNew Mission Innovative yet honors traditionFresh and futuristic facadeDigital & Convenient Content is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.Social Listening & product innovationEnhancing consumers’ experienceDeveloping a more “crave able” menu

Hong Kong & Macau Initiatives 2018Growth Catalysts Strategic & Smart DevelopmentForward thinking partnershipsWell structured support systemAchieving ExcellenceVision & Mission 150 restaurants in 10 yearsIncrease multi-unit ownershipOptimize towards profitabilityContent is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc. Customer centric culturePassionate, engaged operatorsSuperior product innovations

Hong Kong & Macau Development OfficeEstablished in 2007Over 40 years of Subway ExperienceDevelop the market: Review and approve potential franchisees Plan, strategize and assist franchisees in obtaininggood restaurant locationsUp-hold excellent operational standardsGuide and support franchisees in marketing &operational needsContent is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.

The Independent Purchasing Company AsiaPacific (IPCA)An independent organization dedicated to the purchasing anddistribution of Subway restaurants’ suppliesDedicated to providing superior returns to Subway FranchiseesEnsures that all products and suppliers meet the strict criteriarequired by the Subway brand (Code of conduct etc.)For more information visit https://www.ipca.biz/Content is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.

Subway Franchise Basic InformationNO Food & Beverage experience requiredComprehensive Training provided 40 hours in-store training2-week compulsory franchisee training (USA or AUS)Centralized training store for further hands-on training for franchisees and staffOnline Resources, Weekly Newsletters & Email UpdatesLower initial investment* & Simple Operations (no cooking)On-going support from Development OfficeCosts from Sales: 8% Royalty 4.5% Advertising-National Spend decided by Local Franchisee Advertising board (FAF)*Compared to other top QSR chains, Subway has significantly low initial investmentContent is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.

Steps to becoming a franchiseeSTEP 02STEP 06Sign and return an edisclosure document.Subway. AttendDevelopment Officeoriginal2training and University ofHave an interview with ourImportant to keep the1Complete local in-storeSTEP 0434Franchisee Training5STEP 01STEP 03STEP 05Complete a franchiseeSubmit a business planAll Documents areapplication formand complete a financialsubmitted to HQ and yourstatementfranchisee license fee ispaidContent is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.6

Opening your Subway restaurantSTEP 02STEP 04STEP 06Check the lease terms andFEHD review completed,Equipment order placed &add in Subway SIBV clausesFinal Equipment List &contractor appointed forMEPF plans sent to HQbuild12345STEP 01STEP 03STEP 05Find the location both youCAD sent to HQ and thenAuto Payment Setup,and your DA are happy withstore design/layoutInsurance in place and leaseconfirmed by franchiseeapprovedand DAContent is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.6

Franchise Training, Support & Resources SubTube – educational videos University of Subway courses Learn at your own paceFranchisee TrainingLocal TrainingOnline Resources40 hours in-store guided training Training store for best-practice Field Consultants (DA Office)Content is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.2 weeks in either USA or AUS World Class TrainersLearning across all departments

Restaurant design, décor & equipmentWe Provide for you: Custom Floor Plans Requests price list & order of Equipment, décor & materials Access to experienced contractors for store buildBrand Guidelines and Proven layoutCustomized to individual locationsNO background in restaurant design or build neededAccess to IPCA supply chain means better: Quality Materials Competitive pricing Local repair company for repair & maintenanceContent is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.

Start with the Franchisee ApplicationSimple 2 page document asking for: Basic Personal Information Basic Financial Information Educational BackgroundNO strings attachedAllows the disclosure document to be issuedComplete yours today at subway.com/applyContent is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.

Contact us Today!Hong Kong Island, Kowloon, Lantau and MacauJamie LeBrun (General Manager)- Phone: 852 6971 9855- Email: jamie@hksubway.comMichael Kyprianou (Director of Field Ops & Development)- Phone: 852 6645 1652- Email: michael@hksubway.comNew TerritoriesRoy Chan (Business Development Manager)- Phone: 852 9529 3148- Email: chan ro@subway.comContent is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.

Own your future, now!Content is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used without the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc.

Content is confidential, owned by and proprietary to Subway IP Inc, and may not be copied, distributed, republished or used w ithout the permission of Subway IP Inc. SUBWAY is a registered trademark of Subway IP Inc 2018 Subway IP Inc. Steps to becoming a franchisee. 1. 2. 3. 4. 5. 6. Complete a franchisee application form. STEP 01. Submit a business plan