Reselling This EBook Without Exislearning.in What Is .

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Digital Marketing eBook by ExislearningImportant: Reselling this eBook without exislearning.inpermission is Completely illegal.This Digital Marketing Course is for Knowledge Purpose.What Is Digital Marketing?Digital marketing refers to the advertising of brands andtheir products online through channels like social media,search engines, websites, and more.Digital marketing allows brands and businesses to reachnew audience (people) who may be interested in theirservices or products with traditional advertising likebillboards, newspaper, magazine, flyers, etc the reach islimited but with online advertising there is no limit on reachwith online advertising brands and businesses can reachnew audience easily which may never be possible withtraditional form of advertising.Nowadays with the advancement of technology people aremore ready to purchase online and as a result more andmore brands and businesses are jumping on the onlineadvertising ship.

When you open Facebook, YouTube, Instagram, Twitter,Reddit, Google you will find lots of brands and businessesadvertisement there this is an indication that onlinemarketing or online advertising is booming.There are a number of different digital technologies thatmarketers and companies use to get their marketingmessage to their target audience. In addition to theirwebsite, a company might also use PPC (Pay Per Click)ads and display ads, email marketing, mobile technologylike smartphones, social media, and other mediums toattract and engage their target consumers.As One Says “Jo Dikhta H Wo Bikta H” means a productwhich is visible has a higher chance of selling than aproduct which is not visible.In today’s competitive world a brand or a business needs tohave an online presense to be able to survive and beprofitable.With easy access to internet most of businesses andbrands audience is online so they must also be presentonline to grab there audience attention.Digital marketing is vital for modern businesses becausethe internet plays a significant role in how today’sconsumer makes purchasing decisions. The internet also2

impacts how consumers actually purchase their productsand services. This makes it imperative for businesses tonot only be present online but to boost visibility as much aspossible.The days of browsing at a physical store location andasking sales associates for more information aboutproducts are gone. Now, consumers use the internet to getthe information they need to make an informed purchasingdecision, even if they still visit the physical store location tomake their final purchase.That’s where digital marketing comes in. It helps yourbusiness reach these consumers wherever they are in theirdigital buyer’s journey.Digital marketing is like any other type of marketing—it’s away to connect with and influence your potentialcustomers. The real difference is, you connect with andinfluence those customers online.Digital Marketing AssetsAlmost anything can be a digital marketing asset. It simplyneeds to be a marketing tool you use online. That beingsaid, many people don’t realize how many digital marketingassets they have at their disposal. Here are just a fewexamples:3

1. Your website2. Branded assets (logos, icons, acronyms, etc)3. Video content (video ads, product demos, etc)4. Images (infographics, product shots, company photos,etc)5. Written content (blog posts, eBooks, productdescriptions, testimonials, etc)6. Online products or tools (SaaS, calculators, interactivecontent, etc)7. Reviews8. Social media pagesDigital Marketing StrategiesThe list of digital marketing strategies is also constantlyevolving, but here are some of the strategies mostbusinesses are using:Pay-Per-Click AdvertisingPay-per-click (PPC) advertising is a type of advertisingwhere the advertiser pays money for every click it’sadvertisement get. Google Ads and Facebook Ads workson Pay-Per-Click basis means an advertiser will have topay money for every click it’s advertisement get.4

How to set up Google Ads (formerly Google AdWords):1. Click This Link To Start Or Search Google Ads InYour Browser Search Bar Google AdsStep 2. Click On Get Started5

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Step 3. Choose your Advertising Goal and Click on Next.7

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If you want more calls then choose option 1. If you want more website visitors or you are selling aproduct and want more sales then choose option 2. If you are promoting your physical store then chooseoption 3.Step 4. Since you are promoting your business online youshould definitely have a website in step 4 describe yourbusiness and click on “Next”.9

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Step 5. Choose your audience location and click on “Next”11

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Step 6. Choose your Keyword Theme and click on “Next”means let’s say your website is about cricket then choosekeyword theme as cricket.14

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Step 7. Describe your product and write headlines foryour ad and click on “Next”16

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Step 8. Set up your budget and click on “Next”19

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Step 9. After that Review your Campaign settings andclick on “Next”22

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Step 10. After that add your payment info and addmoney to your account and after doing this click on“submit” and your ad will then go live.25

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How to set up Facebook ads:Step 1. Create a Facebook account if you don’t alreadyhave one if you have a Facebook account then move tonext step create your Facebook account from here FacebookStep 2. In order to create Facebook ads you first need aFacebook page so now we will create a Facebook pageclick on this link to create your Facebook page Facebook Page and then click on “Get Started”27

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Step 3. Now login to your Facebook account or create anew one if you don’t have an account already29

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Step 4. Click on Get Started31

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Step 5. Select your Facebook page name after that clickon Next.33

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Step 6. Then choose your page category and click on next.35

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Step 7. Now enter your website if you have one and if youdon’t have a website then click on the box below and thenclick on next.37

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Step 8. Now add images to your Facebook page andclick on “Done” and your page is ready now.39

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Step 9. Add description to your Facebook page andthen share your website post where you sell yourproduct on your Facebook page like given below:41

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Step 10. Now you find a promote button given above onthe page click on that button.Step 11. Choose your advertising goal we have choosenboost a post option.43

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Step 12. Now choose the post you want to boost.Step 13. Now choose the goal for your ad if you want morewebsite visitors then choose that option and if you wantmore engagement then choose that option.Step 14. Now choose your audience for example if you areselling a cricket bat then choose the interest of youraudience as Cricket and keeps your audience age bracketbetween 13 to 40 as 60 age people people will not buy acricket bat.45

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Step 15. Now choose your daily budget and duration ofyour ad spending 500 rupees a day will be a good start totest your ad whether people buy from you or not.47

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Step 16. Now add money to your ad account after thatclick on Boost Post Now after approval your ad will startrunning.Important: Facebook ads takes time to deliver results soyou must atleast run a Facebook ad for a week with goodamount of money and if you still don’t get the result youwanted then keep experimenting with your audience andimage untill you get the desired result.Paid Search AdvertisingIf you have ever use Google, Bing, Yahoo search enginethen you would have definitely seen some ad like the onegiven in the picture below:49

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This is an example of Paid search advertising. It is one ofthe best ways to target potential customers who areactively searching for a product or service like yours.You can create Paid Search ads with Google ads we havealready provided the tutorial to you.Search Engine Optimization (SEO)If you want your website to rank in search engine then youhave to do proper search engine optimization withoutproper SEO your website will not be visible.Let’s say you are selling mobile phones so you need yourwebsite to show up in search when someone searchmobile phone if your website is not visible then no one isgoing to purchase from you.You can use search engine optimization (SEO) to try andrank pages or blog posts on your site organically. You don’thave to pay directly for every click, but getting a page torank usually takes quite a bit of time and effort.If your website is new then ranking for short tail keywordswill be very hard in this case you should write post on longtail keywords.Short Tail Keyword Example: Affiliate MarketingHard to rank a post on short tail keyword.51

Long Tail Keyword Example: How To Do AffiliateMarketing SuccessfullyMuch Easier to rank a post on long tail keyword.How to find long tail keywords and keywords which areeasier to rank for:Best Keyword Tools To Find Long Tail Keywords ForYour Website Posts:Ranking a website post on google is not an easy task it cantake you lifetime to get a single visitor from the Googlesearch engine but by using long tail keywords with lowcompetition you can get your website post to rank ingoogle easily and within a short span of time you will begetting search traffic.To find long tail keywords for your website post use thesekeyword tools:1) SEMrush - Hands down for the competitive insight.Finding what your competition are ranking for is invaluablewhen building out a strategy to improve organic visibility.2) SISTRIX - Similar to SEMRush, SISTRIX is great for52

competitive research, it's also good to identify historicalkeyword performance on certain domains which istranslated into client-friendly visibility chart!3) Keywordtool.io - for the more long-tail variants ofkeywords identified by the above tools. SEO has moved onfrom just targeting an exact-match, vanity keyword, you'vegot to build long-tail context around such terms.4) Ubersuggest – ubersuggest is a free keyword findingtool you don’t have to pay anything to use it and there is nolimit on how much you can use it.5) Soovle Scrape suggested keywords from multiple sources.Soovle gives you suggested keyword ideas from Google,YouTube, Bing, Yahoo, Amazon and more.(All in one place)That way, you can find untapped keywords that yourcompetition doesn’t know about6) JaaxyGet thousands of related keyword ideas within seconds.This is a straightforward (yet powerful) tool.53

So, what makes Jaaxy unique?First off, it gives you LOTS of different keyword ideas.(Including some that you won’t find in most other tools)Plus, you get helpful data on every keyword that itgenerates (including competition, search volume andpotential traffic).7) Google Search ConsoleFind hundreds of “Opportunity Keywords”.The Google Search Console isn’t a traditional keywordresearch tool.But it does have a feature that makes finding awesomekeywords a CINCH.8) Ahrefs Keywords ExplorerMake smarter keyword decisions.Ahrefs recently rolled out a new and improved “KeywordsExplorer”.And what I like most about Keywords Explorer is this:It gives you SUPER in-depth information on each keyword.54

Sure, you get the data you’d expect (like search volume).But you also get a breakdown of the first pagecompetition and how many searchers actually click on aresult.9) SECockpitKeyword research for SEO pros.This a Swiss Army Knife of keyword research tools.Like any other keyword tool, you give SECockpit a seedkeyword and you get a list of results.But what makes SECockpit unique is the built-in featuresthat allow you to get A LOT of depth on search trends,organic competition and traffic estimates.Which means that it’s a tool largely designed for SEOprofessionals.Sure, newbies can get value out of this tool. But there’s nodoubt that SECockpit is targeted for people that sleep, eatand breathe SEO.10) Google Keyword PlannerTap into Google’s massive keyword database.55

The GKP is pretty vanilla compared to most other keywordresearch tools.So why use it?Because the data you get from it comes straight fromGoogle.(So you know its legit)11) Moz Keyword ExplorerFind keywords that will generate the most traffic.Moz’s Keyword Explorer does an awesome job of finding“lateral” keyword ideas.For example, take a seed keyword like “weight loss”.Like most other tools, you get a list of closely relatedkeywords:12) Keywords EverywhereGet search volume (and more) wherever you go.Keywords Everywhere is a paid keyword research tool thatdisplays keyword data on top of 10 websites includingEbay, Amazon and Answer The Public.56

That way, you don’t need to copy and paste keywords intothe Google Keyword Planner. The data shows up in yourChrome browser.13) Keyword SnatcherFind 2,000 keyword ideas with a single search.If you want a lot – and I mean a lot – of keyword ideas,Keyword Snatcher is a dream come true.In fact, you’ll usually generate at least 2,000 keywords froma single seed keyword.Here’s how it works:Just open up the tool and choose the sources that youwant Keyword Snatcher to pull its suggestions from:14) Google TrendsFind new keywords and search trends.There are two ways to use Google Trends for keywordresearch:First, you can search for a specific keyword and take a look at the “related queries” section.57

Second, you can see if whether or not a keyword isgrowing in popularity.15) KWFinderA powerful keyword tool that’s also easy to use.KWFinder is quickly becoming one of my go-to keywordresearch tools.Why?Because it has lots of the features that other tools have.But unlike most other tool, KWFinder is VERY intuitive.Favorite Feature: Keyword DifficultyAs you might expect, this tells you how hard it will be torank for that keyword.But unlike most other tools, KWFinder automatically showsa Keyword Difficulty score next to every keyword.16) QuestionDBFind lots of question-focused keyword ideas (for free).QuestionDB pulls question-focused keywords from threadson Reddit.58

So if you’re looking for an alternative to Answer The Public,QuestionDB does the job.Favorite Feature: PopularitySort the results by popularity. That way, you can createcontent that answers these burning questions.17) SerpstatAnalyze the first page competition.Serpstat is a SEO software suite with tools for content, linkbuilding, and more.Which means Serpstat doesn’t specialize in keywordresearch.Even so, it still has a VERY decent keyword research tool.Favorite Feature: Competitors GraphThis lets you visualize the sites that are competing for agiven keyword (and related terms).How to Write Blogpost That Rank on Page 1 of Google:Blog and website are same.59

How to Write Blog Posts for SEO?1. Identify highly-effective keywords when looking for postideas.2. Naturally integrate those keywords throughout your posts.3. Link to influential websites.4. Aim for scannable, longer posts.5. Internally link words or phrases to other posts on your site.6. Optimize pictures for the fastest possible page speed.7. Preform link building strategies.1. Identify highly-effective keywords whenlooking for post ideas.Use any keyword tool to find long tail keywords asthey rank quickly in Google searches because oflow competition if you try to rank for a short tailkeyword like “Affiliate Marketing” you will strugglerank in Google searches whereas if you use longtail keywords like “what is affiliate marketing” thenyou have a better chance of ranking in Googlesearch.60

2. Naturally integrate those keywords throughout yourposts.Once you’ve decided on a list of target keywords, it’s timeto write a blog post focused on one of these keywords.Brainstorm blog topics with your team and decide on atopic that will entice and engage your target audience.As you write your blog, your keyword and natural variationsshould be regularly interspersed throughout the post. Yourprimary keyword should appear in these key places:8.Title9.Headings and subheadings10. URL if possible11. Image alt text (search engines can’t read images)12. Meta description13. Throughout the contentRemember that you’re writing for humans, not searchengines. Focus on engaging readers with a natural writingstyle that takes their needs and interests into account.Be sure to avoid overusing any keyword (also known as“keyword stuffing”) at all costs. Keyword stuffing may leadto a website being penalized or banned in search engine61

results pages either temporarily or permanently. But evenmore importantly, if your keyword appears too often andfeels forced, you sacrifice a reader’s experience3. Link to influential websites.As you build out your blog post, don’t be afraid to link toother articles or blogs.Linking to applicable and reputable websites not only offersblog readers additional reading material to expand theirknowledge, but it also shows Google and other searchengines that you’ve done your research. And the bloggeror writer may even return the favor and link to your site.4. Aim for scannable, longer posts.In an age of short attention spans (average of 8 secondsfor humans), you would think shorter blog posts are theway to go. But search engines actually prefer longer, indepth blog posts.The longer your blog post, the greater its chance ofappearing in the top search engine results5. Internally link words or phrases to other posts onyour site.Linking to other pages or blog posts on your website helpssearch engines crawl your website and create a more62

accurate sitemap. It also helps your audience discovermore of your content and get to know you as a trustworthy,credible source of information.Internal links to other valuable content keep users on yoursite longer, reducing bounce rate and increasing yourpotential for a conversion6. Optimize pictures for the fastest possible pagespeed.Google rewards pages with faster page speed and placesthose that lag lower on its rankings. So, it's important tomake sure your page-load times are as quick as possible.One of the leading culprits of page lag is large photos. Ifthe photo you uploaded is too big, it will make the pagetake a longer time to load -- even if the image doesn't seemhuge on screen.7. Preform link building strategies.Traffic from places other than Google is crucial to yoursearch rankings. Why? Think of search results like acompetition where the winners get the most votes. Eachwebpage that links back to you is considered a "vote" foryour website, which makes your content more trustworthyin the eyes of Google. In turn, this will make you risefarther up on search results.63

So, it's good to write posts that other websites orpublications will want to hyperlink within their own posts.You can also write posts on other business' websites thatlink back to your website in some way.If You Have Created Your Website With WordpressCms Then Use These Seo Plugins For Better SearchRankings In Google Search Engine:1. Yoast SEOYoast SEO reigns supreme as the king WordPress SEOplugin, it has impressive updates, a beautiful interface, andthe most user-friendly option for making your blog postsand product pages stand out.2. All in One SEO PackThe All in One SEO Pack plugin is the closest competitorto Yoast SEO, and it’s a perfectly viable option for thosewho want an almost complete suite of SEO backend tools.Furthermore, All in One SEO has offered premium featuresand support for a longer period of time, so you might findthat paying for this plugin will get you more in return.3. The SEO FrameworkThe SEO Framework plugin does the trick for those whowant a fast, lightweight SEO plugin for WordPress withoutany ads or upsells.64

4. SEOPressSEOPress is a freemium All In One SEO plugin forWordPress with no ads. It’s completely white labeled withno footprints even in the free version. It’s simple, fast, andpowerful, letting you manage all of your titles and metadescriptions for posts/pages/post types/terms.5. Rank MathRank Math SEO is the swiss army knife of SEO tools foryour WordPress website. It comes with everything youneed for taking full control of your on-page SEO. RankMath combines the power of multiple plugins you might beusing on your WordPress website for SEO and bringseverything into one easy-to-manage plugin that is alsolight-weight.6. SEO SquirrlySEO Squirrly is marketed for people who aren’t SEOexperts. It lives up to that claim by offering a complete SEOsuite without any complicated elements. SEO Squirrlygenerates SEO recommendations differently than the otherplugins we’ve already outlined. You start by typing in yourarticle topic. The desired keyword is also punched in sothat when you continue writing your content, a series ofgreen lights is activated in real-time. It’s almost like youhave an expert whispering into your ear as you’re writing.65

7. Broken Link CheckerSEO isn’t only about filling your pages and posts with asignificant number of keywords. It’s also not only aboutmaking your content readable. One way to make your waypast the competition is to go through your site to removeany broken links. When Google sees a broken link (aka alink that leads to a 404 page,) it sees this as a less thandesirable user experience. After all, your customers haveno interest in landing on an empty page8. Rel NoFollow CheckboxWhen linking to other pages and websites, it’s important torealize that those links mean something to Google. Thesearch engine wants to know the quality of those linksalong with the quality of the links going back to your site.The reason for this is because if you have hundreds oflinks leading to spammy sites, Google sees this asmanipulative and unhelpful to users. This plugin is perfectfor those of you with affiliate links.9. WordLiftWordLift is a WordPress plugin that uses AI to bringadvanced SEO in the hands of content editors andmarketers. This plugin helps you organize your contentwhile automating structured data markup. On top of that,WordLift improves content findability by adding internal66

links, recommendation widgets, and semantic-richmetadata. Plans start at 59 per month ( 65/month).Paid Social Media AdvertisingMost social media platforms like Facebook, Instagram,Twitter, LinkedIn, Pinterest and Snapchat will allow you torun ads on their site. Paid social media advertising is greatfor building awareness with audiences that might not beaware that your business, product or service exists.When you set up a Facebook ad it will automatically run onInstagram and many other apps which uses FacebookAudience network to earn money.Now How to set up Twitter ads:If you are a small business or brand then Twitteradvertising will not be the best option for you as it requiresa lot of money as compared to Facebook ads and Googleads and may also doesn’t provides the desired results.Step 1. If you don’t have a Twitter account then create onefrom here click this link Twitter if you already have anaccount then move to step 2.67

Step 2. Write an interesting tweet containing yourwebsite post url where you sell your product. See theimage below for example:This is a tweet from a cricket news website.Now How to promote a tweet:Step 3. Click on three lines given at the side of your tweet.68

Step 4. After clicking on the the three lines icon you will betaken to the next page there click on “Get Started”Step 5. Fill in your credit card and debit card informationand your billing address after that click on “Next”69

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Step 6. Now choose the interest of your audience let’s saythat you are selling mobile phone then choose the interestof your audience based on that after making payment yourTwitter ad will start running.71

How to set up Reddit ads:Make your product is of the highest quality as people onreddit are really harsh and they will not hold back incriticising your product if it is not good.Step 1. Click on this link Reddit Advertise and thenclick on “Advertise On Reddit”72

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Step 2. Fill in your information and click on “Sign Up”74

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Step 3. Click on “Create Campaign” button.76

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Step 4. Fill in the details choose a name for the campaign,choose your audience, choose your ad goal and then clickon “Continue”78

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Step 5. Select your budget, daily spend, choose theinterest of your audience, Choose the subreddits when youwant to promote your product if you are selling mobilephone then choose mobile phone subreddit and then clickon “Continue”Step 6. After making the payment your ad will start runningafter approval.Social Media MarketingUnlike Paid social media advertising and like SEO, socialmedia marketing is the free, organic way to build yourfollowing on social media platforms like Facebook orTwitter to market your brand and business. And, just likeSEO, organically marketing your business on social mediatakes a lot more time and effort, but in the long run, it candeliver much cheaper results as social media marketingdoesn’t cost you money it only requires your time andhardwork.Social media marketing is becoming more difficult asplatforms like Facebook and Twitter wants you to pay forresults and reach but you can still do social mediamarketing for free by putting bout engaging content.To build followers on Facebook you need a Facebook pagewe have already described how to create a FacebookPage.81

Let’s say you are a cricket news website and you want toincrease followers on your Facebook page then for thatyou should join Facebook group of all the cricketers andyou should share your Facebook page post on these groupasking people to like your page but do not only post yourFacebook page post on these groups otherwise the adminof these groups will ban you so you should also post somepost directly on these groups.Use images which grabs the eyeball and engages peoplesee the picture given below for example:82

This image has a question in it and it tests peopleknowledge and people will going to engage with this post inlarge number some of them will also like your page.83

This was just an example.How to gain followers on Twitter for free?Twitter is a moving platform means a tweet will be availablefor only sometime so you have to make sure that yourtweet is interesting so that people engages with it andretweets it that way the lifespan of your tweet will increase.How to gain followers: engages in Twitter trends postsomething interesting related to the trends and your tweetwill going to get lot’s of like and retweet. For example: let’ssay India vs Australia match is going on and #INDvAUS istrending on Twitter then you should post something relatedto #INDvAUS trend and your tweet will gets you manylikes, retweets and some followers as well.Conversion Rate Optimization (CRO)Conversion rate optimization (CRO) is the art and scienceof improving your online user experience. Most of the time,businesses use CRO to get more conversions (leads,chats, calls, sales, etc) out of their existing website traffic.Content MarketingContent marketing is used by brands and business to buildawareness among audience about their products.First step in content marketing involves creating greatengaging content for your audience featuring your product84

which people will love and will share with their friends andfamily if your content is good and people loves it they willshare it with others and it will go viral once it goes viralthen your product sale will skyrocket.Content types includes (blog posts, infographics, eBooks,videos, etc) to build brand awareness or drive clicks, leadsor sales.Write great blog posts about your product, createinfographics, write engaging and helpful ebook or create anengaging video and share it with your audience to get moresales, leads for your product.For example: let’s say you are selling an online course oncontent writing for Rs.1999 then your potential customerswill first want to see some of your content for free beforethey pay you Rs.1999 so in that case you should providethem a free well written informative ebook or a greatinfographic or some informative videos for free so that hegets convinced that your online course is the best and hepurchases your course.Whenever you opens Amazon, flipkart to buy let’s say amobile phone then you always reads about thespecifications about the mobile phone and when you likeit’s functions and specifications then you buy it this is anexample of content writing.85

Content marketing may appears hard but it is not that hardat all if you are a brand or a business selling a product thenjust write a beautiful blog post or create an infographic or agreat video or an informative ebook containing full detailsabout your product explaining your audience about whythey should buy it make sure to provide some positivereviews of people using your product and being satisfiedwith your product this will convince your audience topurchase your product.For example: Click this link to see what content marketingis Best WordPress Website Development CourseIn this blog post you can clearly see what this course is allabout what you will learn in this course, why should youenroll in this course and you can also see the reviewprovided by the people who have purchased our courseand really liked our course.This is what Content Marketing is all about happy selling to you if you follow all these steps.Native AdvertisingEver get to the bottom of an article and see a list ofsuggested articles? That’s native advertising. Most nativeadvertising falls under content marketing because it usescontent to attract clicks. Often, native advertising can be a86

bit hard to spot, since it is usually mixed in with non-paidcontent recommendations but that’s kind of the point.If you follow our content marketing rules that we have toldyou in the content marketing section then you generate alot of profit from bringing audience (people) to your contentthrough native advertising.How to master native advertis

7) Google Search Console Find hundreds of “Opportunity Keywords”. The Google Search Console isn’t a traditional keyword research tool. But it does have a feature that makes finding awesome keywords a CINCH. 8) Ahrefs Keywords Explorer Make smarter keyword decisions. Ahrefs re