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NEXECUTIVE CERTIFICATE INHOSPITALITYMANAGEMENT
DIRECTOR’SMESSAGEThe hospitality industry is at a strategic and critical inflection point. The COVID-19 pandemic outbreakacross the globe has disrupted lives and livelihoods, and travel and tourism were among the first sectorsto be severely impacted by unprecedented travel restrictions and lockdowns. Hotels have been closed,employees have been furloughed or fired, new projects are put on hold, and it is clear that near-termprojections for the industry remain highly challenging.As the coronavirus curve gets flattened, and as hotels reopen to welcome guests again, hoteliers knowthey need to find ways not just to recover, but also to rethink and reimagine their business and operatingmodel. Tomorrow’s hotels will require new ways of thinking and doing to deliver the brand promise andguest experience expected by tomorrow’s hotel guests.We are pleased to launch the Executive Certificate in Hospitality Management, the first programme ofits kind that delivers a unique learning experience aimed at developing future leaders in the hospitalityindustry. Future leaders will have to be even more strategic, financially savvy and data-driven as they dealwith greater uncertainty and complexity in the business environment.The programme architecture is anchored on three core pillars: Strategic Leadership, Financial Acumenand Data Analytics, in the context of the hospitality industry. Participants can expect a dynamic,stimulating and rewarding learning experience with leading faculty and industry leaders, and a speciallycurated learning design that includes on-site experiential learning and certification.We look forward to welcoming you to the programme!Associate Professor Tan Joo SengProgramme Director, Executive Certificate in Hospitality ManagementDr Tan Joo Seng is Associate Professor of Strategy, International Business & Entrepreneurship at Nanyang BusinessSchool. He is the Academic Director of Nanyang Executive Education, and Programme Director of the Executive CertificateProgramme in Hospitality Management. He was the Programme Director for the Management Development Program (MDP)in Asian Hospitality. He is a member of the Editorial Board of Cornell Hospitality Quarterly and a reviewer for the InternationalJournal of Contemporary Hospitality Management. He has been a Visiting Research Scholar at Cornell Hotel School anda faculty in Cornell-Nanyang Institute of Hospitality Management (CNIHM). He taught in the Master of Management inHospitality (MMH) programme and has been involved in the General Managers Program (GMP) as well as ProfessionalDevelopment Programs (PDP) for hoteliers and hotel executives around the region.
PROGRAMMEOVERVIEWDesigned by distinguished faculty of NTU's Nanyang Business School (NBS), the Executive Certificate in Hospitality Managementaims to nurture strategic, forward thinking leaders in hospitality management who will create value, deliver impact and shapeinnovation in this constantly evolving industry. Focusing on strategic leadership, business acumen and data analytics,it is ideal for hospitality professionals who seek career advancement into more senior roles within the organisation.The modules of this programme have been designed to engage participants with industry relevance and best practices.You will understand an emerging philosophy that facilitates employee care and business stewardship, financial acumen,strategic thinking, and learn to make data-driven business decisions. You will also attain a fresh, current perspectiveon the hospitality culture within a global hospitality context. Participants will acquire competencies in three main areas:LEADING WITHFINANCIAL ACUMENIN HOSPITALITYBUILDINGDATA ANALYTICS FOROPTIMAL PERFORMANCEIN HOSPITALITYWHO SHOULD APPLYExperienced hospitality managers, supervisors, team leadersand professionals working in hotels and corporate offices witha desire to lead with impact and advance into more senioror management roles.This programme is ideal for, but not limited to: Sales and Marketing Managers Operations Managers Customer Relations Managers Executive Meeting & Conference Managers Director of Operations Executive Chefs Sales and Marketing Managers Front-of-House Managers F&B Managers Director of Housekeeping & Maintenance Events & Weddings Sales Managers Revenue Management ManagersDEVELOPINGSTRATEGIC LEADERSHIPIN HOSPITALITYHOW YOU WILL BENEFIT1234Gain industry relevance and learning fromexperienced hospitality industry expertsand professionals.Achieve an understanding of strategyfundamentals, and an outward view ofhospitality industry forces and global trends.Learn to effectively engage financialconsiderations in functional roles inthe hospitality industry.Make informed business and executivedecisions for revenue optimisation.ECHM
MODULEDESCRIPTIONThe programme contains three modules and each module consists of two courses taught over four days.Upon completion of all three modules, you will receive the Executive Certificate in Hospitality Management.You can choose to apply for the full programme (three modules) or on a per-module basis.LEADING WITHFINANCIAL ACUMENIN HOSPITALITYBetter Decision Making withFinancial SavvyHospitality ManagementAccountingBUILDINGDATA ANALYTICS FOROPTIMAL PERFORMANCEIN HOSPITALITYHospitality Data Analytics(STR Certification)Making Business Sense withRevenue ManagementDEVELOPINGSTRATEGIC LEADERSHIPIN HOSPITALITYLeading with StrategyRevisiting Customer ExperienceThe ability to interpret and analyse the myriad of financial information is an importantaspect in hospitality. This module provides a conceptual toolkit to harness criticalfinancial information for tactical planning and strategic business decision makingwithin the hospitality sector.You will learn to assess financial statements, determine the nature of costs and theirinfluences on pricing and strategic business decisions, apply different budgetary controltechniques, as well as analyse profitability and financial performance of differentmarket segments within the hospitality industry. Hands-on practical exercises andcase studies will allow you to reinforce technical knowledge and concepts.Besides learning to analyse various types of hotel industry data and make strategicinferences based on that analysis, you will also gain a comprehensive understandingof benchmarking and performance reports in this module.With this knowledge, you will be able to make informed business and executivedecisions that will substantially impact revenue optimisation for your organisation,as well as understand the importance of revenue management as a core strategy.At the end of the programme, you will receive a Certification in Hotel IndustryAnalytics (CHIA), for industry professionals through a joint effort between SmithTravel Research (STR), American Hotel & Lodging Educational Institute (AHLEI)and International Council on Hotel, Restaurant, and Institutional Education (ICHRIE).In this module, you will explore strategy fundamentals including competitiveadvantage, capabilities, resources and industry structure, get an outward view ofindustry forces and economy-wide mega trends and an understanding of consumerbehaviour and business expectations.This module includes an immersion programme, where you will see first-hand howcustomer experience is designed and delivered, and eventually apply it as a strategyin your own organisation.You will gain critical competencies, skills and drivers to become an effective andstrategic leader in the hospitality industry.
ADMISSIONFEES AND FUNDINGPROGRAMME DATES AND VENUEFees and FundingFull programme fee: SGD 9,900 7% GSTPlease visit our website for the latest dates.Fees payable after SkillsFuture Singapore (SSG) funding: SGD 3,177.90 (including GST)for both Singapore Citizens and Singapore PRs SGD 1,197.90 (including GST)for Singapore Citizens aged 40 years and above SGD 1,197.90 (including GST) for both Singapore Citizensand Singapore PRs sponsored by SMEs SGD 702.90 (including GST) for Singapore Citizenson Workfare Training System (WTS) schemeIn addition to the SSG funding, self-sponsored SingaporeCitizens aged 25 and above may use their SkillsFuture Credit of 500 to further reduce the fees payable.Please visit our website www.execed.ntu.edu.sg for moredetails on the above SSG funding.Venue: NTU@one-north, Executive Centre.11 Slim Barracks Rise (off North Buona Vista Road)Nanyang Executive Education reserves the right to change the date,venue and programme due to unforeseen circumstances.CERTIFICATIONUpon completing all three modules, meeting at least 75% classattendance and completing a small project, you will receive anExecutive Certificate in Hospitality Management issued byNanyang Business School.CONTACT USMr Eugene KangAssistant Director (Nanyang Executive Education)Telephone: 65 8200 8711Email: eugene.kanghh@ntu.edu.sg
EXECUTIVECERTIFICATE INHOSPITALITYMANAGEMENTNANYANG BUSINESS SCHOOLNANYANG TECHNOLOGICAL UNIVERSITY, SINGAPORE50 Nanyang Ave, S3-B3ASingapore 639798Email eugene.kanghh@ntu.edu.sgPhone 65 8200 8711Webwww.execed.ntu.edu.sgCONNECT WITH USfacebook.com/NanyangEEnanyangbizschoolScan here to applyfor the programme
in Asian Hospitality. He is a member of the Editorial Board of Cornell Hospitality Quarterly and a reviewer for the International Journal of Contemporary Hospitality Management. He has been a Visiting Research Scholar at Cornell Hot
