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eCornell Online ProfessionalDevelopment ProgramsCertificate Program inMaster Certificate in HospitalityManagementpowered by866-326-7635 1-607-330-3200enterprise.ecornell.com1 of 25

Certificate Program inMaster Certificate in Hospitality ManagementCertificate InformationThis certificate program is comprised of thefollowing 8 online courses, plus 15 electivecourses:HAME504: Understanding Team DynamicsHAME505: Facilitating Group DecisionsHAME506: Improving Personal andWorkgroup ProductivityHAME512: Managing People More EffectivelyHAME513: Understanding FinancialStatementsCertificate OverviewGain a robust understanding of the hospitality vertical to move into director level responsibilities atthe property site and corporate headquarters. Learn advanced hospitality management techniquesand valuable cross-disciplinary skills and principles.DescriptionHundreds of professionals who want to sharpen their existing skills, develop new skills, andenhance the understanding of their hospitality management career participate in executiveeducation programs from Cornell’s School of Hotel Administration annually. eCornell hasworked hand-in-hand with the School of Hotel Administration to adapt its renownedProfessional Development Series for convenient online delivery.HAME518: Creating Service CulturesHAME519: Secrets of Phenomenal CustomerServiceSHA501: Marketing Fundamentals for theHospitality IndustryElective CoursesHAME507: Mastering the Time Value of MoneyThe Master Certificate in Hospitality Management addresses the skills and competenciesrequired of employees ascending to management positions and those recently promoted tomanagement positions in the hospitality industry. The eight core courses cover valuabletechniques for managing time to increase efficiency and productivity, and managingteams to increase both the level of participation and the effectiveness of team members.Learn fundamental concepts and techniques related to marketing, financial analysis,and accounting. In short, these courses are designed to build a foundation of skills tohelp new managers succeed and to progress in the organization.HAME508: Making Capital Investment DecisionsCore Courses:HAME509: Risk and Return: How to Identify, Measure, andIncorporate Into Capital Budgeting DecisionsHAME510: Raising Capital: The Process, the Players, andStrategic ConsiderationsHAME514: Using Ratio Analysis to Evaluate FinancialPerformanceHAME515: Data Gathering and Analysis in the Hospitality IndustryHAME516: Statistical Decision Making for Hospitality ManagersSHA502: Conducting Effective Hospitality Marketing ResearchSHA503: The Hospitality Marketing Mix: Product and PriceSHA504: The Hospitality Marketing Mix: Place and PromotionSHA531: Introduction to Hotel Revenue ManagementSHA532: Forecasting and Availability Controls in Hotel RevenueManagementSHA533: Pricing Strategy and Distribution Channels in Hotel RevenueManagementSHA534: Overbooking Practices in Hotel Revenue ManagementSHA535: Non-Traditional Applications of Hotel Revenue ManagementAccreditationLearners who successfully complete this program receive a MasterCertificate in Hospitality Management Certificate from Cornell Universitypowered by2 of 25Marketing Fundamentals for the Hospitality IndustryUnderstanding Team DynamicsFacilitating Group DecisionsImproving Personal and Workgroup ProductivityManaging People More EffectivelyUnderstanding Financial StatementsCreating Service CulturesSecrets of Phenomenal Customer ServiceSelect two of the three elective tracks to get the additional in-depthMarketing, Finance, or Hotel Revenue knowledge you need tosucceed in your career.Who Should Enroll in This Certificate?This certificate series is designed for hospitality professionalswithin hotels and corporate offices seeking a comprehensiveunderstanding of the many facets of hospitality including finance,marketing, foodservice, human resources and revenuemanagement. It is also ideal for upper-level professionals movinginto executive level positions who wish to refine their skills inspecific hospitality areas.

Required Course:Understanding Team DynamicsHAME504Authoring FacultyFlorence Berger, Ph.D., Professor EmeritusJudi Brownell, Ph.D., ProfessorSponsoring SchoolCornell University's School of HotelAdministrationTotal Learning TimeApproximately five to six hours over a period oftwo weeks for each course.DescriptionIf organizations are to remain productive and maintain a competitive advantage in this fast-paced,constantly changing, global economy, it is essential that they understand how to create and utilizeeffective work teams at all levels of the organization. When well managed, teams improveproductivity, innovation, and the likelihood of success. Ineffective teams lead to frustration and theloss of time and productivity.In this course, participants will explore the dimensions and inherent benefits of a well-organized,synchronized team and how to develop a systematic and concrete approach to organizingindividuals into a highly effective, productive, and cohesive work force.Who Should Take This Course?This course is critical for all levels of managers, supervisors, and team leaders who need toorganize their employees into productive, innovative teams.Benefits to the LearnerAfter completing this course, you will be able to:Explain the principles of group dynamics and developmentDescribe the dimensions of team member behaviorAssess how effectively a team functionspowered by3 of 25

Required Course:Facilitating Group DecisionsHAME505Authoring FacultyFlorence Berger, Ph.D., Professor EmeritusJudi Brownell, Ph.D., ProfessorSponsoring SchoolCornell University's School of HotelAdministrationTotal Learning TimeApproximately five to six hours over a period oftwo weeks for each course.DescriptionIn a highly global market, organizations that have the ability to analyze and rapidly respond to theconstantly changing marketplace will have the greatest chance of remaining competitive andprofitable. This is greatly dependent upon work teams that are cohesive, flexible, and able torapidly arrive at important decisions. Group decision making provides for increased ability togather pertinent information, to develop creative solutions, and to generate new ideas.In this course, participants will explore the benefits inherent in group decision making and willlearn about models and techniques for efficient group decision making that lead to enhancedproductivity and organizational performance.Who Should Take This Course?This course is important for professionals who lead or manage teams, or aspire to, and seekto enhance team decision making to improve overall productivity.Benefits to the LearnerAfter completing this course, participants will be able to:Determine whether or not to employ group decision makingEvaluate the most appropriate decision-making method for a particularcircumstanceApply the techniques that improve and facilitate group decision makingFacilitate effective participation of team members in problem solvingImplement strategies to help groups arrive at the best decisionspowered by4 of 25

Required Course:Improving Personal and Workgroup ProductivityHAME506Authoring FacultyFlorence Berger, Ph.D., Professor EmeritusJudi W. Brownell, Ph.D., ProfessorSponsoring SchoolCornell University's School of HotelAdministrationTotal Learning TimeApproximately 5-6 hours over a period of twoweeks for each course.DescriptionIn a networked economy, the overload of information, tasks, and meetings, as well as the need tostay connected to colleagues in other time zones, often erodes productivity and effectiveness.Managers need the strategies and techniques for work prioritization and personal timemanagement that are so vital for success in today's demanding, multitasking workplace.Managers spend a significant amount of their day in meetings, so it is imperative that theyunderstand how to structure and run effective, productive meetings, and how to prioritize andmanage their own work loads. While meetings provide an opportunity for creative, high-qualitydiscussions and problem solving, they are often unproductive, leaving participants feelingstressed due to the perceived waste of precious time.In this course, participants will learn about the best practices for structuring their ownpersonal time and workload, and for leading efficient and successful meetings for increasedproductivity.Who Should Take This Course?This course is necessary for all managers, supervisors, and team leaders at any level ofthe organization and in any industry who want to learn to make their workdays moreproductive.Benefits to the LearnerAfter completing this course, participants will be able to:Identify and overcome personal tendencies that lead to procrastinationEfficiently prioritize tasks and events based on urgencyPlan and lead meetings that successfully disseminate relevantinformation and increase morale and productivitypowered by5 of 25

Required Course:Managing People More EffectivelyHAME512Authoring FacultyJudi Brownell Ph.D., Professor andFlorence Berger, Ph.D., Professor EmeritusSponsoring SchoolCornell University's School of HotelAdministrationTotal Learning TimeApproximately 3 to 6 hours over a period oftwo weeks for each course.DescriptionWe experience stress as a normal response to changes, demands, pressures, or threats. When wefail to deal effectively with stressful situations, we continue to experience the stress response,leading to tension. This course provides coping strategies and stress-reducing techniques thatmanagers and their employees can use—not only to improve their job performance but also togreatly reduce their risk of experiencing the harmful effects of ongoing stress.In the second part of the course, coaching techniques and exercises are presented. Counselingis an increasingly important skill for managers in the hospitality industry. Those managers whohave mastered the basic skills of coaching can improve productivity by serving as resources totheir colleagues and to their organization.This course looks at stress from the perspectives of both the individual and the organization.In it, you learn the different types and sources of stress and how people react to them. Youdevelop your ability to recognize the signs of stress so that you can manage stresseffectively. You discover the factors that determine an individual's ability to cope withstress. Additionally, you learn the steps of the counseling process, the signs that indicatethat an individual may need counseling, and the signs that indicate an individual mayrequire professional help.Who Should Take This Course?This course is designed for Hospitality professionals seeking to manage stress atany level of the organization.Benefits to the LearnerAfter completing this course, you will be able to:Recognize and manage your own stress-related symptomsRecognize signs and symptoms that indicate an employee may needyour help managing stress-related problems, or may needprofessionalhelpImplement appropriate and effective coaching strategiespowered by6 of 25