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Spring 2019THOUGHTS FROM THE BOARD by Lisa MarkHello, it is my great pleasure togreet you as the president ofPhillyDMA. Hoping everyone isready for another summer and islooking forward to it as much asI am. And to kick off our summer,the PhillyDMA has a fresh newlook and format for our newsletter! We want to share more photos of our events,highlight our membership, and invite you to send us your photos.I was thrilled to see so many of our members and new faces attend our variousCoffee Talk Series. They have been a huge success with great excitement andturnout. I want to express my gratitude to our Coffee Talk speakers thus far, MiguelFerry, Julian Barkat, Lisa Formica, Dennis Fish and Lynda Taylor, who all went aboveand beyond to provide informative content and ideas! Keep an eye out for ourupcoming Coffee Talk dates. If you would like to be one of our Coffee Talk speakers,please do not hesitate to reach out to myself or one of the board members.Welcome to our newly joined members! PhillyDMA is very happy to welcomeyou and we look forward to seeing you at our events and seminars. PhillyDMA islooking to increase its membership base and is currently working on a membershipcampaign but can always use your help. If you would like to increase yourparticipation within the PhillyDMA , particularly helping with our membershipendeavors, please let us know.We are constantly updating the PhillyDMA website - www.phillydma.org - theinternet home of our organization — where you will find news and our schedule ofevents. So be sure to check it often so you are informed of what’s going on. Andmake sure to follow us din.com/groups/96432/phillydmaAfter all, we are all connected with just a few clicks away.The board has been working diligently with the launch of our new formatnewsletter, planning our July 15 golf outing, developing Coffee Talks, schedulingmembership activities, coordinating events with DMAW and educational eventsfor students with Drexel University LeBow College of Business, and of coursereeling off of our 2019 Benny Awards program.May you have a fun filled happy summer,Lisa R Mark, President PhillyDMA, Philadelphia’s source for Direct Marketing.PHILADELPHIA DIRECT MARKETING ASSOCIATIONEditorJoanna SmithCo-EditorTaylor BradyDesign/LayoutGreen Eye for DesignPHILADELPHIA DIRECT MARKETING ASSOCIATIONdirect viewsPrinting/Lettershop Independent Graphics, Inc.OfficePhillyDMA c/o GPAMGBala Pointe Centre111 Presidential Blvd.,Suite 231,Bala Cynwyd, PA 19004484-388-4393Email: info@phillydma.orgwww.phillydma.org2019 PhillyDMA Board of DirectorsPresidentLisa Mark American Solutions for BusinessVice PresidentSteve BurkholderMerkleChairpersonGeff RappGroup G Marketing PartnersTreasurerTim HughesTPG DirectMembersJohn CaliendoBradley GraphicsJennifer CarahalyColortree GroupGary IdeIndependent GraphicsJoanna SmithMACSATaylor BradyGroup G Marketing PartnersSpring 2019PhillyDMA DirectViews is published by andfor members of the PhillyDMA and otherinterested direct marketers. For moreinformation, visit www.phillydma.org.PhillyDMA Calendar of Events Visit our website for event updates: www.phillydma.org/events.Thursday, June 20th, 9:30 - 10:30 a.m.Coffee Talk“Digital Data is Not Just for DigitalMarketing: How to Harness DigitalData Legally to Increase Acquisition”Dave Cesaro, Executive Director of ClientMarketing-Team Retail, ValassisMaggiano’s Little Italy, 205 Mall Blvd,King of Prussia, PA 19406Register online at:www.phillydma.org/events5 PhillyDMA direct views Spring 2019Monday, July 15th, 10:30 a.m.2018 PhillyDMA Golf ClassicPinecrest Country Club101 Country Club DrLansdale, PA 19446New this year:Miniature Golf Contest at 1:30 p.m.For information about sponsorshipsand to register go to:www.phillydma.org/eventsWednesday, September 18th9:30- 10:30 a.m.Coffee Talk“Geotagging and Direct Marketing”The 2019 Best of Show — Harte HanksHosted by Greg Olenski ofGroup G Marketing Partners andMike Tokar of Fry CommunicationsCoffee Talks . page 2Location to be determinedRegister online at:www.phillydma.org/eventsVisit PhillyDMA on Linkedin and Facebook!The 2019 Benny Awards . pages 3-4Thoughts from the Board, Upcoming Events . page 56 PhillyDMA direct views Spring 2019Visit PhillyDMA on Linkedin and Facebook!See inside for the 2019 Benny Award Winners
Originating in 2018, The PhillyDMA’sCoffee Talk Series offers networkingopportunities to PhillyDMA membersand industry leaders. During each event,a direct marketing leader presents on acurrent marketing topic, which typicallyleads to an open discussion over coffee andbreakfast. The Coffee Talks create a spacefor direct marketing peers and leaders tocome together and keep in-step with today’smarketing trends. Coffee Talks are heldthroughout the yearwith our next talk,“Digital Data is NotJust for DigitalMarketing: How toHarness Digital DataLegally to IncreaseAcquisition”with DaveCesaro, scheduled forJune 20th.Congratulations!rounds for discussng gatiioneJUST BREW ITCr2019 BennyAward Winnerswith the P h ill y D M2019 BEST IN SHOW WINNER Harte HanksADirect Mail – B-to-C (lead generation or retention) — ADT VRLorem ipsumJuly 19, 2018 9:30-10:30 amWeWork PhiladelphiaThe Comcast Business team wins the People’s Choice Award.March Coffee Talk1601 Market St, 20th Floor, Philadelphia, PA 19103Our sold-out March 12th Coffee Talkfeatured Dennis Fish, marketing executiveat ICS Corporation. Dennis led thediscussion on the best data strategies forimpactful direct marketing campaigns.PhillyDMA members were also treatedwith a tour of ICS’s production floor to seehow the strategies were executed.April Coffee TalkOur April 4th Coffee Talk featured LyndaTaylor, vice president and group accountdirector at Quattro Direct. In additionto her role at Quattro, Lynda’s directPHILADELPHIA DIRECT MARKETING ASSOCIATION2019 Golf ClassicMonday, July 15th — 10:30 a.m.Pinecrest Country Club101 Country Club Dr, Lansdale, PA 19446Register now at: PhillyDMA.orgSponsorships Available: Contact Sal Caimano at215-205-6859 sal@wordtechinc.com.comPhillyDMA 111 Presidential Blvd., Suite 231,Bala Cynwyd, PA 19004 484-388-4393 phillydma.org2 PhillyDMA direct views Spring 20192019 PEOPLE’S CHOICE AWARDComcast BusinessIntegrated Media Campaign-B-to-B (image or brand)— Branch Office Optimization: Dear HQ2019 BENNY AWARD WINNERSmarketing career includes leadership rolesat Intellidyn Corporation and Devon Direct.During the Coffee Talk, Lynda guided thegroup through a discussion on how brandsfoster results in a changing marketplacethrough her presentation “Building OrganicGrowth Using Your Client’s Marketing KeyPerformance Indicators.”In the category of Direct Mail – B-to-C (lead generation orretention) Harte Hanks — ADT VRIn the category of Interactive – Online VideoHarte Hanks — ADT VRIn the category of Integrated Media Campaign – B-to-C(lead generation or retention) Harte Hanks — ADT VRPhillyDMA members converse during cocktail hour on The Spirit of Philadelphia.We wantto hearfrom you!In the category of Interactive – Banner Ads, Website,Microsite, Landing PageAon Affinity — Bankers Insurance Service Website Re-LaunchIn the category of Agency/Supplier Self-Promotion– Any Channel — Direct Choice, Inc. — Below the SurfaceAs a PhillyDMAmember, we want youto be a part of our publication.Do you have photos you’d like to share from one of ourevents, or an event that your company hosted? Maybe adirect marketing topic you’ve been dying to write aboutthat we could all learn from?In the category of Integrated Media Campaign – B-to-B(lead generation or retention)Comcast Business - Branch Office Optimization: Dear HQAon Affinity gathers for a photo with their Benny Awards.In the category of Interactive – EmailAon Affinity — E&O Agents Email; and,Harte Hanks — Sony aibo LaunchGET ACTIVE!Join ourBoard of DirectorsVisit PhillyDMA on Linkedin and Facebook!In the category of Direct Mail – B-to-B (lead generation orretention)Comcast Business — Branch Office Optimization: Dear HQIn the category of Direct Mail – Fundraising/Non-ProfitSchultz & Williams — Children’s Mercy Hospital: WishList AppealSend it to us: Submit your content byemailing us at info@phillydma.orgEmail us atinfo@phillydma.orgIn the category of Integrated Media Campaign – B-to-B(image or brand)Comcast Business — Branch Office Optimization: Dear HQIn the category of Creative Only Direct MailAon Affinity — Huntington T. Block (HTB) Symphony &Orchestra Invitation CampaignMike Tokar and Benny’s Host Jim Covelens pose for a photo afterthe award ceremony.3 PhillyDMA direct views Spring 2019In the category of Creative Only WebsiteAon Affinity — IHG WebsiteVisit PhillyDMA on Linkedin and Facebook!In the category of Cutting Room Floor – Presented butnever executedDirect Choice, Inc. — Independence Blue Cross: “Power of One”In the category of Creative Only OtherAon Affinity — Insurmark Website and eBookIn the category of Creative Only EmailHarte Hanks — Sony Dolby Vision LaunchIn the category of Other Media - Outdoor, Transit,Posters, Point of PurchaseTPG — Why WAEPAIntegrated Media B-to-B (image or brand)Aon Affinity — AICPA New Creative/BrandingICS and Benny Chair Jennifer Carahaly display the list of this year’s Benny sponsors.Direct Marketer of the Year — Nick LanziNick Lanzi never forgets his humble beginnings in the businessas an account with Devon Direct. Now, an entrepreneurialleader of Direct Choice, Nick is the embodiment of what makesthe Philadelphia’s direct marketing scene more collaborativethan competitive.The personal touch Nick puts into client relationships andhis management style has allowed him to create a thrivingbusiness and award-winning team. In 2017, Direct Choicewas recognized as part of the Philadelphia Business Journal’sSoaring 76, honoring the 76 fastest growing companies in theGreater Philadelphia area. That same year, his agency wasincluded in the Philadelphia 100, a merit-based award given tothe region’s fastest growing, privately-held companies.Direct Marketer of the Year Nick Lanzi makes a speech after being presentedwith his award.2019 Future Business Leader— Victoria NoboaVictoria Noboa has always been a problem solver, constantlybalancing being analytical and creative is what she does best.In 2017, Victoria joined ICS Corporation. As ICS began to evolve,Victoria found her niche in developing the foundation of ICS’sMarketing Division. Today, she is responsible for working withICS’s client base to find new and innovative ways to utilize directmail as part of an omni-channel strategy.Supplier of the Year — Square OneVictoria Noboa poses with her 2019 Future Business Leader Award.The Team at Square One has been a long-standing ambassadorto the Direct Marketing Community. They continue to makecontributions to the PhillyDMA and the industry on all levels.Square One is a national marketing logistics company servicingdirect mail agencies and corporate America since 1994. Theydeliver increased response rates for B2C and B2B campaignsthrough secure data management, targeting messaging andmulti-touch programs.Square One’s single-source technical and production capabilitiesprovide stress relief for the over stretched, busy marketer. Fromautomated programs to complex direct mail packages withreduced program costs and accelerated approach to messagingdelivery to market.4 PhillyDMA direct views Spring 2019Square One wins the Supplier of the Year Award.Visit PhillyDMA on Linkedin and Facebook!
Originating in 2018, The PhillyDMA’sCoffee Talk Series offers networkingopportunities to PhillyDMA membersand industry leaders. During each event,a direct marketing leader presents on acurrent marketing topic, which typicallyleads to an open discussion over coffee andbreakfast. The Coffee Talks create a spacefor direct marketing peers and leaders tocome together and keep in-step with today’smarketing trends. Coffee Talks are heldthroughout the yearwith our next talk,“Digital Data is NotJust for DigitalMarketing: How toHarness Digital DataLegally to IncreaseAcquisition”with DaveCesaro, scheduled forJune 20th.Congratulations!rounds for discussng gatiioneJUST BREW ITCr2019 BennyAward Winnerswith the P h ill y D M2019 BEST IN SHOW WINNER Harte HanksADirect Mail – B-to-C (lead generation or retention) — ADT VRLorem ipsumJuly 19, 2018 9:30-10:30 amWeWork PhiladelphiaThe Comcast Business team wins the People’s Choice Award.March Coffee Talk1601 Market St, 20th Floor, Philadelphia, PA 19103Our sold-out March 12th Coffee Talkfeatured Dennis Fish, marketing executiveat ICS Corporation. Dennis led thediscussion on the best data strategies forimpactful direct marketing campaigns.PhillyDMA members were also treatedwith a tour of ICS’s production floor to seehow the strategies were executed.April Coffee TalkOur April 4th Coffee Talk featured LyndaTaylor, vice president and group accountdirector at Quattro Direct. In additionto her role at Quattro, Lynda’s directPHILADELPHIA DIRECT MARKETING ASSOCIATION2019 Golf ClassicMonday, July 15th — 10:30 a.m.Pinecrest Country Club101 Country Club Dr, Lansdale, PA 19446Register now at: PhillyDMA.orgSponsorships Available: Contact Sal Caimano at215-205-6859 sal@wordtechinc.com.comPhillyDMA 111 Presidential Blvd., Suite 231,Bala Cynwyd, PA 19004 484-388-4393 phillydma.org2 PhillyDMA direct views Spring 20192019 PEOPLE’S CHOICE AWARDComcast BusinessIntegrated Media Campaign-B-to-B (image or brand)— Branch Office Optimization: Dear HQ2019 BENNY AWARD WINNERSmarketing career includes leadership rolesat Intellidyn Corporation and Devon Direct.During the Coffee Talk, Lynda guided thegroup through a discussion on how brandsfoster results in a changing marketplacethrough her presentation “Building OrganicGrowth Using Your Client’s Marketing KeyPerformance Indicators.”In the category of Direct Mail – B-to-C (lead generation orretention) Harte Hanks — ADT VRIn the category of Interactive – Online VideoHarte Hanks — ADT VRIn the category of Integrated Media Campaign – B-to-C(lead generation or retention) Harte Hanks — ADT VRPhillyDMA members converse during cocktail hour on The Spirit of Philadelphia.We wantto hearfrom you!In the category of Interactive – Banner Ads, Website,Microsite, Landing PageAon Affinity — Bankers Insurance Service Website Re-LaunchIn the category of Agency/Supplier Self-Promotion– Any Channel — Direct Choice, Inc. — Below the SurfaceAs a PhillyDMAmember, we want youto be a part of our publication.Do you have photos you’d like to share from one of ourevents, or an event that your company hosted? Maybe adirect marketing topic you’ve been dying to write aboutthat we could all learn from?In the category of Integrated Media Campaign – B-to-B(lead generation or retention)Comcast Business - Branch Office Optimization: Dear HQAon Affinity gathers for a photo with their Benny Awards.In the category of Interactive – EmailAon Affinity — E&O Agents Email; and,Harte Hanks — Sony aibo LaunchGET ACTIVE!Join ourBoard of DirectorsVisit PhillyDMA on Linkedin and Facebook!In the category of Direct Mail – B-to-B (lead generation orretention)Comcast Business — Branch Office Optimization: Dear HQIn the category of Direct Mail – Fundraising/Non-ProfitSchultz & Williams — Children’s Mercy Hospital: WishList AppealSend it to us: Submit your content byemailing us at info@phillydma.orgEmail us atinfo@phillydma.orgIn the category of Integrated Media Campaign – B-to-B(image or brand)Comcast Business — Branch Office Optimization: Dear HQIn the category of Creative Only Direct MailAon Affinity — Huntington T. Block (HTB) Symphony &Orchestra Invitation CampaignMike Tokar and Benny’s Host Jim Covelens pose for a photo afterthe award ceremony.3 PhillyDMA direct views Spring 2019In the category of Creative Only WebsiteAon Affinity — IHG WebsiteVisit PhillyDMA on Linkedin and Facebook!In the category of Cutting Room Floor – Presented butnever executedDirect Choice, Inc. — Independence Blue Cross: “Power of One”In the category of Creative Only OtherAon Affinity — Insurmark Website and eBookIn the category of Creative Only EmailHarte Hanks — Sony Dolby Vision LaunchIn the category of Other Media - Outdoor, Transit,Posters, Point of PurchaseTPG — Why WAEPAIntegrated Media B-to-B (image or brand)Aon Affinity — AICPA New Creative/BrandingICS and Benny Chair Jennifer Carahaly display the list of this year’s Benny sponsors.Direct Marketer of the Year — Nick LanziNick Lanzi never forgets his humble beginnings in the businessas an account with Devon Direct. Now, an entrepreneurialleader of Direct Choice, Nick is the embodiment of what makesthe Philadelphia’s direct marketing scene more collaborativethan competitive.The personal touch Nick puts into client relationships andhis management style has allowed him to create a thrivingbusiness and award-winning team. In 2017, Direct Choicewas recognized as part of the Philadelphia Business Journal’sSoaring 76, honoring the 76 fastest growing companies in theGreater Philadelphia area. That same year, his agency wasincluded in the Philadelphia 100, a merit-based award given tothe region’s fastest growing, privately-held companies.Direct Marketer of the Year Nick Lanzi makes a speech after being presentedwith his award.2019 Future Business Leader— Victoria NoboaVictoria Noboa has always been a problem solver, constantlybalancing being analytical and creative is what she does best.In 2017, Victoria joined ICS Corporation. As ICS began to evolve,Victoria found her niche in developing the foundation of ICS’sMarketing Division. Today, she is responsible for working withICS’s client base to find new and innovative ways to utilize directmail as part of an omni-channel strategy.Supplier of the Year — Square OneVictoria Noboa poses with her 2019 Future Business Leader Award.The Team at Square One has been a long-standing ambassadorto the Direct Marketing Community. They continue to makecontributions to the PhillyDMA and the industry on all levels.Square One is a national marketing logistics company servicingdirect mail agencies and corporate America since 1994. Theydeliver increased response rates for B2C and B2B campaignsthrough secure data management, targeting messaging andmulti-touch programs.Square One’s single-source technical and production capabilitiesprovide stress relief for the over stretched, busy marketer. Fromautomated programs to complex direct mail packages withreduced program costs and accelerated approach to messagingdelivery to market.4 PhillyDMA direct views Spring 2019Square One wins the Supplier of the Year Award.Visit PhillyDMA on Linkedin and Facebook!
Originating in 2018, The PhillyDMA’sCoffee Talk Series offers networkingopportunities to PhillyDMA membersand industry leaders. During each event,a direct marketing leader presents on acurrent marketing topic, which typicallyleads to an open discussion over coffee andbreakfast. The Coffee Talks create a spacefor direct marketing peers and leaders tocome together and keep in-step with today’smarketing trends. Coffee Talks are heldthroughout the yearwith our next talk,“Digital Data is NotJust for DigitalMarketing: How toHarness Digital DataLegally to IncreaseAcquisition”with DaveCesaro, scheduled forJune 20th.Congratulations!rounds for discussng gatiioneJUST BREW ITCr2019 BennyAward Winnerswith the P h ill y D M2019 BEST IN SHOW WINNER Harte HanksADirect Mail – B-to-C (lead generation or retention) — ADT VRLorem ipsumJuly 19, 2018 9:30-10:30 amWeWork PhiladelphiaThe Comcast Business team wins the People’s Choice Award.March Coffee Talk1601 Market St, 20th Floor, Philadelphia, PA 19103Our sold-out March 12th Coffee Talkfeatured Dennis Fish, marketing executiveat ICS Corporation. Dennis led thediscussion on the best data strategies forimpactful direct marketing campaigns.PhillyDMA mem
throughout the year TPG — Why WAEPA with our next talk, “Digital Data is Not Just for Digital Marketing: How to Harness Digital Data Legally to Increase Acquisition”with Dave Cesaro, scheduled for June 20th. 2019 BEST IN SHOW WINNER . Harte Hanks. Direct Mail – B-to-C (lead gene
