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IBM Cognos 10: Under the HoodWebinar SeriesIBM Cognos 10.1.1 Active Reportswww.Senturus.com1Helping Companies Learn From the Past, Manage thePresent and Shape the Future

Today‟s Agenda Welcome and introduction IBM Cognos 10 New Features Overview Features included at no charge Features requiring trade-up fees Active Reports Strategy Who is the Audience? When to use Active Reports vs. Standard Reports Demonstration: Creating an Active Report Using a Deck Data Iterators and Swipe Gestures Include an Active Report Output in a Business Insight Workspace Removing the risk of the Cognos 10 upgrade Senturus Services Offerings Active Reports Proof of Concept Upcoming Hands-on Training Options Q&A2

Today‟s Format 3This is a continuation of our IBM Cognos 10: Under the HoodWebinar SeriesDemonstration will begin shortlyPlease submit questions via the GoToWebinar Question panein the GoToWebinar control panelWe will address questions LIVE at the conclusion of thepresentation, so if you do not get an immediate response,please HOLD ON!Today‟s Slide Deck is already available on the Senturus Siteand the Recorded webinar will be made available shortly

GoToWebinar Control PanelSubmit questions hereClick arrow to restore fullcontrol panel4

Welcome and Introduction Who we are:– Jim Frazier, Vice President, Sales– Albert Valdez, Director of Education Services 12 years as a technical trainer, focused on business intelligence andperformance management 5 years as a Senior Education Specialist at Cognos, Inc. Lifetime CTT certification from CompTIA IBM Cognos Certified Last 6 Years as a Senior Consultant, Solutions Architect, EducationDirector5

Who is Senturus ? Consulting firm specializing in Corporate Performance Management– Business Intelligence and Enterprise Planning– Platform-independent– IBM Premier Solutions Partner 2009-2012– Cognos Platinum Partner 2001-2008 Solution & Service Offerings– Pre-built Solutions– Complete project implementations– Assessment and Roadmap consultations– Training: Classroom, Onsite, Remote, Mentoring, Workshops & Webinars Led by professional trainers and seasoned consultants6

A few of our 400 Clients7

OverviewIBM Cognos 10.1.1 New Features8

Highlights for IBM Cognos 10 –IBM Launch, October, 20101. Unified workspace with greater power, intuitivenavigation and cleaner look2. Breadth of analytics across historical, real-time andpredictive information3. Collaborative BI through built-in collaboration and socialnetworking4. Easy data inclusion by the business from one value, toentire data sets and external files5. Analytics on the go for more devices and disconnectedinteraction6. Faster performance with in-memory processing7. Seamless upgrade and ease of ongoing management8. Trusted expertise with built-in training videos, „how-to‟books and user communities9. Expanded deployment options include Cloud, System z,and Power10. Cognos 10 Ready added value of TM1, Planning,Analytic Applications and SPSS Modeler9

Highlights for IBM Cognos 10.1.1 –IBM Launch, September, 20111. Mobile Support for Active Reports, includingNative Support for the iPad Tablet Computer2. IBM Cognos Mobile now supports Active Reports onthe Apple iPad with the native application of IBMCognos Mobile installed.3. Support for Active Reports in Email (iPad)a) IBM Cognos Mobile now supports importing activereports from email4. Include Active Reports in Business InsightWorkspaces (dashboards)10

IBM Cognos 10: Under the Hood1. User Interface Improvements: Collaboration, Analysis Business Insight Active Reports Cognos CollaborationFee2. Predictive analytics and advanced statistics3. Real Time Monitoring4. New Mobile Capabilities (*Free for Enhanced Consumers as of 10.1.1*)5. Enhanced access to External Data6. Easier upgrades with Lifecycle ManagerFree7. Improved performance and scalability (Dynamic Query Mode)8. Quicker Framework Manager development (Model Design Accelerator)9. Major improvements in graphics and visual appeal10. More flexible and robust server administration11

IBM Cognos 10 Licensing MatrixBI EnhancedBI AdvancedBIBIBI Business BI Business BI BusinessBIConsumerBusiness al( 1,110)AuthorAuthor( 891)( 1,450)( 1,450)( 1,450)( 3,340)( 400 add)( 1,680)( 2,790)Cognos BI CapabilityCognos Connection,Cognos Viewer,Prompting, Drillup/Down/Through Cognos Search Cognos Collaboration Business Insight Biz Insight AdvancedActive Reports Query Studio Analysis Studio Report Studio Metric StudioEvent StudioTransformerIBM Cognos Mobile*as of 10.1.1* *10.1.1: No additional server charge for Mobile12

New User Types with Cognos 10.1.1 IBM Cognos Mobile Consumer ( 550 per auth user) For Users Who require access to Cognos Business Intelligence Only ViaApplications Developed for Mobile Devices Includes all the rights of Cognos BI Consumer Access Cognos BI via Applications developed for the mobile server Consume Cognos Active Report Outputs IBM Cognos Active Report Recipient ( 400 per auth user) For Customers Who want to Distribute Active Report Outputs to users thatwill not log onto Cognos BI Directly These users may receive personalized report outputs other than activereports Receive and consume reports that have been customized or otherwisepersonalized for an Individual and distributed directly to them via a methodoutside the Cognos Connection Portal Receive Active reports distributed to an individual by a method outside theCognos Connection Portal13

Senturus Can Help You Understand IBMCognos Licensing! Free Cognos License and Support Review:– 1 Hour Call with a Licensing Expert to Discuss:– Upcoming Cognos Support Renewal Review to make sure all licenses are needed and potential Upgrade OpportunitiesHelp Negotiating Year over Year Support IncreasesEffects of New IBM Licensing PoliciesDiscounts over and above IBM Pricing– Cognos 10 Upgrades and License Migrations 14Options for Migrating from C8 and previous to new C10 rolesDiscussion of what each role includes and value of migratingOptions for starting a POC with existing license rolesEffects of New IBM Licensing PoliciesPVU vs Authorized User License Model OptionsOpportunities for Ongoing Support & Maintenance HoldsOther because it changes constantly

Active Reports Target Audience Executives– Easy-to-use high level information while in the office orremote Remote Professionals– Access to critical business information while on the road Internal Consumers– Where responsiveness is inconsistent or slow, ActiveReports can serve as interactive Dashboards and as drillthrough sources to additional information15

IBM Cognos Active Reports Authoring What skills are required to create Active Reports?– Experienced Professional Report Authors– Leverages the same Report Studio authoring interface,however – Requires new skills to leverage new features Significant, compelling new interactive controlsavailable in Active Reports that are NOT possiblewith standard reports Awesome Resource: Active Reports Cookbook:– nos/reporting/active report/page593.html16

IBM Cognos Active Reports –For Mobile Consumers Active Reports are an effective way to delivercontent to Mobile users– Active Reports have built-in interactive features allowinginteractivity without making additional “trips” from deviceto server, providing instantaneous response– The Active Reports can reside on the device fordisconnected access– New Active Report controls in Report Studio are designedspecifically for iPad interface (Iterator controls support“swipe” gestures)17

IBM Cognos Active Reports –Limitations Size– Designed for high-level data views– Not meant as a distribution channel for detailed reports– Ideally 5-10MB maximum size Graphs– No built-in graphing engine– Each permutation of a graph needs be rendered and stored in MHTML file Drill-Down– Not truly supported Security– Intended to be consumed as individual files. No data-driven security18

DemonstrationsIBM Cognos 10.1.1 ActiveReports in Action19

IBM Cognos 10.1.1 Active Reports Demonstrations– Demonstrate new features in version 10.1.1 for ActiveReports Authors– Create an Active Report Using a Deck and a Data Iterator– Include an Active Report Output in a Business InsightWorkspace20

IBM Cognos 10.1.1 Active Reports Demonstrations– Demonstrate new features in version 10.1.1 for ActiveReports Authors– Create an Active Report Using a Deck and a Data Iterator– Include an Active Report Output in a Business InsightWorkspace21

IBM Cognos 10.1.1 Active Reports Demonstrations– Demonstrate new features in version 10.1.1 for ActiveReports Authors– Create an Active Report Using a Deck and a Data Iterator– Include an Active Report Output in a Business InsightWorkspace22

Senturus Upgrade and Training ServicesREMOVING THE RISK OF THECOGNOS 10 UPGRADE23

Senturus Cognos 10 Upgrade PackageSenturusUpgradesCognos 8 toCognos 10In yourDevelopmentenvironment 3,495Fixed PriceCOGNOSSenturus offers a full range of Upgrade Packages fromDevelopment Only Remote Mentoring to Remove Risk, toFull Install, Migration and End to End Testing in LargerEnvironments where we do it all.For More Information please contact Sales@Senturus.comorCall Jim Frazier @ 650-949-292124

Other Senturus Solution Offerings Cognos 10 Proof of Concept Engagements– Active Reports– Business Insight– Cognos Mobile Identify Users and Reports/Dashboards that would benefit from amove to Active Reports Convert up to 5 Report Studio Reports to Active Reports Provide a Demonstration of the reports and their benefits to alarger audience 4,995 For More Information please click on the links above, andcontact Sales@Senturus.com25

Cognos Training Options Upcoming Senturus Public On-Line Training Events:– Friday, March 9, 2012 (7am-3pm Pacific Time) : IBM Cognos 10 System Administration– Wednesday, March 21, 2012 (7am-3pm Pacific Time) : Developing Scorecarding Applications with IBM Cognos MetricDesigner– Thursday, March 22, 2012 (7am-3pm Pacific Time) : Metrics Management with IBM Cognos Metric Studio– Monday-Tuesday, March 26-27, 2012 (7am-3pm Pacific Time): Beginning/Intermediate Report Authoring with IBM Cognos ReportStudio– Wednesday, March 28, 2012 (7am-3pm Pacific Time) : Advanced Report Authoring with IBM Cognos Report Studio26

Cognos Training Options (Continued)– *NEW DATE* Thursday, March 29, 2012 (7am-3pm PacificTime): Authoring Active Reports with IBM Cognos 10.1.1 Report Studio– Wednesday-Thursday, April 18-19, 2012 (9am-5pm PacificTime): OLAP Modeling with IBM Cognos 10 Transformer– Tuesday-Wednesday, June 19-20, 2012 (9am-5pm Pacific Time): IBM Cognos Planning: Analyst Model Building– Thursday, June 21, 2012 (9am-5pm Pacific Time): IBM Cognos Planning: Deploying Web Applications with Contributor27

Wrap-up Thank you for attending!! We hope you have a better understanding of what IBMCognos 10 can do for you You should have a better idea of how and when youcan use Active Reports Now – Q & A28

IBM Cognos 10 Licensing Matrix Consumer BI ( 891) BI Enhanced Consumer ( 1,110) ( 400 add) BI Business Author ( 1,450) BI Business Analyst ( 1,450) BI Business Manager ( 1,450) BI Advanced Business Author ( 1,680)