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GET REALABOUT BUSINESSDEVELOPMENT.BUSINESS DEVELOPMENT FROMTHOMSON REUTERS ELITECHANGES THE GAME.

THE MARKETHAS CHANGED.DOES YOUR FIRMHAVE THE TOOLSTO KEEP UP?2

Person-to-person contact with a prospectis still the most important and conclusivecomponent of winning new business. Butnetworking at luncheons is not enough:you need a plan going in and technologyto support that plan.in order to present them in significant ways to your clientsand prospects. In total, you can now show immediate andtangible results from a customer relationship management(CRM) investment.It hasn’t been that long since the days when businessdevelopment was simply defined as networking at luncheons,and a lawyer’s most valuable business development toolwas the Rolodex . But growth expectations and a shift inclient attitudes have changed the landscape profoundly.Today, clients are handling more business in-house,and internal demands to find new clients are on the rise.Increased competition means you need to differentiate yourfirm like never before. You need technology that gives youmeaningful and valuable ways to increase business, butyou find yourself having to rely on systems that don’t providetailored workflows, have cumbersome implementations,and require ongoing manual data management.The reality is that there is now technology to not only uncoverburied opportunities, but prioritize them according to yourstrategy criteria and present them to you in meaningfulformats. You can now harness and automate firm data tomake it easier to analyze. You can quickly access your firm’sdistinctive talents and strengths, from one central location,The reality is that thereBUSINESS DEVELOPMENT PREMIER FROMTHOMSON REUTERS ELITE is now technology to not S ophisticated, game-changing enterprise relationshipmanagement capabilities uncover new businessopportunities from areas within your firm nevertouched before.opportunities, but I ntelligent data automation gives you the analytic toolsyou need to support your initiatives.and present them to youonly uncover buriedprioritize them accordingto your strategy criteriain meaningful formats. T homson Reuters data sources provide enhanced companyinformation and competitive intelligence. A centralized database lets you easily draw from your firm’sdeep pool of experience for proposals and presentations.In short, it gives you all the tools you need to generateimmediate ROI for your firm.3

A REVOLUTIONARYSOLUTION FORA NEW REALITY.4

Business Development Premier changes the way you playand win the game. A cloud-based business developmentsolution designed specifically for law firms, it is built on thebest-of-breed Microsoft Dynamics platform. BusinessDevelopment Premier is a CRM solution coupled withenterprise relationship management technology, enhancedwith marketing automation, experience managementtools, company profiles powered by Thomson Reuters,and competitive intelligence through integration withMonitor Suite.With this dynamic combination, for the first time you’ll havethe technology to support the entire marketing campaignlifecycle to help you plan successful campaigns, engageclients, convert opportunities, and measure results. And youwon’t have to wait 12 to 24 months to see real ROI. BusinessDevelopment Premier’s technology reduces start-up time toa fraction of the time required for traditional implementations. Enterprise relationship management technologyautomatically uncovers, deduplicates, and enhances contactand company information, so implementations are fasterand data quality is significantly enhanced. for the first timeWHY MICROSOFT DYNAMICSyou’ll have the technology Recognized by leading analysts such as Gartner ,Forrester , and Nucleus as a world-leadingCRM systemto support the entire Over 3.5 million users in more than 80 countriesand 40 languagesmarketing campaignlifecycle . Over 40,000 customers from small to enterprise Technology leader and trendsetter with significantR&D resources Thomson Reuters Elite partnership brings you thebest CRM foundation, customized with built-inThomson Reuters legal expertise and unsurpassedinformational assetsRADICAL CRM AUTOMATIONDramatically faster CRM implementation comes from technology that automaticallyuncovers and deduplicates client data from address books, email traffic patterns,calendars, and CRM data, with no data entry required.NEXT-LEVEL MARKETINGDeliver and prove marketing value with a solution that has built-in best practicesto manage campaigns through every step of the legal marketing lifecycle – planning,engagement, conversion, and measurement.DEEP CLIENT INSIGHTSGain a perspective never before possible with company profiles, knowledge of wherecustomers are in the CRM pipeline, competitive intelligence, and who-knows-whominformation – updated in real time with anywhere mobile access.5

DELIVER VALUE ATEVERY STAGE OFTHE MARKETINGLIFECYCLE.6

When you have complete company and client data, alongwith trend analysis, you can develop a better strategy. Ourindustry-leading enterprise relationship managementtechnology automatically identifies, deduplicates, andclassifies relationship data across your organization withoutmanual entry, enabling you to analyze relationship trendsacross geographies, practice areas, and industry groupsthrough a combination of sophisticated search tools,relationship monitoring, and advanced reporting. You alsohave the advantage of competitive intelligence throughintegration with Monitor Suite, and you have the ability topull talent and matter information from your experiencedatabase so you can plan strategically.ENGAGE CLIENTS AND PROSPECTSOur solution automaticallyMEASURE RESULTSBeing able to review, measure, and refine is essential inorder to optimize marketing strategies and tactics. To doso, you need powerful analytics to evaluate and improveyour marketing campaigns. Our built-in metrics capabilitiesautomatically capture firm contact and relationship dataand help drive engagement with both lawyers and firmcontacts. You can seamlessly search and analyze key clientand industry trends and activities, gain competitive andmarket insight, and build key prospect lists. Automatedtracking and easy-to-use ROI dashboards help you easilydetermine which activities drive revenue.TMERICSupdated company andcontact information frommultiple sources to keepdatabase and marketinglists current.ENGAIGNMP IONCA ECUTEXANuncovers and aggregatesLIST CREATIONEAGHaving a fully accurate and up-to-date list for campaignsis one of the essentials. But with other CRM systems, 70%of data is outdated in 12 months, and 60% of contacts nevermake it to a CRM list. Our solution automatically uncoversand aggregates updated company and contact informationfrom multiple sources to keep database and marketinglists current, and it is updated automatically. Contact andlist management are automatically combined with emailmarketing, giving you the ability to centralize and streamlineplanning and managing campaigns. You can maintainrelevant contacts, giving you the ability to engage with theright people at the right time. Top-tier email distributionfrom an award-winning provider gives you actionable datato help you build marketing intelligence.To win new business, you must be able to demonstratesuccess and experience. With specific, recent, and relevantdetails such as client, practice, industry, geography, andfinancial information, you can create a compelling message.Our powerful search capabilities enable you to store,manage, and use all of this information, so you can easilyuse it for pitches, Web site publishing, newsletters, andadvertisements. All information is securely stored inaccordance with industry best practices and to conformto your firm’s ethical walls.PLPLAN WITH CLEAR INSIGHTCONVERT OPPORTUNITIESBD STRATEGYBusiness Development Premier lets you apply best-in-classtechniques to every stage of the legal marketing lifecycle –planning, engagement, conversion, and measurement. Youcan enhance your marketing workflows and deliver keyinformation wherever it’s needed.ASUREDAANSHBOALY ARDTICSVERTMENIG TPA NC A M EMENR EFITraditional CRM systems require significant manual work forcomplete campaign management and measurement. But withBusiness Development Premier, built-in best practices meanlow-touch campaign management through the entire marketinglifecycle. We make it easy to plan with clear insight, engageclients and prospects, convert opportunities, and measure results.CONHPITCINPI B U ITC L DHTEAMCAMPAIGNG7

TRANSFORM BUSINESS DEVELOPMENTFOR ALL MEMBERS OF YOUR FIRM.Track your firm’s engagementwith a client over time usingthe relationship trend graphon Thomson Reuters Profilepages.CMO: “ We need better workflows and data to continuouslyevaluate and improve upon our marketing efforts.”The Business Development Premier platform provides built-inbest practices and proven strategies that have been used inindustries outside of legal for years. This next-generationmarketing automation allows you to manage campaignsseamlessly through every step of the legal marketinglifecycle, including planning, engagement, conversion, andmeasurement. With increased visibility of contacts and theirinteractions with your firm, along with access to competitiveintelligence and trend analysis tools, you can develop abetter strategy.Armed with client insight, now you can strategically engageyour audience more effectively. Campaign management,list management, and email marketing tools help youautomate tactics, leverage best practices, and maximizecampaign performance. Enterprise relationship managementtechnology automatically updates company and contact8information from multiple sources so you know you’re alwaysworking with the most up-to-date, accurate data. And atop-tier email distribution solution from ClickDimensions ,an award-winning provider, helps you learn more about yourprospects in a streamlined and organized format. You canprioritize opportunities through contact categories, suchas Unverified, Verified, Managed, Priority, and Inactive.Powerful analytics equip you with the necessary tools forthe final step in the marketing lifecycle – evaluating andimproving your marketing campaigns. Superior reportinglets you manage your marketing activities and prove theirvalue. Automated tracking and easy-to-use ROI dashboardshelp you easily determine which activities drive revenue.With intelligent metrics, you can focus on strategy ratherthan tactical execution, thus optimizing performance.