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JOIN ONE OFTHE BEST-LOVEDPREMIUM HOTELBRANDS IN THE WORLDOWNER PROPOSITIONWHAT WE DELIVER FOR OWNERSCrowne Plaza Hotels & Resorts is our leading full-service Premium collection brand, the first to create the businessclass hotel in 1983. Today, Crowne Plaza is one of theStrong global presence with a brand focussed oncontinuous improvement helping you to drive revenue. Transformed design and service offerings are part of ourlargest upscale hotel companies in the world with hotelsambition to be a top performing accommodation providerin diverse locations, an impressive full-service modeldelivering distinctive stay and meeting experiences.with massive international revenue flows. Flexible spaces to work, meet and relax, WorkLifeguestrooms, superior meetings & events programmes,TARGET GUESTstrong R&B support and our much-loved sleepWe serve Modern Business Travellers who have aadvantage programme.contemporary ‘lifeaholic’ mindset and travels for both work Full FF&E supply chain services and support.and leisure. They are frequent travellers with a millennial IHG 2021 All Rights Reserved Private and Confidentialmindset, 60% males, 40% female and make up 24% of theCOMPETITIVE SETglobal travel population.Pullman, Grand Mercure, JW Marriott
OUR BEST-IN-CLASSAWARDSWorld’s Best Airport Hotel– Crowne Plaza Changi AirportSkyTrax (2015-2020)DISTINCTIVE, PURPOSEFULREFINED EVENTS & MEETINGSDESIGNNewly developed guidelines to deliver bestOur ‘New Modern’ design style expresses ourin class experiences and selling tools tobrand in a way that feels premium but allows foroptimise revenuemore flexible staysWinner – Brand of the YearWorld Branding Awards (2019)Winner-Best Upscale Hotel BrandBritish Travel Awards (Nov 2019)Grand Winner for the PlazaWorkspace ConceptMax awards (2018) IHG 2021 All Rights Reserved Private and ConfidentialDARE TO CONNECT EXPERIENCEINSPIRING RESTAURANTSSLEEP ADVANTAGEAn unscripted approach to service that& BARS CONCEPTPROGRAMMEencourages warm, engaging interactionsSeven guiding principles that helps us to createRegionally-customised programmebetween staff and guestsprofitable restaurant & bar experiences thatfor flexible modes and a betterrestore and inspire our guestsnight’s sleep, with intuitive scenesetting and enhanced bedding
W H AT S E T S U S A PA R T Efficient operating modelPublic spaces designed to cater toboth work and leisure needs ofbusiness travelers Innovative meetings & eventsprogrammeWith almost 5 million square feet ofevent space, our meetings & eventsare a key revenue driver Differentiated ServiceBuilt on guest insights, our new brandHOTELS GLOBALLYROOMS GLOBALLYHOTELS IN THE PIPELINEservice experience, ‘Dare to Connect’429118,87989means we think and act differently,breaking down barriers betweenguests and colleagues and fosteringdeeper human connections Guest rooms redesignedOur new guest rooms offer acombination of comfort, connectivityand flexibility with better acousticsand ergonomicsEU R OPE, M ID D LE EAST , ASIA & AF R IC A35pipeline188openSTRONGPERFORMANCEEU R OPEIN D IA, M ID D LEEAST & AF R IC ASOU T H EASTASIA KOR EAAUS T R AL AS I A& pipeline1pipeline IHG RewardsWorld’s largest loyalty program withmore than 140M members, spending20% more than non-members IHG 2021 All Rights Reserved Private and ConfidentialGR EAT ER C H IN AAM ER IC AS136open6pipelineFigures as at 31 December 2020105open48pipeline#332%Most-lovedOf Crowne PlazaPremium collectionglobal revenuebrand globally incomes fromGSI rankinginternational flowsMedallia socialmedia scoresIHG full yearresults 201934%Of Crowne Plazaroom bookingscome from IHGrewards clubIHG Rewards Clubdata 2019
BRAND REQUIREMENTSCROWNE PLAZA WORKLIFE ROOM EXAMPLE(GENERAL)(GLOBAL)LOCATIONCity, airport, suburbanNO. OF KEYSMarket specificAVERAGEGROSS AREAPER KEYMarket specificAVERAGE ROOMAREA PER KEYFrom 18m2 – 19.5m2STANDARDROOM MINIMUMGROSS AREA31-37m2RESTAURANT& BARSAll-day dining and bar facilitiesWhile a specialty restaurant is not required, it may be anattractive additional dining experience.GYM FACILITIES3 zone gymMAIN POOLMin 105m2CONFERENCE &EVENTS100-2,000m2RESTORE STOREWORK RELAXSLEEPPlease note above brand requirements are indicative and will depend on local guidelines, laws and regulations.CONTACT USE: emeaa.development@ihg.comW: www.development.ihg.com
PART OF IHG’SGLOBAL ENTERPRISE Strong brand portfolio - 16 diverse hotel brands, includingglobal icons, luxury leaders, innovative concepts and design-ledboutiques, all underpinned by our purpose to provide TrueHospitality for Good. Expansive global footprint – 886,036 rooms in 5,964 hotelsglobally and an additional 1,815 hotels in the global pipeline. IHG Rewards - one of the world’s largest hotel loyaltyprograms with over 140 million enrolled members givesmembers unparalleled choice and flexibility. Best-in-class systems and technology - including industryleading Sales and Revenue Management and optimisedbooking channels. People first - fostering an award-winning, respectful culture,building genuine and profitable partnerships with owners, andenriching the communities in which we live and work.BUILDING SUCCESS IN PARTNERSHIPFind out more on how we create winning strategiesdriving high quality growth for your hotel:E: emeaa.development@ihg.comW: www.development.ihg.comFigures as at 31 December 2020 IHG 2021 All Rights Reserved Private and ConfidentialHUALUXE, Atwell Suites and Candlewood Suites are not currently present in the EMEAA region.
Pullman, Grand Mercure, JW Marriott WHAT WE DELIVER FOR OWNERS Strong global presence with a brand focussed on . World Branding Awards (2019) Winner-Best Upscale Hotel Brand . Please note above brand requirements are indicative and will depend on local guidelines, laws and regulation
